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Trend Micro Launches World’s First Security Solutions for Consumer AI PCs

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Global cybersecurity innovator showcases capabilities at Computex 2024

KUALA LUMPUR, Malaysia, June 6, 2024 /PRNewswire/ — Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity, today unveiled its first consumer security solutions tailored to safeguard against emerging threats in the era of AI PCs. Trend will bring these advanced capabilities to consumers in late 2024.

Carla Rodriguez, VP and GM of Client Software Ecosystem Enabling at Intel: “We are pleased to collaborate with Trend Micro on AI solutions leveraging our next generation Intel Core Ultra processors (code name Lunar Lake). Specifically, Trend will be the first to utilise Lunar Lake’s 48 NPU Tops on their email defence feature to run scans locally, increasing user privacy and security while lowering latency. Intel enables a broad and open ecosystem and brings unmatched scale and channels for AI ISVs like Trend Micro. We look forward to driving their solutions to those seeking to adopt AI capable PCs rooted in security.”

Trend’s ecosystem expanding this week to include Intel is a testament to its focus on innovation without boundaries. As Trend continues to focus on AI and other emerging technologies, collaboration with industry peers is critical.

Kevin Simzer, COO at Trend: “We are not only leveraging AI for security, but also securing AI itself. The value of this AI era will ultimately depend on how secure it is, from the enterprise level to the individual consumer. Trend is addressing both, while many in the industry are not yet doing either.”

AI PCs powered by neural processing units (NPUs) allow consumers to run AI applications locally on their device rather than in the cloud, providing benefits from privacy to performance. As PC manufacturers rapidly bring new AI PCs to market, consumers will be presented with both new opportunities and new risks. Trend is committed to addressing these risks through its new capabilities being showcased at Computex 2024:

AI application protection: Traditional cybersecurity solutions for PCs are not enough when it comes to protecting consumer AI applications from malicious activity. Methods such as model tampering or knowledge base poisoning can result in an AI application being directed to put users at risk of losing sensitive personal information or becoming a victim of misinformation. Trend’s AI application protection capability is designed to address this risk and is set to launch for device security products in 2024.NPU-powered email security: Previously, email content had to be sent to the cloud for analysis due to computing power requirements. Trend can now run email scam protection locally on an AI PC. This offers a better user experience and removes data privacy friction from the process. Trend expects to see a 100% increase in usage of this feature on AI PCs, which will be available as part of its device security solutions in 2024.

Trend is showcasing its AI application protection and NPU-powered email security at booth K0028 at Computex.

To find out more about Trend Micro’s commitment to protecting consumers in the age of AI, visit: https://www.trendmicro.com/consumer-ai

Certain statements included in this press release that are not historical facts are forward-looking statements. Forward-looking statements are sometimes accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements concerning Trend’s AI related security solutions. These statements are based on our current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organisations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defence techniques optimised for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organisations to simplify and secure their connected world. www.TrendMicro.com

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SOURCE Trend Micro

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CES 2025: Aurafit to Unveil G12 Smartwatch, the Ultimate Companion for A Connected, Active, and Healthy Life

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48 minutes ago

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January 1, 2025

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LAS VEGAS, Jan. 1, 2025 /PRNewswire/ — At CES 2025, taking place from January 7-10, Aurafit, a pioneering brand dedicated to providing innovative smart equipment for modern sports enthusiasts and tech-savvy individuals, is set to introduce its latest flagship product, the G12 Smartwatch. This versatile GPS smartwatch is designed to transform how people interact with technology in their everyday lives.

This all-in-one device supports five satellite navigation systems: BeiDou, GPS, GLONASS, Galileo, and QZSS, ensuring precise and reliable positioning no matter where the user is. The inclusion of a built-in compass makes the G12 Smartwatch an indispensable companion for outdoor adventures, providing users with the confidence to explore new terrains. It supports over 150 sports modes, catering to various activities from running and cycling to yoga and swimming. This extensive range of modes ensures that users can optimize their training sessions and track their progress with ease. Additionally, with more than 100 cloud-based watch faces, users can customize their smartwatch to match their style and preferences.

AI functionalities are at the core of the G12 Smartwatch, offering an AI voice assistant, AI voice-activated watch faces, AI smart translation, AI voice notes, and AI art watch faces. These features transform the smartwatch into a powerful tool for managing daily tasks, staying connected, and expressing creativity. Whether setting reminders, taking notes, or translating languages on the go, the G12 Smartwatch enhances efficiency and organization in daily life.

As a wholly-owned subsidiary of Shenzhen Smart Care Technology Co., Ltd. (SMA), Aurafit has been a key player in the smart wearable industry for over a decade. The company boasts an expansive industrial park covering over 10,000 square meters and employs a strong team of over 600 professionals, with more than 20% dedicated to research and development. Aurafit has established itself as a leader in the field, offering a product line that includes smartwatches, smart headphones, and smart glasses, along with related accessories. With over 200 technology patents in health and sports recognition algorithms, Aurafit’s products are sold in more than 50 countries worldwide.

As it continues to push the boundaries of innovation and redefine the future of smart wearables, Aurafit welcomes partners from the global smart wearable industry to visit its booth at LVCC South Hall 1, #30121, during CES 2025.

For more information, please visit: www.aurafitofficial.com.

Media Contact: Chupeng Song, songchupeng@smawatch.com

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SOURCE Shenzhen Smart Care Technology Co., Ltd. (SMA)

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A Nation Unites to Set a New Guinness World Records™ title for ‘Most People Contributing to an AI-generated Image’

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January 1, 2025

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Media City Qatar and Google Cloud partner for groundbreaking ‘Qatar ArtBeat’ initiative for Qatar National Day 2024

DOHA, Qatar, Jan. 1, 2025 /PRNewswire/ —  Media City Qatar, a catalyst for next-generation media, in partnership with Google Cloud, has set a new Guinness World Records™ title for the ‘Most people contributing to an AI-generated image’ with its groundbreaking initiative, ‘Qatar ArtBeat.’ With over 15,000 contributions, more than 5.4 million people reached, and in excess of 68,000 engagements from across the country, this historic achievement exemplifies how tradition and technology can merge to unite a community in creating a singular, innovative artwork.

The world record was achieved by the powerful capabilities of Google Cloud’s Vertex AI platform, Gemini models, and Google BigQuery data platform seamlessly combining comments to reflect voices, emotions, and aspirations shared by the community. The initiative, which ran from December 9 to 17 on Media City Qatar’s social media channels, also incorporated sentiments from broader public conversations about Qatar National Day 2024, ensuring that every voice was represented in the final masterpiece. The resulting artwork co-created by the nation reflects unity, creativity, and shared aspirations, setting a remarkable benchmark in the integration of art, technology, and community engagement.

Qatar National Day, celebrated annually on December 18, marks a pivotal moment in the nation’s history, honoring unity, progress, and cultural pride. Media City Qatar seized this opportunity to showcase Qatar’s ability to blend tradition with modernity.

“‘Qatar ArtBeat’ has been a groundbreaking initiative! And now, as the first-of-its-kind to achieve and set a new world record, recognized by Guinness World Records™, it stands as a historic achievement for our nation,” said Eng. Jassim Mohamed Al Khori, CEO of Media City Qatar. “This milestone highlights Media City Qatar’s leadership in innovation and our ability to bring the community together through creativity and technology for this year’s Qatar National Day.”

“‘Qatar ArtBeat’ demonstrates how Google Cloud’s advanced technology can connect communities to achieve something extraordinary,” said Ghassan Kosta, Regional General Manager of Google Cloud. “We are honored to support this project with Media City Qatar, which reflects the potential of technology to celebrate culture and creativity—and set a new world record.”

“This iconic record-breaking moment by ‘Qatar ArtBeat’ is a truly historic achievement,” said Shaddy Gaad, Senior Marketing Manager, Guinness World Records™. “Recognizing the ‘Most People Contributing to an AI-generated Image’ highlights the innovation and collaboration that brought this project by Media City Qatar, in partnership with Google Cloud, to life. It is a testament to Qatar’s ability to unite the nation around a creative and groundbreaking initiative.”

As an emerging global media hub, Media City Qatar embodies its vision of “Where Next Is Made” by offering a supportive regulatory environment, state-of-the-art business facilities, and attractive incentive schemes. These pillars drive the sustained growth and development of Qatar’s creative industries, spanning broadcasting, news, gaming, publishing, production, animation, media technologies, social and digital media, and content localization.

ABOUT MEDIA CITY QATAR

Media City Qatar is an emerging, collaborative global hub for media companies, entrepreneurs, innovators, and creative talent, and a regional leader in the media industry, contributing to Qatar’s economic diversification. It accelerates the evolution of regional media to create a powerful and innovative ecosystem where exceptional ideas and content thrive. Media City Qatar was established to streamline necessary regulations, develop businesses, and unlock investment opportunities to support the media ecosystem in Qatar under its regulatory, developmental, and investment mandates.

Media City Qatar aims to foster a nurturing environment and a hub for traditional and digital media, technology, communications, research, and development. From broadcasting to traditional and digital newspapers, from gaming to user-generated content, and enabling AI and advanced technologies, Media City Qatar welcomes businesses across different media segments of various scales to join us in Doha.

For more information, visit www.mediacity.qa or follow us on

https://www.facebook.com/mediacityqa

https://www.linkedin.com/mediacityqa

https://www.instagram.com/mediacityqa

https://x.com/mediacityqa 

ABOUT GOOGLE CLOUD

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

ABOUT GUINNESS WORLD RECORDS

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.

Photo – https://mma.prnewswire.com/media/2589306/Approved_Image____Qatar_ArtBeat__AI_Artwork.jpg

 

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re:3D announces OrthoAdditive Africa as the recipient of the 2024 Gigaprize competition; the organization will receive an industrial 3D printer to help pursue their mission in South Africa

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2 hours ago

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January 1, 2025

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AUSTIN, Texas, Jan. 1, 2025 /PRNewswire/ — re:3D, Inc. is pleased to announce the winner of the 2024 Gigaprize competition. For every hundred printers sold, re:3D donates a Gigabot large-format, industrial 3D printer to an individual or organization committed to doing good in their community. This year, the award is a Gigabot 4 filament 3D printer.

An expert panel of judges has awarded the 2024 Gigaprize to OrthoAdditive Africa in Cape Town, South Africa. OrthoAdditive Africa’s mission is to overcome barriers to healthcare access for people living with disabilities through CAD and additive manufacturing technology. They propose to use their Gigabot 3D printer to prototype a range of seating, positioning, and mobility devices currently in development with their collaborators Shonaquip SE, using a variety of materials printed by the Gigabot.

re:3D wishes to recognize the outstanding applicants for this year’s prize who are doing incredible work in their communities: these include Asmbly Makerspace (Austin, TX), Black Sheep Food Initiative (Saybrook, IL), the Citizens Archive of Pakistan (Karachi, Pakistan), EveryShelter (Houston, TX and Kampala, Uganda), SOC Films (Karachi, Pakistan), and the Welman Project (Fort Worth, TX). We also extend our thanks to our expert panel of judges for taking time out of their busy schedules to evaluate the application videos and determine the winner of this year’s Gigaprize.

ABOUT re:3D

re:3D® Inc. consists of a group of explorers committed to eliminating the cost and scale barriers to industrial 3D printing. Having pioneered the world’s first affordable, human-scale industrial 3D printer, re:3D now offers a range of large-scale, affordable 3D printers capable of printing from virgin and reclaimed filament, pellets, and/or flake. Beyond supplying 3D printers to customers in over 50 countries, re:3D offers contract printing, consulting, design, materials testing, and education services. For more information on re:3D, visit www.re3d.org.

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SOURCE re:3D

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