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RSM US Cybersecurity Special Report Spotlights Evolving Threat Environment with Emerging Technologies and Persistent Ransomware Attacks

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Middle market firms increasing proportion of revenue dedicated to cybersecurity; percentage of firms with cyber insurance reaches record high

CHICAGO, May 30, 2024  /PRNewswire/ — Cybersecurity attacks continue to be a significant risk for middle market companies as the increasingly complex threat environment includes emerging technologies such as generative AI, according to the RSM US Middle Market Business Index Special Report: Cybersecurity 2024, presented by RSM US LLP (“RSM”) in partnership with the U.S. Chamber of Commerce. The report also highlights a sense of complacency among many companies amid fatigue after consistently hearing about risks and attacks for several years, but notes that firms must remain vigilant to protect sensitive data and ensure sustainable operations.

The MMBI data shows that 28% of middle market executives reported their company experienced a data breach in the last year, matching a record high set by the 2021 RSM survey results. Reported breaches at smaller middle market firms ($10 million to less than $50 million in revenue) rose to 20% from 12%, and breaches at larger companies ($50 million to $1 billion in revenue) increased to 37% from 28% since last year’s survey. Though breaches were up, 95% of survey respondents indicated they are confident in their current security measures.

“The cybersecurity landscape is complex and cyber threat actors are relentless,” said Tauseef Ghazi, national leader of security and privacy with RSM US LLP. “This year’s survey data is telling us that while middle market firms are taking cybersecurity seriously, they may also be feeling a little complacent. Now is not the time to get complacent. Cybersecurity events can result in significant financial repercussions, reputational harm and operational chaos. Companies must ensure that controls are up to date and protective measures, including an ecosystem of supporting cyber partners, are leveraged to strengthen their cybersecurity strategy.”

The survey research also provides insights into the cybersecurity measures at smaller and larger middle market organizations, and in many cases, large gaps exist between the two groups. The data shows smaller middle market firms lag their larger counterparts in budgets and staffing, as well as confidence in implementing, generating value from and using technology to address threats.

Ransomware Attacks Remain Prominent; Vulnerabilities in Third-Party Risk Strategies
Ransomware remains a widespread concern in the middle market, and 30% of surveyed executives reported having at least one ransomware attack or demand in the last 12 months. Forty-one percent of executives from larger firms disclosed at least one attack or demand in the last year, which is a decline of 13%. In contrast, 21% of executives from smaller middle market companies reported an attack or demand in the last year, representing an increase of 8%.

Of the companies that reported at least one attack in the last year, 28% said existing security measures were unsuccessful, 32% said they were partially successful and 40% said they were completely successful.

The RSM report explains that many ransomware attacks are the result of vulnerabilities within third-party risk strategies, and the survey data reveals opportunities for middle market companies to improve those controls. For example, almost two-thirds of respondents (64%) regularly evaluate cybersecurity controls at third parties and nearly three in five (58%) include service-level agreements and other data and security controls in contractual agreements.

“Amid escalating and evolving cyber threats and risks to businesses, President Biden’s administration has recast the regulatory and governance landscape to focus on rebalancing responsibility for cybersecurity, shifting liability for products and services not secured by design, and realigning incentives to favor long-term investments in security, resilience, and risk management,” said Vincent Voci, vice president, cyber policy and operations at the U.S. Chamber of Commerce. “The U.S. Chamber urges all organizations to invest more fully in cybersecurity, involve their senior business leaders in the cybersecurity conversation, and meaningfully and proactively collaborate with government agencies and law enforcement on cyber threats. Secure and trusted digital technologies are critical to national and economic security.”

Middle Market Prioritizing Cybersecurity; Staffing Concerns Persist  
Middle market executives are taking cybersecurity seriously, as indicated by the record-high number of companies who indicated they carry a cyber insurance policy – up to 76% from 68% a year ago. Importantly, executives’ understanding of what these policies cover is increasing too. Seventy-five percent of middle market executives carrying a policy indicated they are familiar with their policy, up from 62% last year.

The MMBI survey data shows that 37% of executives plan to increase the proportion of their organization’s revenue devoted to cybersecurity in the upcoming year, but this figure differs greatly by firm size. Forty-eight percent of larger middle market companies plan to increase the amount of revenue dedicated to cybersecurity, compared to only 29% of smaller businesses. Thirty-four percent of companies report having cybersecurity budgets under the chief financial officer, with 32% residing under the chief executive officer.

Cybersecurity staffing remains a challenge in the middle market, and more than 60% of survey respondents report having two or fewer data security and privacy employees. Not surprisingly, larger middle market organizations have more dedicated internal staff; a plurality of those respondents (40%) had four individuals or more. Meanwhile, 27% of smaller middle market companies – the largest response in that subset – cited no internal personnel, but instead leverage external providers for data security. The RSM report also notes firms may have challenges in ensuring they have the right people with the skillsets to match advancing technologies.

Additional Insights and Industry Perspectives in Full Report
The cybersecurity special report delves into firms’ digital identity strategies and other preventive measures, their cloud migration progress, and their preparedness for emerging data privacy regulations. It also explores cybersecurity dynamics in several industries, including technology, telecoms, manufacturing, real estate and construction, professional services, government contracting, retail, financial services and health care. Industry insights can be found in the full report.

The survey data that informs this index reading was gathered from 403 respondents between Jan. 8 and Feb. 16, 2024.

About the RSM US Middle Market Business Index 
RSM US LLP and the U.S. Chamber of Commerce have partnered to present the RSM US Middle Market Business Index (MMBI). It is based on research of middle market firms conducted by Harris Poll, which began in the first quarter of 2015. The survey is conducted four times a year, in the first month of each quarter: January, April, July and October. The survey panel consists of approximately 1,500 middle market executives and is designed to accurately reflect conditions in the middle market. 

Built in collaboration with Moody’s Analytics, the MMBI is borne out of the subset of questions in the survey that asks respondents to report the change in a variety of indicators. Respondents are asked a total of 20 questions patterned after those in other qualitative business surveys, such as those from the Institute of Supply Management and National Federation of Independent Businesses. 

The 20 questions relate to changes in various measures of their business, such as revenues, profits, capital expenditures, hiring, employee compensation, prices paid, prices received and inventories. There are also questions that pertain to the economy and outlook, as well as to credit availability and borrowing. For 10 of the questions, respondents are asked to report the change from the previous quarter; for the other 10 they are asked to state the likely direction of these same indicators six months ahead. 

The responses to each question are reported as diffusion indexes. The MMBI is a composite index computed as an equal weighted sum of the diffusion indexes for 10 survey questions plus 100 to keep the MMBI from becoming negative. A reading above 100 for the MMBI indicates that the middle market is generally expanding; below 100 indicates that it is generally contracting. The distance from 100 is indicative of the strength of the expansion or contraction. 

About The U.S. Chamber of Commerce  
The U.S. Chamber of Commerce is the world’s largest business organization representing companies of all sizes across every sector of the economy. Members range from the small businesses and local chambers of commerce that line the Main Streets of America to leading industry associations and large corporations.  

They all share one thing:  They count on the U.S. Chamber to be their voice in Washington, across the country, and around the world. For more than 100 years, we have advocated for pro-business policies that help businesses create jobs and grow our economy.  

About RSM US LLP
RSM is the leading provider of professional services to the middle market. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business landscape. Our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential.

RSM US LLP is the U.S. member of RSM International, a global network of independent assurance, tax and consulting firms with 64,000 people in 120 countries. For more information, visit rsmus.com, like us on Facebook, follow us on X and/or connect with us on LinkedIn.

 

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SOURCE RSM US LLP

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Top-Notch B2B Sellers from South and Southeast Asia Crowned Champions at Alibaba.com’s KEL Award Grand Finale

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HO CHI MINH CITY, Vietnam, Nov. 15, 2024 /PRNewswire/ — Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, yesterday hosted the Key E-Commerce Leader Award (KEL) Grand Finale in Ho Chi Minh City, Vietnam. The event celebrated the achievements and contributions of outstanding B2B e-commerce sellers from across South and Southeast Asia, reflecting Alibaba.com’s commitment to fostering the growth of small and medium-sized enterprises (SMEs) in the global e-commerce sector.

The event brought together 10 top-notch e-commerce sellers from Vietnam, India, Pakistan, Thailand, Malaysia and Indonesia in one of the region’s most vibrant cities, Ho Chi Minh City. These exceptional sellers exemplify the transformative power of Alibaba.com’s platform, which enables local businesses to grow into global players by providing access to international markets and digital tools. The KEL Award spotlighted their achievements, resilience and leadership, inspiring other SMEs to embrace cross-border opportunities and reach international markets.

After hours of intense business case pitching by the top 10 finalists and careful deliberation by the judging panel, Alibaba.com announced the top 3 Key E-Commerce Leaders for KEL Award 2024 went to Ms. Xuan Hai Yen (Yanni), Deputy Director at Proline Vietnam Manufacture and Trading from Vietnam; Ms. Natasha Gogna, Managing Director of Shri Krishna International from India and Mr. Tayyub Hussnain, Founder of Norwich Streetwear from Pakistan. Additionally, the event awarded Mr. Tayyub Hussnain as the winner of the People’s Choice Award, determined by audience votes.

The judging panel included distinguished Alibaba.com leaders and experts: Mr. Shawn Yang (General Manager of Global Business Development at Alibaba.com), Mr. Roger Luo (Head of South and Southeast Asia at Alibaba.com), Ms. Ella Xie (Director of Global Business Development at Alibaba.com), and Ms. Savannah Zheng (CEO of CGCH & Awins).

Mr. Shawn Yang, General Manager of Global Business Development at Alibaba.com, shared: “Through the inspiring stories shared by the sellers at the KEL Award, Alibaba.com aims to motivate businesses across South and Southeast Asia to engage actively in the high-potential arena of global digital trade. For those who have already embarked on their digital trade journeys, we hope these success stories offer valuable insights and strategies for breakthrough, innovation, and diversified growth to succeed on a global scale.”

One such inspiring story comes from Ravin Sadh, founder of Conifer Handmades, whose journey demonstrates the immense potential of digital trade through Alibaba.com. He has spent the past two decades building a successful export business in the gifts and crafts industry without ever stepping into a traditional trade expo or needing to travel abroad. Since joining Alibaba.com in 1999, when the platform was newly established, Ravin has relied exclusively on it to reach customers worldwide. Today, 100% of Conifer Handmades’ business comes from Alibaba.com, with exports spanning over 35 countries. Focused on sustainable gift bags and crafts, Ravin’s business has grown exponentially through Alibaba.com’s digital platform, allowing him to connect with international buyers without the typical need for in-person networking or overseas travel. In fact, he only acquired a passport to attend the KEL Award Grand Finale, marking his first journey abroad as a testament to his commitment and success through Alibaba.com alone.

One of the 10 finalists, Tayyub Hussnain from Norwich Streetwear, shared a compelling story that underscores the transformative power of ambition and innovation in e-commerce. After graduating from Govt. Murray College in Sialkot in 2014, he embarked on his career with a modest monthly salary of 16,000 PKR. His entrepreneurial journey in the apparel industry was catalyzed when he received a laptop from the Chief Minister of Punjab, which introduced him to Alibaba.com. Through this platform, he secured his first major order of 770 pieces of clothing, an accomplishment that significantly boosted his confidence. This newfound assurance led Hussnain to leave his stable job and devote himself fully to building his business on Alibaba.com.

Xuan Hai Yen, Deputy Director of Proline Vietnam Manufacture and Trading, is a dynamic leader who has turned her family’s business into a multimillion-dollar enterprise with double-digit revenue growth over the past nine years. With 15 years of experience in the import-export and e-commerce sector, Yen exemplifies how resilience and a forward-thinking approach can drive transformative growth.

Yen took charge of the company during challenging times, crafting digital strategies to modernize operations and expand into global markets. Her vision to embrace digital solutions, particularly through Alibaba.com, helped revive the company, leading to an impressive 30% growth rate. Today, Proline exports a diverse range of products, including food bags, ESD anti-static bags and more. Under her leadership, Proline successfully expanded its reach to over 15 countries, including the U.S., UK, Malaysia, India, Thailand, Russia, Cambodia and Australia. Within just four months of joining Alibaba.com, the company secured its first U.S. order, a significant milestone in its growth journey. These success stories illustrate the transformative potential of e-commerce, with Alibaba.com serving as a vital growth engine, connecting businesses to the global market and maximizing their potential.

The Top 10 Finalists of the 2024 KEL Award Grand Finale included:

Ms. Xuan Hai Yen (Yanni), Deputy Director at Proline Vietnam Manufacture and Trading Limited Company, VietnamMr. Can Quang Sang, Marketing Manager of VIHABA Co., LTD, VietnamMs. Nguyen Thi Loan, Founder and CEO of Centic Vietnam JSC, VietnamMr. Ravin Sadh, Founder of Conifer Handmades, IndiaMs. Natasha Gogna, Managing Director of Shri Krishna International, IndiaMr. Muzafar Hussain, Overseas Marketing Head of JNM Leather Safety Gloves, PakistanMr. Tayyub Hussnain, Founder of Norwich Streetwear, PakistanMs. Nitcharee Ujjin, Co-founder of Thumbinthai Co., Ltd., ThailandMr. Nicholas Tee Kai Xuen, Vice President of L.K.Tee Enterprise Sdn Bhd, MalaysiaMr. Fahmi Zaenal, Co-founder of PT Pohacee Cartens International, Indonesia

About Alibaba.com

Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering various aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group.

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SOURCE Alibaba.com

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MTR* advertising Launches Full-Funnel OMO Interactive Branding Campaign for Bank of China (Hong Kong) To Elevate Brand Connection with MTR Passengers

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HONG KONG, Nov. 15, 2024 /PRNewswire/ — MTR* advertising is excited to unveil the Bank of China (Hong Kong) (“BOCHK”) “Connect Every Excitement” branding campaign, designed to deepen brand engagement and foster connections with MTR passengers.  BOCHK leverages the extensive and high-quality passenger base of MTR’s urban lines and features an engaging tennis game to enhance daily commuting experiences while strengthening the BOCHK brand identity.

This innovative Online-Merge-Offline (OMO) campaign represents a pioneering effort to seamlessly integrate digital interactions into the MTR* advertising ecosystem. Utilizing a full-funnel strategy, BOCHK “Connect Every Excitement” creates multiple touchpoints to boost brand awareness and passenger engagement through an interactive tennis game. By bridging the online and offline experience via digital panels, mobile devices, and social media, BOCHK aims to cultivate a vibrant community around its brand.

The campaign harnesses the power of digital media to create an immersive experience targeting MTR passengers, particularly the office workers and Gen Z demographic. With comprehensive coverage across MTR’s extensive digital networks, it features captivating station zone takeovers, incentivized mobile and on-site games, and a cutting-edge programmatic digital out-of-home (pDOOH) advertising strategy.

The centrepiece of the campaign, the BOCHK “Connect Every Excitement” mobile game invites users to enjoy a fun tennis experience anytime, anywhere. Participants can compete for exciting rewards, including MTR Points and a BOC Credit Card HK$1,800 cash rebate. To cater to the fast-paced lifestyle of city dwellers, BOCHK has also introduced on-site versions of the game at the Interactive Iconic Digital Zones of MTR Tsim Sha Tsui and Causeway Bay stations, allowing passengers to stretch and win additional MTR Points during their commute.

With over 480 digital panels across MTR stations, the campaign ensures numerous touchpoints with passengers. The adaptability of digital formats allows real-time content optimization, encouraging participation in the on-site game at MTR Tsim Sha Tsui and Causeway Bay stations. Through the integration of retargeting advertising with MTR Mobile, reinforcing game participation messages for those who have been reached by BOCHK digital advertisements.  Additionally, Digital Ring Zone Domination at MTR Tsim Sha Tsui Station targets diverse demographics to maximize engagement.

Through this dynamic approach, BOCHK not only enhances its brand visibility but also enriches the journey for MTR passengers, making commutes more enjoyable. The BOCHK “Connect Every Excitement” campaign stands as a testament to BOCHK’s commitment to innovative brand engagement, fostering a closer connection with its customers.

“We are thrilled to launch this full-funnel OMO campaign that combines digital and on-site interactions to connect with our customers. The BOCHK “Connect Every Excitement” campaign reflects our dedication to understanding our customers and enhancing their connection with the BOCHK brand through our digital interactive platform.” said Ms. Shirley Chan, Managing Director of Hong Kong and Macau at JCDecaux Transport.

It’s time to dive into the hype of BOC “Connect Every Excitement” for a chance to win MTR points and cash rebates on Bank of China (Hong Kong) credit cards at http://bit.ly/40wZOy2

 

Terms and conditions applied
Reminder: To borrow or not to borrow? Borrow only if you can repay.

For further details regarding the promotional campaign of MTR* advertising and BOCHK, please reach out to media inquiries:

About JCDecaux Transport

JCDecaux Transport is the main subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the market leader in outdoor advertising in Hong Kong and manages the advertising sales concessions of MTR* and Airport Express for over 45 years. Currently, the company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages. For more information about JCDecaux Transport, visit

Website: www.jcdecaux-transport.com.hk

LinkedIn: https://www.linkedin.com/company/jcdecaux-transport-hong-kong/ 

*MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express, as well as MTR Mobile advertising.  

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SOURCE JCDecaux Transport

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PayerMax Recognized as “Best Payment Service Provider” by MEA Finance

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DUBAI, UAE, Nov. 15, 2024 /PRNewswire/ — PayerMax, a leading global provider of payment solutions, has been named Best Payments Solutions Provider of 2024 by MEA Finance magazine at an award ceremony hosted on November 12 in Dubai. The award is a testament of PayerMax’s success in providing exceptional financial technology services to clients in the Middle East and Africa, as well as its leadership position in payment solutions.

The annual MEA Finance Industry Awards recognizes the financial institutions, technology solutions providers, fintech companies, service providers and individuals for exceptional achievements, groundbreaking services and inspirational leadership in delivering innovative products and services.

“We’re very honored to receive the award. It not only recognizes the success of our innovative technologies and regional strategies, but also it is the perfect testimonial of how our team thrives to create superior values for our clients, and we look forward to more cooperation with more partners,” said Wang Hu, co-founder of PayerMax. “Looking ahead, PayerMax remains committed to further strengthening our presence and deepening our efforts in the Middle Eastern market. We will continue to empower more businesses and enhance the digital payment ecosystem across regions, driving value and growth for clients around the world.”

In 2024, PayerMax achieved major milestones in the Middle East market. In alignment with Saudi Arabia’s Vision 2030, PayerMax became the first Asian fintech company to establish a regional headquarters in Riyadh and obtained the Payment Technical Service Provider (PTSP) certification from Saudi Payments on behalf of the Saudi Central Bank (SAMA) in September. This certification allows PayerMax to operate seamlessly within Saudi Arabia’s financial ecosystem, providing merchants across the country with secure, flexible, and efficient payment solutions. The company has also formed partnerships with leading banks such as SAB and Emirates NBD, advancing the digital twin ecosystem while supporting financial inclusion, economic diversification, and an enhanced user experience through digital payments in the region. Furthermore, as the first Asian fintech company to secure the UAE’s payment license, PayerMax is strengthening its presence and expanding operations across the Middle East.

Beyond the Middle East, PayerMax’s achievements in 2024 were globally recognized. In May,  PayerMax was awarded the 2024 “Best Payments and Collections Solution” award from The Asset in the prestigious “The Asset Triple A Awards.” With an impressive 95% coverage of mainstream payment methods in emerging markets, PayerMax continues to build on its vision of providing innovative payment solutions worldwide.

PayerMax is committed to providing businesses with one-stop local payment solutions to meet their diverse payment needs. Its extensive network supports a wide range of over 600 payment methods, more than 70 transaction currencies, and over 20 local languages, catering to diverse global user payment preferences. With a vision to drive merchant success on a global scale, PayerMax offers an array of value-added services, including risk management, foreign exchange management, payment marketing (webshop), and finance & tax services, constructing a comprehensive environment for merchants to excel in a competitive global marketplace and handle the intricacies of globalization with ease.

Looking ahead, PayerMax is committed to staying at the forefront of the evolving digital payment landscape. The company will continue to invest in technological innovation and service enhancements to deliver increased value and opportunities to its customers. By doing so, PayerMax aims to empower global business expansion and facilitate the transition to a cashless society. For more information, please visit https://www.payermax.com/.

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