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Waterfield Introduces Industry’s First Custom Backpack for the Apple Vision Pro and Accessories

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WaterField Designs introduces the first purpose-built backpack for the Apple Vision Pro, in time for Apple’s Vision Pro International Release. WaterField’s innovative Backpack for Apple Vision Pro protects and comfortably transports the Vision Pro and its accessories, as well as the auxiliary devices that improve its ease of use and productivity — a MacBook Pro, a Magic Keyboard, a trackpad, and a gaming controller.

SAN FRANCISCO, June 4, 2024 /PRNewswire-PRWeb/ — San Francisco high-end bag and case manufacturer, WaterField Designs, introduces the bespoke Backpack for Apple Vision Pro, an innovative backpack designed to carry and protect the entire Vision Pro ensemble and the supporting devices that make Apple’s new spatial computer more convenient and productive — a 16-inch MacBook Pro, a Magic Keyboard, a Magic Trackpad, and more.

We set out to create a specialized Vision Pro backpack that carries the Vision Pro along with the auxiliary devices users need to use the device most effectively and efficiently.

One custom compartment cradles the Apple Vision Pro and its accessories, and another sports two built-in sleeves for a laptop and a keyboard, with additional space for personal items. The entire Backpack for Apple Vision Pro is protected by impact-resistant foam and soft padding, making it ideal for professionals, travelers, and hobbyists who wish to carry their Vision Pro mobile office safely and comfortably.

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“Customers told us that the typing precisely with their Vision Pro was difficult and that to be truly productive, they connect the headset to other Apple devices — their Mac, keyboard, and trackpad,” said company owner, Gary Waterfield. “So, we set out to create a specialized Vision Pro backpack that carries the Vision Pro along with everything else they’d need to be effective and efficient. The result is an innovative backpack with excellent protection, easy access, and creative features all wrapped in a stylish, professional look.”

Tailored for individuals who transport the Vision Pro to and from work or on their travels, the Backpack for Apple Vision Pro offers a comfortable, elegant solution suitable for any setting. The modular backpack makes the most out of every inch of space and protects the Vision Pro on all sides. A padded, removable, middle shelf divides the pack into two independently accessible compartments. Firm foam protects the bag’s front, back, bottom, and sides and helps the Backpack for Apple Vision Pro keep its shape and stand upright. 

The lower section of the Vision Pro backpack forms a highly padded bunker for the Vision Pro and accessories with padded pockets and pouches designed to protect the computer and keep it stable. A padded “hammock” supports the Vision Pro headset (with headband attached) off the bottom of the bag. A padded “hatbox” with Ultrasuede® ZEISS Optical Insert pockets sits between the computer and headband to hold accessories and to keep the Vision Pro snugly in place. A padded pocket protects the front of the Vision Pro and holds the battery, extra headband, power adapter, cables, and Magic Trackpad. Two removable accessory pouches, tailored to fit on either side of the “hammock,” stow additional items while providing further protection and stability for the Vision Pro.

The backpack’s upper compartment includes access to a padded, built-in MacBook Pro laptop sleeve, a padded keyboard pocket, a secure zippered pocket (with a hidden AirTag pocket inside), and space for additional personal items such as lunch or a light jacket, or tech equipment such as a handheld gaming device and accessories. Each of the two main compartments is independently accessible via smooth-gliding waterproof zippers.

Flexible carrying options – ergonomic shoulder straps with moisture-wicking mesh padding, a leather-lined handle, and a wheeled suitcase passthrough — enhance convenience on the train, in the office, and at the airport.

Features at a Glance:

Extensive Organization and Protection

    Custom lower Vision Pro compartment includes a:Removable, padded “hammock” that elevates the spatial computer off the bottom of the bag,Padded accessory pocket that holds extra headband, cables, power adapter, battery, and Magic Trackpad while providing additional protection for the front of the device,Padded accessory “hatbox,” with two scratch-free Ultrasuede® ZEISS Optical Insert pockets, that fits within the headspace of the Vision Pro, keeping the headset in place,Small ballistic nylon zippered pouches that hold additional accessories or small items —custom fit to rest outside the “hammock” further securing the Vision Pro and protecting its sides.     Distinct upper compartment includes a built-in padded laptop sleeve (accommodating up to a 16-inch MacBook Pro) and a padded Magic Keyboard pocket on one side, and a zippered mesh pocket with a hidden AirTag pocket on the other.

Premium materials

     Highly water-resistant 1680 denier ballistic nylon     YKK waterproof zippers     Custom metal zipper pulls that can be locked together (lock not included)     Firm impact-resistant foam and multiple layers of fleece-like padding     Shock-absorbing neoprene-padded bottom     Removable, padded, foam and fleece middle divider     Gold, easy-clean, water-resistant liner that increases interior visibility in the upper compartment

Flexible Carry Options

    Ergonomic, neoprene-padded straps and back, each lined with moisture-wicking mesh    Leather-wrapped handle for briefcase-style carry    Wheeled suitcase passthrough

WaterField Designs actively involves its customer community in product development through its unique Community Design projects. The inspiration for the Backpack for Apple Vision Pro originated from a project aimed at crafting the ultimate Vision Pro case, and customers resoundingly asked for a customized Vision Pro backpack. The custom Backpack joins WaterField’s Shield Case for Apple Vision Pro, a compact, protective case to transport the spatial computer alone or within another bag.

The new Backpack for Apple Vision Pro joins the company’s full line of backpacks, briefcases, duffels, gaming cases, wallets, and cases for tech devices, all designed to transport and protect the gear modern professionals carry throughout their day and on their travels. All WaterField Designs products have been handcrafted to meticulous standards in San Francisco since 1998.

Availability and Pricing
Backpack for Vision Pro: $419
Color: Custom 1680 denier black ballistic nylon with a small, black, full-grain leather logo.
Materials: YKK waterproof zippers, custom metal zipper pulls (can be locked together; lock not included), gold rip-stop nylon, firm foam padding, shock-absorbing neoprene, fleece-like padding, and breathable mesh padding.
Dimensions and weight: 16.5 x 12 x 6.5 inches; 2.8 lbs.

Preorder now. First production run ships June 11, 2024.

About WaterField Designs
WaterField Designs is an innovative San Francisco designer and manufacturer of bags and cases for tech-savvy consumers who want to transport their technology stylishly and responsibly. WaterField manufactures custom-fitted, high-quality cases, and bags for a full range of laptop computers, smartphones, tablets, gaming devices, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at “Our Story.”

WaterField Designs, Shield Case for Apple Vision Pro, and SFBags are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2024. All Rights Reserved.

Media Contact

Heidi Marzke, Waterfield Designs, 4152970088, heidi@sfbags.com, https://www.sfbags.com 

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Skai Launches Celeste AI and Expands Platform with Commerce Insights and Operations Solutions

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Celeste AI is now generally available, alongside a best-in-class suite of commerce operations solutions, to drive efficiency and growth for leading brands and agencies.

SAN FRANCISCO, May 14, 2025 /PRNewswire/ — Today at ShopAble 2025, Skai, the leading omnichannel platform for commerce media, announced the general availability of Celeste AI, the first GenAI-powered agent purpose-built for commerce marketers. Skai also introduced a new suite of solutions including Strategic Digital Shelf, Retail Insights, Content Optimization, Retail Operations, and Revenue Recovery, designed to unify marketing and commerce functions across retailers into a seamless, best-in-class platform.

Celeste AI, which first launched in a closed beta this spring with over 50 clients, is now fully integrated into Skai’s platform and available to all customers. From budget recommendations and bidding strategy insights to cross-channel performance comparisons and anomaly detection, Celeste helps marketers understand both the “what” and the “why” behind performance shifts, offering actionable recommendations to drive results. Early users have reported impressive outcomes, including 30-50% efficiency gains and 10-20% performance improvements.

Live on stage at ShopAble, the premier event for brands, agencies, and retailers, Kelly Gerrard, Director of eCommerce Marketing at Marshall, shared how Celeste has already impacted her business: “We’re already seeing value from Celeste across both agency and client work. My team manages 350,000 SKUs and over a million keywords across 10 retailers. Tasks that once took 20 minutes now take just one. More importantly, Celeste uncovered a growth opportunity for one of our brands in the kids and youth segment. By analyzing competitive insights, we found that most competitors only target adults, while our client serves both. This led us to unlock a cost-effective, higher-converting niche ahead of peak season — an opportunity we may have missed without Celeste.”

It was also revealed at ShopAble that Celeste AI will soon power Skai’s newly announced suite of commerce solutions, which include:

Strategic Digital Shelf: Real-time visibility into product availability, buy box metrics, search rank, reviews, share of voice, and competitor activity — plus keyword-level and category share data — enabling advertisers to optimize media within the full shelf context.Retail Insights: Links media performance to sales, profit, and operational health across 100+ retailers. Tracks inventory, traffic, reviews, Subscribe & Save, and repeat purchases in a unified view.Content Optimization: Uses AI to flag content gaps, surface missed keywords, and generate optimized listings. Automates updates across the content lifecycle to improve relevance and reduce ACOS.Retail Operations: Detects and resolves catalog issues using AI, automation, and ticketing workflows, helping teams maintain accurate content and protect performance across retailers.Revenue Recovery: Identifies and recoups lost revenue from chargebacks, deductions, and invoice errors across major retailers, enabling brands to reinvest in growth-driving efforts.

Developed with leading commerce technology innovators, these new solutions address the growing need to align media with commerce operations. With 61% of marketers emphasizing the importance of integrating operational insights into media strategies, Skai’s platform unifies media, content, and operational data. “Our clients want the best of both worlds: a premium commerce operations stack and world-class media capabilities,” said Nich Weinheimer, Chief Strategy Officer at Skai. “We’ve eliminated the friction — one login, one contract, no compromises.”

With the rollout of these solutions and the general availability of Celeste AI, Skai is positioning itself to lead the next generation of commerce media — unifying media, content, and operations into a single, intelligent platform.

“Our mission has always been to cut through complexity and drive growth,” said Gil Sadeh, President at Skai. “Today, that means offering brands one place to manage it all — omnichannel media activation integrated with omnichannel commerce operations, powered by GenAI. That’s incredibly powerful, and only Skai can make it possible.”

About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across commerce media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.

For over a decade, Skai has earned trust from notable brands such as Adidas, DoorDash, Haleon, Sony, Philips, Taschen, and WaterWipes. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.

Visit skai.io for more information.

Media Contact: 5WPR skai@5wpr.com

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Arrive AI Secures Direct Listing on Nasdaq Stock Exchange

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Automated delivery company to begin trading as ARAI on Thursday, May 15, 2025

INDIANAPOLIS, May 14, 2025 /PRNewswire/ — Arrive AI, an autonomous delivery network anchored by patented AI-powered Arrive Points™, announced today that it has received approval to list its shares on the Nasdaq under the symbol (NASDAQ: ARAI). The company expects its shares to commence trading tomorrow.

“Arrive AI’s Nasdaq listing marks the culmination of a significant journey,” said Arrive AI Founder and CEO Dan O’Toole. “Building upon our initial patent filing in 2014, we’ve relentlessly refined our technology and unique positioning in last-mile logistics. Today signifies a new dawn of secure, autonomous package delivery. We owe this milestone to our nearly 5,000 investors who believed in us since the start.”

Arrive AI makes autonomous delivery work, ensuring security and chain-of-custody to the intended recipients at the right time. The company provides tracking data, smart logistics alerts and advanced custody controls to secure last-mile delivery for shippers, delivery services and autonomous networks. Arrive AI’s foundational patent – for a universal access point that asynchronously interacts with people, robots and drones – was filed four days before Amazon’s. Since then, the company has expanded its IP portfolio to include numerous claims and patents such as climate assistance and anti-theft features.

“With Arrive AI, you get a network and a platform. Our value proposition lies in building the essential and patent-protected infrastructure – a universal network of intelligent endpoints – that underpins our entire autonomous delivery ecosystem,” O’Toole said. “We leverage data technology and artificial intelligence to simplify last mile service, avoid failed deliveries, streamline processes to increase efficiencies and improve partner and end user outcomes. Our long-term objective is to achieve critical data mass to create a platform for additional innovative services.”

Prior to its direct public listing, Arrive AI raised nearly $12 million, largely via crowdfunding and secured $40 million in funding from an institutional investor.

Arrive AI Chief Financial Officer Todd Pepmeier said the direct listing “will enable the company to raise capital through public means and fuel our growing revenue streams.”

Maxim Group LLC acted as the exclusive financial advisor to Arrive AI in connection with the direct listing.

The Company also launched a new Investor Relations section on its website: http://arriveai.com/investor-relations. This dedicated section will serve as a central resource for shareholders, featuring information such as stock information, press releases, shareholder meetings, FAQs and more.

About Arrive AI

Arrive AI’s patented Autonomous Last Mile (ALM) platform enables secure, efficient delivery to and from a smart, AI-powered mailbox, whether by drone, ground robot or human courier. The platform provides real-time tracking, smart logistics alerts and advanced chain of custody controls to support shippers, delivery services and autonomous networks. By combining artificial intelligence with autonomous technology, Arrive AI makes the exchange of goods between people, robots and drones frictionless and convenient. Its system integrates with smart home devices such as doorbells, lighting and security systems to streamline the entire last-mile delivery experience.

Learn more at www.arriveai.com.
Media contact: Cheryl Reed, 317-446-5240, 395242@email4pr.com.
Investor Relations Contact: Alliance Advisors IR, ARAI.IR@allianceadvisors.com.

Cautionary Note Regarding Forward Looking Statements

This news release and statements of Arrive AI’s management in connection with this news release or related events contain or may contain “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. In this context, forward-looking statements mean statements (including statements related to the closing, and the anticipated benefits to the Company, of the private placement described herein) related to future events, which may impact our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “potential,” “will,” “should,” “could,” “would,” “optimistic” or “may” and other words of similar meaning. These forward-looking statements are based on information available to us as of the date of this news release and represent management’s current views and assumptions. Forward-looking statements are not guarantees of future performance, events or results and involve significant known and unknown risks, uncertainties and other factors which may be beyond our control.

Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this news release. Potential investors should review Arrive AI’s Registration Statement for more complete information, including the risk factors that may affect future results, which are available for review at www.sec.gov. Accordingly, forward-looking statements should not be relied upon as a predictor of actual results. We do not undertake to update our forward-looking statements to reflect events or circumstances that may arise after the date of this news release, except as required by law.

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65% Say 50+ Has Untapped Spending Power Yet Only 3.2% Feel Seen in Ads. Cheryl Overton Communications Launches GRWN™ to Rewrite the Narrative

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From stylish to sexy to tech-savvy, 50+ consumers are rewriting the rules but brands are stuck in outdated stereotypes. GRWN™ gives marketers the insights and tools to show up smarter.

MIAMI, May 14, 2025 /PRNewswire-PRWeb/ — Despite holding the majority of consumer wealth, adults 50+ are grossly under- and misrepresented in marketing according to new research from Cheryl Overton Communications (COC). The launch of GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands forge meaningful connections with consumers 50+, aims to reverse this brand bias.

“The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications.

A national survey among adults 18+ revealed that while 65% of all respondents believe people over 50 represent significant untapped spending potential, nearly half of those 50+ (48%) felt overlooked as consumers within the past year.

“Our work has always centered helping brands create authentic connections with audiences that deserve better representation,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications. “The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality.”

The research illuminates a striking perception gap: While adults 50+ want to be portrayed as active (55%), stylish (55%), wise (45%), and adventurous (45%), 60% of all respondents report that brands prioritize their past over present capabilities and future aspirations.

Introducing GRWN™: A Fresh Perspective on Age-Inclusive Marketing

Drawing from the same data-inspired and insights-driven expertise that helped shape influential campaigns for P&G’s “My Black is Beautiful,” Unilever Dove’s “Campaign for Real Beauty,” and the American Heart Association’s “Go Red for Women,” GRWN™ offers brands a thoughtful path to connecting with this valuable audience.

The GRWN™ approach includes:

Consumer Insights Mining: Research that uncovers their genuine motivations and preferencesStrategic Framework Development: Custom approaches that honor their complexity and diversityNarrative and Creative Direction: Content strategies that authentically represent their lived experiencesIntegrated Implementation: Activation across channels where these consumers meaningfully engagePerformance Measurement: Analytics that capture both business outcomes and sentiment evolution

“Over 40% of our respondents identified ‘becoming invisible’ as their greatest fear about aging. This is the real impact of persistent underrepresentation,” Overton noted. “Brave brands have an extraordinary opportunity to lead a cultural conversation about aging and, in the process, win market share and help reshape societal perceptions.”

Key Insights

The survey revealed several noteworthy findings that underscored the need for GRWN™:

Industry Room(s) for Improvement: Fashion/Beauty (32%) and Entertainment (23%) were cited as the industries with the most significant room for improvement in age representation, followed by Technology and Financial Services (13% each).Security x Freedom: Consumers 50+ value security (36%) and freedom (23%), suggesting a nuanced audience seeking solid foundations that enable continued growth and exploration.Cross-Generational Understanding Gap: 55% of respondents believe younger generations don’t fully understand the needs and values of 50+, highlighting a need for more inclusive perspectives within marketing teams.

GRWN™ joins COC’s suite of proprietary brand strategy and activation tools, including the DEI Monitor™, All Girl Band™ and Amewa™, all designed to brands create meaningful connections through authentic, thoughtful engagement.

For more information about GRWN™, visit www.covertoncomms.com/GRWN.

About Cheryl Overton Communications

Cheryl Overton Communications is a strategic marketing communications collective where human truths, cultural insights and community impact converge to create business solutions that resonate and disrupt. We help forward-thinking organizations build meaningful relationships with their audiences through storytelling that inspires action and drives change. We have been recognized by Adcolor, Chief New Era of Leadership, Florida State Minority Supplier Diversity Business, Inc. Magazine, PR Week and PR News. For more information, visit www.covertoncomms.com

Media Contact

Cheryl Overton, Cheryl Overton Communications, 1 9173733514, cheryl@cheryloverton.com, www.covertoncomms.com/GRWN

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