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Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year

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BCG Survey of More Than 200 CMOs Reveals That 78% of CMOs Are Optimistic About GenAICMOs Are Taking a Pragmatic Approach: Around 80% of CMOs Say GenAI Is Already Improving Automation, Speed, and ProductivityHalf of CMOs Report Using GenAI for Content Creation, Yet 70% Are Concerned About GenAI’s Impact On Creativity and Brand Voice

BOSTON, June 12, 2024 /PRNewswire/ — Chief marketing officers (CMOs) are navigating a tough environment: intense competition, pressure to “do more with less,” and scrutiny from boards, CEOs, and CFOs around marketing’s overall contribution to performance. In the face of this pressure, many CMOs view generative AI (GenAI) as a tool to improve efficiencies and unlock growth.

Half of CMOs cited the adoption of AI or GenAI as one of their top five priorities over the next year, according to a new survey from Boston Consulting Group (BCG). Around 80% of CMOs surveyed said that GenAI is already improving automation, speed, and productivity. Moreover, three out of five respondents plan to invest at least $10 million annually in AI and GenAI initiatives over the next three years.

These are among the findings of BCG’s report titled How CMOs Are Shaping Their GenAI Future, which is being released today. The report is based on a cross-sector survey, conducted in April 2024, of 200 CMOs across Asia, Europe, and North America.

The report also indicates that CMOs are overwhelmingly optimistic and confident about GenAI. When asked to select words that best described their feelings about the technology, CMOs chose optimism (78%), confidence (75%), and curiosity (65%). However, some CMOs are turning away: 18% counted themselves among the “rejectors”—an increase of 6 percentage points over BCG’s 2023 survey.

Where Marketing Is Ripe for Disruption with AI

How brands manage social media channels is likely to become the first area for real disruption in marketing. Already, half of CMOs are deploying GenAI tools for content creation, especially draft copy and images that marketers refine for social media ads. CMOs also report using AI tools to enrich their social media listening, leveraging the technology to provide more immediate, specific feedback and detailed data insights.

In terms of content quality, however, GenAI still has a way to go. Over 70% of CMOs surveyed are concerned about GenAI’s impact on creativity and brand voice. For this reason, roughly half of CMOs said they are hiring talent with GenAI-specific skills, with the hope of maintaining the focus on creativity and emotional connection as they move toward tools that do a better job of incorporating brand voice.

Success in personalization fueled by GenAI has also proved difficult to achieve. In BCG’s 2023 survey, personalization was among the most common experimental use cases, with roughly two-thirds of CMOs (67%) pursuing efforts in this area. Over the past year, CMOs have learned that personalization is one of the hardest use cases to deploy quickly at scale, but in the long term, it is likely to be among the most rewarding.

“Most CMOs have captured the low-hanging fruit of GenAI applications, but real growth will come from focusing on areas such as personalization, customer insight generation, and predictive analytics,” said Mark Abraham, a BCG managing director and global leader of the firm’s personalization business. “The work is difficult and time-consuming, but those who master the shift from automation to innovation of the customer experience will achieve the greatest benefits from GenAI.”

Download the publication here:
https://www.bcg.com/publications/2024/how-cmos-are-shaping-their-genai-future

Media Contact:
Eric Gregoire
+1 617 850 3783
gregoire.eric@bcg.com 

About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

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SOURCE Boston Consulting Group (BCG)

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Beijing Review: 50 Years of Growing Partnership

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BEIJING, May 11, 2025 /PRNewswire/ — On May 6, 1975, China and the European Economic Community, the predecessor to today’s European Union, established diplomatic relations. This historic moment opened a new chapter of friendship and cooperation.

 

Over the past half a century, both sides have championed multilateralism, deepened collaboration and achieved mutually beneficial outcomes. Their enduring efforts have played a constructive role in advancing global peace and development. A healthy and stable partnership not only serves their interests, but also helps shape a better world.

“The wise find common ground; the unwise dwell on differences.” This slightly adapted line from the earliest known text on Chinese medicine, The Yellow Emperor’s Inner Canon, reflects the spirit of cooperation between the two sides across decades and offers a guiding vision for the future.

In March 2014, shortly before his state visit to Belgium and visit to the EU headquarters, President Xi Jinping cited this ancient Chinese quote in his article published in Belgian newspaper Le Soir. The sentence emphasizes that wise people focus on shared values and embrace diversity to achieve mutual benefit; whereas the unwise amplify differences, foment conflict and invite failure.

Through this quote, Xi conveyed his hope that China and the EU will respect each other, treat each other as equals, seek common ground while respecting differences, deepen communication and stay committed to mutually beneficial cooperation. He called for finding the greatest common interests, sharing opportunities and jointly tackling challenges.

Given their differences in history and culture, social institutions and stages of development, it is only natural for China and the EU to have varying perspectives, and even disagreements, on certain issues. Like-mindedness makes for partnership, and seeking common ground while respecting differences is also a feature of partnership.

Both past experiences and present realities have shown that as long as both sides adhere to mutual respect, treat each other as equals and engage in candid dialogue, differences cannot stand in the way of dialogue, nor can disagreements impede collaboration.

To date, China and the EU have established over 70 consultation and dialogue mechanisms, covering a broad spectrum of sectors including politics, economy and trade, people-to-people exchange, science and technology, energy and the environment.

Bilateral trade expanded from just over $2.4 billion in 1975 to over $780 billion in 2024. Two-way investment, once negligible, surged to nearly $260 billion. Since its launch in 2011, the China-Europe Railway Express, dubbed the “steel camel caravan,” has reached 227 cities across 25 European countries, completing over 100,000 freight trips, and become a key link between Asia and Europe.

Throughout history, both Chinese and European civilizations have made lasting impacts on the progress of humanity. In recent years, exchanges in education, science and technology have flourished. Cultural exchange is becoming more vibrant and connections between people are growing ever closer, continuously enriching their shared stories of mutual understanding, cooperation, exchange and mutual learning.

“The wise find common ground; the unwise dwell on differences.” At the new starting point that is the 50th anniversary of diplomatic relations, China and the EU should remain true to the original aspiration of their partnership, seek common ground while respecting differences, build mutual trust and pursue mutually beneficial cooperation. Together, they will foster global peace and prosperity, as well as usher in a new, promising chapter in the next 50 years.

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HashKey Exchange Achieves SOC 1 Type 2 and SOC 2 Type 2 Certifications

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HONG KONG, May 11, 2025 /PRNewswire/ — HashKey Exchange, the largest* licensed virtual asset exchange in Hong Kong, today announced that HashKey Custody Services Limited** (abbreviated as “HashKey Exchange”) has achieved the SOC 1 Type 2 Certification and SOC 2 Type 2 Certification. The certification reinforces HashKey Exchange’s role as a trusted partner for institutional and retail clients seeking compliant, enterprise-grade solutions.

The certification reports include the auditor’s opinion affirming the suitability and operational effectiveness of controls, defined control objectives aligned with security, availability, and confidentiality criteria, rigorous testing methodologies including inspections and risk assessments, and evidence of consistent control effectiveness throughout the audit period.

The scope of the certification provides reasonable assurance that HashKey Exchange’s service commitments and system requirements are achieved based on the Trust Services Criteria relevant to security, availability, and confidentiality (“applicable trust services criteria”) set forth in TSP Section 100, 2017 Trust Services Criteria for Security, Availability, Processing Integrity, Confidentiality, and Privacy, under the AICPA Trust Services Criteria.

This achievement is significant, reflecting a well-designed system that provides reliable, secure, and resilient services for users across HashKey Exchange’s platforms, including digital asset trading, custody, and asset management solutions. The SOC 1 Type 2 audit assessed HashKey Exchange’s controls over a specified timeframe, confirming ongoing effectiveness in ensuring financial reporting accuracy, maintaining data integrity, and complying with regulatory requirements. The SOC 2 Type 2 audit evaluated HashKey’s controls over an extended period, ensuring consistent operational effectiveness in safeguarding client data, mitigating risks, and maintaining system uptime.

The certification builds on HashKey Exchange’s existing compliance framework, which includes ISO 27001 (information security management) and ISO 27701 (privacy information management), positioning HashKey Exchange as a high-level global digital asset service provider able to meet such rigorous, multi-layered standards.

The SOC 1 Type 2 Certification is accordance with International Standard on Assurance Engagement 3402, Assurance Reports on Controls at a Service Organisation (“ISAE 3402”), issued by the International Auditing and Assurance Standards Board (“IAASB”). SOC 2 Type 2 Certification based on the AICPA’s Trust Services Criteria. Both are rigorous compliance reports verifying that an organization’s controls operate effectively over a sustained period. These reports are issued by independent auditing firms accredited to assess and attest to the operational reliability of these controls.

*As of January 31, 2025, HashKey Exchange ranks 7 on CoinGecko’s global exchange list and is the highest-ranked licensed virtual asset exchange in Hong Kong.

**Note: HashKey Custody Services Limited serves the sole purpose of safeguarding custodial clients’ assets for HashKey Exchange, which can be referred to simply as HashKey Exchange.

About HashKey Exchange
On a mission to set the bar for virtual asset exchanges in compliance, safety, and security, HashKey Exchange (HBL) was granted as a licensed virtual asset exchange to provide retail services in Hong Kong. HashKey Exchange has received approval from the Securities and Futures Commission (SFC) of Hong Kong to operate a virtual asset trading platform under Type 1 (Dealing in securities) licence, Type 7 (Providing automated trading services) licence and Anti-Money Laundering and Counter-Terrorist Financing Ordinance (AMLO) licence. As HashKey Group’s flagship exchange business, HashKey Exchange provides trading services for both professional investors (PI) and retail investors. HashKey Exchange has obtained ISO 27001 (Information Security) and ISO 27701 (Data Privacy) management system certifications. HashKey Exchange does not service users from Mainland China, United States and certain other jurisdictions in compliance with laws and regulations. This material has not been reviewed by the Securities and Futures Commission of Hong Kong or any other regulator.

Stay tuned for more details about HashKey Exchange. Follow us on Twitter and LinkedIn.

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SOURCE HashKey Exchange

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DynaFile Leverages the Power of Adobe Acrobat Sign to Eliminate Paper and Simplify HR Document Management

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DynaFile Announces Integration with Adobe Acrobat Sign to Simplify HR Document Management DynaFile has launched a new integration with Adobe Acrobat Sign to help HR teams fully digitize their document workflows. This integration allows for seamless electronic signatures and automated filing of signed documents into DynaFile’s secure, cloud-based repository, making files instantly accessible and audit-ready. The combined solution streamlines critical HR processes such as onboarding, policy acknowledgments, tax forms, and compliance documents—ideal for remote and hybrid teams. It also supports industry-specific compliance needs (HIPAA, FERPA, GLBA, FDA 21 CFR Part 11) through secure encryption, audit trails, and automated retention tools. With this integration, HR professionals can reduce paper use, boost efficiency, and ensure compliance across every stage of the employee lifecycle.

GREENWOOD VILLAGE, Colo., May 10, 2025 /PRNewswire-PRWeb/ — DynaFile, the industry-leading cloud-based document management system for HR, is proud to announce a new integration leveraging Adobe Acrobat Sign, a trusted global e-Signature solution. By combining the power of DynaFile’s automated document management with Adobe Acrobat Sign’s secure e-Signature capabilities, HR teams can now fully digitize employee file workflows in a secure, compliant, and efficient way.

We’re excited to offer our customers seamless e-Signature capabilities by integrating with Adobe Acrobat Sign. This powerful connection gives HR professionals the tools they need to eliminate paper, streamline compliance, and operate more efficiently across every stage of the employee lifecycle.

The Adobe Acrobat Sign + DynaFile integration creates an end-to-end digital document workflow, from signature collection to secure, organized file storage. Signed documents are automatically routed into DynaFile’s cloud repository. They are indexed and organized by employee and document type, making them instantly accessible, searchable, and audit-ready.

“We’re excited to offer our customers seamless e-Signature capabilities by integrating with Adobe Acrobat Sign,” said Brian McCleary, VP of Operations at DynaFile. “This powerful connection gives HR professionals the tools they need to eliminate paper, streamline compliance, and operate more efficiently across every stage of the employee lifecycle.”

Built for the Modern HR Department

Together, DynaFile and Adobe Acrobat Sign deliver a best-in-class solution that simplifies the management and e-Signature of essential HR documents, including:

New hire onboarding packets and offer letters

Employee policy acknowledgments and handbooks

I-9’s, W-4’s, and other tax documents

Benefits enrollment and change forms

Performance evaluations and disciplinary notices

Training records and compliance certifications

Employment contracts, NDAs, and separation agreements

Documents can not only be signed from any device, anywhere, but can now be easily and securely accessed by appropriate HR team members from anywhere, making this integration ideal for remote, hybrid, and distributed teams.

Compliant e-Signatures That Work Across Industries

DynaFile and Adobe Acrobat Sign bring enterprise-grade security and compliance to HR workflows across regulated industries such as healthcare, education, and finance. By combining the security features built into DynaFile and Adobe Acrobat Sign, HR departments can meet key compliance standards, including:

HIPAA (Health Insurance Portability and Accountability Act)FERPA (Family Educational Rights and Privacy Act)GLBA (Gramm-Leach-Bliley Act)FDA 21 CFR Part 11 (electronic records and signature compliance)

With built-in encryption, detailed audit trails, and automated compliance features, organizations can reduce risk while ensuring secure, legally binding digital transactions.

Compliance Made Even Easier with DynaFile

Once documents are signed via Adobe Acrobat Sign, DynaFile automatically files them in the appropriate folder, eliminating manual uploads and reducing the risk of misfiled paperwork. DynaFile’s compliance toolkit includes customizable document retention schedules, role-based access controls, and automated alerts for missing or expiring documents. Together, DynaFile and Adobe Acrobat Sign provide HR teams with a secure, fully digital solution to stay organized, compliant, and audit-ready.

“This integration brings together two trusted technologies to create a smarter, faster way to manage HR documentation,” added Brock Kane, VP of Sales and Marketing at DynaFile. “It’s a powerful upgrade for modern, digital-first HR teams.”

About DynaFile

For over 25 years, DynaFile has empowered HR teams to go paperless, improve compliance, and streamline employee file management. This cloud-based document management solution integrates seamlessly with leading HRIS and HCM platforms to provide a secure, centralized system for digital onboarding, document tracking, and long-term record retention. Trusted by HR leaders across industries, DynaFile features barcode scanning, automated workflows, and role-based access controls to keep your team organized, compliant, and audit-ready.

Learn more: www.dynafile.com

About Adobe Acrobat Sign

Adobe Acrobat Sign, part of Adobe Document Cloud, is a global leader in secure electronic signatures. Designed for ease of use, speed, and compliance, Adobe Acrobat Sign helps organizations digitally transform their document processes. With integrations across Microsoft, Salesforce, Workday, and now DynaFile, Adobe Acrobat Sign supports millions of users worldwide in creating efficient, legally binding, and fully auditable digital workflows.

Learn more: www.adobe.com/sign

Media Contact

Brock Kane, Blue Ribbon Technologies, 1 303-459-2078, bkane@dynafile.com, https://www.dynafile.com 

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SOURCE DynaFile

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