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TrustRadius and Pavilion Reveal 2024 B2B Buying Trends–B2B Brands Are in Crisis Mode

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B2B technology buyers have doubled down on know-and-try-before-you-buy, making brand awareness more imperative than ever for companies wanting to succeed.

AUSTIN, Texas, June 10, 2024 /PRNewswire/ — Today, in collaboration with Pavilion, the world’s largest private community for go-to-market leaders, TrustRadius published its eighth-annual B2B Buying Disconnect report. Each year, the report identifies the disconnect between B2B technology buying behavior and preference and how sales and marketing teams go to market.

This year’s report titled, 2024 B2B Buying Disconnect: The Year of the Brand Crisis, explores how the dynamics of the self-serve buying journey and the economy have dramatically shifted buyers’ focus to brands they have already heard of and have experience with. Companies that built brand preference and trust are at the top of short lists. From there, buyers’ research is to prove their technology choice to the rest of the buying group and stakeholders.

Top 5 Takeaways in 2024:

Short lists are shrinking. On average, they contain only two or three products. With 71% of buyers ultimately purchasing their top choice, it is imperative to be a frontrunner.Products are shortlisted before research begins. 86% of enterprise buyers short-listed a product they’d already heard of before starting the research process. This makes brands that are top-of-mind more likely to win.Buying group sizes are stabilizing. Similarly to 2023, 96% of buying groups have five or fewer members, and 53% have at least one member of the C-suite.Deal cycles are moving quickly. 87% of buyers (65% enterprise) indicated their purchase was completed within six months.Vendors are spending less on brand awareness. Discretionary marketing spending favors demand generation (53%) over brand awareness (38%).

The findings in this report were gathered and analyzed from the survey results TrustRadius received and verified from 2,164 technology buyers and 243 go to market (GTM) professionals from technology vendors.

“Companies focus heavily on demand generation in 2023,” says Vinay Bhagat, Founder and CEO of TrustRadius. “Demand generation is necessary, but we now see how hyper focusing on that and not intermixing brand awareness throughout the buying journey hurts vendors, especially those in niche markets or who are up-and-coming. Vendors who want to succeed and grow in 2024 and beyond will want to address the findings and insights we lay out in this report.”

To help highlight the importance of brand awareness, TrustRadius collaborated with Pavilion, a global community for B2B leaders dedicated to community-powered learning, to bring this report to life.

Pavilion’s Founder and CEO, Sam Jacobs, says, “B2B technology buyers are having more conversations with their peers about brands with familiar names before making a final purchase decision. Like the driving force for Pavilion, the power of conversations has now hit the marketplace. This is an incredible opportunity for brands to grow closer to their customers, start and join conversations, and truly shine through the competition.”

TrustRadius and Pavilion will discuss this year’s report findings in a LinkedIn Live on Thursday, June 13, 2023, at 12 p.m. ET. Allyson Havener, TrustRadius’ SVP of Marketing and Community, will lead the conversation alongside Pavilion’s Founder and CEO, Sam Jacobs, and Pavilion’s SVP of Marketing, Kathleen Booth.

Register Now

About Pavilion

Unlock your full professional potential—join more than 10,000 of your peers in the world’s largest private community for GTM leaders and their teams.

Achieving success as a GTM executive has never been more challenging. Pavilion provides its members with the skills, tools, and resources needed to advance in their careers, along with a global community built on the values of kindness and reciprocity. With thousands of members across 450+ cities around the world, you’ll never have to go it alone.

Join Pavilion to gain access to our private Slack community, local chapters and events, 50+ Pavilion University courses and schools, a Knowledge Hub, jobs board, conferences and summits, 1:1 matchmaking, and more. Wherever you are in your B2B SaaS career, Pavilion has the tools to support your path. We’ll partner with you from the beginning and ensure you get what you need to make an impact at every stage of your journey. Pavilion is where transformation happens—personally and professionally.

About TrustRadius
TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI.

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SOURCE TrustRadius, Inc.

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Astronergy shines with its breakthroughs at Intersolar Europe 2025

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No busbars, no limits: Astronergy showcases ZBB-powered solar breakthroughs in Munich

MUNICH, May 13, 2025 /PRNewswire/ — At Intersolar Europe 2025, Astronergy reaffirmed its leadership in solar innovation and international collaborations by debuting cutting-edge modules featuring newly upgraded n-type solar cell technology and zero-busbar (ZBB) solar products, alongside strategic partnerships that strengthen its European footprint.

The company’s flagship ASTRO N7 and N7s modules were at the center of attention, designed for next-level performance across diverse application scenarios. With Astronergy’s latest generation of TOPCon 5.0 technology, these modules deliver higher efficiency, better temperature coefficients, and optimized LCOE performance.

ASTRO N7 and N7s lineup incorporates Astronergy’s proprietary ZBB cell technology, which replaces traditional front-side busbars with advanced non-visible contact structures, maximizing light absorption, reducing shading losses, and improving overall module aesthetics and reliability.

As one of the industry’s most forward-looking technologies, ZBB represents a key advancement in solar cell architecture, supporting thinner metallization, better current collection, and a lower risk of microcracks. By combining ZBB and TOPCon 5.0, Astronergy delivers a next-generation solution that meets the growing demand for high efficiency and long-term durability, especially under challenging field conditions.

Notably, the ASTRO N7s products stood out for their electrical performance, as well as for their outstanding mechanical durability. The products recently passed TÜV NORD’s rigorous high mechanical load and TÜV Rheinland HW4 hail impact tests, validating their reliability in extreme weather environments — a key advantage for markets across Europe and high-latitude regions.

“Intersolar Europe has been a stage for us to demonstrate how our technologies translate into real-world resilience and customer value,” said Isabella Ni, GM of Global Marketing at Astronergy. “With TOPCon 5.0 and advanced ZBB designs, we’re delivering smart, efficient, and durable solutions to accelerate global decarbonization.”

Another milestone during the event was Astronergy’s framework agreements with important partners in Europe, marking its extended business footprint in the broader Nordic market and other areas of Europe. The partnerships signify Astronergy’s ongoing commitment to tailor solutions for regional needs and build lasting partnerships across the continent.

Astronergy’s visually striking booth attracted thousands of visitors, with live product showcases and expert-led briefings drawing praise from industry professionals and media alike. With its presence in solar markets and participation in European initiatives like SolarPower Europe and SSI, Astronergy continues to establish itself as a global partner of choice, offering future-ready PV technology backed by proven reliability.

SOURCE Astronergy

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BC.GAME Unveils New Logo, Embraces Crypto Elements to Reflect Future Vision

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BELIZE CITY, Belize, May 12, 2025 /PRNewswire/ — BC.GAME, a global leader in Web3 gaming, has officially launched its refreshed brand identity—marking a significant step toward building a more diverse and globally integrated Web3 entertainment ecosystem. The brand upgrade includes a redesigned logo, updated color palette, and the introduction of a new slogan, “Stay Untamed.” This move also highlights the platform’s deepening presence in the crypto space, reinforcing its position as a pioneer in the Web3 and crypto entertainment industry.

New Logo and Slogan Reinforce Crypto Roots and Untamed Spirit

BC.GAME‘s new logo combines a classic lowercase “b” with an embedded “c,” creating a sleek and instantly recognizable visual. The “c” not only connects to the platform’s name but also symbolizes its deep-rooted connection to the crypto world. Representing both “bc” and “coin,” the logo reflects the platform’s strong foundation in cryptocurrency and signals its ambitious vision to build a thriving ecosystem centered around the $BC token.

The platform’s signature green has also been refreshed to a deeper, more tech-forward tone, enhancing its professional presence within the blockchain and Web3 entertainment space while boosting visual impact and recognition.

BC.GAME’s new slogan, “Stay Untamed,” embodies its spirit of freedom, openness, and innovation. As a Web3 advocate, BC.GAME encourages players to break boundaries and explore new possibilities, reflecting the decentralization, community-driven ethos, and ongoing innovation that define Web3.

BC.GAME’s Crypto Journey: Expanding from Payments to the $BC Ecosystem

BC.GAME’s journey in the crypto space began long before cryptocurrency payments became mainstream. From the early days, the platform has explored and implemented crypto-based technologies. Today, through the launch of its $BC token and a suite of crypto features, BC.GAME continues to deliver seamless and innovative digital entertainment to users worldwide.

$BC Token Launch and Ecosystem

At the end of 2024, BC.GAME launched its native token, $BC, which now plays a central role across the platform—from in-game rewards and VIP incentives to governance and exclusive event access. Several community airdrops have been conducted to strengthen ties with users, ensuring that engagement is met with real value and participation.

Crypto Payment Support

BC.GAME supports payments in hundreds of cryptocurrencies, catering to players across the globe. On the technical front, the platform was among the earliest adopters of Bitcoin Lightning Network technology, significantly improving transaction speed and providing users with a lightning-fast payment experience.

Provably Fair Verification:

BC.GAME offers “Provably Fair” verification to ensure that every game result is both fair and verifiable. Leveraging blockchain technology, players can view and verify the generation process of each game round in real time on the betting page, ensuring that outcomes are free from human interference or manipulation.

Diverse Product Ecosystem: From Classic Slots to Innovative Poker

BC.GAME is committed to creating a vibrant and balanced product lineup that appeals to both traditional gamers and the next generation of Web3 users seeking innovation.

Over 8,000 Slot Games with Exclusive Launch Events

The platform currently offers over 8,000 slot titles, ranging from nostalgic classics to today’s hottest releases. BC.GAME has established deep partnerships with world-renowned iGaming providers like Pragmatic Play, PG Soft, Play’n GO, and NoLimit City, ensuring a constantly refreshed and diverse library.

BC.GAME frequently collaborates with these providers to launch exclusive campaigns for star titles and new releases. These include special airdrops, time-limited tournaments, and in-game missions tailored to BC.GAME players—enhancing both engagement and player enjoyment.

Immersive Sports Entertainment Experience

In the realm of sports betting, BC.GAME delivers real-time wagering on over 30 major sports categories—including football, basketball, tennis, and esports. From the FIFA World Cup to the NBA, UFC, and major esports events, players enjoy a variety of betting options paired with highly competitive odds.

In addition to traditional win/loss and spread bets, BC.GAME supports advanced betting features such as live handicaps, mid-match parlays, and combo bets. Real-time data feeds ensure up-to-date match information, and with Web3 integration, players can bet using various cryptocurrencies with enhanced privacy and settlement efficiency.

During major sporting events, BC.GAME also rolls out exclusive prize pools, token-reward challenges, and community competitions—offering a rich and engaging betting environment for sports enthusiasts.

Innovation-Driven BC Originals and Next-Gen Game Modes

BC.GAME is more than a gaming platform—it’s a driver of innovation in Web3 entertainment. Its in-house BC Originals series has become a fan favorite, known for smooth gameplay and fair mechanics. Titles like BC Crash and Limbo have earned strong followings within the community.

The newly launched BC Poker blends crypto elements with traditional poker mechanics, allowing players to create private rooms, team up with friends, and use on-chain assets as in-game chips—bridging social and financial gameplay.

BC.GAME has also introduced Crypto Trading game modes, enabling players to predict market trends across three fast-paced options: High-Low Spread, Up-Down, and Futures. These modes merge strategy and entertainment, pushing the boundaries between gaming and decentralized finance.

Growing with Players for a Better Future

Since its founding, BC.GAME has remained true to a community-driven philosophy, where players are not just users but co-creators of the ecosystem. From supporting crypto payments and building Provably Fair systems, to launching multiple $BC airdrops, the platform has grown hand-in-hand with its community.

“We firmly believe that a truly sustainable Web3 gaming platform must be co-built with its community,” said Jack, CEO of BC.GAME. “Moving forward, we will continue to enhance the user experience and community value by expanding the $BC ecosystem—creating a more open, transparent, and rewarding world where every player can find their own stage.”

About BC.GAME

BC.GAME is a leading Web3 entertainment platform that blends blockchain technology with immersive online gaming. Since its launch, BC.GAME has operated with a core focus on community-driven innovation and decentralization, delivering diverse and dynamic experiences to users around the globe.

Supporting hundreds of cryptocurrencies, the platform offers access to over 8,000 slot games, immersive sports betting, BC Originals titles, and more—secured by Provably Fair technology for guaranteed fairness.

With the launch of its native $BC token, BC.GAME is rapidly building a next-generation entertainment ecosystem rooted in transparency, openness, and creative collaboration.

 

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SOURCE BC.GAME

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Universal Robots introduces its fastest ever cobot to enable unprecedented performance in collaborative automation

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DETROIT, May 13, 2025 /PRNewswire/ — Universal Robots (UR), the world’s leading collaborative robot (cobot) company, has today presented the newest addition to its portfolio, the UR15, at Automate in Detroit. The new cobot is available for orders now with shipping to begin in June.

With unparalleled motion capability and a maximum TCP speed of 5 m/s, UR15 is the fastest ever UR cobot, enabling reduced cycle times, increased productivity and reduced costs across applications and industries. For pick-and-place applications, the UR15 delivers up to 30% cycle time improvements compared to other UR models. All the while retaining the unique UR trademarks of lightweight design and small footprint to deliver unmatched flexibility for integration in tight workspaces.

“For 20 years, we’ve pushed the boundaries of collaborative automation, making it easier, safer and more powerful for businesses around the world,” said Tero Tolonen, Chief Product Officer. “Today, we take another leap forward with the UR15, which is designed specifically to operate at higher speeds with the smoothest performance in robotics today. This makes it a seamless fit for diverse production environments and provides our vast ecosystem of partners with an opportunity to boost existing applications and to develop new, transformative solutions that will take collaborative automation to the next level.”

Combined with OptiMove, UR’s new motion control technology, those gains go even further, enhancing trajectory smoothness and ensuring consistently accurate movements – even in high-speed and high-payload applications.

Powered by PolyScope X, AI ready
UR15 runs with both PolyScope 5 and PolyScope X, UR’s industry-leading software platform, and is ready to be supercharged with AI to enable unmatched usability. The UR15 can easily be used with the UR AI Accelerator, UR’s toolkit for developing AI-powered applications. The UR AI Accelerator is developed in collaboration with NVIDIA using NVIDIA Isaac‘s™ CUDA-accelerated libraries and models and running on the NVIDIA Jetson AGX Orin™ system-on-module.

At the Automate show this week,  3D Infotech will demonstrate a turnkey quality inspection process with the UR15 and UR AI Accelerator demonstrating the potential of physical AI in the UR15. 

Designed for flexibility, efficiency and reliability
The UR15 has a payload of 15 kg (33 lbs) which can be increased to 17.5 kg (38.58 lbs) for applications with wrist-down orientation, such as palletizing. UR15 is a versatile cobot designed to empower multiple applications and industries – each with their own unique challenges where flexibility, efficiency and reliability are critical.

Three of these industries are:

Automotive, where space is tight, and flexibility is key. Here UR15’s small footprint and full work envelope delivers performance without compromising space or speed. Common automotive applications historically limited by the production speed of cobots – such as automated bin picking, machine tending and inspection – can now be significantly sped up while retaining the highest level of precision.Metal and machining, where environments can be harsh. The UR15 offers improved ingress protection, IP65, and high payload capability – combined with easy deployment.Electronics and tech, requiring precision and compact design. With cleanroom class excellence, compact form and exceptional motion control, UR15 is ready for high-speed pick and place and smooth integration with AMRs and AGVs.

Tero Tolonen, Chief Product Officer, added: “When designing our products we start with the needs of our widely diverse customer base. Each industry has a unique set of requirements which shape our approach to both our cobots and our ecosystem solutions. The UR15 will help customers to meet the challenges of today and seize the opportunities of tomorrow.”

A cobot for every need
UR15 joins the UR20 and UR30 in UR’s new high-performance series, the UR Series, designed for those who need higher payloads, advanced capabilities and certifications for demanding environments.

“We’ve also updated our trusted e-Series,” said Tero Tolonen, explaining how the UR5e gets a 2.5 kg (5.5 lbs) payload upgrade to unlock more potential in existing setups and that the UR10e, which already carries 12.5 kg (27.55 lbs), will be renamed. “And to better reflect their capabilities, we’re introducing new names: UR7e and UR12e. Same versatility and trusted performance, but clearer names and more power where it counts.”

In addition to UR7e and UR12e, the e-Series also consists of UR3e and UR16e.

UR15 is available for orders now with shipping to begin in June. UR7e and UR12e are ready for immediate delivery.

See image collection of UR15 here.

About Universal Robots   
Universal Robots is a global leader in collaborative robotics (cobots), used across a wide range of industries. Our mission is simple: Automation for anyone. Anywhere. With over 100,000 cobots sold worldwide, our user-friendly platform is supported by intuitive PolyScope software, award-winning training, comprehensive services, and the world’s largest cobot ecosystem, delivering innovation and choice to our customers.

Universal Robots is part of Teradyne Robotics, a division of Teradyne (NASDAQ:TER), a leading supplier of automatic test equipment and advanced robotics technology. For more information, please visit www.universal-robots.com.

Logo – https://mma.prnewswire.com/media/2683675/Universal_Robots_Logo.jpg

 

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