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Fusion92 and Experian Collaborate to Enhance Audience Development

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Fusion92’s Integration of Experian’s Marketing Data Will Extend Data Capabilities To Provide Better Client Results Across Targeting, Activation and Measurement

CHICAGO, June 6, 2024 /PRNewswire/ — Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology company. As part of this effort, Fusion92 will integrate Experian’s marketing data and identity capabilities with Fusion92’s advanced capabilities to create complete and reliable audience profiles that enable brands to target, activate and measure their marketing efforts more effectively. As a result, Fusion92 will drive faster growth and deliver superior results for its customers.

“One of the latest assets we’ve ingested and feel very excited about is Experian’s identity graph, which paints a more comprehensive picture of our audiences by integrating fragmented data from various sources,” said Dave Nugent, executive vice president of Data & Analytics at Fusion92. “Fusion92’s unique Experian Marketing Data installation, when paired with our end-to-end marketing transformation expertise, yields innovative applications of data that are an absolute game changer for brands. Our ability to integrate and activate media with this uniquely reframed data, including personalized media assets to audiences based on a multitude of attributes, allows Fusion92 to provide quick-to-market, powerful audience solutions for our clients, no matter the industry they’re in.”

Through Fusion92’s collaboration with Experian, the company can easily connect traditional audiences to a wide range of digital identifiers for better segmentation and digital activation. This integration helps Fusion92 support marketing campaigns more effectively by optimizing target selection, media mix and creative strategies. As a result, marketers can connect with their audiences more accurately and measure campaign performance reliably.

“Fusion92’s ability to use Experian’s marketing data will deliver unparalleled insights and results for their clients, optimizing audience targeting, activation and measurement,” said Jeremy Hlavacek, chief commercial officer of Experian’s Marketing Services. “Through our strategic collaboration, Fusion92 enhances data-driven advertising through connectivity, showcasing how Experian’s marketing data and identity empower them to create innovative and highly effective marketing solutions. Together, we are helping brands reach their audiences more accurately and efficiently than ever.” 

Fusion92 has steadily expanded its data and analytics capabilities over the past year, growing to a team of 20 data scientists and analysts and acquiring TRAK Data in November 2023 to bolster advanced artificial intelligence modeling capabilities. TRAK Data will soon be rebranded as DIOS (pronounced “dai-ose”), launching exclusively with Experian Marketing Data. By harnessing the power of data, Fusion92 continues to expand its suite of capabilities with innovative products such as NoMi, which provides audience targeting and drives conversion rates, and ShopLocal, a proprietary digital circular platform that enhances retail and commerce localization. This collaboration with Experian adds a powerful layer to Fusion92’s extensive suite of services, helping brands achieve real-world results.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. It helps redefine lending practices, uncover and prevent fraud, simplify health care, deliver digital marketing solutions and gain deeper insights into the automotive market, all using its unique combination of data, analytics and software. Experian also assists millions of people to realize their financial goals and helps them save time and money.

Experian operates across a range of markets, from financial services and health care to automotive, agrifinance, insurance and many more industry segments.

Experian invests in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), it has a team of 22,500 people across 32 countries. Its corporate headquarters are in Dublin, Ireland.

Learn more at www.experianplc.com or visit Experian’s global content hub at its global news blog for the latest news and insights from the group.

About Fusion92
Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today’s digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com.

Media contact:
fusion92@powellny.com

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SOURCE Fusion92

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Life After Hate Launches HateEraser–A Revolutionary Spray Paint Remover to Eliminate Hate-Based Graffiti

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November 16, 2024

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HateEraser removes hate-based graffiti in communities and gives first-time offenders a second chance through judge-mandated service

NEW YORK, Nov. 16, 2024 /PRNewswire/ — Today, on the International Day for Tolerance and in response to the alarming 600% rise in hate-based graffiti, the Chicago-based nonprofit Life After Hate has launched HateEraser—the first aerosol-gel based formula designed to quickly eradicate hate speech from most surfaces.

Life After Hate is partnering with police stations across the country to distribute HateEraser as part of a new program in which first-time offenders are required to use it during court-mandated community service. This initiative is based on the belief that educating offenders on the damage their actions cause can help prevent them from continuing a life of hate.

“We know that hate-based speech and hate-based graffiti are the first steps to hate-based violence,” remarked Life After Hate Director Pat Riccards. “HateEraser works to change the futures of people motivated by hate and extremist ideologies through education, community service, and helping people alter their path away from a life of continued radical hate.”

The HateEraser formula contains acetone, xylene, and multiple varieties of alcohol and hydrocarbons. “This unique combination of active ingredients,” according to Savannah Technical College Chemistry Professor Ujjvala Bagal, “removes hateful markings as quickly as they were made.”

Street artists do not want to be associated with hate-based graffiti. That’s why they joined in on the HateEraser effort. The cans were designed by street artists from across the country to help inspire change in their communities, with every design telling a different story of acceptance, anti-hate, and empathy. “The hope is that through the HateEraser program, education, action, and strengthening hate crime laws, we can help foster a safe and more accepting community,” said Dina Peck, Chief Creative Officer of The Purpose Group.

“Hate has no place in our art,” Jax, one of the artists on the project, said. “And I’m proud to be a part of something that makes real change in my community.”

Today’s news is the latest glimpse into how Life After Hate has been embracing several innovative solutions for helping individuals disengage from hateful violence and make our communities safer. Last May, the organization unveiled Daily Former Discord, a multi-level public engagement tool. It’s designed to help those currently engaged in violent extremism, those looking to exit such hate groups, and those who have successfully left lives of hate behind reengage in society. 

Learn more at https://hateeraser.org/ 

ABOUT LIFE AFTER HATE

Life After Hate is a leader in the violence intervention community. They are the first nonprofit in the United States dedicated to helping individuals disengage from violent far-right hate groups and hateful online spaces. Since its founding in 2011, Life After Hate has expanded its services to include family members of individuals who are involved with the violent far right or are disengaging.

 ABOUT THE PURPOSE GROUP

The Purpose Group believes all great brands are built on purpose. The Purpose Group is composed of Patients & Purpose and Science & Purpose and is an expanding group of agencies that are part of Omnicom Health Group (OHG)–a global collective of communications companies with more than 5,000 dedicated healthcare communications specialists. OHG provides marketing services to the health and life-science industries.

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SOURCE Life After Hate

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WIN SOURCE Showcased Supply Chain Management Solutions at Electronica 2024, Driving Innovation and Collaboration in the Industry

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November 16, 2024

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MUNICH, Nov. 16, 2024 /PRNewswire/ — WIN SOURCE recently showcased its comprehensive supply chain management solutions at Electronica 2024 (Booth B4-121). Key solutions presented included global sourcing, obsolete management, cost control, and excess inventory management, providing valuable insights to industry professionals.

During the trade show, WIN SOURCE’s WinLink Solution Hub and WinConnect API Solution drew significant attention, enabling customers to streamline BOM management and achieve seamless system integration. At the same time, the company showcased its excess inventory management solutions and anti-counterfeit technologies, demonstrating its commitment to reducing supply chain waste, optimizing inventory utilization, and ensuring product quality. These innovative solutions received high praise from customers and partners, further reinforcing WIN SOURCE’s leadership in supply chain management.

In addition, WIN SOURCE engaged in in-depth discussions with numerous customers, gathering valuable market feedback and exploring future collaboration opportunities. Customers expressed strong appreciation for WIN SOURCE’s support in optimizing supply chain efficiency and strengthening operational resilience, laying a solid foundation for the company’s future business expansion.

“WIN SOURCE has always been dedicated to supporting our customers navigate the evolving market demands through innovative supply chain management services,” said Ethan Tsai, CEO of WIN SOURCE. “We look forward to collaborating with more industry partners to drive supply chain optimization and promote sustainability.”

At this premier global event for the electronics industry, WIN SOURCE showcased its innovative solutions in global supply chain management while gaining valuable insights into market needs and industry trends. WIN SOURCE remains committed to advancing industry standards, optimizing supply chain efficiency, and collaborating with global partners to address future challenges.

About WIN SOURCE

WIN SOURCE specializes in providing comprehensive electronic components and supply chain management services to its customers. The product range includes an extensive variety of electronic components, including integrated circuits (ICs), CPUs, memory modules, and other semiconductor devices, among others. With an extensive global supply chain network, WIN SOURCE collaborates with over 3,000 suppliers, ensuring procurement security through rigorous quality management and a 3-year warranty. Additionally, WIN SOURCE offers fast logistics services with 24-hour shipping to ensure timely delivery. For more information, please visit the WIN SOURCE official website and follow us on Facebook, Twitter, and LinkedIn.

Reprinted from WIN SOURCE ELECTRONIC-NEWS

© 2024 Win Source Electronics. All rights reserved. This content is protected by copyright and may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Win Source Electronics.

Media Contact
E-mail: service@win-source.net
Address: 23046 Avenida de la Carlota, Laguna Hills, CA 92653, United States
Website: win-source.net
win-source.group

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SOURCE WIN SOURCE

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DermRays Black Friday Event Offers Year’s Biggest Savings and Industry Recognition

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2 hours ago

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November 16, 2024

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PLEASANTON, Calif., Nov. 16, 2024 /PRNewswire/ — This Black Friday, DermRays is excited to announce its most significant sale of the year, offering $130 off sitewide from November 16-30th, 2024. With this limited-time discount, customers can experience the brand’s advanced home laser hair removal technology at unbeatable prices. Don’t miss out on this exclusive opportunity to invest in smoother, hair-free skin for less.

In recognition of our commitment to quality and innovation, DermRays V6S model was recently ranked second among the top ten at-home laser hair removal devices globally by Harper’s Bazaar. In their article, “The 10 Best At-Home Laser Hair Removal Devices, According to the Pros“, DermRays stood out as a trusted leader, celebrated for delivering professional-grade results in a convenient, at-home device. For more details, you can explore the full article from Harper’s Bazaar.

It’s essential to clarify the long-term goals of laser hair removal. Technically, it is a process of “laser hair reduction” rather than complete “removal,” as some hair regrowth is normal over time. Even with consistent treatments, new hair from dormant follicles may appear after one to three years. At-home laser devices offer a manageable, convenient skincare routine, giving lasting, visible results in a way that’s easier, faster, and more affordable than traditional methods like waxing or shaving. DermRays aims to set realistic expectations and empower customers with effective, salon-quality solutions at home.

Join us this Black Friday to experience DermRays’ transformative technology at our lowest prices ever, and enjoy smoother, more radiant skin.

Media Contact:
Facebook: @dermraysofficial
Instagram: @dermrays_global
YouTube: @DermRays
TikTok: @dermrays.official
Email: support@dermrays.com 

Photo – https://mma.prnewswire.com/media/2557804/DermRays.jpg

View original content:https://www.prnewswire.co.uk/news-releases/dermrays-black-friday-event-offers-years-biggest-savings-and-industry-recognition-302305796.html

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