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Target to Roll Out Transformative GenAI Technology to its Store Team Members Chainwide

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Retailer’s new GenAI-powered chatbot, Store Companion, is designed to make team members’ jobs easier and enhance the shopping experience The tool is scheduled to roll out to hundreds of thousands of team members across Target’s nearly 2,000 stores by August   Target will continue to test and develop new GenAI applications that accelerate its business, empower its team and support its future growth   

MINNEAPOLIS, June 20, 2024 /PRNewswire/ — Target Corporation (NYSE: TGT) today announced plans to roll out a new generative artificial intelligence (GenAI) tool to team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team members across the U.S. The tool, called Store Companion, is a GenAI-powered chatbot designed by Target that can answer on-the-job process questions, coach new team members, support store operations management and more.

Store Companion’s goal is to make the teams’ jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better. The initiative is part of Target’s broader strategic approach to using GenAI across its business to empower its team, enhance the guest experience and support the company’s long-term growth.

“We know technology will continue to play an outsized role in the future of retail — for our team members, our guests and our business. With that in mind, we’re continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at Target to life,” said Brett Craig, executive vice president and chief information officer, Target. “The transformative nature of GenAI is helping us accelerate the rate of innovation across our operations, and we’re excited about the role these new tools and applications will play in driving growth.”

How the Store Companion tool works

The Store Companion chatbot will be available as an app on store team members’ specially equipped handheld devices, providing immediate answers to their questions about processes and procedures. For example, team members can input prompts like “How do I sign a guest up for a Target Circle Card?” and “How do I restart the cash register in the event of a power outage?” and receive instructions and resources in seconds. The tool also serves as a store process expert and coach, helping new and seasonal team members learn on the job.

Testing, learning and improving the tool

“Generative AI is game-changing technology and Store Companion will make daily tasks easier and enable our team to respond to guests’ requests with confidence and efficiency,” said Mark Schindele, executive vice president and chief stores officer, Target. “The tool frees up time and attention for our team to serve guests with care and to create a shopping destination that invites discovery, ease and moments of everyday joy.”

To develop this best-in-class resource for its store team members, Target’s in-house technology team used real frequently asked questions and process documents from its store teams across the U.S. The team worked quickly, taking the project from its initial testing phase to planned rollout in just six months. Target is currently piloting the tool at about 400 stores, using the teams’ feedback to improve the experience ahead of the chainwide rollout.

Early feedback from pilot teams indicates that Store Companion is positively impacting their daily work.

“We’re hearing great feedback from our team about the new app,” said Jake Seaquist, store director at one of the pilot stores in Champlin, Minn. “Streamlining day-to-day tasks goes a long way with our team members and adds up to more time spent with guests and a better guest experience across the store.”

Since the pilot began, experienced team members have been sharing their expertise and adding materials to help shape the tool.

The power of AI across Target’s business

Store Companion is the latest example of how Target is accelerating its use of GenAI to create even more personalized and intuitive experiences for team members and consumers. In addition to Store Companion, the retailer plans to roll out another internal GenAI tool in the coming months, starting with its headquarters team members. When placed in the hands of Target’s most important asset, its team, this technology has the potential to transform day-to-day tasks and empower team members to be more efficient and spend time doing the most meaningful work.  

Target also is using GenAI to elevate its digital experience for consumers, including GenAI-powered product pages and search capabilities that curate the most relevant results and make it even easier for consumers to find everything they need when shopping on Target.com. For example:

Enhancements to thousands of product display pages on Target.com this year have created more relevant, guest-friendly experiences. Target is using GenAI to summarize reviews and make the product descriptions on its site pages even more relevant to help shoppers make confident purchase decisions. It also enhances the items’ product titles with more robust information to help shoppers search and find the right items faster. More than 100,000 of these pages are expected to be complete by the end of the summer.

Guided Search has begun rolling out on Target.com, which allows guests to search the site using conversational language and discover even more of the assortment through intelligent, curated results. For example, a search for “summer party” will return a broader range of relevant items, from party supplies and invitations to outdoor tableware, meat for grilling, a variety of snack and drink ideas and more. It also will help shoppers remember commonly forgotten items such as sun protection, insect repellents, outdoor games and other essentials. This enhanced search experience will continue to expand and will be available to all consumers later this summer.

In addition to these enhancements, Target will continue testing dozens of additional GenAI applications throughout 2024 and beyond. The retailer remains committed to the safe and responsible use of the technology and is focused on building a GenAI ecosystem that will continue to drive its business and enhance the team member and guest experiences while embracing the future of retail.

Miscellaneous

Statements in this release regarding the company’s future financial and operational performance and enhancements to its technologies and capabilities are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause the company’s results to differ materially. The most important risks and uncertainties are described in Item 1A of the company’s Form 10-K for the fiscal year ended February 3, 2024. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

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SOURCE Target Corporation

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CMC Japan Opens Third Office: A Major Step In AI Transformation and Business Expansion

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HANOI, Vietnam, Sept. 23, 2024 /PRNewswire/ — On September 18, CMC Japan – the Japanese subsidiary of CMC Global celebrated the opening of its third office in Tokyo –  a key milestone in its 7-year journey of bringing Vietnamese technology to Japan. This expansion highlights CMC Japan’s leadership in advancing the “AI-X” strategy, further solidifying its position following its membership in the Japan Business Federation (Keidanren). 

Under the theme “Enable Your AI-X,” the inauguration ceremony of CMC Japan‘s third office was held at the Gajoen Tokyo Hotel, Japan, underscoring CMC’s efforts to accelerate the global “AI Transformation” Strategy for the 2024-2028 period. The new office is a pivotal step in executing this ambitious vision. 

Presenting about the AI Transformation Strategy, Mr. Nguyen Chung Chinh Chairman/CEO of CMC Corporation, stated: “Japan has been a cornerstone in CMC’s global expansion strategy for over three decades. Our achievements in Japan have paved the way for further growth in challenging markets like the U.S. and Europe. Opening our third office here marks a significant moment in our journey, reaffirming CMC’S dedication to leading AI transformation and providing cutting-edge solutions that empower clients in their digital transformation and AI-driven optimization.” 

On this occasion, CMC Japan also announced its membership in Keidanren, one of the most influential organizations in Japan’s foreign economic relations and economic policy development. This opens the door to strategic collaboration with leading corporations and reaffirms CMC’s commitment to contributing to Japan’s socio-economic development through advanced AI solutions. 

 

 

 

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SOURCE CMC Global

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TECNO SPARK 30 Series Launches with TRANSFORMERS Edition, Converting Next-level Fluency and Durability

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HONG KONG, Sept. 22, 2024 /PRNewswire/ — Innovative technology brand TECNO announces the debut of its latest smartphone, the SPARK 30 Series, featuring a dynamic lineup of five models including the exciting SPARK 30 Series TRANSFORMERS Edition. The new series brings revolutionary durability and playability with 5-year guaranteed lag-free performance, more immersive audiovisuals, an incredible main camera and much more.

The SPARK 30 Series features a special TRANSFORMERS Edition, under license by TRANSFORMERS brand from leading toy and game company Hasbro, made up of SPARK 30 Pro Optimus Prime Edition and SPARK 30 Bumblebee Edition. In addition to powerful performance, these special devices feature iconic TRANSFORMERS elements, delivering iconic design, entertainment, and interaction like never before.

“The SPARK 30 Series is poised to revolutionize the smartphone experience, offering a symphony of unparalleled features and a coveted exclusive TRANSFORMERS Edition,” said Jack Guo, General Manager of TECNO. “With continuous enhancements to the SPARK Series, we are ensuring that vibrant, tech-savvy youth to embrace and revel in the power of our innovations to create new possibilities.” 

Creating Seamless Fluency and Durability Assured by a 5-year Lag-free Commitment

The SPARK 30 Series gives users long-lasting value for money. Certified by TÜV Rheinland, SPARK 30 Pro offers incredible 5-year lag-free operation, standing out in its class as a must-have device for a seamless experience.

Making everyday use even smoother, the SPARK 30 Series is equipped with exceptional battery capacity, impressive storage and powerful performance, with battery health at 80%+ enduring after 1,000 charge cycles. The SPARK 30 Pro’s convenient 33W Fast Charge offers 3 intelligent charging modes and can charge the device from 0-100% in approximately 70 minutes. The SPARK 30 Series offers up to 256GB+16GB (8GB Extended RAM) storage with a system slimming feature that frees up ROM space. The SPARK 30 Pro is powered by MediaTek Helio G100 processor, boasting an Antutu score over 420,000, adding to the fluid performance even more.

With super WIFI and ultra-fast 4.5G Lightning Network, consumers can enjoy enhanced online smoothness. The 4.5G Lightning Network on SPARK 30 Pro delivers speeds up to 100% faster than 4G, with download speeds reaching up to 300Mbps, while super WIFI sets internet speeds apart in a crowd, improving ability to access networks by 616% compared to without this feature. Leveraging its exceptional performance, the SPARK 30 Series demonstrates power and durability akin to that of the formidable TRANSFORMERS robots.

Inspiring with a Design Rebirth Full of the Transformers’ Visual Splendor

Complementing its ultimate performance, the TECNO SPARK 30 Series features a trendy, sleek and tech-infused design. The SPARK family’s signature large circular design is now enhanced and refined for a more streamlined appearance. With a 7.4mm ultra-thin body, the SPARK 30 Pro embraces the emerging minimalist technology trend, bringing an unprecedented grip experience in-hand. With evolved Magic Skin 3.0, it provides a blend of soft plush and premium leather with an ultra-refined texture.

Taking inspiration from the unstoppable TRANSFORMERS robots, Optimus Prime and Bumblebee, the SPARK 30 Series TRANSFORMERS Edition infuses technology with a Cybertronian-inspired design texture.  The integrated DECO design crafted with a metallic sheen and precision color coordination, adding a vibrant look while paying homage to the resilience of the iconic characters. Additionally, the edition debuts a customized interface adorned with TRANSFORMERS motifs, bringing the iconic world to life and providing a dynamic platform for users of all ages to express their love for the franchise.

Captivating with an Exceptional Audiovisual Entertainment Experience

The SPARK 30 Series creates an immersive entertainment space for users through vibrant audiovisual experiences. The SPARK 30 Pro, which features 120Hz AMOLED Eye-care Screen recognized by TÜV Low Blue Light Eye certification, delivers vivid images while providing an eye-friendly experience. The 100% full-link DCI-P3 cinema-level color gamut and 10bit color depth bring a broader color range and more accurate color expression for entertainment and enjoyment.

On the audio front, the SPARK 30 Series provides symmetrical stereo sound. With Volume Plus 2.0 algorithms and a Dual Speaker, the SPARK 30 Pro delivers up to 300% full-scene louder volume for an immersive and balanced sound. The addition of Dolby Atmos and Hi-Res certified speakers significantly enhances entertainment quality.

Furthermore, the SPARK 30 Series is also equipped with the Infrared Remote Control for 15 household devices, allowing intelligent control of home life, enabling a personalized space at will.

On the camera front, the SPARK 30 Pro boasts a 108MP main camera, complemented by 3x lossless zoom and 10x digital zoom, delivering finely tuned images no matter the distance. The SPARK 30’s SONY IMX682 Main Camera with 64MP, offers larger pixels, greater detail, and increased cropping flexibility. Equipped with TECNO AI, the SPARK 30 Series offers an array of advanced AI-driven features, including AIGC portrait, AI Eraser and AI Artboard, enhancing your productivity and creativity.

Lead by the masterful SPARK 30 and SPARK 30 Pro, the new SPARK 30 Series also features the exceptional SPARK 30C, SPARK 30 5G and SPARK 30C 5G. As well as a groundbreaking special edition device, the TRANSFORMERS collaboration adds a further layer of excitement for energetic youth, with exclusive branded merchandise and gift sets also available.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

ABOUT HASBRO 

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. 

ABOUT TRANSFORMERS 

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life.

 

 

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SOURCE TECNO

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DeepL unveils industry-first Glossary Generator to solve business communication and brand consistency challenges

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Enhanced DeepL glossary functionality – including new glossary generator, expanded language support and more – will boost global business translations, saving time, effort, and costs

COLOGNE, Germany, Sept. 23, 2024 /PRNewswire/ — DeepL, a leading global Language AI company, today announced several updates to its glossary feature, which is a powerful tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers the industry’s first smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Glossary is also available in several new languages and within DeepL’s browser extensions and integrations, fitting seamlessly into existing workflows to offer an even more accessible and smooth user experience across the web and applications like Google Workspace and Microsoft 365.

“AI-powered translations are essential for businesses looking to overcome language barriers in today’s increasingly connected world, and DeepL’s powerful glossary tool takes this a step further by ensuring translations are personalized to a company’s unique phrases and needs,” said Christopher Osborne, VP of Product, DeepL. “We’re always looking for ways to improve the DeepL experience and drive even more value and ROI for 100,000+ customers worldwide, and these new capabilities make our glossary even more efficient, accessible and user-friendly – empowering teams to achieve the customization and consistency they are looking for, while minimising time spent on costly alternatives like manual translations or find-and-replace tools.”

For global businesses aiming to drive revenue growth, investing in brand consistency across all communications and languages is essential to ensure that every message—whether technical terminology, product names, or branded terms—resonates clearly with teams, customers, and markets worldwide. Consistent branding has been proven to increase revenue by 20% or more[1] and enhance visibility by 3 to 4 times[2] – however, maintaining this consistency can be expensive and complex. DeepL’s glossary tool simplifies this process, helping businesses and professionals easily create and scale high-quality, consistent multilingual communications across teams. With glossary, companies can create and manage custom translation glossaries to ensure that specific words or phrases are translated consistently according to their unique terminology.

DeepL’s glossary now offers the following expanded capabilities:

The industry’s first smart, AI-powered glossary generator: DeepL’s new glossary generator is a first-of-its-kind tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing the need for manual work and significantly enhancing efficiency, enabling teams to facilitate more consistent communication at scale.Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16. This allows for more precise and nuanced translations across a wider range of linguistic contexts, helping businesses reach a broader audience.More convenient access across DeepL platforms: Users are now able to access and apply the glossary directly within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. Furthermore, the glossary can now also be applied directly within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint. Additionally, the glossary can be accessed through DeepL’s web browser, desktop apps, and API.

Unlike other find-and-replace tools, DeepL’s glossary excels with its advanced contextual understanding and ability to process complex grammatical elements—such as case, gender, and tense—to deliver nuanced, natural-sounding translations. This results in substantial productivity gains, largely due to the time saved in post-editing. Blind tests with language experts show that DeepL reduces post-editing time by 30% compared to Google Translate and 20% compared to Chat GPT-4. Furthermore, DeepL requires significantly fewer edits, with Google Translate and Chat GPT-4 needing two to three times as many feedback rounds.

Glossary with DeepL Pro also offers enhanced data security, including proprietary data centers, the highest level of certification and compliance standards (ISO 27001 certification, GDPR/SOC 2 type 2 compliance), data encryption, and a commitment to never using Pro customer data to train models.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files. It is initially available for glossaries in German, Spanish, Japanese, Italian, French, and Russian (to and from English), with more languages coming soon.

Learn more about DeepL Pro and try out glossary yourself here.

About DeepL

DeepL is on a mission to break down language barriers for businesses everywhere. Over 100,000 businesses and governments and millions of individuals in 228 global markets trust DeepL’s Language AI platform for human-like translation and better writing. Designed with enterprise security in mind, companies around the world leverage DeepL’s AI solutions that are specifically tuned for language to transform business communications, expand markets, and improve productivity. Founded in 2017 by CEO Jaroslaw (Jarek) Kutylowski, DeepL today has over 900 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.

[1] Marq, “2021 Brand Consistency Report”
[2] Demand Metric x Lucid Press, “Impact of Brand Consistency” Report, 2016

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SOURCE DeepL

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