Technology

TRIPLELIFT KICKS OFF CANNES WITH A LINEUP OF NEW CAPABILITIES

Published

3 months ago

June 17, 2024

The ad tech firm announces investment in advancements across Native, Retail Media, Connected Television, and their latest launch of Audiences

NEW YORK, June 17, 2024 /PRNewswire/ — As the industry gathers at Cannes, TripleLift is recapping the first half of the year with a number of capabilities advancements. The company is making significant improvements staying at the forefront of industry transformation and is committed to offering its partners the highest standard of innovation. Whether it’s across native, retail media, connected television, or data signals and addressability, TripleLift is keeping a close pulse on industry needs and aligning to cohesively create better experiences.

Taking Back Native
As a company born out of native advertising, TripleLift continues to lead this space. This year, they are bolstering their native offering with a number of high-impact, component-based ad formats that include video and other rich media elements. These flexible creative formats incorporate a number of creative components that can be rendered on pages to either match the look and feel of the publisher’s site, or the advertiser’s on-site shopping experience (a capability that no other SSP on the market is offering). Success metrics that these new high-impact formats have already seen include a 30% increase in CTR across component formats, in comparison to standard displays, 4x increase in CTR compared to standard display. TripleLift’s innovative creative formats are the direct driver behind these improved results.

Forging the Path in Retail Media
As the leader in native advertising, TripleLift is the platform best suited to support Walled Garden reach extension and Retail Media off-site advertising use cases. As a component-based SSP, TripleLift is uniquely positioned to offer premium Retail Media solutions for large platforms that could seek to deliver ads outside of their owned & operated properties and expand their ads business off-network via an audience extension. This market is experiencing attractive tailwinds as retail media platforms build off-network advertising strategies, find themselves inventory-constrained, and determine the partners they need to support their growth. Triplelift’s Retail Media solution is driven by stitching together component-based ads and innovation in Native protocols, making them scalable and addressable programmatically.

Most importantly, TripleLift’s Retail Media solution is uniquely integrated into native advertising placements on more than 1,000 publishers.

Creating New Signals for Success
Last year, TripleLift launched its addressability solution that created a new signal for audience targeting for the modern, more privacy-forward Internet – TripleLift Audiences is building a better ad experience for the digital advertising ecosystem. In collaboration with publishers, TripleLift has scaled Audiences to enable audience targeting on 90% of web bid requests. That includes 30B daily impressions across 13B content assets. With the support of TripleLift’s unparalleled network of publisher partners, the SSP’s Audience solution now has more than 1B first-party consumer profiles and now has the ability to process heavy commercialization, and release brand new segments and ensure minimum KPIs. Audiences contain more than 1,300 off-the-shelf segments available, including age and gender, behavior interest, contextual, purchase intent, and conquesting segments. Previous solutions across the ecosystem have only had the ability to guarantee finding these segments, whereas Audiences has just proved the guarantee of performance behind it. This is a testament to TripleLift’s accelerated momentum of success with new data available, a growing roster of clients, and continuous performance and test success. To date, more than 50 brands have run campaigns with TripleLift Audiences during its Beta program and more than 90% of them came back to run additional campaigns on the platform.

Enhancing the Future of Connected Television
TripleLift has spent the last 3 years investing heavily in creative CTV ad experiences that go beyond the standard ad break, creating incremental inventory for buyers. While this solution has been in its early stages with premier partners, TripleLift is announcing the milestone of reaching critical mass with In-Show ad formats that are available across more than 70 channels. Moreover, the digital advertising platform has seen a notable increase in interest from advertisers who are looking to enhance their CTV experiences. To provide cohesive creativity, TripleLift has taken the same creative technology and applied it to traditional Spots as well. These enhanced spots utilize the same experiences to uniquely feature components such as products, QR codes, calls to action, sponsorships, and more. The result being an overall better performance for brands and publishers and higher attention rates for advertisers. Ultimately, resulting in better audience experiences for publishers.

Specifically, advertisers are reaping benefits from these enhanced spot offerings. Enhanced spots notably boost both brand awareness and purchase intent. According to a recent study, the Product Spotlight format led to a 72% increase in favorable purchase intent. Publishers QR enhanced spots have proven to be more informative than a traditional CTV spot and were rated the same ad likability, thus enhancing publisher revenue without compromising quality of the stream.

As TripleLift joins the industry in celebration of top-notch creativity and innovation at this year’s Cannes Lions Festival, they are simultaneously celebrating a year of client and partner success. But that’s not the end of it, the company looks forward to continuing to evolve culturally and technologically by pushing boundaries, fostering meaningful partnerships, and transforming the future success of advertising.

JOIN TRIPLELIFT AT CANNES 2024:
To discuss innovations further with TripleLift, request a meeting, and attend events being hosted at Cannes, you can learn more here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triplelift-kicks-off-cannes-with-a-lineup-of-new-capabilities-302173658.html

SOURCE TripleLift

Technology

Supreme Court Justice Michelle O’Bonsawin Joins Elementary Students for Live Virtual Q&A and Chapter One Storybook Reading on Sep. 24

Published

2 hours ago

September 21, 2024

The Honourable Justice Michelle O’Bonsawin, the first Indigenous person appointed to the Supreme Court of Canada, will join elementary students in a live virtual Q&A on September 24, from 1:00-2:15 pm ET, following a reading of the children’s storybook, “Daanis the Judge.” This event is hosted by Chapter One, a children’s literacy charity, to commemorate the National Day for Truth and Reconciliation. Lawyer Victoria Perrie, writer of “Daanis the Judge,” will read aloud the inspiring story, which is based on Justice O’Bonsawin’s remarkable journey. Illustrator EJ Miller-Larson will join Justice O’Bonsawin and Perrie in a moderated Q&A session with over 1900 elementary students.

TORONTO, Sept. 21, 2024 /PRNewswire-PRWeb/ — The Honourable Justice Michelle O’Bonsawin, the first Indigenous person to be appointed to the Supreme Court of Canada, will join elementary students in a live virtual Q&A following a live online reading of the original children’s storybook “Daanis the Judge,” on September 24, from 1:00-2:15 pm ET. The event will be hosted by Chapter One to mark the National Day for Truth and Reconciliation. Chapter One is a children’s literacy charity that provides 1:1 high-impact reading tutoring and co-creates original storybooks with participating communities nationwide.

“I am very humbled and proud to be a part of the book, “Daanis the Judge.” My hope is that this book will inspire youth to dream big and know that anything is possible. I am evidence of that!” – Justice Michelle O’Bonsawin

Métis-Cree lawyer Victoria Perrie, who wrote “Daanis the Judge,” will lead the live reading. Students will ask questions during a moderated Q&A with Justice O’Bonsawin, Perrie, and illustrator EJ Miller-Larson, of the Fond du Lac Band and Oneida Nation.

“Daanis the Judge” was inspired by Justice O’Bonsawin’s trailblazing career. It tells the story of a young student, Daanis, who dreams of becoming a judge after learning about Justice O’Bonsawin’s achievements.

The story is part of Chapter One’s growing collection of original children’s e-storybooks, co-created with Indigenous writers, illustrators and communities. The e-storybooks celebrate Indigenous experiences and perspectives, and feature audio clips of Elders pronouncing foundational words in their communities’ first languages. All e-storybooks are provided for free through the Global Free Library.

About Chapter One

Chapter One (chapterone.org/ca) is a global nonprofit and registered Canadian charity that provides one-on-one early literacy tutoring programs to 2,300 children in eight provinces and territories across Canada. Its proven “short burst” high-impact tutoring approach—five-minute sessions, three to five times a week—is ideally suited to young children’s attention spans and aligns with the Science of Reading. In one of the largest randomized control trials conducted on early literacy instruction, researchers from Stanford University found that 7 out of 10 students receiving Chapter One high impact tutoring achieved phonics benchmarks by the end of Kindergarten, compared to 32% in the control group.

Children at risk of reading failure receive 1:1 reading support from trained, paid paraprofessional tutors through Chapter One’s online reading platform and custom software. Programs are delivered in-person and virtually in classrooms through agreements with schools and school boards, and at home on families’ smartphones, connecting struggling readers with individualized reading support—regardless of location and circumstance, even in some of the most geographically remote communities in Canada.

In addition to its tutoring programs, Chapter One collaborates with Indigenous communities to co-create children’s stories that represent the communities’ priorities and experiences and advance language revitalization efforts. The e-storybooks are provided for free online, as part of the Global Free Library.

Event details

The Live Virtual Q&A and Reading of “Daanis the Judge” with the Honourable Justice O’Bonsawin takes place on Tuesday, September 24, from 1:00-2:15 pm ET via Zoom. The event is open to elementary classes (Grades 1-6). Teachers/principals must register their classes in advance using this link.

Media Contact

Denise Orosa, Chapter One Canada, 1 4374224825, denise.orosa@chapterone.org, chapterone.org/ca

View original content to download multimedia:https://www.prweb.com/releases/supreme-court-justice-michelle-obonsawin-joins-elementary-students-for-live-virtual-qa-and-chapter-one-storybook-reading-on-sep-24-302254639.html

SOURCE Chapter One Canada

Technology

PEAC Institute Launches “24 Hour Pause for Peace: A Global Concert”

Published

4 hours ago

September 21, 2024

24 Hour Pause for Peace Will Be the Largest Peace Initiative Ever Worldwide, Unifying 96 Countries on Six Continents Through Music

MONTCLAIR, N.J., Sept. 21, 2024 /PRNewswire-PRWeb/ — On this International Day of Peace, PEAC Institute, part of the 2017 Nobel Peace Prize winning team, has launched “24 Hour Pause for Peace: A Global Concert,” the largest peace initiative ever organized worldwide through music.

“Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.”

On October 4, 2025, this ground-breaking program will activate a massive network of youth ensembles that spans 96 countries and territories across six continents and host two 24-hour commercial festivals featuring some of the biggest acts in music and entertainment. This extraordinary day-long event will be live-streamed globally, allowing millions to participate simultaneously.

“It has been 40 years since Live Aid and We Are the World historically unified and changed the world through music,” said Rebecca Irby, president and CEO of PEAC Institute. “With our planet riddled with post-pandemic fatigue, climate chaos, unsettling wars and more, we believe it is time to create a new trajectory for humanity by inviting everyone around the globe to a 24 hour pause for peace to enjoy the sounds of music and feel the transformative power of human connection,” Irby explained.

Additionally, 24 Hour Pause for Peace plans to amass more than 100 million ambassadors to sign an appeal to the United Nations calling for a 24 hour ceasefire during the children’s concerts and commercial music events. All countries are welcome to participate with no exceptions. One of Pause for Peace’s core beliefs is everyone has the right to be equally respected and heard, particularly in collectively calling for peace.

“Achieving this ambitious global endeavor requires the support and participation from the most impactful brands, organizations, and influential leaders, artists and celebrities,” said Jennifer McKenna, 24 Hour Pause for Peace CEO.

Pause for Peace is a $165 million global initiative. Currently, it is in its first phase of raising seed capital through consumer brand-aligned sponsorships and private donors. Funding for the program is tax-deductible through PEAC’s 501(c)(3) status.

“We have assembled an exceptional executive team of change agents in entertainment, production, consumer marketing, charitable development and global security to make this extraordinary, worldwide peace event happen.” McKenna added. “Now, we need companies, government entities, other nonprofits and donors who care about our cause for peace to join us in lifting up the biggest event of this generation.” To become involved in 24 Hour Pause for Peace: A Global Concert as a sponsor, partner or donor, sign up to be an Ambassador, or for more information, go to www.24hourpauseforpeace.org.

About PEAC Institute

PEAC Institute is a 501(c)(3) nonprofit organization based in the United States. PEAC stands for peace, education, art and communication. It was formed in 2016 through a campaign with partner organization, International Campaign to Abolish Nuclear Weapons (ICAN), which garnered a 2017 Nobel Peace Prize. PEAC now holds special consultative status with the Economic and Social Council of the United Nations and has a global presence working with countries and territories worldwide to reach the most marginalized youth through art and communication activities to help them explore and express. For more information on PEAC Institute, go to www.peacinstitute.org.

Media Contact

Chadwick Boyd, Pause for Peace, 1 4046060611, chadwick@24hourpauseforpeace.org, www.24hourpauseforpeace.org

View original content to download multimedia:https://www.prweb.com/releases/peac-institute-launches-24-hour-pause-for-peace-a-global-concert-302254527.html

SOURCE Pause for Peace

Technology

Global Times: China opens 12 nuclear research facilities to global scientists

Published

5 hours ago

September 21, 2024

The involved facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

VIENNA, Sept. 21, 2024 /PRNewswire/ — China will open 12 nuclear research facilities and testing platforms to international scientists and institutions to enhance global cooperation, a senior Chinese official said here on Monday.

These include the China Advanced Research Reactor, the new-generation tokamak device Huanliu-3, and the Beishan Underground Research Laboratory, Liu Jing, vice chairman of the China Atomic Energy Authority (CAEA), said at a meeting on the sidelines of the International Atomic Energy Agency’s (IAEA) annual general conference.

The facilities span areas such as basic nuclear research, isotope production, nuclear environment simulation, equipment testing, and radioactive waste treatment and disposal.

Monday’s meeting, themed “Share for Development,” was organized by the CAEA to promote international cooperation in nuclear technology research and development, as China marks the 40th anniversary of its accession to the IAEA.

Yu Jianfeng, chairman of China National Nuclear Corporation, said at the event that the company aims to deepen cooperation with the IAEA and expand international collaboration. He expressed hope that opening China’s nuclear research facilities will contribute to advancing nuclear technology globally.

IAEA’s Deputy Director General Mikhail Chudakov commended China’s remarkable achievements in nuclear energy development and highlighted the long-standing, fruitful relationship between the IAEA and the CAEA.

Welcoming China’s decision to open up more of its nuclear research and development facilities, Chudakov said the move will further strengthen the agency’s technical capacity to support its member states.

On Monday evening, the CAEA and China’s permanent mission to the United Nations (UN) and other international organizations in Vienna jointly held a reception at the UN headquarters in Vienna to celebrate the 40th anniversary of China’s accession to the IAEA. More than 200 participants, including IAEA representatives and foreign envoys to Vienna, attended the event.

Li Song, China’s permanent representative to the UN and other international organizations in Vienna, said at the reception that China and the IAEA have expanded practical cooperation and jointly promoted the development of nuclear energy over the past 40 years.

China, he said, will continue to strengthen collaboration with the IAEA and its member states to address emerging challenges in international security, safeguard the global non-proliferation regime, and promote the use of nuclear energy and technology for the benefit of the Global South.

At the reception, Liu, Li and IAEA Director General Rafael Grossi jointly unveiled a bronze statue of Qian Sanqiang, a renowned Chinese nuclear physicist and one of the founders of China’s nuclear industry.

The statue, donated by China, will be permanently displayed at the IAEA headquarters, alongside sculptures of Polish-French physicist Marie Curie and other prominent figures who have made significant contributions to the peaceful use of nuclear energy.

Contact: xutianshu@globaltimes.com.cn

View original content:https://www.prnewswire.com/news-releases/global-times-china-opens-12-nuclear-research-facilities-to-global-scientists-302254830.html

SOURCE Global Times