Technology

Meta, DCH Motors and Vita Green delve into WhatsApp marketing with Omnichat

Published

7 months ago

June 13, 2024

Omnichat introduced the data-driven Social CDP to establish an integrated WhatsApp marketing cycle, encompassing the collection of customer social data, the design of automated customer journeys, and the delivery of personalised messagesElevate your customer experience through WhatsApp business messaging and ads with Meta, enhance campaign tracking capability and optimise for better results via Conversions APIDCH Motors effectively delivered a seamless customer journey by utilising Omnichat and WhatsApp, driving both customer satisfaction and facilitating digital transformationVita Green leveraged WhatsApp Business Platform to achieve omnichannel retailing, reaching 50% click-through rate and 60% automation

HONG KONG, June 13, 2024 /PRNewswire/ — Omnichat, an all-in-one omnichannel messaging platform that provides conversational commerce solutions, recently hosted a highly scalable event, “Future Commerce Summit: From Customer Acquisition to Brand Loyalty”, discovering the immense potential of customer social data in WhatsApp marketing with industry experts from the global social media giant Meta, leading motor service provider and dealer DCH Motors, and reputable health and wellness brand Vita Green. They shared invaluable insights on enhancing customer experience through centralised customer database, automated customer journey, and online-merge-offline WhatsApp strategies.

Omnichat, as the WhatsApp Business Solution Provider of Meta, also introduced its omnichannel data-driven marketing solution “Omnichannel Social Customer Data Platform (Social CDP)” during the event. This cutting-edge solution is designed to drive customer satisfaction and foster brand loyalty. By consolidating customer profiles across different social platforms, businesses can gain a comprehensive 360° view of their customers, identify their target customers and engage with them at the most opportune moments through automated journeys via messaging platforms. Alan Chan, Founder and CEO of Omnichat, stated, “Customer data has become increasingly crucial for making business decisions. Social CDP enables brands to gather and consolidate scattered data from multiple social media channels, ultimately constructing a centralised customer database for better experience and higher conversions.” Furthermore, the recently introduced WhatsApp flows feature allows customers to fill out and submit forms for various purposes such as making reservations, claiming offers and providing feedback, all directly within WhatsApp, which empowers businesses to enhance their conversions and engagements.

71% of online adults globally say they want to be able to communicate with businesses through messaging, according to Business Messaging Usage Research by Kantar. As customers increasingly expect seamless conversations with businesses, the WhatsApp Business Platform not only serves as a bridge between consumers and businesses but also plays a vital role throughout the entire customer journey, from awareness building, leads and sales driving to re-engagement. “Meta Business Messaging empowers companies of all sizes to effectively grow and nurture leads, offer tailored shopping assistance, and implement retargeting strategies,” said Layla Xu, Partner Manager, Business Messaging Platform of Meta. “When comparing WhatsApp to other communication channels, the conversion rate has witnessed a significant increase of over 50%, while the average return on ad spend (ROAS) has risen by 60%. In addition, the latest Conversions API transmits Click-to WhatsApp advertising data to Meta. The effectiveness of the campaign is clear at a glance, assisting merchants in optimising their advertising activities and reducing costs.”

DCH Motors has recognised the immense potential of conversational marketing and seamlessly implemented Omnichat’s omnichannel chat commerce solution to provide exceptional and comprehensive services that cater to all motoring needs. From discovery, purchase and post-purchase, the end-to-end WhatsApp customer journey has proven highly effective in acquiring new customers and fostering long-term loyalty in the dynamic commerce landscape. Geoffrey Ng, Head of Marketing of DCH Motors, shared the impressive figures brought by WhatsApp, “WhatsApp broadcast has emerged as an invaluable touchpoint to connect with our customers at various stages of their journey, whether it’s promoting test drive, providing exclusive VIP offers, or sending maintenance reminders. The results have been exceptional, with an 80% open rate. By utilising the chatbot’s interactive features that include selectable options, we can effectively gather customer preferences regarding motors and offer tailored recommendations.” YP Chiu, Head of IT of DCH Motors, also highlighted the convenience and productivity via WhatsApp, “We seamlessly integrate WhatsApp and Omnichat with our CRM system, allowing sales representatives to effortlessly access customer information from the platform to initiate warm and personalised conversations, enhancing the overall customer experience. Not only can we effortlessly monitor the number of customers handled by each sales representative, but we can also track the number of customers who ultimately visit our showroom after engaging in conversations with these representatives. This will significantly enhance our ability to measure conversions.”

Vita Green has regarded WhatsApp Business Platform as an integral communication channel for sales, marketing and customer service purposes. “The implementation of WhatsApp automation has undeniably boosted productivity,” said Terrence Siu, Ex-Head of IT & Group Director of Vita Green. “By setting up Chatbot auto-reply to handle general inquiries, we have processed over 47,000 inquiries in just 3 months. This automated solution has successfully addressed more than 60% of the inquiries, leading to efficient and effective customer support.” With the incorporation of its own membership system, Vita Green can seamlessly collect all digital footprints from customer interactions across the website, Facebook, WhatsApp, and Instagram. The valuable data enables Vita Green to deliver personalised product recommendations and offer intimate services to its customers, creating meaningful connections and bonds between businesses and customers. Vita Green also utilises WhatsApp coupons and games to disseminate marketing offers to different customer segments tactically, attracting customers to make purchases at both physical stores and eshop.

Recognising the significance of one-to-one personalised communication in today’s fast-paced world, Omnichat is dedicated to unlocking the huge transformative potential for businesses by offering one-stop chat commerce solutions across WhatsApp Business Platform, Facebook Messenger and Instagram.

About Omnichat:

Founded in 2017 with its headquarter in Hong Kong, Omnichat is an omnichannel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency and productivity.

With a strong presence in the Asia Pacific region, the company has established a solid reputation for serving local and international retail and e-commerce brands. By offering an omnichannel social customer data platform, online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat strives to empower brands to deliver personalised customer journeys and drive digital transformation, ultimately converting visitors into customers through chats.

Website: https://www.omnichat.ai/
WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsApp
LinkedIn: https://hk.linkedin.com/company/omnichat-easychat
Facebook: https://www.facebook.com/OmnichatAI

For media enquiries, please contact:

Omnichat Limited

Lily Yeung
Associate Director of Communications
Tel: (852) 9803 5977
Email: lily.yeung@omnichat.ai

Macy Chun
Communications Manager
Tel: (852) 6234 9555
Email: macy.chun@omnichat.ai

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SOURCE Omnichat Limited

Technology

Singapore’s Sodion Energy Secures MWh Supply of US Developed Advanced Sodium-Ion Batteries from UNIGRID

Published

7 minutes ago

January 12, 2025

SINGAPORE, Jan. 13, 2025 /PRNewswire/ — Sodion Energy, a leading provider of sodium-ion batteries for e-mobility and integrated energy storage solutions in Southeast Asia, has secured a landmark agreement for an initial 10 MWh supply of advanced sodium-ion batteries developed by UNIGRID Inc., a California-based innovator in sodium-ion battery technology.

This collaboration strengthens Sodion Energy’s ability to address the region’s rising demand for affordable, eco-friendly, and high-performance battery solutions across mobility and energy storage sectors.

“Our collaboration with UNIGRID is a game-changer,” said Dr. CC Hang, Chairman of Sodion Energy. “These next-generation sodium-ion batteries will allow us to tackle key markets, starting with lead-acid battery replacements in e-mobility and extending into large-scale renewable energy projects and grid stabilization initiatives.”

Sodium-ion batteries offer distinct advantages, including cost-efficiency, enhanced safety, and the use of abundant raw materials, making them a sustainable choice for energy storage. With fast-charging capabilities and intrinsic non-flammability, they are exceptionally suited to Southeast Asia’s tropical climate and rapidly growing energy needs.

With a strategic focus on advanced battery technologies, Sodion Energy is poised to play a key role in driving Southeast Asia’s transition to cleaner, safer, and more sustainable energy solutions.

Website: https://sodione.com

About Sodion Energy

Headquartered in Singapore, Sodion Energy is an applications engineering leader driving the commercialization of Sodium-ion batteries across Southeast Asia. SE’s sodium-ion pack solutions are tailored to meet the diverse needs of industries such as mobility and energy storage, contributing to a more sustainable future.

View original content:https://www.prnewswire.com/apac/news-releases/singapores-sodion-energy-secures-mwh-supply-of-us-developed-advanced-sodium-ion-batteries-from-unigrid-302347661.html

SOURCE UNIGRID and Sodion Energy Pte. Ltd

Technology

AirCheck Australia & New Zealand Renamed as RCS MEDIA MONITORS

Published

1 hour ago

January 12, 2025

SYDNEY, Jan. 13, 2025 /PRNewswire/ — AirCheck, a leading provider of broadcast monitoring services in Australia and New Zealand is pleased to announce its renaming as RCS MEDIA MONITORS, effective immediately.

AirCheck monitors songs and commercials providing almost real time reporting tools for radio and television broadcasters, music media, record companies, advertising agencies and industry analysts.

This change reflects the company’s growth, expanded service offerings, and a strengthened focus on providing comprehensive media intelligence.

The new name, RCS MEDIA MONITORS, builds on the expertise of its parent company, RCS, to offer enhanced monitoring solutions. By integrating RCS’s global technology and resources, the company will provide clients with a broader range of tools for tracking and analysing media campaigns across a variety of platforms and markets.

“We’re excited to take this step forward,” said Philippe Generali, President and CEO of RCS Global. “The rebranding to RCS MEDIA MONITORS allows us to expand our reach and improve our services, giving clients access to deeper insights and a wider array of media monitoring tools. With RCS’s support, we can offer more robust data and solutions that cover not just broadcast, but also digital and emerging media channels.”

The name change signals the company’s commitment to evolving with the changing media landscape. With RCS MEDIA MONITORS, clients can expect the same reliable monitoring services they’ve trusted for over 20 years in Australia and 15 years in NZ.

www.rcsmediamonitors.com.au

About RCS MEDIA MONITORS

RCS MEDIA MONITORS (formerly AirCheck) is a leading provider of broadcast monitoring and media intelligence solutions in Australia, New Zealand and India. The company helps clients across industries optimise media strategies, measure performance, and gain insights from a wide range of traditional and digital media. RCS MEDIA MONITORS is part of RCS, a global leader in broadcast automation and media technology.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/aircheck-australia–new-zealand-renamed-as-rcs-media-monitors-302347810.html

SOURCE RCS MEDIA MONITORS

Technology

iM Global Partner mourns the passing of Philippe Uzan

Published

1 hour ago

January 12, 2025

PARIS, Jan. 13, 2025 /PRNewswire/ — It is with deep sadness that iM Global Partner (iMGP) announces the passing, one month ago, of our dear friend and colleague, Philippe Uzan.

Philippe’s exceptional career in asset management spanned more than 30 years and is marked by remarkable achievements in the organizations for which he worked and deep contributions to the industry as a whole. His passing is a tremendous loss to all who knew and worked with him.

Philippe joined iM Global Partner in February 2020 as Deputy CEO and CIO Global Asset Management, responsible for overseeing our financial strategies and products and designing value-added investment solutions for our clients across Europe and the United States.

His expertise spanned all asset classes, and he had a deep understanding of markets and their impact on investors and their investment needs. He was an eloquent man who contributed a number of papers and articles to the media, always with the intention of educating and making financial concepts more relatable. He has left an indelible mark on our organization and on the broader industry.

Prior to joining iM Global Partner, Philippe was latterly Chief Investment Officer at Edmond De Rothschild Asset Management, where he worked for 11 years and where he led the portfolio management teams, optimizing the synergies between analysis and portfolio management. He previously spent three years as Research and Global Asset Allocation Director, where he developed the portfolio management and research teams and modernized investment processes and the product range.

Philippe began his career as an Equity Derivatives Trader at Société Générale and held roles at AGF Asset Management (now part of Allianz Global Investors) and Natixis AM.

Throughout his career, Philippe’s outstanding intelligence, humility, and collaborative spirit earned him the respect and admiration of his peers.

Philippe Couvrecelle, Founder and CEO of iM Global Partner, expressed his heartfelt condolences: “It was with infinite sadness and pain that I learned of Philippe’s passing from a devastating illness. I had known Philippe closely for almost 20 years, as we worked together for Natixis, Edmond de Rothschild and iMGP. I pay immense tribute to his humanity, his sense of humor, his brilliant intelligence and his presence, which I will deeply miss. We had shared so much and still had so much to do together. In his memory, we will continue our path forward with strength, success and intensity, always preserving our values and our company culture to which he was so attached.

We will all miss Philippe enormously at iM Global Partner. He will be remembered not only for his professional achievements but also for his warmth, generosity, kindness and his unwavering dedication to his colleagues and community. Our thoughts are with his wife and three children, his family, friends and loved ones during this difficult time.”

CONTACT: media@imgp.com

SOURCE iM Global Partner