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IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT FOR YOUTUBE TO INCLUDE PERFORMANCE MAX AND DEMAND GEN CAMPAIGNS

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Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube

NEW YORK, June 17, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads.

“IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we’re excited to provide further safeguards for their campaigns across YouTube,” said Lisa Utzschneider, CEO of IAS. “Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will provide the actionable data needed to drive efficiency, scale, and safety.”

Performance Max is Google’s latest campaign type, enabling advertisers to access all Google Ads inventory through a single, unified campaign. Advertisers who adopt Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.) This innovative campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns, allowing advertisers to reach their goals more efficiently across the entire Google Network.

In addition, IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts. Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google & YouTube’s visual surfaces, powered by Google AI. (Source: Google Data, July 2023.)

With this enhancement, IAS will provide global advertisers with:

Third-Party Assurance*: Verification that ads running on Performance Max and Demand Gen campaigns appear alongside brand-safe and suitable content, adhering to the Global Alliance for Responsible Media (GARM) framework.Data-Driven Insights: Accurate analysis of brand suitability trends empowers advertisers to make informed, data-driven decisions.Global Coverage: Comprehensive verification of YouTube content in over 30 languages for key international events in 2024 and beyond.

In March 2024, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced Brand Safety and Suitability Measurement.

*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com 

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SOURCE Integral Ad Science, Inc.

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Yeastar Unveils PBX-inbuilt Hotel Management Module to Transform Hotel Operations

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XIAMEN, China, Jan. 15, 2025 /PRNewswire/ — Yeastar, a global leader in Unified Communications (UC) solutions, has launched a groundbreaking Hotel Management module integrated into its P-Series Phone System. Tailored for small and medium-sized hotels, this new feature combines hospitality communications with lightweight property management to streamline hotel daily operations and enhance guest satisfaction.

The Hotel Management Module provides a comprehensive suite of hospitality-centric features with dedicated service panels. With it, hotel staff can efficiently manage room assignments, guest check-ins/outs, housekeeping updates, wake-up calls, room moves, service billing, and more day-to-day operations with just a few clicks in one unified interface.  Back-office features such as custom room status, class of service, guest stay history, call accounting, and branded invoice are also included to further optimize workflows.

For small-scale hotels, the PBX-inbuilt hotel management provides a cost-efficient way to simplify day-to-day hotel operations without incurring the high costs of traditional property management systems. Hotel staff can effortlessly handle guest services, room management, and hotel communications in one unified system, eliminating the complexity of juggling multiple platforms. This ease of use reduces training time and improves operational efficiency, ultimately enhancing the guest experience.

“The addition of the Hotel Management module to our P-Series Phone System underscores Yeastar’s commitment to delivering value-added hotel communications solution,” said Arya Zhou, Head of Global Sales at Yeastar. “As hotels seek to enhance their operational efficiency and guest experience, our all-in-one solution offers the tools they need to succeed in a competitive market.”

Key Advantages of Yeastar P-Series Phone System for Hospitality

Unify all future-proof UC capabilities for scalable business growth, including PBX, call center, live chat, SMS, omnichannel messaging, Linkus UC Clients, and more.PBX-inbuilt Hotel Management module for lightweight hotel managementSupport a wide range of PMS integrations including Oracle Hospitality OperaSupport auto-provisioning 400+ popular hotel phone models in the marketEffortless deployment & excellent compatibility in different hotel setups

About Yeastar

Yeastar makes digital value easily accessible from ownership and adoption to daily usage and management by transforming how businesses connect and communicate. Yeastar has established itself as a leading provider of UC solutions with a strong ecosystem, a global network of channel partners, and over 450,000 customers worldwide. For more information about Yeastar or to become a Yeastar partner, please visit https://www.yeastar.com/.

Media Contact:
Nicole Liu
+86-592-5503309
marketing@yeastar.com 

Logo – https://mma.prnewswire.com/media/1312520/Yeastar_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/yeastar-unveils-pbx-inbuilt-hotel-management-module-to-transform-hotel-operations-302347847.html

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29,999,999,950 LTSC Transferred to Bluegrace Energy Bolivia Administrative Escrow Digital Wallet on Jan 10, 2025, at 05:46:24 AM UTC

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WILMINGTON, Del., Jan. 15, 2025 /PRNewswire/ — The underlying contract for billions of metric tonnes of voluntary market carbon offset was executed on Jan 1, 2025, and the transaction completed on Jan 10, 2025, marks a significant step forward in establishing LTSC as the foremost stablecoin digital currency facilitating seamless exchange between carbon offset providers and sellers.

Mr. Jean Bilala, Executive Chairman of Letscoin, stated that he is ready to proceed to the final step of the conversion of LTSC vs USDT. The contractual obligation and settlement of this placement will be done in parallel with the confirmation of the global carbon credit offset buyers.

When asked about the exit buyers’ confirmation and the market demand for this carbon credit offset, Dr. Thana Balan, the co-founder of LTSC, answered that the business is comprised of users that require carbon offsets. Given the global implementation of utilizing carbon credits to offset carbon footprints, this assists global businesses in achieving net zero emissions by 2050.

This process is ongoing, and it is a mandatory requirement that every industry producing a sizeable carbon footprint balances its carbon output with offsets. Industries such as airline operators, mining, oil & gas refining, and processing companies are all fully engaged. Any business that has a carbon footprint will need carbon credit offsets to operate in the very near future.

Regulations are already in place globally, which are implemented and followed. Letscoin is not alone in becoming the digital currency facilitator for this transaction. Associate, Kyoto Transformation Xchange (KTX), is developing a carbon credit tokenization system. This will include creating the system to identify measures and justify the value of the carbon footprint of all industries, land, agro facilities, reserve Amazon mapping, and more.

During their recent R&D technology meetings in Jakarta, Indonesia, and Kuala Lumpur, Malaysia, KTX introduced rocket science and AI drone facility owners to collaborate and execute their mission of being the associated partner of LTSC.

The achievement of LTSC being the digital exchange medium connecting the trade of carbon credit offsets between providers and the end buyer is an important move to the stability and sustainability of LTSC in the digital stablecoin race globally.

LTSC has structured the “payment gateway” algorithm, generated automatically, which will become a user-friendly online application that can be adopted by any level of basic digital competency. Dr. Thana’s team has the mission to implement plans to facilitate local exchange trading for goods and services that is easily accessible by using the complementary currency programs.

With the adoption of agriculture and forestry lands in Indonesia, Africa, and South America under the agro and carbon footprint mapping, significant milestones have been achieved.

When asked about the execution schedules, Dr. Thana said the execution will be divided into various sectors:

Preservation of carbon footprintTrading of carbon offsetDigitalization of carbon footprint and data management

“Our main focus will be completing the exit sales of the current contract with Bluegrace/LTSC/USDT for the 3 billion metric tonnes of carbon credit offsets. End buyers’ confirmation has been obtained for the tabletop meeting with Bluegrace, which has been requested for Jan 20, 2025, in Europe.”

LTSC believes this meeting will be a great achievement and herald the completion of all the contract commitments signed on Jan 1, 2025, to the executors and the global carbon exchange market.

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SOURCE Letscoin (LTSC)

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Empowering Businesses of All Sizes: MyGuava Business Offers a New Standard in Financial Solutions

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LONDON, Jan. 15, 2025 /PRNewswire/ — In today’s fast-growing world, businesses need more than traditional banking services – they require innovative financial tools tailored to their specific needs. MyGuava Business is focused on meeting these demands, offering a ground-breaking platform that caters to businesses of all sizes.

Tailored Solutions for Every Business Size

One of the defining features of MyGuava Business is its bespoke quality. The platform is designed to support businesses of every size and industry, offering flexibility that ensures no one is left behind. Start-ups and small businesses benefit from straightforward, easy-to-use tools that promote growth without unnecessary complexity.

Transparent and Competitive Pricing

At a time when hidden fees and unclear pricing structures are all too common, MyGuava Business stands apart with its transparent and competitive rates. Businesses can plan their budgets confidently, knowing there won’t be any unexpected costs. For small businesses, this affordability is an essential requirement.

Seamless Onboarding and User Experience

The platform’s user-friendly interface makes navigation intuitive, ensuring that even those without extensive technical expertise can get started quickly. Clear dashboards, always accessible customer support and step-by-step guidance make MyGuava Business a platform that any business can adopt with ease.

Comprehensive Product Offerings: Covering Every Aspect of the Financial Sector

MyGuava Business goes beyond traditional financial management by offering a diverse range of services that cover all payment needs, whether the business transacts in person or online. From business accounts simplifying cross-border payments to payment terminals, e-commerce solutions, cards, payment links and invoice creation, the platform provides businesses with versatile tools to seamlessly manage transactions.

Built In-House with Customer Needs in Mind

What truly sets MyGuava Business apart is that it is a comprehensive end-to-end payments solution provider – a direct result of its in-house development. Unlike many platforms that rely on third-party tools, every feature of MyGuava Business is purpose-built to meet the unique needs of its users.

A Vision for the Future of Business Finance

MyGuava Business is more than just a financial platform – it’s a partner in growth. By combining affordability, adaptability, and a customer-centric design, it offers businesses the tools they need to succeed in a rapidly changing world.

In a world where adaptability and efficiency are crucial, MyGuava Business is the financial partner every business deserves. Discover more at myguava.com/business.

Contact:
Nikki Suleymanova
Nigar.suleymanova@guavapay.com
07443322377

Logo – https://mma.prnewswire.com/media/2593825/MyGuava_Business_Logo.jpg

 

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