Connect with us

Technology

Bold ads from Twinings, Croma and L’Oréal Paris stand out for APAC consumers to top Kantar’s 2024 Digital Creative Effectiveness Awards

Published

on

SINGAPORE, June 11, 2024 /PRNewswire/ — The most powerful and creatively effective digital ads that made a bold mark on the APAC region in 2023 have today been revealed by Kantar, the world’s leading marketing data and analytics company. Global powerhouse brands Twinings and L’Oréal Paris are joined by India’s leading online shopping platform Croma Retail in the top three with bold and impactful digital creative that has truly connected with local market audiences.

APAC Grand Winners

Country

Brand

Title

Agency

India

Croma

Bahana

In-house production

Indonesia

L’Oréal Paris

Glycolic Bright – You’re Worth It

McCann Paris

Thailand

Twinings

Dance

In-house production

“When the going gets tough, the tough get bold and that has been demonstrated well by these three stellar examples of creativity made effective. Attention is a gift hard to come by on digital and these ads have demonstrated that when you unleash creativity without being stifled by category tropes or the temptation to follow the herd, attention, fame, and glory become natural outcomes,” says Kantar’s APAC Head of Creative Irene Joshy.

Twinings’ “Dance” ad imaginatively showcases the uplifting power of tea through an execution that is a feast for the senses with its brilliant combination of stunning visuals and festive sound. Meanwhile, L’Oréal Paris’ “Glycolic Bright – You’re Worth It” ad was lauded for its clear storytelling highlighted by visually appealing and easily understandable demonstration of how its product can give the benefits of a high-end procedure more conveniently. Convenience for its customers is also at the heart of Croma’s “Bahana” ad, told more impactfully through a highly entertaining story amplified by comedy and song that kept viewers engaged despite its ad length.

Built upon the opinion of real consumers and tested through Kantar‘s industry-leading ad testing tool LINK+, the 2024 Kantar APAC Digital Creative Effectiveness Awards recognise the most impactful digital ads from 2023 that have also been effective at both driving sales and increasing long-term brand equity, and boldly defying convention to firmly establish their marks in an increasingly complicated APAC advertising landscape.

APAC also produces global groundbreakers

In addition, four digital/social creatives from across the region were also recently celebrated in Kantar’s Global Kantar Creative Effectiveness Awards, for their exceptional creativity transcending geographical boundaries.

Country

Brand

Title

Agency

India

Royal Enfield

Baazigar

In-house production

Australia

Specsavers

Window Dresser

AJF Partnership

India

Maggi

Rain Moments

McCann India

India

Licious

Juicy. Delicious. Must be Licious

In-house production

Laura Nerissa Parungao, Creative Domain Lead for Kantar Singapore, said: “We are thrilled to see more and more ads from our region being recognized on the global stage, especially for the Royal Enfield and Specsavers ads that even made it to the Global Top 15 for Digital / Social. Royal Enfield shows that boldness through eschewing category tropes can be rewarding, and Specsavers proved that clever humor is a strong consumer connector. The ads from Maggi and Licious, on the other hand, both deserved being shortlisted for showcasing the lasting power of elevating simple moments and owning them.”  

Six traits of effective ads showcasing boldness amidst chaos in APAC

Analysis of the top regional and global winning ads hailing from APAC reveals six key stand-out themes to connect with consumers in the cluttered APAC media landscape:

Frictionless – Within a chaotic world, simplicity is valued. Ads such as L’Oréal Paris’ “Glycolic Acid – You’re Worth It” and Croma’s “Bahana” testify that impact can be landed through effectively showing how consumers can easily integrate the brand into their daily lives through clear narratives.Fortissimo – The majority of the best ads such as Royal Enfield’s “Baazigar” and Twinings’ “Dance” prominently featured music to capture attention and drive messaging showcasing how to stand out without adding to the noise.Fortitude – To be bold is to explore beyond category tropes such as what Royal Enfield did with its “Baazigar” ad, which bucked automative creative expectations and focused not on product features but instead on the pride owners have for their bikes.Faithfulness – Ads like Maggi’s “Rain Moments” demonstrate how consistency over time and being true to the brand’s DNA powers lasting consumer connections.Fantasy – Fantasy is not just about escapism; it can also be about how brands elevate the mundane through positively triggering the senses like in Licious’ “Juicy. Delicious. Must be Licious” ad.Fun – Specsavers’ “Window Dresser” and Croma’s “Bahana” ads showcase that humour done right continues to be critical in establishing relevant connections with consumers.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

About the Kantar Digital Creative Effectiveness Awards for APAC

All the ads we showcase are brought to us by our clients and their agencies. We select our winners on a quantitative level from our LINK+ scores ‘as judged by the consumer’ and a qualitative level by review our top scoring ads by Kantar creative experts in the region. Our LINK+ solution gives us benchmarked creative performance metrics and a validated predicted short-term sales lift, meaning our winners are a magic combination of creativity and effectiveness, driving sales and brand equity.

View original content:https://www.prnewswire.com/apac/news-releases/bold-ads-from-twinings-croma-and-loreal-paris-stand-out-for-apac-consumers-to-top-kantars-2024-digital-creative-effectiveness-awards-302168809.html

SOURCE Kantar

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

TVCMALL Leads Wholesale Innovation for Simplified Online Retail Business Success at CES 2025

Published

on

By

LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — CES 2025, one of the largest tech events globally, concluded with over 4,000 exhibitors showcasing breakthroughs in AI, digital health, and mobility. TVCMALL, a leading one-stop B2B wholesaler, made its second consecutive appearance at the event, delivering comprehensive solutions and introducing a new brand, LEMONDA. With a focus on eco-friendly products and AI-driven accessories, TVCMALL is redefining the wholesale experience for global entrepreneurs.

Revolutionizing Wholesale with AI and Sustainability
TVCMALL is a one-stop platform offering over 1 million SKUs, including mobile accessories, smart tech, and consumer electronics. At CES 2025, the company presented a range of cutting-edge products, from biodegradable phone cases to AI-driven gadgets like Meta Quest 3 headbands, wireless chargers, power banks, and gaming accessories. As part of its innovative approach, TVCMALL launched LEMONDA, a lifestyle brand focused on sustainability. Featuring lightweight, corrosion-resistant resin smartwatch straps and eco-friendly packaging, LEMONDA aligns with the growing demand for green solutions in tech, further cementing TVCMALL’s commitment to a sustainable future.

Comprehensive Solutions for Retailers
TVCMALL simplifies sourcing with an extensive catalog and AI-powered ordering systems, allowing businesses to streamline purchasing and make data-driven decisions. With no minimum order quantity (MOQ) on most products and a flexible dropshipping service, TVCMALL supports businesses with customized solutions tailored to their needs. Whether through personalized packaging or exclusive designs, TVCMALL helps entrepreneurs enhance their brand visibility and stay competitive. The platform also integrates with Amazon and custom APIs for a seamless experience.

Commitment to Quality and Global Growth
TVCMALL is dedicated to helping entrepreneurs succeed in both established and emerging markets. By offering competitive prices, fast delivery, and in-depth market insights, TVCMALL empowers businesses to expand into regions like Europe, Southeast Asia, and Brazil. The company works with trusted partners like Dux Ducis, CaseMe, and Nillkin, ensuring the reliability and quality of its offerings. Additionally, TVCMALL provides value-added services like product photography, factory inspections, and certifications (CE, RoHS), assisting clients with smooth market entry.

“At TVCMALL, our vision is to build a more generous and thriving world,” said Leo Chen, Founder and Chairman of TVCMALL. “CES 2025 is not just an exhibition for us; it’s an opportunity to collaborate, innovate, and inspire a new era of retail and technology.”

For more information, please visit www.tvcmall.com or contact sales@tvcmall.com.

Photo – https://mma.prnewswire.com/media/2593486/TVCMALL_booth_layout_at_CES_2025.jpg

View original content:https://www.prnewswire.co.uk/news-releases/tvcmall-leads-wholesale-innovation-for-simplified-online-retail-business-success-at-ces-2025-302345615.html

Continue Reading

Technology

The green power trading electricity volume in Turfan has surged significantly in 2024

Published

on

By

TURFAN, China, Jan. 11, 2025 /PRNewswire/ — On January 9, 2024, data released by Xinjiang Power Trading Centre Co., Ltd. indicated that the green power trading electricity volume in the Turfan region reached 0.97 billion kWh, representing a remarkable year-on-year increase of up to 14 times. This substantial growth underscores the region’s successful transition towards green energy.

State Grid Turfan Power Supply Company has taken proactive measures to expedite the development of the green power market. The company has facilitated the government’s introduction of a renewable energy consumption action plan, specifying new energy consumption ratios for key energy-consuming entities and establishing a market mechanism with a high proportion of new energy. These efforts have effectively promoted the “new energy participation in all trading varieties of the 24-hour curve” trading model and ensured continuous market opening on working days, thereby better accommodating the fluctuating characteristics of new energy output.

Furthermore, State Grid Turfan Power Supply Company established a green power certificate service station in Gaochang District, providing customers with convenient green power trading services and fostering a green consumption atmosphere throughout society. During the Autonomous Region Tourism Development Conference and the Turfan Grape Festival, the company achieved 100% green power supply and assisted three export-oriented enterprises in achieving low-carbon transformation, thereby enhancing the international influence of their brands.

Looking ahead, State Grid Turfan Power Supply Company will continue to implement measures to expand its “Power Supply + Energy Efficiency Bill” service, guiding society towards more efficient, economical, and environmentally friendly electricity usage, and contributing to the clean and low-carbon transformation of local energy resources.

View original content:https://www.prnewswire.com/apac/news-releases/the-green-power-trading-electricity-volume-in-turfan-has-surged-significantly-in-2024-302348525.html

SOURCE State Grid Turfan Power Supply Company

Continue Reading

Technology

Equipboard Unveils Sleek Redesign to Enhance Music Gear Discovery for Musicians Worldwide

Published

on

By

Redesign Introduces Modern Features, Streamlined Navigation, and Richer Content to Inspire and Support Music Makers Globally

AUSTIN, Texas, Jan. 11, 2025 /PRNewswire-PRWeb/ — Equipboard, the leading online community for musicians and gear enthusiasts, announces the launch of its newly redesigned website. With a modern look, streamlined navigation, and powerful new features, the redesign sets a new standard for connecting artists, producers, and hobbyists with the tools they need to create music.

Since its inception in 2013, Equipboard has grown into the world’s largest database of music gear used by professionals and amateurs alike. The redesign reflects the platform’s commitment to fostering creativity, offering transparent information, and making gear discovery and purchasing easier and more enjoyable for its global user base.

What’s New?

Equipboard’s redesign is more than just a fresh coat of paint. It introduces a host of improvements aimed at elevating the way users explore, share, and connect over their favorite gear:

    Modernized Design: A sleek, responsive layout ensures a seamless experience across all devices, with improved readability and accessibility.    Enhanced Navigation: Faster, more intuitive browsing helps users discover gear, artists, and inspiration effortlessly. Whether searching for a guitarist’s pedalboard or a producer’s go-to synth, the information is now at their fingertips.    Richer Content: Equipboard now features in-depth guides, expert-curated collections, and a revamped artist gear section to inspire and inform users at all levels of their musical journey.    Personalized Experience: Registered users can now enjoy a more tailored interface, saving their favorite gear and creating wishlists for their next creative adventure.    Price Comparisons Across Leading Retailers: Equipboard helps musicians make informed decisions by comparing prices on music gear from top retailers, ensuring they get the best value for their investment.    Community-Focused Features: New tools make it easier for users to contribute to Equipboard’s ever-growing database, ensuring the platform remains the most trusted source for music gear information.

“Equipboard has always been about empowering musicians by connecting them with the tools and insights they need,” said Michael Pierce, Co-Founder. “This redesign reflects our commitment to innovation and community, creating an experience that’s as inspiring as the gear our users discover. From in-depth artist insights to real-time price comparisons, we’re excited to see how these improvements help musicians worldwide make better gear choices and create amazing music.”

About Equipboard

Equipboard is the ultimate online resource for musicians and gear enthusiasts. With a mission to provide transparent, community-driven information about the gear used by artists and professionals, Equipboard has become a trusted destination for millions of music creators. The platform also simplifies the buying process with its innovative price comparison tool, helping users find the best deals from leading retailers. From electric guitars to studio monitors, Equipboard’s extensive database helps users make informed decisions about their music-making journey.

The redesigned Equipboard is now live at https://equipboard.com, offering a fresh look and enhanced tools to support music creators in exploring the gear behind their favorite artists’ sound.

Media Contact

Michael Pierce, Equipboard, 888-888-8888, contact@equipboard.com, https://equipboard.com/

View original content to download multimedia:https://www.prweb.com/releases/equipboard-unveils-sleek-redesign-to-enhance-music-gear-discovery-for-musicians-worldwide-302348502.html

SOURCE Equipboard

Continue Reading

Trending