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Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion and Storyteq Platforms for Omni-Channel Advertising Execution

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– New integration of AdFusion™ and Storyteq platforms designed to close marketing execution gap through automated ad management, creative versioning, and campaign delivery at scale

DENVER and LONDON, June 13, 2024 /PRNewswire/ — In advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.

Storyteq and AdFusion Strategic Integration

The new integration leverages AdFusion’s advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq’s cutting-edge platform that automates and scales omni-channel creative versioning. Together, this integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver compelling creative campaigns at scale to achieve their complex business goals across channels and markets. Key benefits for advertisers include:

Enhanced Efficiency: Clients can look forward to a streamlined workflow that combines automated creative versioning, traffic creation and delivery, reducing time to market.Increased Scalability: The integration enables advertisers to scale their creative versioning across various channels and formats, adapting swiftly to market demands and opportunities.Improved ROI: By combining creative versioning and activation alongside media buy data and traffic instructions, the integrated solution enables media and creative budgets to be used more effectively, enhancing return on investment.Consistency & Visibility Across Channels: The seamless integration provides consistency in creative messaging across all advertising platforms, reinforcing brand identity, consistency, and engagement.Data-Driven Decision Making: The combined power of both platforms allows for enhanced data analysis, enabling more precise targeting and optimization of ad campaigns based on data-driven metrics.

Executive Statements

Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions said, “Storyteq is renowned for helping creative and marketing teams within leading global brands automate their creative production and activate on-brand marketing campaigns with efficiency and scale. Their technology and creative versioning expertise is a perfect complement to AdFusion’s ability to streamline ad operational workflows by supporting how brand advertising campaigns are versioned, managed, and deployed.”

Ken Madsen, Chief Marketing Technologist at ITG, said, “Storyteq’s integration with AdFusion perfectly encapsulates our shared commitment to continuous innovation. Together, we’re delivering streamlined processes and easy collaboration for major brands across all aspects of their creative marketing operations, ultimately enhancing the pace at which they’re able to get campaigns to market while simultaneously improving the quality and consistency of their content.”

Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before. CTS’ AdFusion platform combines media buys with creative assets and metadata management to automate and accelerate ad delivery. AdFusion makes it easier to find and place the right creative, ensure that usage rights are in compliance, and track with real-time reporting across broadcast and digital campaigns. This new integration will be showcased at Cannes Lions as part of CTS’ presence at the “FreeWheel Beach” with details at: Cannes 2024.

About Comcast Technology Solutions

Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.

About Inspired Thinking Group

Led by Andrew Swinand (Group CEO), Inspired Thinking Group (ITG) is headquartered in the UK with over 1,300 employees around the world. ITG is transforming the way brands do marketing through tech-powered, agile content, with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). It serves household names like JLR, Heineken, PUMA, Haleon and many more.

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SOURCE Comcast Technology Solutions

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Lakshmi Finance Center: Jonathan Dale Benton Unveils the Strategic Leap from TradeGenius AI 3.0 to 4.0

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Lakshmi Finance Center announces the next generation of its flagship AI platform, TradeGenius AI 4.0, showcasing advanced learning capabilities, re-engineered infrastructure, and cross-domain scalability under the direction of founder Jonathan Dale Benton.

SAN DIEGO, April 10, 2025 /PRNewswire-PRWeb/ — Lakshmi Finance Center has officially launched TradeGenius AI 4.0, the most significant architectural and functional overhaul of its intelligent automation platform to date. Building on the foundational framework of version 3.0, the new system introduces a series of transformative upgrades designed to meet the demands of increasingly complex and dynamic real-time environments.

The development, led by Founder and CEO Jonathan Dale Benton, reflects the institution’s ongoing investment in modular artificial intelligence systems that prioritize learning adaptability, high-volume data responsiveness, and operational transparency.

“TradeGenius AI 4.0 is not simply a version update—it’s a complete strategic reinvention of the system’s intelligence core,” said Jonathan Dale Benton. “It now thinks in contexts, adapts in cycles, and learns in real time across environments that no static model could survive.”

While TradeGenius AI 3.0 introduced essential advancements such as adaptive learning databases and preliminary decision feedback loops, version 4.0 redefines those foundations by integrating reinforcement learning, temporal abstraction layers, and dynamic task routing engines. These upgrades allow the system to execute multi-stage, variable-output strategies across non-linear data streams—an essential feature for modern AI operations.

One of the key innovations in 4.0 is its event-driven processing model, which replaces sequential logic chains with flexible response modules. This model enables the system to react to new inputs based on weighted probabilities rather than fixed triggers, dramatically reducing latency and enhancing situational awareness.

In parallel, the platform now supports natural language command interpretation through an upgraded NLP parser, allowing users to construct complex operational logic using simple language prompts. These are dynamically translated into structured tasks, enabling broader accessibility across non-technical roles in systems management and automation testing.

The memory module—a critical improvement over 3.0’s short-term feedback structure—has been expanded into a context-aware temporal buffer. This allows TradeGenius AI 4.0 to maintain variable-length memory trails for long-form decision-making, improving continuity in strategy across extended sessions.

Another core advancement is the scalability architecture, which now supports simultaneous deployment across decentralized nodes with real-time synchronization. This enables federated learning experiments and distributed intelligence deployment in simulated or live multi-agent environments.

The engineering teams behind TradeGenius AI worked through 14 months of sprint-based iterations and regression testing to ensure that legacy logic sets could be retained while accommodating the system’s expanded capabilities. Cross-disciplinary contributions from Lakshmi’s internal data scientists, systems theorists, and interface designers ensured a consistent balance between depth, speed, and usability.

In preparation for broader use, Lakshmi Finance Center is releasing a developer sandbox environment for institutions and research labs, including access to API layers, custom training modules, and anonymized datasets for testing. Internal pilot programs have already demonstrated successful applications in automation orchestration, real-time analytics, and process modeling.

Looking ahead, Lakshmi Finance Center plans to integrate real-world knowledge graph structures and symbolic reasoning systems in future iterations of the TradeGenius framework. Version 4.1, currently in prototype, is expected to introduce explainability modules and internal audit trails for transparency in critical system decisions.

TradeGenius AI 4.0 is now available for enterprise deployment, research collaboration, and curriculum integration within Lakshmi’s technical education programs.

With this release, Lakshmi Finance Center not only extends the capabilities of intelligent systems but reinforces its role as a center for continuous innovation in scalable, modular, and explainable AI.

Media Contact

Charlotte Evans, Lakshmi Finance Center, 1 619-379-7337, contact@lakshmifinance.com, https://www.lakshmifinance.com/

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SOURCE Lakshmi Finance Center

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ROLLER Celebrated on AFR’s Best Places to Work List and Certified as a Great Place to Work

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ROLLER’s purpose is to help create experiences that bring joy and happiness to the world. They achieve this by connecting attraction venues with powerful, easy-to-use technology.

AUSTIN, Texas, April 10, 2025 /PRNewswire/ — ROLLER, the all-in-one venue management platform for the leisure and attractions industry, is proud to announce it has been named a finalist on the Australian Financial Review’s Best Places to Work List for 2025, in the Technology category. Presented in collaboration with Bendelta, the list evaluates hundreds of companies across Australia and New Zealand based on employee experience, policies, and innovation. For the ROLLER team, being recognized among such respected companies is a meaningful acknowledgment of the culture they’re continuing to build as they scale.

“Our people are the heart of everything we do,” says Bee Hepburn, Chief People Officer at ROLLER. “Being included on the AFR’s Best Places to Work List reflects our team’s passion for not only creating joyful guest experiences through our platform but also cultivating a workplace where people love to show up every day.”

ROLLER was also honored to be officially certified as a Great Place to Work® for the third consecutive year in Australia and the second year running in the United States.

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is based entirely on real feedback from employees, making it a genuine reflection of how people feel about the company culture. “By successfully earning this recognition, it is evident that ROLLER stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

ROLLER’s employee experience is driven by core values that promote collaboration, trust, innovation, and personal growth. With a global team spanning the Americas, EMEA, and APAC, ROLLER emphasizes flexibility, psychological safety, and opportunities for career progression. Recent initiatives include working with Equidi to close the gender pay gap, a public holiday swap program, and DEI-driven hiring practices.

“We’re intentional about creating an environment where people feel connected to their work, each other, and the impact we’re making,” added Bee Hepburn. “Whether you’re based in Austin, Melbourne, or London, you’ll find the same level of openness, encouragement, and energy that defines ROLLER’s culture.”

As the company continues to grow and evolve, ROLLER remains focused on maintaining a culture-first approach, recognizing that happy, fulfilled teams are the key to delivering world-class products and support to the attractions industry.

About ROLLER

ROLLER is the cloud-based venue management platform for modern attractions, purpose-built to remove friction from the guest experience at every touchpoint. Their all-in-one platform simplifies its customers’ business processes, improving efficiency and maximizing revenue. ROLLER’s comprehensive solution includes: Online Checkout & Ticketing, Point-of-Sale, Integrated Payments, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, Guest Surveys, and more. To learn more, visit roller.software.

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SOURCE ROLLER

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Thermo King Launches Flagship LEGEND Trailer Refrigeration Unit with Asian-based Production

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SHANGHAI, April 11, 2025 /PRNewswire/ — Thermo King, a strategic brand of Trane Technologies (NYSE: TT), a global climate innovator, has announced the launch of its first Asian-made trailer refrigeration unit production line at the new smart plant in Wujiang, China. This production line is dedicated to the LEGEND series – the flagship products developed by Thermo King Asia Pacific. These units will be supplied to markets across Aian, marking a strategic milestone in Thermo King’s localization efforts in R&D and manufacturing.

In line with the company’s Future Factory Initiative, the highly automated and intelligent new production line has increased the localization rate of the LEGEND supply chain by 60%, significantly shortened the delivery cycle, and greatly enhanced the stability and flexibility of the refrigeration equipment supply chain across the Asia Pacific region. This development propels the cold chain logistics industry towards a more efficient, intelligent and sustainable future.   

“The localized production of LEGEND products is a key milestone for Thermo King to deepen its presence in the Asia Pacific market.” said Helen Ling, vice president of Trane Technologies Asia Pacific, “We have achieved a breakthrough in the entire process of independently developed a product, from design to large-scale manufacturing. We also worked with local suppliers to create the industry-leading ‘three-in-one’ motor technology through a series of technical advancements. This accomplishment marks our completion of a full cycle from independent R&D to mass production. Moving forward, Thermo King will continue to invest in cutting-edge technologies and work with our partners to drive greater quality and efficiency in regional cold chain logistics. “

The new LEGEND series is built on Thermo King’s world-leading Trailer platforms, specially designed for high-frequency road transportation in Asia Pacific, combining three advantages – precise temperature control, efficient energy saving, and intelligent operation and maintenance. With its advanced electrical architecture and independent airflow control technology, it enables precise all-zone temperature management tailored to cargo types and transportation conditions. This ensures the consistency of temperature control throughout the transportation process, and delivering uniform temperature distribution even at low engine speed, which effectively avoids local temperature variations for high-value goods such as fresh food and medicine, and significantly reduces the cargo damage rate.

For high efficiency and energy saving, the LEGEND series adopts the breakthrough “three-in-one” motor technology, integrating the motor, permanent magnet generator, and active rectifier. Compared with the traditional mechanical drive solution, the LEGEND series uses 27% fewer components, saving installation space while improving the unit’s fuel efficiency by 15%. Simultaneously, with the coordinated operation of brushless fans, smart control algorithm and electronic engine speed control (ECO Governor), the unit can deliver up to 20% fuel efficiency in actual scenario. Besides, the LEGEND series can also achieve fast pull down and consistent capacity output across all conditions. Its ability to monitor engine load ensures reliable operation, cutting overall maintenance needs by 30% and reducing downtime losses by 52%.

In addition, the LEGEND series enjoys improved product reliability thanks to the intelligent operation and management system. It features an IP67 HMI with multi-language support, live fuel consumption data display, and automated Pretrip self-check function to avoid unexpected downtime. The standard Tbox telematics solution can continuously track the operating status of the unit, ensuring a fully controlled refrigeration transportation process.

The LEGEND series has ovtained the certification for China GB IV emission regulation. The first batch of products will be applied mainly in the inter-city highway refrigerated transport market, with planned expansion into railway applications and compliance with EU stage V emission regulation. In the future, Thermo King will continue the green manufacturing practice, driving the high-quality development of the Asia-Pacific refrigeration logistics industry through intelligent upgrades of production lines and R&D efforts on high-efficiency energy-saving technologies.

About Trane Technologies

Trane Technologies is a global climate innovator. Through our strategic brands Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. For more on Trane Technologies, visit www.tranetechnologies.com.

About Thermo King

Thermo King – by Trane Technologies (NYSE: TT), a global climate innovator – is a worldwide leader in sustainable transport temperature control solutions. Thermo King has been providing transport temperature control solutions for a variety of applications, including trailers, truck bodies, buses, air, shipboard containers, and railway cars since 1938. For more information, visit www.tranetechnologies.cn or www.thermoking.com.cn.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/thermo-king-launches-flagship-legend-trailer-refrigeration-unit-with–asian-based-production-302425792.html

SOURCE Trane Technologies

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