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ScaleFlux’s Cutting-Edge ECC Technology Set to Revolutionize DRAM Reliability

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ScaleFlux is set to transform AI and data center RAS (reliability, availability, and serviceability) with its groundbreaking ECC (Error Correction Coding) technology. As conventional ECC methods buckle under the pressure of climbing memory error rates, undermining system reliability, ScaleFlux’s innovative approach using list decoding shatters the limitations, offering rapid and efficient correction of complex errors. This disruptive technology not only boosts DRAM reliability and security but also slashes costs by making use of lower-cost DRAM chips viable, paving the way for a more resilient and cost-effective computing infrastructure. ScaleFlux is not just meeting the demands of the future—it’s redefining them.

MILPITAS, Calif., June 12, 2024 /PRNewswire-PRWeb/ — The fact that the global AI market is set to add $15.7 trillion to the world economy by 2030 (1) means that the rapidly evolving landscape of data centers and artificial intelligence (AI) technology makes the need for reliable, high-performance memory solutions more critical than ever to avoid the increasing costs of downtime from component and system failures. “Under the combination of growing DRAM densities and increasing challenges with DRAM error rates, we saw the need for a new style of error correction coding,” said Tong Zhang, Chief Scientist of ScaleFlux. He continued, “the hyperbolic growth of AI infrastructure and the emergence of memory expansion with Compute Express Link (CXL) has the cascading effect of driving up DRAM capacities and traffic, exacerbating the need for innovation in ECC.”

“ScaleFlux’s groundbreaking ECC technology is set to transform AI and data center reliability. Using innovative list decoding, it overcomes the limitations of conventional ECC methods under rising memory error rates, enhancing DRAM reliability and cutting costs.”

As DRAM technology advances towards 10nm and beyond and the error rates in the media grow, the need for DRAM fault tolerance becomes increasingly paramount. This is where error correction coding (ECC) steps in, playing a vital role in ensuring the reliability of the data and, subsequently, the data centers. Without this crucial error correction, data can readily become corrupted, resulting in “garbage in, garbage out” calculations and even costly system crashes. Traditional ECC methods face challenges in handling these increased error rates while meeting the stringent latency constraints. A new solution is needed.

Error Rates on the Rise
Four key trends are multiplying the frequency of memory errors:

1. Increasing memory capacity density: Current server and GPU systems can support a terabyte (1TB) or more of DRAM! This capacity expands even further with Compute Express Link (CXL) memory modules.
2. Increasing fault-caused blast radius: As Cloud computing infrastructure continues to scale out, the crash of one server caused by memory errors will potentially compromise more and more connected servers. This will many-fold amplify the fatal impact of memory bit errors.
3. Increasing memory access speeds: As the industry has progressed from DDR3 through DDR4 to DDR5, transfer rates have quadrupled from 1600Mb/s to 6400Mb/s with further accelerations on the way.
4. Increasing vulnerability to soft errors and defects in the memory media: As memory manufacturers move to newer manufacturing lithography, the memory bit cells shrink, introducing more susceptibility (2) to soft errors and defects.

Considering that errors per second are a function of the memory capacity, the blast radius, the rate of access to the memory, and the inherent rate of errors in the memory media the increases in all these factors clearly makes for a significant challenge to reliability.

Throw on top of that the combination of increasing complexity of error detection with the system-level performance hits from uncorrectable errors and it’s a real nightmare situation for maintaining system reliability and avoiding costly downtime.

Conventional ECC can no longer cut it
The conventional ECC methods typically follow minimum distance bounded decoding, capable of correcting up to ‘t’ symbol errors using ECC with a minimum distance of ‘2t+1’. To meet stringent latency constraints, many DRAM ECC design solutions protect each data access unit (e.g., 64-byte cache line) by interleaving multiple short-length ECC codewords that each correct only 1 or few symbols at very low latency (1~3 clock cycles).

However, when it comes to tolerating more errors from DRAM devices, conventional methods will become largely inadequate, leading to uncorrectable errors and hence catastrophic failures in data centers.

In layman’s terms, think of computer’s memory like a document. ECC functions as a spell checker, detecting and correcting errors like typos that may occur when saving or retrieving data. However, conventional ECC, like a basic spell checker, has its limitations. It can only catch and fix certain types of errors, like single-letter mistakes. If multiple errors occur or the errors are too complex, conventional ECC may struggle to correct them effectively, leaving your data vulnerable to inaccuracies.

Enter an innovative ECC methodology
ScaleFlux, a fabless semiconductor company innovating in the field of data center storage and memory technology, has developed a groundbreaking ECC solution that will revolutionize DRAM fault tolerance. ScaleFlux presented this solution at the IEEE RAS in Data Centers Summit on June 12, 2024. Unlike conventional ECC approaches, ScaleFlux’s solution leverages list decoding, a branch of coding theory with origins dating back to the 1950s but largely forgotten in modern applications due to its computational complexity.

Central to ScaleFlux’s innovation is the application of list decoding, which aims at correcting more-than-‘t’ errors. ScaleFlux’s solution departs from the conventional ECC paradigm by protecting each 64-byte cache line with a single codeword while ensuring decoding latency as low as 1~3 clock cycles. This approach enables the correction of more-than-‘t’ errors from any combination of two DRAM devices at very high speed and with low computational complexity. Moreover, list decoding offers the added benefit of avoiding mis-correction by detecting decoding errors when the list contains two codewords of similar likelihood.

To realize this innovative ECC technology, ScaleFlux developed a robust mathematical framework to analyze correction, detection, and mis-correction probabilities. They also engineered a highly parallel VLSI-friendly architecture for ultra-low-latency decoding. Successful demonstrations on FPGA platforms verified more-than-‘t’ error correction with extremely low mis-correction probability. As a part of the development effort, ScaleFlux collaborated with key ecosystem partners including memory suppliers, CPU vendors, and hyperscalers.

“Innovations like ScaleFlux’s decoding ECC methodology may be capable of enabling high-reliability CXL solutions,” said Jim Pappas, CXL Consortium Chairperson. “CXL technology-based advancements ultimately enable the industry to meet the demands of expanding memory capacity and bandwidth.”

Remember, it’s not just about memory
The impact of ScaleFlux’s ECC technology extends beyond improving DRAM reliability. By accommodating less reliable, lower-cost DRAM chips, it can reduce the total cost of ownership (TCO) for data center operators. Furthermore, it enhances immunity to security risks associated with malicious DRAM RowHammer attacks, bolstering data center security.

ScaleFlux’s innovative ECC design solution is set to revolutionize DRAM fault tolerance, offering new levels of reliability and performance benefits for computing infrastructure. With its potential to lower costs, enhance security, and push the boundaries of RAS (Reliability, Availability, and Serviceability), this technology is poised to shape the future of data center and AI computing infrastructure.

Summing it up
ScaleFlux’s ECC technology represents a significant advancement in DRAM fault tolerance, addressing the challenges faced by data centers while unlocking new possibilities for innovation at the system level. “As we embark on this journey towards more resilient and efficient computing infrastructure, ScaleFlux’s innovations are blazing the trail for progress in the ever-evolving landscape of AI and data center technology,” says JB Baker VP of Products at ScaleFlux.

About ScaleFlux  
In an era where data reigns supreme, ScaleFlux emerges as the vanguard of computational storage and memory solutions, poised to redefine the landscape of IT infrastructure. With a commitment to innovation, ScaleFlux introduces a revolutionary approach to storage and memory that seamlessly combines hardware and software, designed to unlock unprecedented performance, efficiency, reliability, and scalability for data-intensive applications. As the world stands on the brink of a data explosion, ScaleFlux’s cutting-edge technology offers a beacon of hope, promising not just to manage the deluge but to transform it into actionable insights and value, heralding a new dawn for businesses and data centers worldwide. For more details, visit https://scaleflux.com/.  

References:
1. Downie, Chris. How Data Centers Can Simultaneously Enable AI Growth and ESG Progress. 13 May 2024, http://www.datacenterdynamics.com/en/opinions/how-data-centers-can-simultaneously-enable-ai-growth-and-esg-progress/. Accessed 7 June 2024.
2. Meixner, Anne. “DRAM Test and Inspection Just Gets Tougher.” Semiconductor Engineering, 7 Nov. 2023, semiengineering.com/dram-test-and-inspection-just-gets-tougher/. Accessed 7 June 2024.

Media Inquiries: 
Karla Jo Helms 
JOTO PR™ 
727-777-4619 
jotopr.com 

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com , jotopr.com

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Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers

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Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. 

Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing.

“Businesses can’t thrive on surface-level insights,” said Aleks Bass, Chief Product Officer, Typeform. “Our latest innovations give you the ability to dig deeper into truly knowing your customers by providing dynamic data collection experiences that encourage quality responses. Whether boosting conversions with a personalized product recommendation quiz or gathering feedback through video surveys, the common denominator is that your customers enjoy the experience.”

The offerings were unveiled at Typeforum 2024, Typeform’s first-ever virtual product spotlight event, designed to showcase the latest innovations from the company. Newly released features include: 

Enhanced Video Capabilities: Typeform now allows customers to respond with video, providing businesses deeper insights through voice and expressions, not just text. This builds on Typeform’s existing feature that enables creators to record, edit, and embed personalized videos into forms, boosting engagement and conversions. Typeform research found that 65% of marketers believe video is an effective tool for engaging and interacting with customers in ways that feel more human and create connection and loyalty.²Clarify with AI: Typeform’s Clarify with AI acts as a virtual interviewer, prompting follow-up questions based on customer responses. When a customer is asked about their experience and answers vaguely, like “good,” the AI encourages more detailed feedback, asking, “Good, how? What stood out?” For customers, it feels like a personalized conversation. For brands, it delivers more insights. Automated B2C Data Enrichment: Earlier this year, Typeform introduced automated B2B data enrichment, making it easier than ever to understand customers at a deeper level without needing to ask additional questions. Now, consumer-level enrichment is available in the Typeform platform. With just a personal email address, companies can pull in key data points from trusted third-party sources, providing a more complete picture of who’s on the other side of the screen.AI-powered Qualitative Analysis: With this feature, businesses can instantly analyze large volumes of text and video responses to surface key themes and insights, saving hours of manual work. Data Quality Tools: Invisible reCAPTCHA ensures data integrity by blocking bots and automated submissions, allowing only genuine responses to be collected. This safeguard enhances data reliability, helping teams make accurate, data-driven decisions.Klaviyo Integration: Typeform will soon be launching a new integration with Klaviyo, designed for B2C and direct-to-consumer (DTC) marketers. It will ensure that every insight gathered flows seamlessly into Klaviyo. Manual data transfers are eliminated as segments automatically update with Typeform data, enabling hyper-targeted campaigns customized to each customer’s unique profile. This integration combines Typeform’s interactive data collection with Klaviyo’s automation, facilitating more natural, personalized customer connections while driving business growth.

“We built a powerful product recommendation quiz not just to help our customers, but to generate invaluable data that allows us to better segment and engage them with relevant marketing,” said Addison Wennar, Digital Communications Manager, OGEE. “With the holiday shopping season approaching, these insights will be key. Typeform already delivers the highest response rates for us, and I’m excited to see how the new features will amplify that impact.”

The features are available today in Typeform for Growth plans. Watch the Typeforum 2024 recordings and learn how to use Typeform to better understand and engage customers here

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

1         Pendell, R. (2024, October 15). Customer brand preference and decisions: Gallup’s 70/30 principle. Gallup.com. https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=70%25%20of%20decisions%20are%20based,Making%20Process:%20Rational%20or%20Emotional?

2          Data from a survey of 105 Typeform customers conducted on September 30, 2024.

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SOURCE Typeform S.L.

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Electronic Drives and Controls Celebrates Impressive Growth and Strong Demand for Industrial Automation Solutions

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EDC has announced 39% revenue growth over the past year and a strengthened presence in the metals converting and composites industries. The company has also maintained key certifications, including CSIA, UL508A, Rockwell Automation, Siemens, and Ignition.

PARSIPPANY, N.J., Nov. 14, 2024 /PRNewswire-PRWeb/ — Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced that the company has experienced a year of growth and success, achieving a 39% increase in revenue year-over-year. To meet the growing demand for automation and drive solutions, EDC has expanded its team, hiring Ricky Arcky as human resources manager and Tyler Schaberick as systems engineer. EDC attributes this growth to maintaining industry certifications, digital marketing efforts, a dedicated team, and strong, long-term partnerships.

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients.”

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients,” said Chuck Dillard, Vice President of EDC. “Our recent hires and increased project load reflect our strategy to grow both wider and deeper with our existing clients, as well as entering new industries.”

“We’ve put in years of preparation and invested heavily in digital marketing to get the word out about our services, knowing that growth was inevitable,” Dillard added. “Our team has worked tirelessly and the results speak for themselves: clients continue to return to us because of our technical expertise and the strong results we deliver.”

EDC’s expertise in coating & laminating, wire and cable, PLC programming and upgrades, as well as drive service, has allowed the company to strengthen its presence in the metals converting industry, securing new and expanded projects across multiple client plants. EDC has also successfully completed upgrades for a new client in the composites industry, widening the portfolio of industries it caters to.

In addition to recent growth, EDC remains committed to maintaining the highest industry standards through its CSIA certification, which ensures adherence to best practices in control system integration. Several certifications, including UL508A recertification and certifications from Rockwell Automation, Siemens, and Ignition, further emphasize EDC’s dedication to safety, technical proficiency, and continuous improvement.

About Electronic Drives and Controls, Inc.
Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with deep domain expertise in the coating and laminating, and converting industries. The company’s large field service team specializes in AC and DC drives, PLCs and factory automation. Family owned and operated for more than 50 years, EDC’s team of engineers and technicians has a vast experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day one and for years to come. In addition to the company’s certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands. For more information, visit the company’s website, LinkedIn, Twitter, Facebook, and YouTube.

Media Contact

Georgia Whalen, Rivergate Marketing, (978) 697-2664, Gwhalen@rivergatemarketing.com, www.electronicdrives.com/home/

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SOURCE Electronic Drives and Controls, Inc. (EDC)

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Allstate Financial Services Selects Covr to Provide Life Insurance, Long-Term Care, and Disability Insurance Solutions

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Covr’s Digitally Enabled Insurance Platform Will Simplify the Buying Process

HARTFORD, Conn., Nov. 14, 2024 /PRNewswire/ — Covr, a leading digital insurance provider, has partnered with Allstate Financial Services, LLC to offer a streamlined suite of life, long-term care (LTC), and disability income insurance solutions through Covr’s digital platform. This partnership provides Allstate Financial Services customers with a simple, connected experience, featuring an intuitive, paperless process that makes it easier than ever to purchase insurance tailored to their diverse needs.

Covr’s platform offers an easy-to-use, self-guided experience to efficiently compare and recommend insurance products. Additionally, Allstate Financial Services will offer a range of products through Covr’s platform, including guaranteed issue life insurance through Gerber Life and disability insurance through Assurity, Ameritas, MassMutual, Mutual of Omaha and Principal. Traditional long-term care will also be available through Mutual of Omaha.

“We are extremely pleased to add Allstate’s network of 7,000+ representatives to our insurance platform,” said Michael Kalen, CEO of Covr. “Their business owners and individual customer base fits perfectly with our portfolio of simplified life, LTC, and disability income solutions for agents and their customers.”

“We’re committed to expanding solutions that better meet our customers’ protection needs,” said Scott Delaney, President and CEO, Allstate Financial Services. “With Covr’s digital platform, our representatives can deliver a more connected experience and offer a broader range of insurance options tailored to each customer’s unique needs.”

Allstate representatives will collaborate closely with Covr’s sales team to ensure ongoing support. Allstate Financial Services will also benefit from Covr’s top-tier case management services, providing end-to-end support throughout the entire insurance process.

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SOURCE Covr Financial Technologies

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