Connect with us

Technology

Stagwell (STGW) Launches New AI-Powered Capabilities for Marketers, Built with Google Cloud

Published

on

With Google Cloud and Gemini models, Stagwell to bring new AI capabilities to four of its most popular digital marketing apps

CANNES, France and NEW YORK, June 17, 2024 /PRNewswire/ — Google Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.

“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide.”

Stagwell is a digital-first global marketing services network that delivers value to customers through its cutting-edge marketing technology stack, utilizing the latest advancements in AI. Stagwell will now use a wide range of Google Cloud technologies to power and deliver its applications, including Gemini models, AI tooling in Vertex AI, compute, storage, and networking.

“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide,” said Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud. “We’re pleased to expand our work with Google Cloud and to roll out important new AI capabilities to help marketers work more effectively, quickly, and creatively.”

After initially beginning to migrate several applications to Google Cloud in 2023, Stagwell is now integrating Google Cloud AI across several of its most widely adopted products:

Propellers is an entirely new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will now use Vertex AI and Gemini models to help marketers more quickly build compelling creative briefs, including developing audience strategies, playbooks, brand personas, and more with AI.CUE, Stagwell’s app for data-driven audience insights, uses Google Cloud’s advanced data analytics tools. The app is now adding predictive AI capabilities via Vertex AI that will help marketers combine numerous datasets to improve companies’ understanding of their customers, ultimately informing both product and message development.PRophet, the first ever SaaS platform to help marketers and public relations professionals apply predictive and generative AI to everyday tasks and processes, is now using Google Cloud’s Vertex AI and Gemini models to provide improved content generation, track trending topics, analyze sentiment, and more.SmartAssets is an application for creative asset management, optimization, and analytics. It uses Google Cloud products, including BigQuery and Cloud Run, and is now adding capabilities built with Vertex AI and Gemini models. This will help customers pull creative elements from ads, better analyze performance data, and optimize the efficacy of ads with instant adjustments, informed by AI.

Many of the world’s most impactful marketing firms and teams utilize Stagwell’s applications every day, and now they’ll have the power of Google’s industry-leading AI, including Gemini, at their fingertips. This will enable them to supercharge marketing campaigns, accelerate common tasks and workflows, generate compelling content and briefs, and more.

“AI capabilities and expertise were of utmost importance as we explored partners to work with and build towards our vision,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “Google Cloud delivers the right mix of enterprise-grade models, AI tooling, and scalable cloud infrastructure to support Stagwell’s numerous use cases and growing customer base.”

“Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers,” said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. “The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives.”

These new features are available to Stagwell customers starting today.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-launches-new-ai-powered-capabilities-for-marketers-built-with-google-cloud-302174239.html

SOURCE Stagwell Inc.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SitusAMC Releases ValTrends Quarterly Report, “Fog on the Tracks,” as CRE Investors Pause Amid Uncertainty, Signal Optimism on Resilient Sectors

Published

on

By

NEW YORK, May 21, 2025 /PRNewswire/ — SitusAMC is pleased to announce the release of its latest quarterly research report, ValTrends, offering data-driven insights into commercial real estate (CRE), valuation trends, space market fundamentals, and investor sentiment. The quarter’s report, titled Fog on the Tracks, explores how ongoing economic uncertainty, volatility in public markets, and a pullback in deal activity are shaping investor behavior. While CRE investors pause for the fog to clear, certain indicators point toward green shoots on the track, especially for quality multifamily property.

The report, authored by Peter Muoio, PhD, Head of SitusAMC Insights, and Jen Rasmussen, PhD, Vice President, SitusAMC Insights, combines proprietary market research with exclusive survey data from institutional investors to provide a comprehensive analysis of capital market conditions and current state of CRE valuations.

Key takeaways include:

Investor Sentiment & Market Outlook: While investors consider CRE a safe haven, widespread economic uncertainty and erratic equity market performance have led them to adopt a cautious, wait-and-see approach. Even though deal activity continues to slow, making valuations more challenging, early signs of recovery are emerging. Select CRE sectors are showing improving returns and tapering supply, setting the stage for potential rebound in rent growth.Capital Market Trends: Signs of Stability EmergeInvestor sentiment toward CRE improved in Q1 as the asset class was increasingly viewed as a safe haven following early April policy announcements and equity market chaos.Debt and equity capital became more disciplined amid heightened policy uncertainty and after a relaxing of standards in 2024.CRE cap and discount rates did not move much; remained flat in Q1.After signs of a market thaw in 2024, investor recommendations to hold assets jump amid the current state of political and economic uncertainty.Sector Preferences: As investors seek stability amid ongoing market ambiguity, preferences are shifting sharply. Apartments surged to the top of investor rankings with the strongest sentiment recorded in over a decade, buoyed by low new supply and consistent returns. Apartments have seen four consecutive quarters of positive returns. Retail followed behind, viewed as a steady performer insulated from economic uncertainty. Office remained at the bottom of investor rankings.

“The quarter’s findings illustrate a CRE market in flux,” said Muoio. “Investors are prioritizing resilience and stability as they navigate an uncertain market environment. Apartments stand out as a favored asset class thanks to limited supply and sustained demand. Meanwhile, office continues to struggle, though early signs of stabilization are appearing in some sectors.”

The full report also includes in-depth assessment performance data for all sectors, including total return, occupancy change, and rent growth, as well as anonymized commentary from institutional investors and strategic insight to help market participants make informed decisions for their investments.

The release of this thought leadership report reinforces SitusAMC’s commitment to providing deep insights, analysis, and intelligence that power the full lifecycle of real estate finance. The report is invaluable to those seeking to stay informed and competitive in today’s fast-paced business environment.

The report can be downloaded here: SitusAMC ValTrends 1Q25

About SitusAMC
SitusAMC is a leading independent provider of strategic outsourcing, advisory, talent, and technology solutions to the commercial and residential real estate finance industries. The company helps clients identify and capture opportunities in their real estate businesses through industry-leading solutions that drive operational efficiency, increase business effectiveness, and improve market agility across the entire lifecycle of their global real estate activity. For more information visit www.SitusAMC.com.

Press Contacts:
Great Ink Communications
Roxanne Donovan
Eric Waters
Francisco Miranda
Jimmy Lappas
212-741-2977
395594@email4pr.com

SitusAMC
Andy Garrett 
Head of Marketing 
395594@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/situsamc-releases-valtrends-quarterly-report-fog-on-the-tracks-as-cre-investors-pause-amid-uncertainty-signal-optimism-on-resilient-sectors-302462248.html

SOURCE SitusAMC

Continue Reading

Technology

CNCF Shares Schedule for Open Observability Summit North America, Gears Up for Inaugural Event

Published

on

By

The event will unite observability leaders, developers, and end users to drive progress in observability tools and best practices

SAN FRANCISCO, May 21, 2025 /PRNewswire/ — The Cloud Native Computing Foundation® (CNCF®), which builds sustainable ecosystems for cloud native software, today announced the full schedule for Open Observability Summit.

“Observability is a necessity at cloud native scale,” said Chris Aniszczyk, CTO, CNCF.

Announced last month, the new event will take place June 26, 2025 in Denver, Colorado as a co-located event at Open Source Summit North America. Running alongside OTel Community Day, Open Observability Summit will convene observability practitioners, developers, and contributors to explore vendor neutral best practices, align on standards, and examine emerging trends like AI-powered observability.

“Observability is a necessity at cloud native scale,” said Chris Aniszczyk, CTO, CNCF. “In a fast-paced, competitive environment, organizations cannot afford downtime, blind spots, or fragile systems. This event creates a vendor neutral space for the open source observability community to come together, collaborate and foster innovation.”

The schedule features keynotes, sessions, and lightning talks designed to support observability practitioners, developers, and maintainers working together to innovate. Attendees will gain insight into end-to-end observability strategies, understand how leading teams are using OpenTelemetry and AI to manage complexity, and connect with peers tackling similar challenges across industries.

Highlighted sessions include:

Building Composable OTel Pipelines: CI/CD, Testing, Team-First, and Scalable Design – Anil Kuncham & Joe Canuel, DoorDashFaster Insights and Improved Accuracy: Spotify’s Prometheus Upgrade – Lauren Roshore, SpotifyWeaving Legacy and OpenTelemetry: A Schema Strategy With WeaverAndrew Wang, Comcast CableTelemetry Showdown: Fluent Bit Vs. OpenTelemetry Collector – A Comprehensive Benchmark Analysis – Henrik Rexed, DynatraceObservability-First DevSecOps: Building Resilient Multi-Cloud Pipelines With OpenTelemetry and GitOpsRavindra Bhargava, UPS

The sessions reflect the community’s top priorities, from scaling telemetry pipelines to integrating observability into platform engineering workflows. Building on the momentum from KubeCon + CloudNativeCon Europe, where observability dominated discussions, Open Observability Summit offers a timely opportunity for organizations to address growing operational complexity, boost system reliability, and connect with the practitioners and contributors driving innovation across the ecosystem.

Datadog has joined Chronosphere and the OpenSearch Foundation as a Strategic Partner sponsor, further highlighting continued investment in growing a vibrant, standards-based observability ecosystem. As a leading observability platform, DataDog provides end-to-end visibility across infrastructure, applications, and logs, and plays an active role in promoting open standards.

Sponsorship opportunities will remain available until May 27. Review the prospectus here.

Learn more about Open Observability Summit and to view the full schedule here.

Standard registration is live and offered at US$249 through June 10, which represents a savings of US$150. A reduced registration rate is available for current full time students and faculty. Learn more here.

Members of the press who would like to request a press pass to attend should contact pr@cncf.io.

Additional Resources

CNCF NewsletterCNCF TwitterCNCF WebsiteLearn About CNCF MembershipLearn About the CNCF End User Community

About Cloud Native Computing Foundation
Cloud native computing empowers organizations to build and run scalable applications with an open source software stack in public, private, and hybrid clouds. The Cloud Native Computing Foundation (CNCF) hosts critical components of the global technology infrastructure, including Kubernetes, Prometheus, and Envoy. CNCF brings together the industry’s top developers, end users, and vendors and runs the largest open source developer conferences in the world. Supported by more than 800 members, including the world’s largest cloud computing and software companies, as well as over 200 innovative startups, CNCF is part of the nonprofit Linux Foundation. For more information, please visit www.cncf.io.

The Linux Foundation has registered trademarks and uses trademarks. For a list of trademarks of The Linux Foundation, please see our trademark usage page. Linux is a registered trademark of Linus Torvalds.

Media Contact
Kaitlin Thornhill
The Linux Foundation
pr@cncf.io

View original content to download multimedia:https://www.prnewswire.com/news-releases/cncf-shares-schedule-for-open-observability-summit-north-america-gears-up-for-inaugural-event-302462251.html

SOURCE Cloud Native Computing Foundation

Continue Reading

Technology

EaseUS Released 2025 Q1 Windows System Drive Usage Report: Key Insights and Future Trends

Published

on

By

NEW YORK, May 21, 2025 /PRNewswire/ — EaseUS, a leading provider of data recovery, file backup, and disk management solutions, has unveiled its Windows System Drive Usage Report 2025 Q1, offering critical insights into global system disk usage trends, drive preferences, and future storage demands.

This report is based on data collected by EaseUS software in March 2025, covering an initial sample of 884,305 Windows system disks, with 117,198 disks retained after filtering. The dataset represents global Windows users, with the largest user bases located in Europe, the Americas (North and South), and Asia.

1. Key Insights

System Disk Type: SSDs are dominant, with 84.41% of users using them as system drives, while only 15.59% of users use HDDs.Partition Format: GPT is the preferred format, enabling better performance and capacity management.System Disk Partition Count: Most systems have 3 – 4 partitions on the primary disk, including the C: drive, recovery partitions, and EFI system partitions.C Drive File System: NTFS remains the standard file system for C: drives, offering better security, permissions, and compatibility.C Drive Capacity: The majority of SSD users allocate between 128GB and 256GB for the C drive (37.23%), while HDD users typically assign larger capacities, with 32.28% allocating 256GB – 512GB and 27.01% opting for 512GB – 1 TB.BitLocker Status: Only a minority of users enable BitLocker, suggesting a gap in data security awareness or compatibility issues.Drive Manufacturer: The SSD market is fragmented with leaders like Samsung, Crucial, and Kingston. HDDs are dominated by Seagate, Western Digital, and Toshiba, holding nearly 80% market share.

2. Future Trend

Standardize on GPT and SSD: Continued transition from MBR to GPT and HDD to SSD is expected, driven by performance and capacity needs.Encourage Larger C: Drives: With growing OS and software demands, allocating more space to C: drives is increasingly critical.Promote BitLocker Adoption: Enhancing awareness of BitLocker could improve overall data security across user bases.Optimize Partitioning Practices: Users should be guided to manage recovery, EFI, and system partitions more effectively to avoid wasted space.

As SSDs continue to gain popularity due to their superior speed, reliability, and performance, users are increasingly turning to them for system drives. To learn more about upgrading, replacing, or managing SSDs and HDDs, please visit the official EaseUS website: https://www.easeus.com

CONTACT: 
Rebecca Wu
adas@easeus.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/easeus-released-2025-q1-windows-system-drive-usage-report-key-insights-and-future-trends-302461683.html

SOURCE EaseUS Software

Continue Reading

Trending