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Business Dev Expert Issues Warning about Irresponsible AI Marketing Platforms

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7 months ago

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Shawn Bailey of Bailey & Associates LLC warns small businesses that mass marketing platforms damage brand value and risk alienating potential customers.

BOISE, Idaho, June 24, 2024 /PRNewswire-PRWeb/ — Shawn Bailey of Bailey & Associates LLC issues a warning to small and medium-sized businesses (SMBs) about the alarming increase in the use of unethical practices driven by AI-based marketing platforms. “Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation.” – Shawn Bailey

Many businesses engage marketing services without fully understanding how these services work only to find out later that AI generated outreach has damaged their brand value and reputation

AI Automated Outreach by Any Name is Unethical

AI works by harvesting massive amounts of user data that is prevalent on the internet. By in large, most customers expect their demographic data to be readily consumed by advertisers, but adding thousands of data points from social media, streaming services, browsing history, and buyers’ intent data can leave potential customers with the idea that their privacy has been violated. This is especially true when the content in your campaign just doesn’t pass the smell test such as including an unusually high amount of detail and/or content that is ripped directly from the customers website or social posts. AI generated content can easily provide misleading messages, spam, emotional exploitation, and cultural insensitivity.

Massive Increases in Spam, Texts and Robocalls

In 2023 45.6% of all emails were spam. Already in 2024 spam is up: 46.8%Last year Americans received an average of 2 billion spam calls / month. So far this year: 12 billion / month for a total of 72 billionCurrently, US cell phone customers receive 2 billion spam texts / day.

In 2024, consumer sentiment towards companies that send spam is largely negative. Here are some key points:

Trust Issues: Consumers are increasingly wary of companies that send unsolicited messages. This practice often leads to a loss of trust and can damage a company’s reputation.Annoyance and Frustration: Many consumers find spam messages annoying and intrusive. This can result in negative feelings towards the brand and a higher likelihood of consumers blocking or reporting the sender.Privacy Concerns: With growing awareness about data privacy, consumers are more concerned about how their personal information is being used. Companies that send spam are often perceived as disregarding privacy, which can lead to further distrust.Negative Sentiment: Overall, the percentage of U.S. consumers expressing positive sentiment towards companies has declined, with a notable drop from 44% to 38% in 2024.

These factors highlight the importance of ethical marketing practices and respecting consumer preferences

Learn More About Business Development and Digital Marketing

Shawn Bailey’s Small Business Insights Weekly is an in-depth business newsletter focused on helping you develop your business. Each week, Shawn writes about the current business problems he tackled during the previous week and how he and his clients find creative solutions.

Also, today Shawn is launching a new digital marketing firm called InnovationWorx. This new brand specializes in results driven Web site design and ethical marketing practices that get results. Click this link and receive a 20% discount on your digital marketing services. Act fast, as we have limited availability.

Bailey & Associates LLC, is an experienced business development consultancy and operates anywhere in the US, except for California and New York.

InnovationWorx is a division of Bailey & Associates, LLC. InnovationWorx focuses on Owned, Earned and Paid Media, based on a custom marketing strategy that is developed for each client.

For more information about Bailey & Associates and InnovationWorx.

Shawnwbailey.com

InnovationWorx.pro

Media Contact

Shawn W Bailey, Bailey Associates LLC, 1 2089859190, shawn@shawnwbailey.com, shawnwbailey.com

View original content:https://www.prweb.com/releases/business-dev-expert-issues-warning-about-irresponsible-ai-marketing-platforms-302179953.html

SOURCE Bailey Associates LLC

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Aleut Achieves Prestigious CMMI Level 3 Certification in Four Key Domains

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56 minutes ago

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January 9, 2025

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RESTON, Va., Jan. 9, 2025 /PRNewswire/ — Aleut Federal LLC (Aleut) proudly announces it has earned Capability Maturity Model Integration (CMMI) Level 3 certification in four key domains: Development (CMMI-DEV), Services (CMMI-SVS), Security (CMMI-SEC), and People Management (CMMI-PPL). This significant achievement highlights Aleut’s commitment to operational excellence and its ability to deliver high-quality, efficient and secure solutions. It demonstrates Aleut’s strength in optimizing product development, improving service delivery, enhancing security, and aligning workforce management to drive performance and engagement. 

CMMI, developed by the globally recognized CMMI Institute, is a framework for assessing and improving organizational performance. Achieving Level 3 certification affirms that Aleut’s processes are clearly defined, consistently applied, and supported by robust standards, tools, and methodologies. This milestone underscores the company’s ongoing dedication to operational excellence, mitigating risk, and delivering measurable performance success.

“This certification shows our customers that Aleut doesn’t just meet their mission-critical needs – we excel at it,” said Nick Trzcinski, President of Aleut Federal. “We are committed to continuous improvement, innovation, and delivering exceptional value. Aleut is a partner our customers can trust.”

Aleut’s CMMI Level 3 certification enhances its ability to deliver high-quality outcomes across all projects while optimizing efficiency and minimizing risks. Complemented by the company’s ISO 9001 certification for quality management, these achievements reinforcing Aleut’s adherence to internationally recognized standards, solidifying its position as a reliable and innovative partner for federal clients.

To read Aleut Federal’s CMMI Appraisal, click here.

ABOUT ALEUT FEDERAL
Aleut Federal LLC, a holding company within The Aleut Corporation’s federal services portfolio, is an Alaska Native-owned enterprise delivering vital services to the U.S. government across four primary sectors: Technology, Mission Support, Environmental, and Construction. Established under the Alaska Native Claims Settlement Act (ANCSA) of 1971, The Aleut Corporation is one of 12 regional Alaska Native corporations. Aleut Federal’s subsidiaries, including Small Business Administration (SBA) certified 8(a) program participants and Small Disadvantaged Business (SDB) entities, bring specialized capabilities to meet the diverse needs of federal agencies.

By achieving CMMI Level 3 certification, Aleut Federal strengthens its standing as an industry leader, driving performance excellence while delivering mission-focused solutions with unmatched quality and efficiency.

Contact:
Berlyn Martin
Aleut Federal, LLC
Phone: 276-244-3319

View original content to download multimedia:https://www.prnewswire.com/news-releases/aleut-achieves-prestigious-cmmi-level-3-certification-in-four-key-domains-302347358.html

SOURCE Aleut Federal, LLC

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Lowell Observatory Scientists to Present New Research at American Astronomical Society Winter Meeting- Including New and Unexpected Insights on Planet Formation

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56 minutes ago

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January 9, 2025

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Lowell Observatory researchers will join more than 3,000 astronomers at AAS245 in Maryland from January 12-16, 2025

FLAGSTAFF, Ariz., Jan. 9, 2025 /PRNewswire/ — The American Astronomical Society’s winter meeting is the largest annual gathering of astronomers in the United States, and Lowell Observatory will be well-represented this year. Executive Director Dr. Amanda Bosh and Director of Science Dr. Gerard van Belle—both of whom just stepped into their positions—lead a contingency of more than a dozen scientists and support staff attending the meeting.

Lowell Observatory will be in attendance at Exhibitor Booth 521, with its astronomers, postdocs, predocs, and other researchers available to discuss their latest science research. Of particular note, Postdoctoral Fellow Taylor Kutra will share unexpected new ways planets may form, based on a study of a binary star system in Taurus that she leads. Kutra will present her findings during both a Tuesday (January 14) science session and Thursday (January 16) press conference.

Other Lowell Observatory scientists will present on topics including comets, asteroids, the Sun and Sun-like stars, exoplanets, a variety of star types, dwarf irregular galaxies, and space-based interferometry.

Bosh says, “The winter meeting of the AAS is a critical opportunity for astronomers at all stages of their careers to share their latest research and interact with colleagues from around the world. Lowell Observatory is pleased to send a strong contingency of our science team to actively participate in this year’s meeting in National Harbor.”

Media are welcome to attend AAS245 in person. A limited virtual attendance option is also available, with live access to press conferences, plenary talks, select town halls, and a virtual oral session. See https://aas.org/meetings/aas245/press.

AAS245 website: https://aas.org/meetings/aas245

AAS245 Presentations by Lowell Observatory Scientists: Full Schedule Here

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts over 100,000 annual visitors for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lowell-observatory-scientists-to-present-new-research-at-american-astronomical-society-winter-meeting–including-new-and-unexpected-insights-on-planet-formation-302347343.html

SOURCE Lowell Observatory

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CRTC consults on market dynamics within Canada’s broadcasting system

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56 minutes ago

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January 9, 2025

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OTTAWA, ON and GATINEAU, QC, Jan. 9, 2025 /CNW/ – Today, the CRTC is taking another step forward to implement the modernized Broadcasting Act (the Act) by launching a public consultation on market dynamics within Canada’s broadcasting system.

Through this consultation, the CRTC will explore the dynamics between small, medium and large broadcasters, television service providers and online streaming services. The goal is to help ensure that Canada’s broadcasting system is sustainable, fair and competitive.

The CRTC is welcoming comments until February 24, 2025. Interested persons can participate by:

filling out the online form;writing to the Secretary General, CRTC, Ottawa, Ontario K1A 0N2;sending a fax to 819-994-0218.

As part of this consultation, the CRTC will hold a public hearing starting on May 12, 2025.

All comments will form part of the public record and will inform the CRTC’s decision.

The launch of today’s consultation follows a number of recent actions the CRTC has taken to implement the modernized Act. To find out more, check out the CRTC’s regulatory plan.

Quick facts

The CRTC is an independent quasi-judicial tribunal that regulates the Canadian communications sector in the public interest. The CRTC holds public consultations on telecommunications and broadcasting matters and makes decisions based on the public record.First Nations, Inuit, and Métis peoples and Indigenous organizations requiring assistance submitting comments, including oral interventions, can contact the CRTC’s Indigenous Relations Team.

Associated links

Participate in the consultationRegulatory PlanModernizing Canada’s broadcasting framework

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SOURCE Canadian Radio-television and Telecommunications Commission

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