Reese Completes Principal Accelerator Program, establishes SMB Accounting and Tax Practice in Orlando, Florida
ORLANDO, Fla., April 7, 2025 /PRNewswire/ — Dark Horse CPAs, a top accounting and tax firm serving small businesses and individuals across the nation, announces the promotion of Matthew Reese to Principal. Reese’s noteworthy technical skills and rapid growth of his book of business, bolstered by strong relationships with clients and colleagues alike earned him a seat at the table, becoming an equity Principal of the firm.
Matthew entered the Dark Horse Principal Accelerator Program in July 2024 and built a tax and accounting practice with recurring revenue north of $400,000 in four months’ time. Far from being a volume play, he was able to achieve this revenue figure with a surprisingly small number of clients. Given the overwhelming positive client feedback, high quality work and positive collaboration with his peers, the decision was made to promote him to Principal effective November 2024.
Speaking to the challenges posed by the Accelerator Program, Matthew stated, “the most challenging aspect of the journey was developing the confidence and assertiveness to command the value I bring to client engagements in terms of the price and scope in my proposals. Waiting on those initial proposals was difficult as I was unsure if prospects would sign while I was anxious to embark on the work of building my practice. Not rushing the process nor conceding on price just to get the work in the door has already shown itself to be the solid foundation on which to build a great practice with intention vs the haphazard, chaotic practices that many practitioners begin their journey with.”
When asked about the most rewarding aspect of his journey in the Accelerator Program, he continued his previous thought, “it was securing my first client. It proved that I could do this and it felt great to feel the trust and confidence they conveyed to me.” In terms of what differed most from his expectations of the Accelerator Program, he continued, “the biggest surprise was that fellow Accelerators and Principals celebrated this win, and others, alongside me. Rather than competing, everyone is very supportive and celebrates each other’s successes. Naturally, this creates a truly collaborative environment that we all benefit from.”
As to what he would want other potential Accelerators to know about the Program, Reese believes they should know, “the learning and growth, particularly in sales, is absolutely invaluable. Far from being trapped in a corporate machine, you quickly realize the Program is about self-actualization as a professional and as a human. I would wholeheartedly recommend anyone who has the itch to start a practice strongly consider becoming a Dark Horse Accelerator.”
Moving forward, Matthew is excited to, “develop a specialized niche in Esports with the backing of a firm that fully supports my vision to innovate and build within the space.”
“As I came to know Matt and started to hear feedback from clients and friends who were working with him, I had one of those rare moments,” says Chase Birky, CEO & co-founder of Dark Horse CPAs. “A rare moment, for me anyway, of taking stock of how far we’ve come as a firm. That we could attract someone of his caliber and that his success could come so quickly was humbling. It’s exactly what we hoped the Principal Accelerator Program would look like. And he is exactly the type of CPA we want to build this firm and this community around. So, yeah, I’m excited to support and bare witness to his journey in building a differentiated practice that allows him to pursue his interests and build a great life in the process.”
About the Dark Horse Accelerator Program
The Dark Horse Principal Accelerator Program was created for entrepreneurially-minded CPAs that want to build a scalable book of business without the personal and financial sacrifices required of starting a firm from scratch. Dark Horse empowers their CPAs with the resources and support to grow intelligently and profitably. Their proprietary technology, flexible staffing and industry-leading systems and processes enable CPAs to focus on being the trusted advisor to their clients, unlocking unprecedented value in these relationships, so that they will continue to be relevant long into the future while their counterparts become increasingly displaced by technology.
Accelerators are put through a training program that acclimates them to the firm’s exclusive tech stack, followed by proprietary sales training and one-on-one coaching. Upon completion of training, they begin building their book of business by fielding inquiries from potential Dark Horse clients. To facilitate their growth, Accelerators have full-time and fractional professional personnel support at their disposal. A collaborative group of like-minded CPAs go the extra mile to help them out in areas where they lack expertise. This new CPA firm business model includes an active corporate team that ensures their work is of high quality and strategically focused. After successful completion of the program, they can become an equity principal of the firm.
The Dark Horse Principal Accelerator Program is currently accepting new Accelerators. Interested CPAs are invited to dive deeper into the program on Dark Horse’s recruiting site, abetterway.cpa
Dark Horse CPAs provides integrated tax, accounting and wealth advisory services to small businesses and individuals across the U.S. The firm was founded to save small businesses (and their owners) from subpar accounting and tax services and subpar client experiences. These small businesses are Dark Horses among their larger and more well-known competition. Being a Dark Horse CPA means advocating for small businesses by bringing to them the tax strategies and accounting insights previously reserved for big business. To learn more, visit Dark Horse CPAs https://abetterway.cpa/
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SOURCE Dark Horse CPAs