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Online Video Platform Market size is set to grow by USD 2.19 billion from 2024-2028, Increase in streaming services to boost the market growth, Technavio

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NEW YORK, June 20, 2024 /PRNewswire/ — The global online video platform market size is estimated to grow by USD 2.19 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 21.57%  during the forecast period. Increase in streaming services is driving market growth, with a trend towards live streaming of videos. However, free open-source video platform poses a challenge. Key market players include Adobe Inc., Akamai Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast Corp., Dacast Inc., International Business Machines Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd., Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc., and Youku Tudou Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Individuals, Brand and enterprises, and
Content creators), Type (UGC, DIY, and SaaS),
and Geography (APAC, North America, Europe,
South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America,
and Middle East and Africa

Key companies profiled

Adobe Inc., Akamai Technologies Inc., Alphabet
Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast
Corp., Dacast Inc., International Business
Machines Corp., Kaltura Inc., MediaMelon Inc.,
MediaPlatform Inc., Panopto Inc., Piksel srl,
Samba Mobile Multimidia SA, Telstra Corp. Ltd.,
Viacom18 Media Pvt. Ltd., Vimeo.com Inc.,
Viostream, Wistia Inc., and Youku Tudou Inc.

Key Market Trends Fueling Growth

Online videos have become essential for businesses looking to engage consumers and influence buying decisions. Live streaming, a real-time Internet broadcast, is a popular trend among brand owners. Social media platforms like Facebook, YouTube, Snapchat, and Twitter have invested in enhancing live streaming capabilities. Brands use live streaming for tutorials, product launches, news, humor, and regular series. Monetization methods include micropayments, mid-roll ads, and social platform payments. These factors contribute to the growth of the Online Video Platform market.

The online video platform market is experiencing significant growth with an increasing number of users and businesses adopting video content. Large scales of live streaming and on-demand videos are driving this trend. Monetization strategies such as ads, subscriptions, and sponsorships are becoming more common. Uses include education, entertainment, marketing, and communication. Platforms offer various features like video analytics, customization, and integration with social media. User-generated content and interactive tools are also popular. The market is competitive with players like YouTube, Vimeo, and Facebook Live. Usage is expected to continue growing due to the convenience and engagement provided by online videos. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The Online Video Platform (OVP) market is experiencing significant growth due to the increasing popularity of video content on the Internet. Brands are leveraging free video hosting platforms like YouTube, Metacafe, and Blip.tv to enhance their online presence. These platforms offer millions of videos on various topics and provide access to commercial content. Paid OVPs face intense competition as customers can access free live TV shows, sports events, movies, and news online with high-definition streaming. Consequently, the global OVP market is expected to grow substantially during the forecast period, as free Internet services restrict the use of paid services.The online video platform market is experiencing significant growth, with an increasing number of businesses utilizing video content for marketing and communication purposes. However, this market also presents several challenges. One major challenge is creating high-quality video content that engages and retains viewer attention. Another challenge is optimizing videos for search engines and social media platforms to increase reach and visibility. Additionally, ensuring video accessibility on various devices and ensuring secure video hosting are ongoing concerns. Furthermore, monetizing video content through ads or subscriptions can be complex, requiring a deep understanding of audience demographics and viewer behavior. Lastly, keeping up with the latest video technology trends and maintaining a consistent brand image across all video content can be time-consuming and resource-intensive.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This online video platform market report extensively covers market segmentation by

End-user 1.1 Individuals1.2 Brand and enterprises1.3 Content creatorsType 2.1 UGC2.2 DIY2.3 SaaSGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Individuals- Online Video Platforms (OVPs) have become essential tools for individuals to share content without the need for organizational affiliation. User-generated videos (UGVs) account for 80-85% of global trust, surpassing that of traditional sources. UGVs serve various purposes, including entertainment, education, and opinions on goods and services. Trusted UGVs can boost product usage and OVP revenue. The individual Internet video market contributes significantly to OVP growth during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

In the rapidly evolving digital landscape, the Online Video Platform (OVP) market continues to gain momentum. With the proliferation of smartphones and handheld devices, live streaming has become a preferred mode of video content consumption. Monetization of channels through streaming services is a significant trend, enabling content creators to reach a global audience. Telecom networks, including 4G and the emerging 5G network, facilitate seamless internet access for live streams. Transcoding and managing video content is crucial for publishers to ensure smooth delivery to viewers. Television is no longer confined to traditional broadcasting, as online video advertising becomes an integral part of video-based marketing content. Tracking viewer engagement and analytics is essential for optimizing revenue streams in this dynamic market.

Market Research Overview

The Online Video Platform market is a dynamic and growing industry, characterized by its ability to deliver high-quality video content to consumers on-demand. This market encompasses various technologies and services, including streaming, video hosting, and video analytics. The market caters to various sectors such as education, entertainment, advertising, and corporate training. The platforms offer features like adaptive bitrate streaming, personalized recommendations, and social media integration. The market is driven by factors such as increasing internet penetration, rising consumer demand for on-demand content, and advancements in video compression technology. The future of the Online Video Platform market looks promising, with continued innovation and expansion into new areas like virtual and augmented reality.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userIndividualsBrand And EnterprisesContent CreatorsTypeUGCDIYSaaSGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

KM Malta Airlines, the Maltese Islands’ New National Carrier, Implements CellPoint Digital’s Payment Orchestration Solution

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The partnership will enable KM Malta Airlines to provide passengers with a seamless payment experience and access to their preferred payment methods.

LONDON, Sept. 23, 2024 /CNW/ — CellPoint Digital, a global pioneer in Payment Orchestration, is proud to announce it has partnered with KM Malta Airlines to support the airline’s payment processes across multiple sales channels, including on its website and App, allowing passengers in future to pay with key alternative payment methods (APMs) like Apple Pay.

From the start of operations on March 31, 2024, CellPoint Digital was entrusted to support KM Malta Airlines’ payment processes across. Using CellPoint Digital’s Payment Orchestration platform, KM Malta Airlines launched the service with optimised payment processes, a cost-effective payment strategy, and a customer-centric payment model. This partnership reflects the airline’s commitment to providing its passengers with a seamless, convenient payment experience and the airline’s recognition of CellPoint Digital as a valued payment solution provider.

Through its partnership with CellPoint Digital, KM Malta Airlines gains access to a network of acquirer connections, including its newly introduced partner, Shift4 (formerly Finaro), to support its growth strategy. This allows the airline to optimise transaction routing, reduce payment costs, and settle in its preferred currency.

“It’s not often that we get to be present at the inception of one of Europe’s next great airlines, but that’s the opportunity we have with this partnership,” said Kristian Gjerding, CEO of CellPoint Digital. “By prioritising its payment strategy as a cornerstone of its launch strategy, KM Malta Airlines demonstrates that it cares about providing passengers with the best possible booking experience and setting itself up for future success.”

Roy Kinnear, CCO of KM Malta Airlines, stated, “A highly optimised, cost-efficient payment strategy is important to the success of our airline. That’s why we partnered with experts in aviation payments to deliver a comprehensive platform tailored to our passengers’ needs and allowing us to expand our offering of customer choice payment mechanisms.”

The Advantage of Day-One Payment Orchestration

Payment Orchestration is a concept that describes the end-to-end management of all components of a payment, from authorisation to routing to settlement to reporting, allowing airlines to boost conversions in direct and indirect sales channels at lower transaction costs. CellPoint Digital’s Payment Orchestration Platform, which KM Malta Airlines will implement, routes transactions intelligently to increase acceptance, simplifies and centralises back-end reconciliation, integrates various payment methods like Apple Pay, and easily accommodates multiple PSPs and acquirers, including KM Malta Airline’s preferred acquiring partner, Shift4.

For more information about the CellPoint Digital partnership with KM Malta Airlines or to speak with company executives, please get in touch with Steven Osei at steven.osei@cellpointdigital.com

About CellPoint Digital
CellPoint Digital is a fintech leader in payment orchestration and optimisation. CellPoint Digital’s main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions from cards or alternative payment methods and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimise the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore. Visit www.cellpointdigital.com to learn more. 

About KM Malta Airlines

The KM Malta Airlines schedule serves 17 airports across 15 key European cities, namely, Amsterdam, Berlin, Brussels, Catania, Dusseldorf, London Gatwick, London Heathrow, Lyon, Madrid, Milan, Munich, Paris Charles de Gaulle, Paris Orly, Prague, Rome, Vienna and Zurich.

Bookings can be made on kmmaltairlines.com

Contact: media@kmmaltairlines.com

 

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SOURCE CellPoint Digital

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Advantech Unveils Expanded Singapore Office to Boost ASEAN Presence and Support AIoT Innovations with Strategic Partnerships

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SINGAPORE, Sept. 23, 2024 /PRNewswire/ — Advantech (TWSE: 2395), a global leader in industrial IoT and embedded computing solutions, has officially inaugurated its expanded regional office in Singapore. This strategic investment is set to enhance Advantech’s core competencies within the ASEAN region. Located at 7002 Ang Mo Kio Avenue 5, the new office will double the company’s current facility space, enhancing its infrastructure to meet the rising demand for high-technology solutions, particularly in the semiconductor sector. The expansion underscores Advantech’s commitment to collaborating with silicon and ecosystem partners and investing in local talent development through industry-academia partnerships. The new office will also support Advantech’s Configure-To-Order Service (CTOS), reinforcing its strategic goal of deepening and localising industry presence while advancing a comprehensive AIoT industry development strategy.

Vincent Chang, Managing Director of Asia and Intercontinental Region at Advantech, stated, “The relocation to our new premises marks a significant milestone in Advantech’s nearly 30 years of growth in Singapore. Established in 1995, Advantech Singapore has grown to become a pivotal hub in the ASEAN region, leading to the creation of Advantech Malaysia, Thailand, Indonesia, and Vietnam as key regional business units. Advantech envisions Singapore evolving into a Corporate Development Core Competency hub, focusing on business intelligence, strategic planning, and advancing branding, public relations, and ESG programmes across the ASEAN region.”

Advantech is also excited to launch the second year of its AIoT Innowork programme with Singapore Polytechnic (SP). This year’s projects will focus on sustainable development, net-zero emissions, and generative AI. Students will use Advantech’s WISE-PaaS, a cloud-based platform, to develop AIoT solutions, including a smart outdoor agriculture proof-of-concept within SP’s campus. Additionally, the programme will advance intelligent EV charging and parking space monitoring with Advantech’s LoRaWAN gateway and generative AI, featuring a dashboard for carpark occupancy and an assistive chatbot for availability queries.

In response to the government’s focus on future workforce development, a student team from SP is set to create a proof of concept for a “Generative AI-powered Virtual Sales Agent.” This innovative project aims to transform customer interactions by enhancing sales and engagement through cutting-edge AI technology. SP envisions this technology revolutionising customer engagement, enhancing service support, and improving operational efficiency.

Advantech Singapore is dedicated to advancing the “MySkillsFuture” programme, a key initiative by the Singapore government to support lifelong learning. Advantech aims to build a collaborative value chain that fosters a sustainable and thriving IoT ecosystem by partnering with ecosystem players, academic institutions, and industry leaders. Additionally, through academic collaboration, Advantech seeks to cultivate industry growth and align with its social responsibility objectives by producing and distributing urban farming products to underserved communities. These strategic partnerships are poised to drive long-term industry success and reinforce Advantech’s commitment to its ESG goals.

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SOURCE Advantech Co. Singapore Pte Ltd

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Estonia Strengthens Smart Mobility Networking and Strategic Partnerships in the Gulf

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DUBAI, UAE, Sept. 23, 2024 /PRNewswire/ — Trade Estonia, part of Enterprise Estonia, is concluding its participation at the ITS World Congress 2024 in Dubai, further asserting its leadership in intelligent transport systems (ITS) and smart mobility. Estonia, known for being the first country to allow testing autonomous vehicles on public roads since 2017, showcased its innovative technologies that are setting new benchmarks in smart mobility and ITS.

At the exhibition, Trade Estonia displayed pioneering solutions, including Bamboo Apps’ cutting-edge dispatch system for autonomous shuttles, enabling remote monitoring of unmanned vehicles to enhance safety and efficiency. e-Pavement integrates sensors within road surfaces to improve safety and traffic management, while Auve Tech’s autonomous shuttles seamlessly integrate with public transport, offering efficient and eco-friendly urban mobility solutions. Metrosert is enhancing the precision of smart infrastructure, and Digilogistika Keskus is optimising logistics through advanced digital platforms, boosting supply chain efficiency in smart cities.

H.E. The Ambassador of Estonia to the UAE Maria Belovas stated, “Estonia’s footprint in integrating cutting-edge technology is pivotal in enhancing transportation safety, efficiency, and mobility. Our innovations are designed to meet the evolving needs of global smart cities and ensure a sustainable future for transportation.”

These advancements exemplify Estonia’s commitment to developing intelligent, sustainable, and efficient transport solutions that address both urban and rural mobility needs, and solidifying its global network.

In addition to presenting its technological progress at the ITS World Congress, Estonia focused on building meaningful connections and exploring new avenues for collaboration.

Forging Strategic Global Partnerships

Estonia is dedicated to expanding its international impact by building strategic partnerships, particularly in the Gulf region.

A recent networking event, hosted by H.E. The Ambassador of Finland, Ms. Tuula Yrjölä, and H.E. The Ambassador of Estonia, Ms. Maria Belovas, brought together Finnish and Estonian business delegations to cultivate global connections in smart mobility. The event also facilitated valuable discussions on future collaborations, reflecting Trade Estonia’s ongoing mission to support global innovation and sustainability in transport.

Ms. Maria Belovas highlighted the importance of these international connections in advancing the organisation’s strategic goals and enriching global collaborative efforts.

Building on this momentum, Trade Estonia is gearing up for its next significant engagement at GITEX Global 2024. This upcoming event will serve as a new stage for Estonia to underline their technological advancements and explore new avenues for collaboration with global technology leaders.

About Trade Estonia

Trade Estonia is part of Enterprise Estonia. As a state organisation, Trade Estonia helps Estonian companies to establish themselves in international markets. With a focus on future technologies and pioneering projects, Trade Estonia provides Estonian companies with access to market analysis and marketing strategies and creates the conditions for them to operate successfully on a global scale. Trade Estonia not only promotes the development of new business areas and the establishment of strategic partnerships, but also facilitates access to international networks, thus contributing to the global competitiveness of Estonian companies.

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