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Automotive Camera Market Size in North America is set to grow by USD 3.93 billion from 2024-2028, Priority of automotive safety among customers boost the market, Technavio

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NEW YORK, June 14, 2024 /PRNewswire/ — The automotive camera market size in North America is estimated to grow by USD 3.93 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 17.64% during the forecast period. Priority of automotive safety among customers is driving market growth, with a trend towards increased use of wide-angle camera technology. However, high replacement costs associated with camera modules poses a challenge. Key market players include Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Fluke Corp., Garmin Ltd., Gentex Corp., HELLA GmbH and Co. KGaA, Hitachi Ltd., Intel Corp., LG Electronics Inc., Magna International Inc., NVIDIA Corp., Panasonic Holdings Corp., Ricoh Co. Ltd., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Teledyne Technologies Inc., Valeo SA, and ZF Friedrichshafen AG.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Automotive Camera Market Scope in North America

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 17.64%

Market growth 2024-2028

USD 3937.93 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

16.98

Regional analysis

North America

Performing market contribution

North America at 100%

Key countries

US, Canada, and Mexico

Key companies profiled

Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Fluke Corp., Garmin Ltd., Gentex Corp., HELLA GmbH and Co. KGaA, Hitachi Ltd., Intel Corp., LG Electronics Inc., Magna International Inc., NVIDIA Corp., Panasonic Holdings Corp., Ricoh Co. Ltd., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Teledyne Technologies Inc., Valeo SA, and ZF Friedrichshafen AG

Market Driver

In the North American automotive market, wide-angle cameras are increasingly utilized for advanced driver assistance systems (ADAS) and 360-degree surround-view monitoring. These cameras expand the field of view, enhancing safety features like lane-keeping assistance, blind-spot detection, and parking assistance. The demand for 360-degree surround-view systems is rising, especially for electric and autonomous vehicles, where they support safety and perception systems, including forward collision warning and object detection. The integration of wide-angle cameras into ADAS aids in early hazard detection, improving system response. Overall, the adoption of wide-angle cameras is driving advancements in safety and driver assistance technologies in North America. 

The automotive camera market in North America is experiencing significant growth, driven by the increasing demand for advanced driver assistance systems (ADAS) and autonomous vehicles. Surround view systems, bird’s eye view systems, and rearview cameras are common camera types used in vehicles. Companies are focusing on developing high-definition cameras for improved image quality and accuracy.

The use of infrared and night vision cameras is also increasing for better visibility in low-light conditions. Additionally, the integration of artificial intelligence and machine learning algorithms is enabling cameras to identify objects and provide real-time alerts to drivers. Overall, the automotive camera market in North America is expected to continue its upward trend in the coming years. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The automotive camera market in North America faces a challenge due to high replacement costs for camera modules. This issue deters automakers from integrating expensive camera systems into their vehicles, as customers may perceive the associated costs as prohibitive. These high replacement costs also impact consumer decisions and resale value, making cost-effective solutions a priority for vendors like Teledyne Technologies Inc. to remain competitive.The Automotive Camera Market in North America faces several challenges. The use of various types of cameras such as developmental, functional, and advanced technology cameras is increasing. However, the cost of implementing these cameras and ensuring their compatibility with different vehicle models can be a significant challenge.Additionally, ensuring data security and privacy concerns related to the collection and use of data from these cameras is becoming increasingly important. The need for standardization and regulation in the use of these cameras is also a challenge. Furthermore, the rapid advancement of technology and the emergence of new players in the market can make it difficult for established players to keep up. The market for autonomous vehicles and connected cars is expected to grow, bringing new opportunities and challenges for players in the automotive camera market.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

Technology 1.1 Digital1.2 Infrared1.3 ThermalType 2.1 Front view camera2.2 Rear view camera2.3 Surround view cameraGeography 3.1 North America

1.1 Digital- In North America, the automotive camera market is experiencing significant growth due to the integration of digital camera technology. This technology offers higher resolution and improved image quality, enabling features like surround-view systems and digital rearview mirrors. These innovations enhance situational awareness, provide wider fields of view, and support advanced functions like lane-keeping assistance and object detection. With the rise of connectivity and autonomous driving, demand for digital camera solutions is increasing. Machine learning and AI are also being incorporated to enhance capabilities, such as object recognition and traffic sign recognition.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Automotive Camera Market in North America is experiencing significant growth due to the increasing demand for advanced safety features and convenient driving experiences in both passenger cars and commercial vehicles. Automotive cameras, including digital and Infrared models, are essential components of various safety systems such as traffic sign recognition, pedestrian detection, and park assist. These systems enhance vehicle safety by providing real-time images of the vehicle’s surroundings, enabling the driver to make informed decisions and prevent accidents.

The market is driven by the increasing focus on vehicle maneuvers and imaging systems that cater to the needs of occupants and the environment. MarketsandMarkets analysis projects continued growth in this sector as automotive manufacturers prioritize safety features like seatbelts and pedestrian detection systems to meet consumer demands and regulatory requirements.

Market Research Overview

The Automotive Camera Market in North America is experiencing significant growth due to the increasing demand for advanced driver assistance systems (ADAS) and autonomous vehicles. These technologies rely heavily on cameras for image recognition and object detection. The market is driven by factors such as stringent safety regulations, increasing consumer preference for safety features, and the ongoing trend towards connected and autonomous vehicles. The market is segmented based on the type of camera, application, and vehicle type.

The market for forward-facing cameras is expected to dominate due to their widespread use in ADAS and autonomous vehicles. The market for infrared cameras is also expected to grow at a rapid pace due to their use in night vision and thermal imaging applications. The market is highly competitive with numerous players offering innovative solutions to meet the evolving needs of the industry. The future of the market looks promising with the ongoing development of advanced technologies and the increasing adoption of cameras in vehicles.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyDigitalInfraredThermalTypeFront View CameraRear View CameraSurround View CameraGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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DATAMARK Technologies Welcomes Industry Veteran Deb Rozeboom to Client Success Team

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Ms. Rozeboom to strengthen client relationships and enhance satisfaction in new role as Client Success Manager

PITTSBURGH, May 19, 2025 /PRNewswire/ — DATAMARK Technologies, a leader in interoperable solutions for public safety location services, today announced that Deb Rozeboom has joined the organization as Client Success Manager. In her new role, Ms. Rozeboom will build lasting relationships with clients, enhance client satisfaction and ensure they derive maximum value from DATAMARK Technologies’ products and services.

Ms. Rozeboom’s efforts will ensure that clients stay at the forefront of public safety geographic information systems (GIS) innovation by consistently delivering services and solutions that align with client objectives and enhance interoperability and effectiveness. This commitment supports the transition to Next Generation 9-1-1 (NG9-1-1) and indoor mapping. At DATAMARK Technologies, Client Success Managers partner with clients to maximize their investments while continually advancing their capabilities.

“DATAMARK Technologies is dedicated to client success and enhancing public safety location services through excellence and advocacy,” said Robert Murphy, Chief Revenue Officer at DATAMARK Technologies. “Deb’s extensive experience in public safety GIS and expertise in NG9-1-1 will be invaluable as we continue to elevate the client experience.”

Ms. Rozeboom joins DATAMARK Technologies with over 20 years of experience managing complex NG9-1-1 projects nationwide. Prior to joining DATAMARK Technologies, she held various roles at GeoComm, including Product Manager, GIS Solutions Engineer and General Manager. Additionally, she has served as an Adjunct Instructor for the National Emergency Numbers Association (NENA), teaching several NG9-1-1 and Addressing courses. She also co-chairs the NENA NG9-1-1 GIS Data Model Standard workgroup and is a member of the Geospatial Professional Network (GPN) Location, Enterprise Addressing and Public Safety (LEAP) Committee.

Ms. Rozeboom holds a Bachelor of Science degree in Ecology and Field Biology, as well as a Master’s Certificate in GIS, from St. Cloud University. She also has several industry certifications, including NENA Emergency Number Professional (ENP), GISC Geographic Information Systems Professional (GISP) and PMI Project Management Professional (PMP).

About DATAMARK Technologies
DATAMARK Technologies provides a new era of 9-1-1 and redefines interoperability for the public safety industry. The company combines DATAMARK, Michael Baker International’s public safety division known for best-in-class geographic information systems (GIS) data management and software solutions, with Digital Data Technologies, LLC (DDT), a top-tier Next Generation 9-1-1 (NG9-1-1) location services provider.

This strategic union heralds a new era of 9-1-1 and redefines geospatial data management for the public safety industry. DATAMARK Technologies offers a fully integrated solution that empowers public safety agencies to manage, maintain and leverage GIS data to the highest industry standards. The unified approach breaks down barriers of data silos to improve call routing accuracy, offer seamless discrepancy resolution and provide unwavering location fidelity for call takers with enhanced interoperability.

Contact: Julia Covelli
julia.covelli@mbakerintl.com 
(866) 293-4609

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SOURCE DATAMARK Technologies

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Coupa Research Shows CFOs Embrace AI as Antidote to Economic Volatility and Growth Enabler

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Third annual Strategic CFO Study finds 40% of CFOs rank AI as top growth investment area; 90% look to mastering spend management as key to success in tumultuous times

FOSTER CITY, Calif., May 19, 2025 /PRNewswire/ — Amidst global economic uncertainty, rising inflation, and volatile trade, AI investment ranked as the top strategy for growth across all global CFOs surveyed by Coupa – a potential panacea to the volatility they are facing.

The Strategic CFO Report: Turning Global Market Uncertainty into Opportunity, released today by Coupa, the leading AI-native total spend management platform, reveals that almost half (46%) of CFOs see prominent external threats – geopolitics and supply chain disruption – as the greatest risk to business, dampening optimism from the start of 2025. Most notably, the introduction of new tariffs has created an additional challenge for 42% of CFOs, with more than a quarter (28%) of US CFOs planning to or already increasing inventory levels in preparation.

“Today’s finance leaders are facing an alarming set of external pressures and are navigating an ever changing set of risks which challenges their decision making. Despite these dynamic forces, they are driving cost discipline in order to fuel growth, building more resilient supply chains, and scaling their use of AI to fuel more efficient organizations,” said Michael Agresta, Coupa’s CFO. “A unified spend management platform and strategy is proving to be mission-critical in these times to create the agility, visibility, and resilience leaders need to fuel sustainable growth. Coupa’s AI-driven total spend management platform is uniquely built to help our customers navigate uncertainty, and offers CFOs the cloud and AI-native tools to drive margin improvements in any economic environment, making it a critical component for a strategic CFO’s tech stack.”

Tariffs Spur Margin Erosion Concerns
With 69% of CFOs concerned about meeting year-end goals, and 40% reporting extreme concern, it’s clear that much of the financial optimism at the start of the year has dissipated. Most recently, new tariffs and the fear of global trade wars have driven CFOs to act urgently – including increasing inventory levels (22%), automating processes to reduce operating expenses (21%), engaging in hedging strategies (19%), increasing product pricing (19%), and restructuring supply chain (18%). When surveyed on the greatest external threats to business, U.S. CFOs reported slightly lower concern levels (40%) on tariffs compared to their European counterparts, with German CFOs (48%) indicating the highest concern of all countries surveyed.

CFOs Looking to AI to Fuel Growth and Confidence
Despite the uncertain state of the economy, CFOs are asking themselves how best to respond. For today’s finance leaders, this means not over-reacting to every market fluctuation and instead providing thoughtful and inspired leadership – moving away from short-term fixes and prioritizing durable, sustainable growth strategies. A majority (74%) of CFOs are growing increasingly confident in AI, ranking it as the top growth investment area (40% of all CFOs) and AI implementation confidence concerns dropped 23% year-over-year.

“CFOs, including myself, are increasingly championing AI use within their organizations, but to do so effectively they must create a governance structure that is capable of quantifying the performance and financial benefits of AI. Nearly a quarter (23%) of CFOs we surveyed identified this as one of the major obstacles they will face in the next year,” said Agresta. “Beyond the numbers, CFOs need to strategically consider how to prioritize the deployment of new AI strategies and tools across their organizations to identify the highest value use cases but also need to empower employees to think AI first in order to get enterprise-wide adoption.” 

Drowning in Data, Struggling in Silos
In case the state of the economy and trade turmoil wasn’t challenging enough, risk management continues to increase organizational complexity, as 1 in 4 CFOs cited cybersecurity threats, data breaches, and fraud as the largest obstacle they will face this year. CFOs have immense amounts of data at their fingertips – but only 28% of CFOs can access their spend data within a single system and nearly half (41%) struggle to react quickly to cut costs as part of this roadblock. Some organizations are modernizing their data management, but few (33%) have unified processes to manage spend comprehensively. Nearly 1 in 5 CFOs cited outdated systems and data silos as the main hurdles to digital transformation, highlighting the need for increased modern tech adoption to effectively manage data and decrease risk.

Read the full Coupa Clarity Report, The Strategic CFO: Turning Global Market Uncertainty into Opportunity here.

To learn more about Coupa’s leading total spend management platform can help during these turbulent times, visit coupa.com.

Methodology
Coupa Clarity reports provide unique data and insights to help business leaders make smarter decisions to fuel growth, drive efficiency and productivity, and improve performance. This survey was conducted among 500 CFOs and finance leaders across the US, UK, Ireland, France and Germany. The survey was carried out online with an email invitation between November and December 2024 by Wakefield Research on behalf of Coupa.

About Coupa
Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you’ll make margins multiply™. Learn more at coupa.com and follow us on LinkedIn and X (Twitter).

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SOURCE Coupa Software

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Caltech Announces Eight Recipients of the 2025 National Brown Investigator Award

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Each investigator, recognized for curiosity-driven research in chemistry or physics, will receive up to $2 million over five years.

PASADENA, Calif., May 19, 2025 /PRNewswire/ — The Brown Institute for Basic Sciences at Caltech today announced the 2025 class of Brown Investigators. The cohort, the second to be selected through the Brown Institute for Basic Sciences, comprises eight distinguished mid-career faculty working on fundamental challenges in the physical sciences, particularly those with potential long-term practical applications in chemistry and physics. Each investigator will receive up to $2 million over five years.

The Brown Institute for Basic Sciences at Caltech, established in 2023 through a $400-million gift to the Institute from entrepreneur, philanthropist, and alumnus Ross M. Brown (BS ’56, MS ’57), seeks to advance fundamental science discoveries with the potential to seed breakthroughs that benefit society—a goal it shares with Caltech.

“Mid-career faculty are at a time in their careers when they are poised and prepared to make profound contributions to their fields,” Brown says, “My continuing hope is that the resources provided by the Brown Investigator Awards will allow them to pursue riskier innovative ideas that extend beyond their existing research efforts and align with new or developing passions, especially during this time of funding uncertainty.”

The 2025 investigators are:

Dmitry Abanin, Professor of Physics, Princeton University, to develop a new theoretical and computational framework to describe the emergent properties of quantum materials and synthetic quantum systems away from thermal equilibrium.

László Kürti, Professor of Chemistry, Rice University, to invent chemical strategies for constructing stable neutral polynitrogen cages—molecules made entirely from nitrogen atoms that store extraordinary energy. These elusive structures remain intact under ambient conditions yet release energy on demand without combustion and decompose cleanly into hot nitrogen gas, offering a revolutionary platform for propulsion and energy storage.  

Mark Levin, Associate Professor of Chemistry, University of Chicago, to translate lessons learned from skeletal editing of aromatic compounds (stable chemicals with a flat ring structure) to reactions with aliphatic compounds (three-dimensional, more reactive chemicals), with the goal of providing access to unusual compounds that are inaccessible using traditional chemical synthesis. 

Brad Ramshaw, Associate Professor of Physics, Cornell University, to develop a new technique using ultrasound to probe the electronic states of atomically thin materials.

Cindy Regal, Professor of Physics, University of Colorado Boulder, and Baur-SPIE Chair at JILA, to demonstrate quantum entanglement—a connection between particles like photons or atoms that persists despite their physical distance—with objects of larger mass than have been entangled before.

Xavier Roy, Professor of Chemistry, Columbia University, to design and explore materials in which electrons face competing pathways for motion, giving rise to complex behaviors that, if controlled, could enable new kinds of quantum technologies.

Hailiang Wang, Professor of Chemistry, Yale University, to expand electrocatalysis to convert inorganic waste molecules, such as CO2 and NOx, into valuable and functional organic compounds containing multiple carbon–carbon and carbon–nitrogen bonds.

Joel Yuen-Zhou, Associate Professor of Chemistry and Biochemistry, UC San Diego, for theoretical and computational work to utilize the sensitivity of some chemical reactions to the spin of the electron in photoredox catalysis to make the reaction select one of two enantiomers (mirror-image forms of compounds).

Brown established the Investigator Awards in 2020 through the Brown Science Foundation in support of the belief that “scientific discovery is a driving force in the improvement of the human condition,” according to its news release from the Science Philanthropy Alliance, which helped guide Brown in realizing his philanthropic vision.

“We’re delighted to partner with Ross Brown and the members of the Scientific Advisory Board of the Brown Institute for Basic Sciences to identify and support outstanding investigators in fundamental chemistry and physics,” says Caltech Provost David A. Tirrell, Carl and Shirley Larson Provostial Chair and Ross McCollum-William H. Corcoran Professor of Chemistry and Chemical Engineering.

A total of 21 investigators were recognized in the first four years of the program, including eight in the 2024 class, the first cohort to be installed under the auspices of the Brown Institute for Basic Sciences at Caltech.

Previous awardees include MIT’s Nuh Gedik, who is developing a new kind of microscopy that images electrons photo-emitted from a surface while also measuring their energy and momentum; Kerri A. Pratt from the University of Michigan, for research to discover the chemical compounds and chemical mechanisms that define the composition of the Arctic’s atmosphere, which is warming faster than elsewhere on Earth; Andrea Young of UC Santa Barbara, who is using novel fabrication techniques to make new kinds of qubits, the quantum computing analog of classical bits, in two-dimensional materials; Columbia University’s Tanya Zelevinsky, who studies spectroscopy of cold molecules for fundamental physics; Princeton University’s Waseem Bakr, who works with ultracold quantum gases to realize scalable architectures for quantum computation, and Robert Knowles, whose research will explore a novel hypothesis for the evolution of homochirality—the presence in nature of only one of two mirror-image forms of biomolecules. Caltech’s David Hsieh, Donald A. Glaser Professor of Physics and executive officer for physics, was among two inaugural recipients of the award in 2020.

Brown Investigators from all cohorts are invited to an annual meeting that offers opportunities to share ideas. The second annual meeting was held at Caltech in February 2025.

To determine the new cohort, a select number of research universities from across the country were invited to nominate faculty members who had earned tenure within the last 10 years and who are doing innovative fundamental research in the physical sciences. Nominees were then evaluated by an independent scientific review board that recommended grant winners. In administering the program, Caltech refrains from nominating its own scientists for Brown Investigator Awards. In return, the Institute draws other funds from the Brown gift to support fundamental research in chemistry and physics.

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SOURCE Caltech

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