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Bold ads from Twinings, Croma and L’Oréal Paris stand out for APAC consumers to top Kantar’s 2024 Digital Creative Effectiveness Awards

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SINGAPORE, June 11, 2024 /PRNewswire/ — The most powerful and creatively effective digital ads that made a bold mark on the APAC region in 2023 have today been revealed by Kantar, the world’s leading marketing data and analytics company. Global powerhouse brands Twinings and L’Oréal Paris are joined by India’s leading online shopping platform Croma Retail in the top three with bold and impactful digital creative that has truly connected with local market audiences.

APAC Grand Winners

Country

Brand

Title

Agency

India

Croma

Bahana

In-house production

Indonesia

L’Oréal Paris

Glycolic Bright – You’re Worth It

McCann Paris

Thailand

Twinings

Dance

In-house production

“When the going gets tough, the tough get bold and that has been demonstrated well by these three stellar examples of creativity made effective. Attention is a gift hard to come by on digital and these ads have demonstrated that when you unleash creativity without being stifled by category tropes or the temptation to follow the herd, attention, fame, and glory become natural outcomes,” says Kantar’s APAC Head of Creative Irene Joshy.

Twinings’ “Dance” ad imaginatively showcases the uplifting power of tea through an execution that is a feast for the senses with its brilliant combination of stunning visuals and festive sound. Meanwhile, L’Oréal Paris’ “Glycolic Bright – You’re Worth It” ad was lauded for its clear storytelling highlighted by visually appealing and easily understandable demonstration of how its product can give the benefits of a high-end procedure more conveniently. Convenience for its customers is also at the heart of Croma’s “Bahana” ad, told more impactfully through a highly entertaining story amplified by comedy and song that kept viewers engaged despite its ad length.

Built upon the opinion of real consumers and tested through Kantar‘s industry-leading ad testing tool LINK+, the 2024 Kantar APAC Digital Creative Effectiveness Awards recognise the most impactful digital ads from 2023 that have also been effective at both driving sales and increasing long-term brand equity, and boldly defying convention to firmly establish their marks in an increasingly complicated APAC advertising landscape.

APAC also produces global groundbreakers

In addition, four digital/social creatives from across the region were also recently celebrated in Kantar’s Global Kantar Creative Effectiveness Awards, for their exceptional creativity transcending geographical boundaries.

Country

Brand

Title

Agency

India

Royal Enfield

Baazigar

In-house production

Australia

Specsavers

Window Dresser

AJF Partnership

India

Maggi

Rain Moments

McCann India

India

Licious

Juicy. Delicious. Must be Licious

In-house production

Laura Nerissa Parungao, Creative Domain Lead for Kantar Singapore, said: “We are thrilled to see more and more ads from our region being recognized on the global stage, especially for the Royal Enfield and Specsavers ads that even made it to the Global Top 15 for Digital / Social. Royal Enfield shows that boldness through eschewing category tropes can be rewarding, and Specsavers proved that clever humor is a strong consumer connector. The ads from Maggi and Licious, on the other hand, both deserved being shortlisted for showcasing the lasting power of elevating simple moments and owning them.”  

Six traits of effective ads showcasing boldness amidst chaos in APAC

Analysis of the top regional and global winning ads hailing from APAC reveals six key stand-out themes to connect with consumers in the cluttered APAC media landscape:

Frictionless – Within a chaotic world, simplicity is valued. Ads such as L’Oréal Paris’ “Glycolic Acid – You’re Worth It” and Croma’s “Bahana” testify that impact can be landed through effectively showing how consumers can easily integrate the brand into their daily lives through clear narratives.Fortissimo – The majority of the best ads such as Royal Enfield’s “Baazigar” and Twinings’ “Dance” prominently featured music to capture attention and drive messaging showcasing how to stand out without adding to the noise.Fortitude – To be bold is to explore beyond category tropes such as what Royal Enfield did with its “Baazigar” ad, which bucked automative creative expectations and focused not on product features but instead on the pride owners have for their bikes.Faithfulness – Ads like Maggi’s “Rain Moments” demonstrate how consistency over time and being true to the brand’s DNA powers lasting consumer connections.Fantasy – Fantasy is not just about escapism; it can also be about how brands elevate the mundane through positively triggering the senses like in Licious’ “Juicy. Delicious. Must be Licious” ad.Fun – Specsavers’ “Window Dresser” and Croma’s “Bahana” ads showcase that humour done right continues to be critical in establishing relevant connections with consumers.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

About the Kantar Digital Creative Effectiveness Awards for APAC

All the ads we showcase are brought to us by our clients and their agencies. We select our winners on a quantitative level from our LINK+ scores ‘as judged by the consumer’ and a qualitative level by review our top scoring ads by Kantar creative experts in the region. Our LINK+ solution gives us benchmarked creative performance metrics and a validated predicted short-term sales lift, meaning our winners are a magic combination of creativity and effectiveness, driving sales and brand equity.

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IronNet Inc. and Asterion Partner to Strengthen Cybersecurity and Counter-UAS Defense Solutions

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WASHINGTON and MANAMA, Bahrain, Nov. 13, 2024 /PRNewswire/ — IronNet, the AI-based collective defense cybersecurity company, and Asterion, a leader in counter-UAS technology, announced today at the Bahrain International Airshow a partnership on the protection of critical infrastructure through the integration of AI-based cybersecurity and counter-UAS solutions.

This collaboration addresses the growing need for comprehensive and integrated defense strategies, representing a significant milestone in the evolution of air and space security. To enhance defense capabilities against unauthorized and hostile drones, the partnership integrates IronNet’s IronDome solution with Asterion’s advanced counter-UAS technology, delivering a layered defense framework that strengthens the protection of critical infrastructure, urban environments, and national borders.

The partnership integrates IronNet’s “IronDome” real-time cyber threat detection and coordinated response with Asterion’s drone detection and tracking systems, protecting airspace and critical assets from potential threats.

The methodology employs artificial intelligence, machine learning, and advanced sensor networks to analyze patterns and anomalies across a broad range of data sources. The result is a more robust and proactive defense system capable of identifying and mitigating threats before they can cause significant damage.

“Our partnership with Asterion represents a paradigm shift in how we approach critical infrastructure protection,” said Linda Zecher, CEO of IronNet. “By embracing the convergence of cyber and aerial threat detection and defense, governments and organizations can ensure a more comprehensive and effective approach to safeguarding critical infrastructure and national interests.”

“Together we’re creating a solution that addresses the multi-dimensional threats facing our clients today, including those originating from both ground, air and space-based sources,” said Andreas Mustert, Asterion Founder and CTO

About IronNet 

Founded in 2014, IronNet combines cutting-edge cybersecurity technology with exceptional expertise to deliver advanced, real-time defense solutions for organizations across the private and public sectors worldwide. Leveraging a team of top-tier cybersecurity specialists from industry, government, and academia, IronNet is dedicated to protecting enterprises, critical infrastructure, and nations against highly organized and increasingly sophisticated cyber threats. With its industry-leading products and innovative approach, IronNet empowers clients to stay ahead of evolving cyber adversaries.

About Asterion 

A team of sensor, wireless IP and aircraft design specialists, all with outstanding track-records in their fields, have gathered in Asterion to follow a vision of creating a system of a fully networked early risk detection and game changing, collateral damage avoiding, protection of both local high-risk assets as well as long range border crossing threats, through groundbreaking efficiency and EW protected wireless communications. Rather than considering current risks, contemplating any conceivable future countermeasures is an important part of Asterion’s mission.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ironnet-inc-and-asterion-partner-to-strengthen-cybersecurity-and-counter-uas-defense-solutions-302303073.html

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Laconic and the Plurinational State of Bolivia announce landmark 5 Billion USD Sovereign Carbon Transaction

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CHICAGO and LA PAZ, Bolivia, Nov. 13, 2024 /PRNewswire/ — Laconic Infrastructure Partners Inc. (Laconic), announced today that it has been mandated by the Plurinational State of Bolivia to utilize its SADAR™ Natural Capital Monetization (NCM) platform to provide technology transfer in support of Bolivia’s capacity building initiatives as it seeks to finance the enhanced ambition set forth in its Nationally Determined Contribution (NDC).

By using Laconic’s first-of-its-kind carbon securitization platform, multiple large-scale environmental data streams will be aggregated to monetize up to 5BN USD of Bolivia’s present & future carbon stocks in the world’s first Article 6 compliant benchmark Sovereign Carbon sale.

“The Plurinational State of Bolivia is committed to completely ending deforestation within our territorial borders by 2030”, said Marcelo Montenegro Gomez Garcia, Minister of Economy & Public Finance. “By working with Laconic, we have been able, for the first time, to generate sufficient development financing to enable our country to make this commitment a reality and enhancing our ambition under the Paris Agreement. This benefits not only our own citizens, but all of mankind, as we collectively strive to meet NetZero 2050.”

By creating its unique Sovereign Carbon product, Laconic has revolutionized financial intermediation in the global carbon market by allowing carbon to be traded as a true financial asset for the first time. This capability allows governments to efficiently monetize their natural capital assets by issuing bona fide securities to institutional buyers at scale globally.

The Sovereign Carbon market is the only mechanism capable of generating the 1 Trillion USD of carbon trading required annually for mankind to achieve its collective NetZero pledge.

Laconic’s unique technology platform, SADAR™, works continuously to manage the data streams which the Sovereign Carbon product requires – ensuring compliance with the not only the Paris Agreement itself, but all applicable local and regional regulatory authorities governing the carbon market. Governments rely on Laconic to ensure seamless compliance with their treaty commitments, allowing them to focus on further enhancing their NDC ambitions and accelerating the pace of global decarbonization.

“Laconic is honored to be working with the Plurinational State of Bolivia to champion the innovative Sovereign Carbon market”, said Andrew Gilmour, CEO of Laconic. “This transaction demonstrates the power of technology to drive change in emerging markets finance, as, for the first time, we are able to collectively harness market forces to generate more economic growth from the preservation of natural capital assets than from the exploitation of them. Put simply – our technology has made it possible to make more money preserving your forests than you can by cutting them down.”

About Laconic
Laconic delivers accurate environmental intelligence, data management tools, and geospatially-fused insights that enable governments, corporations, and financial institutions to engage fairly in data interchange activities that facilitate open and compliant capital markets activity in carbon-linked instruments.

Founded in 2021, the company is a Public Benefit Corporation (PBC) headquartered in Chicago, with offices in Toronto, London, and Singapore.

For more information, please visit www.laconicglobal.com.

Laconic and SADAR (Sentient All-Domain Augmented Response), LUEI, and LUCID are trademarks or registered trademarks of Laconic Infrastructure Partners Inc. in the U.S. and other countries. All other names are trademarks or registered trademarks of their respective companies.

Media contacts:
Laconic
Brant Pinvidic
brant.pinvidic@laconicglobal.com

Elke Heiss
Elke.heiss@laconicglobal.com

Logo – https://mma.prnewswire.com/media/2371293/Laconic_NCM_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/laconic-and-the-plurinational-state-of-bolivia-announce-landmark-5-billion-usd-sovereign-carbon-transaction-302303623.html

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Kyndryl Unveils Dedicated AI Private Cloud in Japan to Accelerate Customer Deployment of AI Services

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Kyndryl AI private cloud supports customer testing and adoption using the Dell AI Factory with NVIDIA

Private AI cloud is also available to Japanese academic institutions for AI research and innovation

TOKYO, Nov. 13, 2024 /PRNewswire/ — Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, today launched a dedicated AI private cloud designed to enable AI innovation in Japan. Supported by a collaboration with Dell Technologies using the Dell AI Factory with NVIDIA, Kyndryl is establishing a controlled, security-rich and sovereign cloud where organizations can develop, test and implement AI services that expand their ability to compete and accelerate business performance.

Kyndryl’s new AI private cloud in Japan will help financial institutions, insurance providers, manufacturers, retail companies, and academics to confidently design and prepare to deploy innovative AI-powered solutions.

Under the collaboration, Kyndryl is establishing a Kyndryl Vital AI Lab capability that will leverage the AI-powered open integration digital business platform, Kyndryl Bridge, to support end-to-end AI applications and solution development on the NVIDIA AI Enterprise software platform. Kyndryl experts will assist with envisioning and co-creating solutions that harness the benefits of generative AI and large language models to drive innovation and achieve business objectives. Kyndryl also will apply the domain and industry expertise of Kyndryl Consult to advance customers’ ability to create, verify and deliver AI at scale.

“Organizations want to explore and understand how AI and generative AI can enhance and accelerate their business and technology transformation initiatives. They need a reliable and scalable environment with advanced security capabilities where they can develop, test and refine new solutions,” said Jonathan Ingram, President, Kyndryl Japan. “Our new AI private cloud with the Dell AI Factory with NVIDIA will provide a stable and trusted space where customers and Japanese academic institutions can confidently and privately design new applications and solutions, with support for their security, sovereignty, and data residency requirements.”

Customers using the AI private cloud environment also can access Kyndryl’s decades of experience supporting and managing mission critical applications and systems. The collaboration also will leverage Kyndryl’s ongoing work with NVIDIA that is focused on driving the development, implementation and use of solutions that deliver AI-powered insights and business outcomes.

“The Dell AI Factory with NVIDIA integrates Dell’s leading AI portfolio with the NVIDIA AI Enterprise software platform, providing Kyndryl customers the option to procure an end-to-end, pre-validated, full stack infrastructure,” said Kyle Dufresne, SVP, AI solutions sales, Dell Technologies. “With this collaboration, Kyndryl customers can get started on a wide range of AI and generative AI use cases that require security and performance, including retrieval-augmented generation (RAG), model training, and inferencing.”

“Enterprises need next-gen expertise and skills to drive innovation within their businesses and tackle today’s AI challenges,” said Bob Pette, Vice President of Enterprise Platforms, NVIDIA. “The combination of Dell AI Factory with NVIDIA and Kyndryl’s infrastructure services experience will provide the technical foundation and know-how that organizations require to develop and deploy AI at scale.”

Kyndryl will support a variety of customer use cases via its AI private cloud and plans to explore ways the environment can be optimized to enable efficient workload orchestration and workload placement, along with examining how it can enable fractional GPU capabilities to support more granular control over computing resources. 

To accelerate customer adoption and implementation of generative AI solutions Kyndryl also plans to leverage NVIDIA NeMo, NVIDIA NeMo Retriever and NVIDIA NIM microservices, all part of the NVIDIA AI Enterprise platform for the development and deployment of production-grade generative AI applications. This will advance customers’ ability to transform the build, operation and scale-out of an AI factory, leveraging AI integrations across the NVIDIA stack for smooth performance of the AI private cloud.

Through Kyndryl’s new dedicated private AI cloud service, customers can tap into a wealth of expertise crucial to their adoption of AI at scale, with support for their data security, sovereignty, and residency requirements.

Learn more about Kyndryl’s collaborations with Dell and NVIDIA.

About Kyndryl
Kyndryl (NYSE: KD) is the world’s largest IT infrastructure services provider, serving thousands of enterprise customers in more than 60 countries. The company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. For more information, visit www.kyndryl.com.

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements often contain words such as “will,” “anticipate,” “predict,” “project,” “plan,” “forecast,” “estimate,” “expect,” “intend,” “target,” “may,” “should,” “would,” “could,” “outlook” and other similar words or expressions or the negative thereof or other variations thereon. All statements, other than statements of historical fact, including without limitation statements representing management’s beliefs about future events, transactions, strategies, operations and financial results, may be forward-looking statements. These statements do not guarantee future performance and speak only as of the date of this press release and the Company does not undertake to update its forward-looking statements. Actual outcomes or results may differ materially from those suggested by forward-looking statements as a result of risks and uncertainties including those described in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission.

Kyndryl Press Contact
press@kyndryl.com 

 

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