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Ricoh announces the PENTAX 17 compact film camera

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With a retro-inspired design and half-frame photo format, the PENTAX 17 is the perfect camera for first-time film photographers who want to share their images on social media

PARSIPPANY, N.J., June 17, 2024 /PRNewswire/ — Ricoh Imaging Americas Corporation today announced the highly anticipated PENTAX 17 compact film camera. The PENTAX 17 is a half-frame camera, capturing two 17mm x 24mm pictures within a single 35mm-format (36mm x 24mm) film frame. It produces vertical-format pictures, with similar ratios to those captured by smartphones, for seamless sharing on social media after the film is developed and scans are produced by a film lab.

The popularity of film cameras has grown rapidly in recent years — especially among young photographers — because of the distinctive, somewhat nostalgic experience provided that is so different from using digital cameras. The compound annual growth rate (CAGR) for the global film camera market is projected to be 5.2% through 2030 and a quick search of the hashtag #filmphotography on Instagram pulls up more than 42.6 million posts.

Borne out of the PENTAX Film Camera Project, a concept first announced in December of 2022, the new camera resulted from a close collaboration between Ricoh Imaging and PENTAX experts and younger engineers. The experts shared their vast knowledge and decades of experience in film and imaging technology with the current team members to design a film camera that would allow photographers to express their originality and creativity by leaving some room for manual operation, rather than making it a fully automatic camera.

| Design merges manual operation and ease of use for maximum creative expression |
The design of the PENTAX 17 was inspired by the PENTAX brand’s heritage, incorporating manual operations unique to film photography that are gaining a loyal following in today’s digital world. This includes a selectable zone-focus system, manual film winding, manual film advance lever, and exposure compensation and ISO sensitivity adjustments, each with their own dials. The classic design of the camera body was developed with high-quality materials; the top and bottom covers are made of solid, lightweight magnesium alloy and the 40.5mm filter mounting thread enables the use of a range of filters.

The PENTAX 17 features a newly-developed 25mm F3.5 lens (equivalent to a 37mm lens in the 35mm format). Further building on the PENTAX brand heritage, the lens is based on optics incorporated in the acclaimed PENTAX Espio Mini — which was marketed in 1994 —redesigned to support the half-frame format. The lens is treated with HD (High Definition) coating to optimize the clarity and sharpness of the half-frame photos. In a nod to Ricoh’s rich history in optics and photography, the designers based the lens design on the lens in the RICOH Auto Half – a best-selling half-frame model first marketed in 1962 – incorporating the angle of view and focal length to make casual, everyday picture-taking simple and flawless.

The camera’s zone-focus system is divided into six focus zones that can be selected on the zone focusing ring to capture subjects at a long distance or as close-up as 25 centimeters away in the macro zone. Its bright optical viewfinder features a bright, Albada-type frame finder to facilitate framing a scene as well as a close-up visual field compensation frame to help users more easily compose close-up images. The zone focus marks can be seen directly through the viewfinder to further support composition.

The PENTAX 17 has seven shooting modes to accommodate different applications and scenarios. It automatically adjusts exposure settings based on lighting data collected by its metering sensor. In addition to the Full Auto mode in which all exposure settings are selected by the camera, it provides six other shooting modes including: Slow-speed sync, which is useful in twilight photography; and Bulb, a long-exposure mode useful for photographing nightscapes and fireworks.

The camera supports a wide selection of ISO film speeds and features a note holder on the back cover where the end of the film package can be inserted for at-a-glance confirmation of the film in use, three strap lugs to accommodate both horizontal and vertical suspensions, and compatibility with the optional CS-205 Cable Switch for use in extended-exposure photography in Bulb mode.  

| Industry support for PENTAX 17 |
“Film photography has been growing in popularity over the past decade and especially recently! The new PENTAX 17 film camera is going to kickstart an entirely new generation of film shooters,” said Philip Steblay, Cofounder of The Darkroom, an online film developing service. “This terrific new camera will add to the great pleasure and enjoyment of shooting film. The PENTAX analog functionality, film selection process and thinking more carefully about your shots will enhance the fun of photography. This, coupled with the anticipation that comes with waiting for your images to process, adds to the joy of photography. With new cameras and film coming to market the future of film photography looks bright.”

“The PENTAX 17 is a stunning camera, both in form and function,” said Kyle Depew, founder, Brooklyn Film Camera. “Its design is handsome and classic, yet it features elements that are delightfully unique and innovative. It’s amazing to see modern PENTAX engineering applied towards a new film camera. We couldn’t be more delighted.”

“The film photography community is vibrant and growing, and we are thrilled to see Ricoh Imaging recognizing this and creating new products for this market,” said Meredith Reinker, managing partner, Roberts Distributors LP. “Film photography has been growing in popularity over the last several years and supporting this community is supporting a growing industry as well as supporting the arts. We are honored to be partnering with Ricoh to make this camera available through our distribution channel of independent, local and analog-focused businesses. We look forward to watching the analog community embrace this exciting announcement as we all have a shared goal of keeping film photography alive and accessible.”

“This camera has been a reminder to have fun and not take things too seriously,” said Matt Day, photographer. “It’s fun to shoot with, it’s compact enough to carry anywhere, and double the amount of exposures makes it easier to shoot more.”

“Many photographers were first introduced to the joys of photography using a PENTAX film camera. We’re hoping to introduce a new generation to the world of film photography with the PENTAX 17,” said Ken Curry, president, Ricoh Imaging Americas. “It is an ideal model not only for film camera enthusiasts who have enjoyed film photography for years, but also for photographers who are excited about trying film photography for the first time.”

| Pricing and Availability |
The PENTAX 17 will be available late June at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets nationwide for a manufacturer’s suggested retail price of $499.95.

| About Ricoh Imaging Americas Corporation |
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Company Ltd. is part of Ricoh Group, which operates in about 200 countries and regions.

The company operating now as Ricoh Company Ltd. was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, the company continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

For further information, please visit www.us.ricoh-imaging.com

© 2024 Ricoh Imaging Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

For More Information, Contact:
Stephannie Depa
Breakaway Communications for Ricoh Imaging
+1 530-864-0136 – mobile
sdepa@breakawaycom.com

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GO2 Delivery and LuftCar Partner to Revolutionize Cleantech Cargo Delivery in Virginia and North Carolina

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VIRGINIA BEACH, Va., Nov. 13, 2024 /PRNewswire/ — GO2 Delivery, a leader in same-day, carbon-neutral courier services in Virginia, has partnered with LuftCar, a developer of hydrogen-powered eVTOL (electric Vertical Take-Off and Landing) cargo vehicles. This collaboration aims to deliver innovative, sustainable air cargo solutions across Virginia and North Carolina.

GO2 Delivery partners with LuftCar to introduce hydrogen-powered eVTOL solutions for sustainable cargo delivery.

GO2 Delivery will deploy a fleet of LuftCar’s autonomous, zero-emission air vehicles, enhancing its eco-friendly courier services with faster last-mile and middle-mile delivery options. As a sales channel partner, GO2 Delivery will also offer LuftCar’s vehicles to businesses, government agencies, and organizations committed to sustainable transport solutions.

“Partnering with LuftCar strengthens our commitment to sustainability by integrating advanced, clean technology into our services,” said Eric Brown, CEO of GO2 Delivery. “We’re excited to lead this transformative shift, offering customers fast, reliable, and environmentally responsible air cargo delivery.”

Santh Sathya, CEO of LuftCar, added, “This partnership with GO2 Delivery is a pivotal step toward our goal of a cleaner cargo delivery industry, setting new standards in speed, affordability, and environmental responsibility.”

GO2 Delivery will conduct demonstrations of LuftCar’s vehicles to showcase their efficiency, reduced delivery times, and minimized environmental impact.

This partnership marks an important step in sustainable cargo delivery for Virginia and North Carolina, benefiting both businesses and communities.

About GO2 Delivery
GO2 Delivery is a Virginia-based leader in same-day, carbon-neutral delivery, specializing in medical and business courier services. With a focus on sustainability, GO2 Delivery offers eco-friendly delivery without compromising speed, setting new standards for green logistics.

For more information, visit https://go2delivery.com.
Media Contact press@go2delivery.com

About LuftCar
LuftCar creates hydrogen-powered eVTOL cargo vehicles and infrastructure, offering fast, clean, and affordable solutions for last-mile delivery.

Visit: www.luftcar.com 
Contacts: info@luftcar.com

 

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SAS experts foresee government AI crossroads in 2025

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Will AI investments fuel a productivity boom or be overwhelmed by poor data, fraudsters and regulatory confusion?

CARY, N.C., Nov. 13, 2024 /PRNewswire/ — Government AI adoption is expected to rapidly accelerate in 2025, with 84% of government decision makers saying in a recent global study, Your Journey to a GenAI Future: A Strategic Path to Success for Government, that their organizations are planning to invest in GenAI in the next fiscal year. Will these investments spark a new age of productivity and efficiency? Or will the wave of AI hype crash on the rocks of government red tape, poor data quality and sophisticated crime?

“Countries that let AI fears guide them will see slower economic growth and reduced competitiveness and productivity.”

Government experts from global data and AI and leader SAS shared their thoughts.

Visit SAS 2025 Predictions for more trends and forecasts.

Internal obstacles to effective government AI usage will persist
“2025 will mark a greater gap between the perceived benefits of data and AI, and governments’ ability to benefit from it. There will be more funding for AI initiatives, but agencies will continue to face challenges deriving value from them due to a lack of digitalization, clear processes and data skills.”
Ensley Tan, Lead for Public Sector Consulting, SAS Asia Pacific

Unstructured data will be a gold mine for AI and productivity
“Fueled by the need for efficiency and ever dwindling resources, in 2025 governments will begin tapping unstructured data sources with AI to not only speed up processes but better inform policy and decision making. The days of throwing bodies at a problem are ending.”
Ian Kramer, Senior Manager, US Health Care Customer Advisory, SAS

Government AI fears and tolerances will have huge economic impacts
“Our world will see the emergence of an ‘algorithmic divide’ between governments that embrace AI innovation and those that fear it. Countries that innovate will thrive. Those that let AI fears guide them will see slower economic growth and reduced competitiveness and productivity.”
Shaun Barry, Global Director, Risk, Fraud & Compliance Solutions, SAS

Generative AI alone won’t be enough
“Government organizations concerned with the validity of generative AI approaches alone will explore multi-modal approaches for trustworthy and productive AI. Text analytics will gain prominence as a data quality solution for enhancing data to be fed into generative AI. This will increase productivity by empowering subject matter experts, versus replacing them.”
Tom Sabo, Principal Solutions Architect, SAS

Data management and governance will emerge as deciding factors for trustworthy AI success or failure
“It will always be the more mundane part of the AI life cycle, but data quality’s importance has never been greater as government agencies strive to avoid squandering AI investments. The use of trustworthy AI models will require trusted data first, so data management and governance will become foundational to the ‘trustworthy and ethical AI’ conversation.”
Mary Anne Hopper, Senior Manager, Management & Advisory Consulting, SAS

AI safety institutes will bring (some) order to regulatory chaos
“Concerns over patchwork AI regulations from the national to the local level will persist. However, we will see consistency in responsible AI principles emerge across borders, largely driven by AI safety institutes in Group of Seven countries and beyond. These institutes will be key to generating the interoperability needed to support cross-border collaboration and innovation.”
Reggie Townsend, Vice President, Data Ethics, SAS

AI governance won’t just be a risk mitigator
“AI governance will increasingly be seen not just as a necessary risk management practice but as a strategic enabler of faster innovation and increased productivity. Government agencies with strong AI governance will be able to execute AI projects with confidence, knowing they are minimizing risks related to bias, regulatory compliance and data quality. Consistent governance and standardized practices across agencies will also support integration and collaboration between departments, enabling agencies to leverage shared insights and resources.”
– Steven Tiell, Global Head of AI Governance, SAS

Democracy will remain threatened with truth buried by overwhelming information
“The rise of the new wave of generative AI and quantum computing marks a watershed point in history of the level of exposure that governments and citizens have to information. The task of finding truth whilst protecting our ethical societal values, given this context, becomes vital for the survival of our democracies and the trust in which citizens will increasingly need to have in our public services.”
– Afshin Almassi, Senior Manager, Public Sector, SAS Spain

Successful operationalization of open source AI models will require better data governance and enterprise ModelOps processes
With the steady increase of open source skills in the workforce and a growing inventory of open source AI models, government agencies will continue to face internal demands to use more open source data and models. But to unlock value in the public sector, being open is not enough – the use of open AI models will require enterprise-grade data governance and ModelOps processes to ensure the models operate at scale while also ensuring trustworthy and ethical usage that is aligned with an agency’s mission.
Jared Linck, Principal Solutions Architect, SAS

The battle will intensify between AI-empowered investigators and fraudsters
“Generative AI is lowering the bar of entry for fraudsters in all aspects of life. From health care and social benefits to procurement, the ease and volume of fraudulent activity will dramatically increase. Governments and industries are going to have to step up their game in the use of the same technologies to handle these increases.”
Tom Wriggins, Global Lead, Health Care Risk, Fraud & Compliance, SAS

“Tax agencies will adopt robust fraud detection and entity resolution capabilities in 2025 to fight the onslaught of synthetic IDs being created en masse by fraudsters using GenAI to commit tax and financial fraud.”
Teya Dyan, Principal Industry Consultant, Tax & Revenue Compliance, SAS

AI will become a crucial part of protecting people and property
“Spurred by historic flooding events and other natural and man-made disasters, government will increase investment in sensor and real-time applications for infrastructure, disaster management, energy management and public safety. There is an urgent need to have real-time situational awareness and make informed, intelligent decisions faster than ever before.”
Katy Salamati, Principal Industry Consultant, IoT & AI, SAS

“Coupling advanced analytics and assistive technologies such as generative AI will have a key role in identifying and mitigating public safety threats and harm to communities, while increasing productivity by reducing effort spent on repetitive, labor-intensive tasks.”
Steve Shirley, Director, Justice & Public Safety, SAS

Learn more about how SAS analytics and AI are helping government agencies face today’s challenges at https://www.sas.com/en_us/industry/government.html.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved. 

Editorial Contact:
Trent Smith
trent.smith@sas.com
919-531-4726
sas.com/news

 

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Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry

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SAS-sponsored research by Economist Impact suggests global politics and innovation will influence the insurance sector’s fate

CARY, N.C., Nov. 13, 2024 /PRNewswire/ — By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. These are potential paths for the insurance industry, according to a new future of insurance study by Economist Impact and data and AI leader SAS.

What will the #insurance sector look like in 2040? Dive in at SAS.com/insurance2040. #insurance2040

Informed by in-depth desk research and expert interviews, four prospective futures for the sector emerge in Revealing the paths to 2040: four possible scenarios for insurance. The report is the first in a two-part study examining the key factors that will shape the future state of the industry and the role technology could play in helping insurers navigate change.

“Our scenarios are not intended to predict the future,” said Edwin Saliba, Senior Analyst at Economist Impact. “Instead, they explore possible futures for the insurance industry, helping insurers better position themselves to respond effectively to emerging challenges and seize new opportunities.”

Per the report, the level of global cooperation and the pace of technological change will help determine how effectively and equitably the insurance sector, governments and societies at large address policy challenges like the climate crisis. Each path forward includes expert recommendations for industry leaders to build resilience and foster agility.

“There is a non-zero chance the insurance industry will collapse by 2040 – and that should prompt all insurers to take stock of growing risks and their overall resilience,” said Franklin Manchester, Principal Global Insurance Advisor at SAS. “Insurers can’t price customers out of coverage in flood zones to remain profitable in the climate crisis, certainly not in perpetuity, and perhaps not for much longer.

“As the digital revolution plays out in parallel, insurers can and should invest in responsible innovation for a more climate-resilient and prosperous future – or they risk failing the fundamental value proposition of insurance, which is to protect people.”

Scenario 1: Isolationism and unregulated technological growth lead to missed climate targets.
Isolationist global politics leads to accelerating technological evolution, unrestrained by regulatory guardrails or broader global coordination. The international community falls short of climate targets due to poor global cooperation. Only countries with the most developed economies can invest in and deploy green technologies (e.g., renewable energy, electric vehicles), while developing economies and regions suffer.

Private, hyper-regionalized insurance creates large disparities in product offerings and pricing, and the vast insurance protection gap widens as insurers withdraw from high-risk markets.

Scenario 2: Customer centricity drives prevention-focused approaches and climate transformation.
If regulatory efforts and global cooperation succeed in protecting digital identities and data privacy, new open lines of communication between countries and regions inspire collective advancement in emerging technologies. Insurers shift from an indemnification to a preventative approach across health, home and auto policies.

The democratization of technology enables insurers to offer highly personalized products to new and existing customers, tailored to their specific risk profiles and preferences.

Scenario 3: The effects of climate change spur climate resilience – for some.
Major economies introduce corporate sustainability reporting and overhaul their national disaster response and recovery policies, with insurers playing a starring role in compliance by employing risk modeling approaches. Lower- and middle-income economies focus on saving lives and livelihoods, while in further-developed economies, banks adopt climate risk-adjusted mortgages, and insurers introduce lower home insurance premiums by encouraging homeowners to retrofit their properties.

Where insurers stop providing coverage, safety regulations and climate-shock-resistant building codes are introduced to prohibit the development of infrastructure in high-risk zones. Insurers leverage historic data and enhance accuracy and data availability, bringing real-time environmental monitoring and advanced predictive analytics to the fore.

Scenario 4: Insufficient innovation and no cooperation? Insurers buckle.
Refusal of governments and businesses to collaborate on technology development and regulation exacerbates global conflict and undermines efforts to mitigate climate change. The full potential of AI fails to materialize, and the insurance industry falls behind in adapting to a world beset by increasingly catastrophic natural disasters. The protection gap reaches historic levels, disproportionately affecting emerging markets, where many are left without coverage and facing significant public resources constraints.

As the insurance industry eventually falters, collective risk pools in local communities gain momentum to cope with regionally specific concerns.

Preparing for 2040
“Even the boldest actuaries, in their most ambitious risk models, could hardly have imagined the skyrocketing frequency and severity of loss events we’ve experienced in recent years,” said Thorsten Hein, Insurance Lead in Risk, Fraud and Compliance Solutions at SAS. “The industry is on an alarming trajectory.

“Insurers are facing increasingly complex unknowns much faster than they’ve ever had to in the past, and it’s pushing their actuarial limits. AI will become an indispensable tool in helping insurers survive and thrive on the path to 2040 – AI guided by human intelligence that knows how to use its capabilities optimally and responsibly for the benefit of the company and the protection of its customers.”

SAS will deliver the second installment of this two-part #Insurance2040 study in early 2025. In the meantime, download the first report at sas.com/insurance2040 – and learn more about how data and AI is helping shape the sector’s future today at sas.com/insurance.

About Economist Impact
Economist Impact combines the rigor of a think-tank with the creativity of a media brand to engage a globally influential audience. We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and the changing shape of globalization to catalyze change and enable progress.  

We bring a 75-year track record of evidence-based policy research across 205 countries. Our global team sheds light on policy choices through benchmarks, economic and social impact analysis, white papers, forecasting and scenario modeling.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

Editorial Contact:         

Julia Norton                     

Danielle Bates

julia.norton@sas.com       

danielle.bates@sas.com 

919-531-4661                   

919-531-1959

www.sas.com/news       

 

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