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RFID Middleware Market size is set to grow by USD 3.24 billion from 2024-2028, Growing popularity of cloud-based RFID middleware among SMEs boost the market, Technavio

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NEW YORK, June 14, 2024 /PRNewswire/ — The global RFID middleware market size is estimated to grow by USD 3.24 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.91% during the forecast period. Growing popularity of cloud-based RFID middleware among smes is driving market growth, with a trend towards growing interest in smart retail stores. However, rise in data security and privacy issues poses a challenge. Key market players include Aucxis bv, CCL Industries Inc., Cirfid Technology Co. Ltd., Fujitsu Ltd., GAO Group Inc., Intelligic Software Pvt. Ltd., Irys Pte Ltd., Johnson Controls International Plc, Lowry Solutions, Murata Manufacturing Co. Ltd., Nedap NV, Oracle Corp., Quake Global Inc., RF Code Inc., RFID4U, RMS Omega Technologies, SIGMA Chemnitz GmbH, SmartX Technology Inc., Terso Solutions Inc., and TIBCO Software Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

RFID Middleware Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.91%

Market growth 2024-2028

USD 3240.16 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.71

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, South Korea, and Germany

Key companies profiled

Aucxis bv, CCL Industries Inc., Cirfid Technology Co. Ltd., Fujitsu Ltd., GAO Group Inc., Intelligic Software Pvt. Ltd., Irys Pte Ltd., Johnson Controls International Plc, Lowry Solutions, Murata Manufacturing Co. Ltd., Nedap NV, Oracle Corp., Quake Global Inc., RF Code Inc., RFID4U, RMS Omega Technologies, SIGMA Chemnitz GmbH, SmartX Technology Inc., Terso Solutions Inc., and TIBCO Software Inc.

 

Market Driver

RFID middleware plays a crucial role in smart stores by facilitating communication between RFID readers and other systems. With the increasing adoption of RFID technology in retail establishments, such as Amazon and Walmart, the demand for RFID middleware is expected to grow significantly. This software enables seamless data exchange, enhancing inventory management, and improving overall operational efficiency in smart stores. 

The RFID middleware market is experiencing significant growth due to the increasing adoption of RFID technology in various industries. This technology enables automatic data collection and real-time inventory management, leading to improved efficiency and accuracy.

The market is driven by the need for seamless integration of RFID systems with enterprise applications and the requirement for scalability and flexibility. Additionally, the trend towards cloud-based solutions and the increasing use of AI and machine learning in RFID systems are expected to further fuel market growth. Overall, the RFID middleware market is poised for continued expansion as businesses seek to optimize their operations and enhance their supply chain management capabilities. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

RFID middleware plays a crucial role in RFID systems by managing and monitoring data and devices. It decodes signals from RFID readers and provides analysis to end-users. Data security is a significant challenge in the RFID market, with threats such as clone tags and unauthorized readers. Due to these concerns, RFID middleware must ensure data encryption and filtering to protect sensitive information. Vendors aim to address these issues and expand into financial applications and card systems.The RFID middleware market faces several challenges in implementing and integrating RFID technology. Cash flows and costs are significant considerations, as RFID systems require substantial investment for hardware, software, and maintenance. Interoperability issues persist, as different RFID systems may not communicate effectively with each other.Additionally, ensuring data security and privacy is crucial, as RFID tags can store sensitive information. Furthermore, real-time data processing and analysis can be complex, requiring advanced analytics capabilities. Lastly, ensuring regulatory compliance, particularly in industries like healthcare and logistics, is essential. Addressing these challenges will be key to the growth and success of the RFID middleware market.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

Deployment 1.1 On-premise1.2 CloudEnd-user 2.1 Industrial2.2 Transportation and Logistics2.3 Retail2.4 Healthcare2.5 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 On-premise- RFID middleware’s on-premises segment is crucial in the global market due to enhanced security and control over data and infrastructure. This segment reduces data breach risks and ensures faster response times for industries with high transaction volumes. Customizable and scalable, on-premises RFID middleware integrates with ERP and WMS systems, providing real-time inventory visibility and streamlined operations. These advantages are expected to boost the on-premises segment’s growth during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The RFID middleware market plays a crucial role in the seamless integration and communication between various RFID components in applications such as inventory management and vehicle identification. RFID middleware facilitates the automatic identification process by translating and managing data from RFID tags and transponders, enabling real-time data exchange between RFID readers and databases.

In the context of toll collection systems, RFID middleware ensures efficient toll deduction processes by transmitting unique identification information to the database for registered vehicles upon passing through entry/exit lanes or toll booths.

The RFID system’s architecture relies on radio frequency signals emitted by RFID tags, which are read by RFID readers and processed by the middleware for further analysis and action. The use of RFID middleware reduces manual involvement, ensuring safety and minimizing traffic congestion at physical toll booths.

Market Research Overview

The RFID middleware market refers to the software solutions that enable communication and data exchange between RFID readers and other systems. These middleware solutions provide real-time visibility into inventory and asset movements, enabling efficient supply chain management and operational improvements.

They offer features such as data normalization, filtering, and translation, ensuring seamless integration with enterprise applications.

RFID middleware supports various communication protocols and RFID technologies, making it a versatile solution for various industries, including manufacturing, healthcare, retail, and logistics. The market for RFID middleware is expected to grow significantly due to the increasing adoption of RFID technology and the need for real-time data processing and analysis.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premiseCloudEnd-userIndustrialTransportation And LogisticsRetailHealthcareOthersGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Bridge Group Investments Rebrands as Mershops

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The Mersho family announces the launch of Mershops, a real estate platform redefining how America experiences retail, hospitality, and workplace destinations.

SAN JOSE, Calif., May 19, 2025 /PRNewswire/ — The Mersho family, founders of the nationally recognized Shoe Palace retail brand, announced today the rebranding of Bridge Group Investments to Mershops, a real estate platform focused on transforming underperforming assets into future-facing, culturally relevant destinations.

More than a name change, the launch of Mershops marks a generational evolution in the way real estate is imagined, executed, and experienced. Backed by permanent family capital and in strategic partnership with Steerpoint Capital, Mershops is actively repositioning a portfolio of malls, offices, and hospitality properties, beginning with five flagship assets across California and Nevada. The first two properties to undergo full-scale transformations are Mershops North County in Escondido, Calif., and the Galleria at Sunset in Henderson, Nev.

“Mershops is redefining what malls and destination properties can be,” said George Mersho, CEO of Mershops. “Our approach combines consistency, hospitality, and thoughtful design, laying the foundation for a diversified real estate platform spanning retail, office, and hospitality developments.”

“We’re building community-driven spaces that blend commerce with experience,” added Ralph Mersho, CFO of Mershops. “These thoughtfully designed environments encourage people to connect, linger, and return — reshaping how they engage with retail, work, and leisure.”

“Mershops is more than real estate — it’s a movement,” said Tony Mersho, Managing Partner. “We’re creating places where commerce, culture, and community collide. We lead with design, vision, and operational discipline — because people deserve better experiences, and properties deserve better futures.”

“We are setting a new benchmark for how malls should function in today’s world,” said John Mersho, Managing Partner. “This is about legacy. We’re not flipping assets — we’re rebuilding institutions. Our family-built brands people trust. Now, we’re building places they belong.”

At Mershops North County, a bold transformation is underway — turning the property into a next-generation retail and community hub. Enhancements include eye-catching signage, contemporary interior finishes, interactive digital directories, and revitalized branding that reflects a new era of vibrancy and engagement. These improvements are designed to not only modernize the space, but to create a destination that draws in both national retailers and the local community with equal strength.

The momentum is already visible with a curated lineup of new tenants: Round 1, bringing entertainment and nightlife energy; Panini Kabob Grill, adding fresh, chef-driven dining; Kids Empire, energizing the family and youth experience; and the Escondido Public Library, anchoring the project with cultural and civic value. These additions underscore Mershops North County’s rising influence as a magnet for diverse foot traffic and long-term tenant growth.

Similar property-wide upgrades are in motion at Antelope Valley Mall (Palmdale, Calif.), The Shops at Montebello (Montebello, Calif.), and Northridge Mall (Salinas, Calif.) — each receiving tailored reinvestments to enhance shopper experience, community relevance, and tenant success. The transformation also extends to two high-profile office campuses in Silicon Valley, reinforcing Mershops’ commitment to redefining environments in which people live, work, and connect.

“This rebranding is foundational to our vision of repositioning these properties as long-term value creators,” said Bo Okoroji, Founder & CEO of Steerpoint Capital. “We’re investing in malls that anchor their communities while generating robust, stable returns.”

About Mershops
Mershops is a visionary real estate platform founded by the Mersho family to acquire, elevate, and reimagine destination properties across the United States. Built on a legacy of retail innovation and rooted in hospitality, Mershops brings bold design, operational precision, and a customer-first mindset to every asset. With a long-term view and permanent family capital, Mershops is reshaping how people shop, work, and gather — creating spaces that inspire connection, deliver performance, and stand the test of time.

About Steerpoint Capital
Steerpoint Capital is a commercial real estate investment and advisory firm focused on value-add and opportunistic strategies across retail and mixed-use assets. With deep experience in repositioning malls and structuring creative investment partnerships, Steerpoint is active across the Western U.S. and Sunbelt states. For more information, visit SteerpointCapital.com.

Media Contact
Joey Good
Grapevine Strategies

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SOURCE Steerpoint Capital

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ANNOUNCING THE RETURN OF EBONY POWER 100: WHERE LEGACY MEETS TOMORROW’S LEADERS

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Submissions are now open till June 13th; nominate the changemakers shaping Black Culture in 2025

LOS ANGELES, May 19, 2025 /PRNewswire/ — Black excellence has a home, and for eight decades, that home has been EBONY. Today, as the iconic and beloved Black-owned media company prepares to celebrate 80 years of championing and elevating the Black identity through powerful storytelling, around the globe, we are now proud to announce that nominations are open for the 2025 EBONY Power 100 List.

The EBONY Power 100 captures lightning in a bottle—the dynamic forces who aren’t just participating in culture, but transforming it. As part of our enduring mission to amplify and celebrate Black voices, we recognize the visionaries who turn obstacles into opportunities, the innovators whose dreams become our daily reality, and the voices that resonate from boardrooms to recording studios, research labs to movie sets. From activists to actors, innovative scientists to business leaders, these are individuals who not only break barriers, but are redefining what’s possible for future generations, while embodying the spirit creative expression that has defined EBONY for decades.

Past honorees include Cynthia Erivo, USHER, former Vice President Kamala Harris, Deion Sanders, Gayle King, and Pat McGrath.

Submissions are now open for the 2025 EBONY Power 100 list. The full list of 2025 EBONY Power 100 categories include:

Artists in ResidenceBusiness DisruptersCommunity CrusadersEntertainment PowerhousesGeneration NextInfluential CreatorsLeaders in SportsMedia MavensMusic InnovatorsStem Trailblazers

To learn more about EBONY Power 100 and to nominate visit:
https://www.ebony.com/ebony-power-100-nomination-form.

All nominations must be submitted by June 13, 2025. Final honorees will be celebrated at the highly anticipated EBONY Power 100 ceremony in Los Angeles November 2025.

For inquiries about the EBONY Power 100 contact:

For EBONY Power 100 list inquires – EP100@ebony.comFor sales and brand partnerships – Duryea Ruffins, druffins@ebony.comFor PR & marketing – Deon Harris, dharris@ebony.com

About EBONY
For nearly 80 years, EBONY has served as the leading voice of the Black American experience and is the most influential Black-owned media company in the world. Under new ownership and leadership, EBONY has grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward with EBONY, EBONY Studios, and JET. EBONY continues to be the leading authority and anchor for all facets of Black culture, illuminating the Black perspective and serving as the ultimate curator for the past, present, and future of the Black and African American experience.

EBONY Media Group is a division of 1145 Holdings, LLC.

Media Contact:
Allison
ebony@allisonworldwide.com

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SOURCE EBONY Media Group

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RealTruck Introduces “Builder,” First-of-its-Kind 3D Visualization Tool in the Aftermarket Accessory Retailer Market

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RealTruck Builder Allows Consumers to Easily Visualize their Dream Truck in a Seamless Build-to-Purchase Interactive Design Platform

ANN ARBOR, Mich., May 19, 2025 /PRNewswire/ — For years, truck enthusiasts have dreamed of a day when they could fully customize their build and see it come to life in true-to-scale 3D. RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, has made it a reality with RealTruck Builder, the industry’s innovative and interactive 3D visualization tool that is available to all consumers visiting the site. The new digital design tool is a game-changer within the aftermarket accessory retailer market, and gives enthusiasts the opportunity to easily visualize their dream vehicle and directly explore and shop countless accessory combinations guaranteed to fit their vehicle.

With RealTruck Builder, shoppers can customize by choosing a specific vehicle model by year and make, including bed and cab configuration and OEM paint colors so they can see what accessories would look like on their vehicle before they decide to purchase. They also have the ability to mix and match products across categories including bed covers, steps, protection, bumpers, racks and more. Users can also view completed builds in life-sized 3D augmented reality, letting them see how gear and accessories fit and feel in real-world settings – from their driveway to their garage to their showroom – making it intuitive to see their dream vehicles as they build to buy.

“Built to explore and designed to bring your truck to life, RealTruck Builder makes every step—from browsing to buying—fun, intuitive, easy, and full of discovery,” said Tony Ambroza, Chief Growth Officer at RealTruck. “The online shopping experience has evolved and consumers now expect to virtually ‘experience’ what they are buying. RealTruck Builder was the natural progression to provide an experience for people to see how our products fit their specific vehicle and offer a seamless transition from design to purchase.”

RealTruck Builder delivers a fast, web-based, and fully transactional experience that lets customers explore and buy with confidence, loading thousands of products and vehicles in under a second. As part of the tool’s features, users can save and share their custom rigs via a link, making it easy to get feedback, return later, or pass along to a friend or dealer.

The easy-to-use tool is free to consumers, mobile friendly, and fully accessible via any device including phones, tablets and desktops. Consumers can explore millions of possible configurations, with new vehicles and accessories added daily including products proudly assembled in the USA.

To learn more about RealTruck Builder and to start building today, visit RealTruck.com.

About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

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SOURCE RealTruck

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