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Dovetail Replaces Legacy PLM System with Centric Software

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7 months ago

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Women’s workwear company sets the stage for future growth

CAMPBELL, Calif., June 24, 2024 /PRNewswire-PRWeb/ — Centric Software® is pleased to announce that Dovetail Workwear has selected Centric PLMTM to drive efficiency into their business. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

It’s revolutionary. We’ve never had the ability for our customer service team to pull up the weight of a fabric or see how a spec is grading on a certain style.

Established in 2018 and based in Portland, Oregon, Dovetail Workwear was founded by a trio of women who saw the need for stylish, functional workwear for women. Designer Sara DeLuca created a slim fitting work pant with many pockets, and the business snowballed from there. The company sells tops, work shirts, pants, overalls and outerwear via retail stores and DTC on its website.

DeLuca describes the situation that led the company to seek a PLM solution. “We were living in the world of multiple spreadsheets and email exchanges. That led to discrepancies in information and opportunity for human error if something was updated in one place and not another.”

A focus on size inclusivity results in a high number of SKUs per style. DeLuca says, “Our SKU count is extremely wide, because we’re carrying this array of both waist sizes and inseam lengths.” This makes the design and development process very complex.

Product Design Assistant, Olivia Bakke says, “It’s clunky to send spreadsheets back and forth; the information needed to be in a place where everyone could see it all of the time.”

Dovetail initially implemented a different, less expensive PLM to tackle their issues. Unfortunately, the system wasn’t able to handle the compound sizing. This resulted in work-arounds to get the legacy PLM to do what they needed. DeLuca explains, “Essentially, that system was requiring us to recreate the products from scratch. The work-arounds were so onerous, we couldn’t even create a merchandise sheet for the season.”

Product Design Assistant, Olivia Bakke ended up having to do actual coding. “I was making these complex numbering systems to get products in the correct order. You couldn’t drag and drop. If we decided to put a different collection first in the merchandise sheet, I would have to redo the entire numbering system.”

That is when Dovetail turned to Centric PLM’s solution specifically tailored to small to medium brands. Bakke, who brought it in, says, “Centric PLM will ultimately enable us to grow long term. We can now easily access details that our customers seek—what kind of finishes are on the product, what thread we use, how many pockets. We store all of that data from season to season and it’s a lot of information.”

DeLuca says, “One of the major benefits of Centric is the flexibility to better manage our sizing.” Sample requests and tracking were scattered about, resulting in a time-intensive process. DeLuca continues, “To have the whole sample process be in one place, from the request to tracking the sample with a tracking number available to your sales team, is a vast improvement.”

Of Centric PLM, DeLuca enthuses, “It’s revolutionary. We’ve never had the ability for our customer service team to pull up the weight of a fabric or see how a spec is grading on a certain style. Or look to see if we made a spec change last season, because a customer noticed the waist is fitting a little bit bigger. It’s amazing to have that level of transparency. It is completely changing the way we work together. From a process standpoint, for the product team alone, it’s really quite profound.”

President of Centric Software, Fabrice Canonge says, “We are grateful that Dovetail has placed its trust in Centric Software. We are confident that our platform fits Dovetail’s needs and we look forward to seeing the association between our two companies grow as they do.”

Learn more about Centric solutions.
Request a demo

Dovetail Workwear (http://www.dovetailworkwear.com)

By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women’s workwear company in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job.

It all started with three women — two with muddy knees, one knee deep in textiles. Together they undertook the challenge to redefine women’s workwear. Fit for the Job. Capable of Anything. We are proud to be part of the women’s workwear movement: a growing segment meeting the demands of women in trades, natural resources, and creative pursuits. Dovetail believes that women deserve more choices in what they wear. We celebrate the female form without sacrificing the function of rugged apparel.

The Maven Slim was extensively field tested on real women from bike mechanics and construction workers to artists and firefighters. Their input helped hone Dovetail Workwear’s products and inspired our commitment to launch a complete apparel line. We are so proud to partner with the women and organizations in trades, physical, and outdoor occupations leading the women’s workwear movement.

Through the creation of high-quality apparel, Dovetail Workwear is providing tools that support women’s jobs and lives. We can’t wait for you to join us and get dirty!

Media Contact
Aurore Evee, Centric Software, +16479155377, aurore.evee@centricsoftware.com, www.centricsoftware.com

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Changhong Spotlights AI Innovations at CES 2025, Asserting Global Leadership in Intelligent Technologies

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24 minutes ago

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January 9, 2025

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LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — Changhong is thrilled to join CES 2025 in Las Vegas on January 7-10, showcasing an array of Al-enabled products, including smart TVs, refrigerators, air conditioners, a washer-dryer pair, and comprehensive smart home solutions. These innovations demonstrate the company’s commitment to merging cutting-edge technology with enhanced lifestyle features, highlighting its robust technical expertise and dedication to expanding its international presence.

Changhong Introduces Next-Generation Smart Home Appliances

At the exhibition, Changhong’s AI TV models, featuring the innovative Canghai Intelligent Agent, drew significant attention for their advanced interactivity, superior search functionality, and personalized services. The AI refrigerators impressed the visitors with their ability to reduce noise levels based on user proximity as well as to maintain optimal freshness and prevent frost build-up. The air conditioners equipped with AI-driven temperature and humidity controls ensure optimal comfort while reducing energy usage by up to 40%. Changhong’s Ozone Supreme Care Washer & Dryer Pair utilizes cutting-edge washing and drying technologies to ensure top-tier performance.

The company’s smart home system, customized to individual family needs, integrates proactive services, energy efficiency, security, privacy, and AI capabilities. This innovative solution enables families to achieve up to 20% in annual energy savings.

On January 8, during a concurrent event, Changhong’s premium brand CHiQ was awarded the prestigious “Global Smart Home Brands Top 10” by International Data Group (IDG), further cementing Changhong’s leadership in the global consumer electronics sector.

Accelerated International Expansion: Changhong Thrives in the World of Winter Sports

Changhong has embraced the growing popularity of winter sports, with its premium brand CHiQ partnering since 2023 with the International Ski Federation (FIS) Ski Jumping World Cup and the Deutscher Skiverband e.V. (DSV). In November 2024, Changhong announced its sponsorship of the FIS Snowboard and Freeski Big Air World Cup, reinforcing its vibrant and international brand image.

In June 2024, World Brand Lab valued the Changhong brand at 236.876 billion yuan (approx. USD 32.5 billion) in its list of China’s 500 Most Valuable Brands. Changhong ranked 53rd in Asia’s 500 Most Valuable Brands in September, and 283rd in the World’s 500 Most Valuable Brands in December.

Changhong’s leadership is deeply committed to advancing its technological foundation and continuously pushing the boundaries of innovation. The company aims to further enhance the global consumer experience by providing even more convenient, comfortable, and intelligent lifestyle solutions.

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Minati Mohapatra Cycling Velodrome Inaugurated at KIIT-KISS Campus by Union Minister Mansukh Mandaviya

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24 minutes ago

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January 9, 2025

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BHUBANESWAR, India, Jan. 9, 2025 /PRNewswire/ — The Minati Mohapatra Cycling Velodrome was inaugurated today at the KIIT-KISS campus by the Union Minister of Youth Affairs and Sports, Mansukh Mandaviya. The velodrome is named in honor of Minati Mohapatra – Odisha’s first Arjuna Awardee in cycling.

Inaugurating the Velodrome, the Union Minister reflected on the significance of the occasion. “Today is an important day for me,” he said, “what I witnessed aligns with the dream of Prime Minister Narendra Modi – a nation where education and sports go hand in hand.”

Quoting Acharya Chanakya, the minister emphasized the importance of education in shaping a nation’s future. “I am satisfied that the country’s future is in the capable hands of educationists like Dr. Samanta. KIIT, KISS, and KIMS are nurturing students who will grow into responsible citizens. Wherever I go, I will share the best practices I observed here,” Mandaviya added.

Dr Samanta, Founder of KIIT (https://kiit.ac.in/), KISS (https://kiss.ac.in/), and KIMS (https://kims.kiit.ac.in/), expressed his gratitude for the minister’s visit and highlighted plans to double the sports infrastructure at KIIT and KISS in the coming years. “With the minister’s blessings, we aim to expand our facilities further and provide more opportunities for budding athletes,” he remarked.

Maninder Pal Singh, Secretary General of the Cycling Federation of India, lauded the minister’s passion for sports. “The minister is a cycling enthusiast himself, and his contribution to promoting sports across the country is remarkable,” he said.

Minati Mohapatra, visibly moved by the honour, expressed her gratitude. “I am speechless. People say Dr. Samanta is like a god to us. This is the greatest honor of my life,” she said.

KIIT Vice Chancellor Prof. Saranjit Singh highlighted the minister’s achievements during his tenure as Union Health Minister, and KISS Vice Chancellor Prof. Deepak Kumar Behera delivered the vote of thanks.

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CHiQ Named Among the Global Smart Home Brands Top 10

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24 minutes ago

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January 9, 2025

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LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — On January 8th, at a concurrent event during the CES 2025 in Las Vegas, CHiQ was honored as one of the Global Smart Home Brands Top 10 by International Data Group (IDG). This accolade highlights CHiQ’s outstanding performance in the smart home sector.

James Wu, General Manager of CHiQ International Brand Business Center said, “Being named one of the ‘Global Smart Home Brands Top 10’ is a significant acknowledgment of CHiQ’s international market standing. Looking ahead, CHiQ remains committed to delivering high-quality products and services globally.”

At CES, CHiQ showcased a range of AI-driven products, featuring its first AI TV and the 100-inch CHiQ AI Wallpaper TV, both offering personalized services via the advanced CHiQ Canghai Intelligent Agent. It also introduced an AI refrigerator that reduces noise and defrost issues, and an AI air conditioner that enhances comfort while cutting energy use by 40%. Additionally, the CHiQ Ozone Supreme Care Washer & Dryer Pair offers efficient washing and instant drying with advanced care features. The CHiQ Smart Home System integrates proactive service, energy efficiency, enhanced security, and AI technology, enabling users to save up to 20% on energy bills.

Since entering the international market in 2017, CHiQ has embodied the slogan “Smart with Style” in 2023, showcasing its dedication to innovative, stylish products. Now present in over 40 countries, CHiQ offers a diverse range, including TVs, refrigerators, air conditioners, and washing machines.

CHiQ has energized its brand through strategic partnerships with renowned athletes like Olympic skiing champion Andreas Wellinger and through sponsoring high-profile international sports events. The brand’s participation in the FIS Ski World Cup events and sponsorships of regional sports teams and events including Australia’s St. George Illawarra Dragons, South Korea’s Daegu FC, and the Terra Wortmann Open, have significantly boosted its global visibility. These initiatives have elevated CHiQ’s global presence and strengthened consumer engagement.

In 2024, CHiQ experienced remarkable growth, with European sales up over 30%. Australia saw a 40% increase, and Indonesia an impressive 55%. Meanwhile, Malaysia, Thailand, the Philippines, Latin America, and the Middle East, all reported significant revenue growth.

Looking to the future, CHiQ will continue to prioritize innovation, leveraging its exceptional products and services to deepen global consumer connections. The brand aims to usher in a new era of smart homes and set new benchmarks for smart living.

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