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Priceline Selects Omnicom’s PHD as New Media Agency of Record

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NORWALK, Conn., June 13, 2024 /PRNewswire/ — Today, Priceline announced the appointment of Omnicom Media Group’s PHD as its new brand media agency of record. The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.

The agency joins Priceline in the second year of its Cannes Lions award-winning ‘Go to Your Happy Price,’ brand platform, as the disruptor travel brand continues to create brand reappraisal through forward-thinking shifts in media strategy alongside innovative digital and influencer initiatives.

On the heels of a successful campaign launch year, Priceline continues to engage travelers with innovative and first-to-market solutions designed to get them to their happy place for a happy price more seamlessly than ever – evidenced by its industry-leading GenAI travel assistant, Penny; the first-ever Amazon Prime Day travel partner; and recent “Eras to End Zone” Super Bowl influencer activation.

Priceline’s selection of the new media agency reflects its commitment to innovation, precision marketing and delivering exceptional experiences and value to travelers. PHD will partner with Priceline’s internal teams in data-driven media strategy, planning and buying to drive reappraisal and growth amongst new customers in key traveler segments.

“Priceline has always been about helping people experience the moments that matter most to them, with travel deals they can’t find anywhere else. We believe in the power of brand media to make travelers take notice and think differently about Priceline,” said Lesley Klein, Senior Vice President, Strategy and Brand Marketing, Priceline. “PHD will be a critical partner in co-authoring our future vision and in developing stand-out opportunities that create meaningful impact.”

“For 25 years, Priceline has been helping travelers experience moments that matter,” said Michael Solomon, CEO, PHD USA. “As their brand media AOR, PHD will ensure that promise extends to how consumers experience the brand across the customer journey, leveraging data and cultural signals to turn every consumer engagement into a moment that matters.”

Priceline tapped media and marketing advisory firm MediaLink to support its review process. The new agency appointment is effective immediately.

About Priceline
Priceline, part of Booking Holdings Inc. (NASDAQ: BKNG), has been a leader in online travel for twenty-five years. Priceline’s proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can’t find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.

About PHD
PHD, an Omnicom Media Group Agency, helps the world’s leading brands outthink, outpace, and outgrow the marketplace with a next-generation network of tools, talent and technology engineered for connected intelligence. Collaborating on the AI-powered Omni operating system, 6500 people in 81 offices across 74 countries connect data, technology, and human expertise to deliver modern media solutions that drive brands and businesses forward. Headquartered in the UK, PHD is currently the most awarded media agency network in the world according to the WARC Media 100, an independent ranking of campaigns and companies for creativity and innovation; and was named 2024 Global Media Network of the Year by leading US advertising publication Adweek. 

 

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SOURCE Priceline

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L’Oréal Hong Kong Wins Prestigious Gold Award at the Hong Kong Awards for Environmental Excellence

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Company Recognised for Outstanding Sustainability Achievements in the “Shops and Retailers” Sector

HONG KONG, Jan. 13, 2025 /PRNewswire/ — L’Oréal Hong Kong received the Gold Award in the “Shops and Retailers” sector at the annual Hong Kong Awards for Environmental Excellence (HKAEE). This esteemed award, organised by the Hong Kong Environmental Campaign Committee in collaboration with the Environment and Ecology Bureau and major chambers of commerce, highlights the company’s exceptional achievements in sustainability under its “L’Oréal For the Future” commitment.

As the beauty market leader in Hong Kong, L’Oréal has been accelerating sustainable transformation across its entire value chain, from product innovation, sourcing, transportation to retail and consumption.

Eva Yu, President and Managing Director of L’Oréal Hong Kong, expressed her gratitude for the recognition, “We are deeply honoured to receive the Gold Award at the Hong Kong Awards for Environmental Excellence. This is a testament to our unwavering commitment to sustainability. As the market leader, it is our responsibility to not only provide the best in beauty, but also lead in meaningful actions to protect the environment and contribute to the community we serve.”

The assessment of HKAEE award covered stringent criteria from green leadership, sustainability programs and performance, to partnerships. L’Oréal Hong Kong was recognised for the following sustainability achievements in the past year:

Green Office: L’Oréal Hong Kong’s office is LEED Platinum certified, uses 100% renewable energy, and has been reducing energy consumption year on year with different energy efficiency features.

Green Operations: All local packaging of L’Oréal products is plastic-free and all disposals from warehouse are recycled. The company also aims to minimise CO2 emissions in transportation by using sea and rail shipment as well as electric vehicle in local transport.

Green Retail: 100% of new stores under L’Oréal Hong Kong are eco-designed. The stores use sustainably sourced and certified materials, as well as reusable and recyclable materials.

Green Consumption: Through joint efforts by L’Oréal Hong Kong’s 17 brands, and its partnership with Watsons stores across the city, over 600,000 empty beauty bottles have already been collected from consumers for recycling. To further reduce packaging waste, the company is introducing more refillable beauty products to the Hong Kong market. Refillable products use less packaging, thus providing more sustainable options for environmentally conscious consumers.

L’Oréal Hong Kong continues to lead the beauty industry in sustainability efforts, proving that environmental responsibility and business success can go hand in hand.

For high-res photos, please see it here.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

About L’Oréal For the Future

“L’Oréal For the Future” is L’Oréal’s global sustainability programme that outlines the company’s vision and commitments for 2030. The initiative focuses on transforming L’Oréal’s operations to respect planetary boundaries by addressing key environmental challenges. Commitments include achieving 100% renewable energy for all operated sites by 2025, ensuring that by 2030 all water used in industrial processes will be recycled and reused, and that 100% of biobased ingredients for formulas and packaging materials will be traceable and sourced sustainably, with none linked to deforestation. L’Oréal also aims to reduce greenhouse gas emissions across all scopes by 50% per finished product by 2030.

For more information on “L’Oréal For the Future,” please visit: www.loreal.com/en/commitments-and-responsibilities/for-the-planet/    

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SOURCE L’Oréal Hong Kong

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Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

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SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

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SOURCE Pollo AI

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SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

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SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

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