Connect with us

Technology

Gracenote highlights inclusive-focused media investment opportunities for ad buyers

Published

on

New report citing Gracenote Inclusion Analytics data provides insight into representation among racial, ethnic and identity groups in content to inform diverse media investments

NEW YORK, June 13, 2024 /PRNewswire/ — Gracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.

Click here to download the full report.

With major streamers and networks releasing new titles led by diverse talent, new opportunities for marketers to leverage ad inventory within inclusive programming open up. Gracenote “share of cast” data quantifies cast representation among the top-10 lead cast members of programs across a range of dimensions and intersectional groups. Key findings from the new Gracenote report include:

Hulu is the most inclusive in terms of Asian American Pacific Islanders with 32.2% AAPI share of castDisney+ leads among streaming platforms and linear networks in terms of Hispanic inclusivity with 31.2% share of castNBC is tops among linear networks and streaming platforms for Black inclusivity with 30% share of castParamount+ and CBS are roughly even on LGBTQ representation with 9.2% and 9% share of cast, respectivelyFox leads among linear networks and streaming platforms for disabled inclusivity with 11.3% share of cast

Focusing on Black, Indigenous and People of Color (BIPOC) characters, 68.5% of this year’s premiering TV content overall qualifies as inclusive according to Gracenote data. For streaming programming, the presence of BIPOC characters jumps to 75.3%. So, the outlook for diverse content slated to premiere this fall looks promising.

“The Gracenote report captures useful data and insights that can be applied across strategic planning, media buying and activation, reporting and analytics,” said Jennifer Garcia, SVP, Data Science and Research at Publicis Media. “From providing deeper insights on consumer media habits to helping us understand talent across the entire content value chain to providing additional opportunities for diverse content/creative investment where supply and inventory challenges exist, this report provides a robust overview of optimizing diverse ad spending in TV.”

“The diverse make-up of primary cast in the new crop of 2024 TV programming holds the potential to help brands to make authentic connections with diverse audiences,” said Halleh Kianfar, Vice President of Product at Gracenote. “Gracenote Inclusion Analytics empowers media buyers to understand these opportunities clearly so they can make data-driven investment decisions on behalf of their clients and increase the inclusivity of their ad spending more broadly.”

Gracenote Inclusion Analytics taps the company’s unmatched trove of content metadata to shed light on the gender, race, ethnicity, sexual orientation and disability of talent appearing in popular TV programming. The solution empowers media buyers with critical information around on-screen diversity and representation to enable more inclusive advertising investments.

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/gracenote-highlights-inclusive-focused-media-investment-opportunities-for-ad-buyers-302171699.html

SOURCE Gracenote

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Saramonic K9 Unveiled – Digital UHF Audio System With User Experience Friendlier for Filmmakers

Published

on

By

NEW YORK, April 7, 2025 /PRNewswire/ — Saramonic launches Saramonic K9, its first dual-channel digital UHF wireless audio system for filmmakers during NAB Show 2025. This new system features what a professional looks for in a reliable audio system: ultra-wide 550-960 MHz digital UHF, 130 dB high dynamic range, 32-bit float onboard recording*, and timecode, giving filmmakers a friendlier user experience.

Cinema-Grade Precision And Reliability Redefined

Strong anti-interference performance, high-fidelity audio recordings, and safety backup constitute a reliable audio system. Designed with that in mind, Saramonic K9 is a digital UHF system that converts audio signals into a digital format before transmission, making it less prone to interference than analog. In addition, the ultra-wide UHF spectrum (550-960 MHz) it operates in offers more channels to auto-scan and locks onto optimal channels within 0.3 seconds, even in densely crowded RF environments.

The Saramonic K9 delivers cinematic clarity through its 130dB input – 120dB output dynamic range , capturing whispers to explosions without distortion. Engineered with industry-standard 32-bit float recording, Saramonic K9 preserves 192kHz/32bit fidelity across its full dynamic spectrum. Editors gain post-production superpowers: rescuing clipped dialogue, amplifying subtle ambiance, or isolating frequencies – all while maintaining phase accuracy.

Cinema-Ready Innovation for All Productions

32-Bit Float Onboard Recording with 32GB storage safeguards pristine audio for post-production freedom, capturing whispers to explosions without clipping.Timecode Sync ensures frame-perfect alignment across multi-camera shoots, slashing editing time.Saramonic System controls up to 48 devices remotely, offering more flexibility when transmitters are hard to access.Industry’s Smallest IP67 Lavalier Mic (Ø3mm) withstands dust, sweat, and rain while remaining virtually invisible on talent.Dual-Screen Monitoring displays real-time transmitter status and RF health at a glance.

Availability

Saramonic K9 is available through Saramonic Online Store and worldwide dealers with a recommended retail price at EUR 999 (global version) and USD 999.99 (US version). Order now: saramonic.com/product/saramonic-k9-uhf-microphone

About Saramonic

Saramonic is a leading audio brand dedicated to empowering creators to sound remarkable. Founded in 2012, the company has built a strong foundation for innovation, which is supported by an R&D team of over 100 members, 400+ patents, and 5 acoustic labs. Today, Saramonic continues to drive innovation for its growing community of 40 million users.

Contact: Jingyi Chen, chenjinyi@sz-cf.cn

Photo – https://mma.prnewswire.com/media/2652486/A_Closer_Look_Saramonic_K9.jpg

View original content:https://www.prnewswire.co.uk/news-releases/saramonic-k9-unveiled—digital-uhf-audio-system-with-user-experience-friendlier-for-filmmakers-302421550.html

Continue Reading

Technology

DB HiTek to Participate in PCIM 2025, Strengthening Marketing in Europe

Published

on

By

Germany’s Largest Power Semiconductor Exhibition in Nuremberg (May 6–8)
… Sharing the latest developments in Analog & Power, Specialty CIS, SiC and GaN technologies 

SEOUL, South Korea, April 7, 2025 /PRNewswire/ — DB HiTek, a leading 8-inch foundry company, will participate in PCIM 2025, Europe’s largest power semiconductor exhibition, held in Nuremberg, Germany, from May 6 to May 8 (local time), to expand its presence in the European market.

At the exhibition, DB HiTek plans to showcase the latest technology developments in its world-best BCDMOS, Specialty CIS, and the next-generation power semiconductor SiC and GaN. Notably, the company’s SiC and GaN power semiconductor processes, which DB HiTek has been actively developing as key future growth drivers, will be prominently featured at the event.

In February, DB HiTek secured the basic characteristics of its 8-inch SiC wafer through full in-house processing. The company aims to improve yield and reliability throughout this year and plans to offer the process to its customers by late 2025.

Additionally, DB HiTek has successfully developed an 8-inch GaN process with 650V HEMT characteristics and plans to complete reliability validation within the year. The company announced that it will launch a dedicated GaN MPW service in October, actively supporting customer product evaluations.

According to market research firm Yole Développement, the global SiC and GaN power semiconductor market is expected to grow from $3.6 billion in 2024 to $7.6 billion in 2027, with a high CAGR of 27.6%.

Regarding its participation in PCIM 2025, DB HiTek commented, “This exhibition will provide an opportunity to demonstrate our recognized strengths in supporting fabless customers and collaborating with global clients in the European market.”

DB HiTek has established itself as a global leader in 8-inch Analog and Power semiconductor processes. However, the European customer base remains relatively small compared to other regions. The company aims to use this event to expand its footprint in the growing European market by acquiring new customers and strengthening collaborations with existing clients.

Currently, DB HiTek is mass-producing chips for 400 companies, with cumulative shipments of 6 million 8-inch wafers for Analog and Power semiconductor. The company has also secured Specialty CIS process technologies, including X-ray sensors, Global Shutter, and SPAD, and is actively engaged in mass production with various partners. Its semiconductor applications span mobile, consumer, and industrial sectors, with a growing share of automotive chips in recent years.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/db-hitek-to-participate-in-pcim-2025-strengthening-marketing-in-europe-302418257.html

SOURCE DB HiTek

Continue Reading

Technology

CIBF2025 to Unveil Breakthroughs Shaping the Future of Energy Storage

Published

on

By

Batteries Spearhead Dual Economic and Technological Race in 2025 

TIANJIN, China, April 7, 2025 /PRNewswire/ — The 17th China International Battery Fair (CIBF2025), Asia’s premier battery industry gathering, will be held at the Shenzhen Convention & Exhibition Center from May 15-17, 2025. Organized by the China Industrial Association of Power Sources (CIAPS), the 300,000-sqm event will span 15 halls, hosting 3,100 global exhibitors spotlighting next-gen technologies and solutions. 

Industry Giants to Showcase Synergies Between Innovation and Commercialization

Confirmed participants include industry leaders CATL, BYD, EVE Energy, Gotion High-tech, Cornex, Sunwoda, and Lishen Battery, alongside Dynanonic, Hunan Yuneng, SEMCORP and other key suppliers. The event will also highlight advancements in smart battery management systems (BMS) and energy storage solutions. In a move to streamline event access, CIBF2025 has set up two registration entrances (North/South), in anticipation of the more than 400,000 professional buyers and visitors worldwide, who are looking forward to the opportunities for networking and deal-making. 

Attendees to the CIBF2025 Conference on the Frontier Technology of Advanced Batteries taking place concurrently will discuss critical industry themes of the day, with a focus on the lastest advancements in lithium-ion batteries, battery safety and testing, solid-state and next-gen batteries, high-power fast charging, sodium-ion batteries, advanced materials, and smart manufacturing with digital twins. 

Additionally, the event will host several high-level forums including the Electric Aviation & Next-Gen Batteries (CIBF2025 Shenzhen) Technical Conference, the CIBICS Battery Industry Cooperation Forum, and the Isotope Nuclear Battery Status and Future Development Symposium, in addition to more than 200 technical presentations to decode emerging trends and explore the future of battery ecosystems.

The TWh Era Arrives: Batteries Power Economic Growth

China’s lithium battery industry achieved landmark growth in 2024, with total output surging 24% year on year to 1,170GWh and industry valuation exceeding 1.2 trillion yuan. The sector demonstrated balanced growth across key applications: consumer electronics (84GWh); energy storage (260GWh); and power batteries (826GWh). Total installations surpassed 645GWh, reflecting a year-on-year increase of 48%. 

Electric vehicles (EVs) have cemented China’s leadership in the global battery revolution. With 2024 power battery shipments rising to 1,157GWh worldwide, the industry has decisively crossed into the TWh era – a milestone underscored by Chinese firms’ growing market dominance.

The lithium battery boom extends beyond EVs, with energy storage deployments reaching record highs. According to BloombergNEF and SNE Research, global installations for energy storage exceeded 175GWh in 2024, while shipments surged 64% year-on-year to 303GWh. Chinese battery manufacturers are emerging as key drivers of the global clean energy transition.

The low-altitude economy has evolved into a strategic growth sector, featured prominently in regional government blueprints and poised to unlock a new trillion-yuan market. Over 10 innovative applications—among them, air taxis, emergency rescue systems, drone logistics, and regional air mobility—are creating unprecedented demand for advanced battery solutions. 

As new entrants flood this high-potential market, competition is accelerating breakthroughs in critical technologies, including enhanced safety protocols, ultra-fast charging capabilities, high energy density solutions, and extended cycle life performance.

Join the event at CIBF2025, May 15-17, 2025, at the Shenzhen Convention & Exhibition Center.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cibf2025-to-unveil-breakthroughs-shaping-the-future-of-energy-storage-302417722.html

SOURCE China Industrial Association of Power Sources

Continue Reading

Trending