Connect with us

Technology

Sports and Entertainment Industry Can Revolutionize Fan Engagement Through Exponential IT, Says Info-Tech Research Group

Published

on

New insights from Info-Tech Research Group highlight the importance of adopting an Exponential IT mindset to meet the evolving demands of fans and capitalize on new business opportunities in the sports and entertainment sector. A recently published guide from the research and advisory firm outlines how sports and entertainment organizations can integrate advanced technologies, enhance operational efficiency, and deliver personalized fan experiences.

TORONTO, June 21, 2024 /PRNewswire/ – The sports and entertainment industry is experiencing unprecedented technological advancements and shifting consumer expectations. Organizations in this sector face significant challenges, including evolving to enable autonomous processes, keeping up with specialized knowledge of emerging technologies, and increasing competition from other entertainment forms. Addressing these critical challenges, Info-Tech Research Group has released a new blueprint, Priorities for Adopting an Exponential IT Mindset in the Sports & Entertainment Industry. This comprehensive guide from the firm provides IT leaders with strategic insights and actionable plans to leverage advanced technologies like AI, data analytics, and automation. The research findings and guidance will enable sports and entertainment organizations to drive innovation, enhance operational efficiency, and deliver exceptional fan experiences.

“Increasing competition from other forms of entertainment is pushing the sports industry to provide more attractive offerings to sustain the business,” says Elizabeth Silva, senior research analyst at Info-Tech Research Group. “IT leaders must no longer be spectators of innovation but strategic business partners to the organization’s success. Through visionary guidance, Exponential IT should be explored and adopted to secure a strong position within the evolving landscape of the sports and entertainment industry.”

Info-Tech’s latest blueprint emphasizes the significance of adopting an Exponential IT mindset within the sports and entertainment sector. This approach involves integrating advanced technologies to optimize operations, drive continuous innovation, and provide personalized fan experiences. The firm advises that by embracing Exponential IT, organizations could navigate industry disruptions and meet the evolving expectations of their audiences.

In the blueprint, the firm identifies several critical challenges the sports and entertainment industry must address to achieve technological advancement. These challenges include fans’ expectations for personalized services and experiences, which can be difficult to execute due to a lack of data strategy, governance, and quality. The ability to capitalize on data is becoming crucial to keep pace with the shifting economy. Evolving and enabling autonomous processes and capabilities to remain competitive is increasingly difficult, as is the struggle to keep up with highly specialized knowledge of emerging technologies and trends. As well, the monetization of new business models, such as esports and hospitality, poses great opportunities but is challenging to execute due to the current immaturity of the market.

To navigate current challenges within the sports and entertainment industry and seize the opportunities of emerging technologies, Info-Tech recommends a holistic strategy that includes detailed planning, robust investment in workforce development, and fostering a culture of adaptability and innovation. This approach will enable organizations to effectively navigate their digital transformation and significantly improve fan engagement and satisfaction.

The recommended strategy, outlined in the new blueprint, includes four key priorities that sports and entertainment IT leaders must consider as they adopt an Exponential IT mindset to modernize their operations. These priorities for IT are highlighted below:

Co-Own Organizational Outcomes: Shift the perception of IT from a support function to a co-owner of business outcomes. This requires IT leaders to collaborate closely with other business units, aligning IT initiatives with organizational objectives to drive value and support strategic goals.Fund Exponential Value Creation: Allocate resources strategically to support new platforms and capabilities like AI, automation, and quantum computing. Redirecting budgets from maintenance to innovation is essential for organizations to stay competitive and ensure long-term viability.Treat Data as a Product: Manage and utilize data as a strategic asset rather than a byproduct of operations. Establish robust data governance practices, improve data quality, and leverage data analytics to gain insights that drive decision-making and innovation.Let AI Take Over Core Operations: Implement AI and automation technologies to streamline core operations, enhance efficiency, and reduce manual workloads. Adopt AI-driven solutions for tasks such as predictive maintenance, customer service, and real-time data analysis to stay competitive and innovative.

Info-Tech advises that by addressing these strategic priorities, the sports and entertainment industry can effectively manage the complexities of digital transformation, as detailed in the firm’s blueprint. Embracing an Exponential IT mindset allows organizations to enhance their offerings, streamline operational processes, and offer personalized fan experiences. This approach fosters technological resilience and positions organizations to capitalize on new business opportunities in a dynamic market. By following this guide, organizations can achieve sustainable growth and success, ensuring they are prepared to meet future technological demands.

For exclusive and timely commentary on this topic from Info-Tech’s analysts and access to the complete Priorities for Adopting an Exponential IT Mindset in the Sports & Entertainment Industry blueprint, please contact pr@infotech.com.

Info-Tech LIVE 2024

Registration is now open for Info-Tech Research Group’s annual IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio in Las Vegas. This premier event will also offer journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or to gain access to research and expert insights on trending topics, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sports-and-entertainment-industry-can-revolutionize-fan-engagement-through-exponential-it-says-info-tech-research-group-302179137.html

SOURCE Info-Tech Research Group

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Infidigit Welcomes Pinaki Gupta as an Advisor to Foster Leadership and Drive Strategic Growth

Published

on

By

MUMBAI, India, Dec. 26, 2024 /PRNewswire/ — Infidigit, an AI-enabled digital growth partner known for delivering exceptional results in SEO, CRO, and digital growth, welcomes Pinaki Gupta as Director – Strategy and Oversight. Pinaki’s vast experience in driving business transformation and fostering innovation will be instrumental in shaping Infidigit’s strategic direction and positioning the organisation for long-term success.

With a career spanning global enterprises such as Tata Interactive Systems and MPS Interactive and as the founder of Pisarto, a prominent home decor marketplace, Pinaki has consistently driven innovation and growth. His expertise will play a pivotal role in further scaling Infidigit’s vision and helping it explore untapped opportunities in the dynamic digital marketing ecosystem.

Sharing his thoughts, Pinaki Gupta, said, “Infidigit’s rise as a leader in digital marketing has been remarkable. Kaushal and his team have built an organisation with a strong culture of innovation and performance that truly sets them apart. I am excited to join Infidigit as an Advisor to bring a new perspective and help evaluate business opportunities and accelerate their growth journey. Together, we will focus on building strategic frameworks that ensure Infidigit continues to thrive in an evolving digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Pinaki and I share a long and fruitful professional history, during which I’ve consistently been impressed by his incisive strategic mind. His knack for challenging the status quo and driving transformative change makes him an ideal fit for Infidigit’s ambitious growth trajectory. We’re excited to leverage his mentorship as we reach new heights, fortify our leadership team, and continue delivering exceptional results for our clients.”

Infidigit, under Kaushal Thakkar’s leadership, has consistently set benchmarks in SEO, CRO, and digital growth strategies. With over 100 award-winning campaigns, Infidigit has delivered measurable results across industries. Pinaki’s addition to the leadership team further strengthens its mission of combining innovation, leadership, and performance to help businesses grow sustainably.

About Infidigit:

Infidigit, an AI-enabled digital growth partner, empowers top brands to achieve impactful results through SEO, ASO, CRO, and data-driven digital strategies. At the forefront of AI innovation in marketing, Infidigit is developing a SaaS product to further simplify SEO. With a proven track record of measurable success, Infidigit partners with startups, MSMEs, and enterprises across diverse industries, enabling them to thrive in the digital-first economy. Their commitment to excellence is underscored by over 100 award-winning campaigns recognized by prestigious platforms such as the SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies and Exchange4Media IDMA. Infidigit continues to set new standards in digital marketing, driving sustainable growth and unparalleled success for its clients.

Photo: https://mma.prnewswire.com/media/2586855/INFIDIGIT_Pinaki_Gupta.jpg
Logo: https://mma.prnewswire.com/media/2586856/Infidigit_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/infidigit-welcomes-pinaki-gupta-as-an-advisor-to-foster-leadership-and-drive-strategic-growth-302339145.html

Continue Reading

Technology

AU NOMO Credit Card: A Smart Way to Leverage Fixed Deposits

Published

on

By

AHMEDABAD, India, Dec. 26, 2024 /PRNewswire/ — AU Small Finance Bank (AU SFB) has unveiled its latest offering, the AU NOMO Credit Card, a groundbreaking financial product that allows individuals to access credit while still growing their savings. This innovative credit card leverages the power of Fixed Deposits (FDs) as collateral, providing cardholders with enhanced purchasing power without compromising their long-term savings goals.

The AU NOMO Credit Card enables users to use their fixed deposits to secure a credit limit, offering a unique opportunity for first-time credit card applicants or individuals wanting to build their credit scores responsibly. This solution particularly benefits those with limited documentation or a lack of traditional credit history.

Key Features of the AU NOMO Credit Card

Contactless Payments: Enjoy secure and seamless tap-and-pay transactions for daily purchases.Card Liability Protection: Safeguards user against unauthorized transactions, card skimming, and online fraud with comprehensive liability coverage.Reward Points Program: User can earn reward points on retail, utility, and insurance transactions to maximize the value of their spending.Milestone Rewards: Unlock additional rewards for meeting specific quarterly spending goals.Lounge Access Benefits: Get complimentary access to domestic airport and railway lounges, subject to meeting spending criteria.Fuel Surcharge Waiver: Save on fuel transactions within a specified range with a surcharge waiver.

Eligibility Criteria

Here’s what one must know for eligibility criteria for AU NOMO credit card: 

Age: 18 to 75 yearsCitizenship: Indian ResidentFixed Deposit: Creation and maintenance of a fixed deposit with AU Small Finance Bank

The AU NOMO Credit Card (Credit Card against FD) offers an easy and seamless application process with a digital interface, making it accessible to anyone looking to leverage their savings for immediate spending power. The card promises to meet the needs of those starting their credit journey and those seeking additional flexibility in their financial dealings.

The AU NOMO Credit Card redefines the traditional approach to credit by allowing users to continue earning interest on their Fixed Deposits while enjoying the purchasing power that comes with a credit card. Whether for essential daily expenses or significant purchases, the AU NOMO Credit Card perfectly balances saving and spending, empowering individuals to achieve their financial goals without compromise.

For more information on the AU NOMO Credit Card, visit https://www.aubank.in/personal-banking/credit-cards/nomo-credit-card

About AU Small Finance Bank

AU Small Finance Bank, one of India’s leading small finance banks, is committed to transforming banking by focusing on customer-centric services and a deep understanding of the Indian market. More details on AU Small Finance Bank and its financial products like credit cards can be found online.

Logo: https://mma.prnewswire.com/media/2556252/5023474/AU_Small_Finance_Bank_Logo.jpg

 

View original content:https://www.prnewswire.com/in/news-releases/au-nomo-credit-card-a-smart-way-to-leverage-fixed-deposits-302338324.html

Continue Reading

Technology

Treat Yourself to a New Christmas Experience by Self-Gifting viaim’s AI Recording Earbuds, Perfect for a More Pleasant and Efficient Workplace

Published

on

By

SINGAPORE, Dec. 26, 2024 /PRNewswire/ — As Christmas approaches, the concept of self-gifting has become more popular with top business executives to help them get into the holiday mood. Especially designed for the office, a gift of AI recording true wireless earbuds launched by viaim, an AI technology hardware company deeply rooted in the smart office sector, can improve work efficiency, thereby lifting the spirits and improving quality of life for busy workplace elites ahead of the busy and stressful holiday period.

The person who understands themselves best is themselves. It is in this spirit that viaim is encouraging people to give themselves some extra love and care during this holiday season because they deserve it. The Christmas self-gifting trend that has been gaining popularity in recent years sees people pay more and more attention to creating a higher quality life for themselves in their busy work lives. Especially towards the end of the year, consumers are choosing to treat themselves with practical and pleasant gifts for Christmas. Earbuds have become a solid choice for self-gifting because of their usefulness in multiple scenarios, allowing users to enjoy a quality listening experience during work meetings and holiday relaxation time.

The amazing features of the Viaim Nano+ and Viaim Air open-ear AI recording true wireless earbuds make them the perfect choice for self-gifting this Christmas

13 language transcription and real-time translation: During the Christmas holidays, many business professionals travel internationally with friends or spend the holidays with family in countries that don’t speak their native language. viaim headphones allow users to communicate with local people around the world, jumping the language barrier and making cross-border communication smoother and the journey more interactive, fun, and memorable.VIAIM AI Smart Assistant: Generate Summaries and To-Do Lists with one click to help quickly complete an annual report or New Year’s business plan, allowing the festive atmosphere to be enjoyed without missing any key points.Flash Record function: Whether it is to conceive new ideas for next year’s project or suddenly think of a perfect Christmas gift list, inspiration during the holidays is often fleeting. Long press the viaim earbuds for one-click flash recording to capture ideas as soon as the spark of inspiration comes to mind.Noise reduction and a comfortable wearing experience: High-quality 45db noise reduction can provide users with a moment of quietness at Christmas parties, and the comfortable and lightweight design is suitable for long-term wear, meaning a quiet and enjoyable listening atmosphere can be enjoyed during the holidays.

Cecile from VIAIM shared: “Christmas is the time of year to relax and be grateful. It is of course a time to give gifts and be generous to others, but we also must remember to be kind to the person that knows us best – ourselves. Through our brand vision of “work smarter, not harder,” we hope to help people find their own special holiday moments in their busy work life by using our super-efficient office earbuds, so that everyone can enjoy a more productive and enjoyable life experience. I would like to personally wish all our customers, both new and old, a peaceful, relaxing, and happy Christmas.”

About VIAIM

VIAIM is an innovative technology company in the consumer-goods sector. With a focus on versatile, multimodal interactions, we strive to provide effective solutions that meet users’ specific needs. By harnessing state-of-the-art technology, we bring our visionary ideals to life, helping people embrace the incredible possibilities the Company offers.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/treat-yourself-to-a-new-christmas-experience-by-self-gifting-viaims-ai-recording-earbuds-perfect-for-a-more-pleasant-and-efficient-workplace-302339158.html

SOURCE VIAIM

Continue Reading

Trending