Technology

Leo Burnett Launches First US Edition of the HumanKind Study–Exposing Reality of Today’s Consumer Climate

Published

7 months ago

May 29, 2024

Study confirms divisiveness and an overriding feeling across generations that things are not OK —but despite negative climate, insights show there’s an opportunity for brands to make a positive impact.

CHICAGO, May 29, 2024 /PRNewswire/ — Today Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues spanning mental health, finance, social media and other divisive topics.

“Our study not only sheds light on today’s prevailing issues but also shows a path forward for brands seeking to make a difference in the lives of Americans,” said Samantha Cescau, EVP, Head of Strategy, Leo Burnett. “By aligning their values with those of their consumers and embracing a spirit of empathy and innovation, brands can help solve real human problems.”

Among the key findings:

Society is collectively unhappy. Three in five (59%) respondents confirmed there is a lack of happiness in society, leaving a pessimistic view of the future.

Half don’t believe in the country’s healthcare system. Nearly half (47%) of all Americans lack faith in the healthcare system. Of the 23% of Americans who fear getting sick because of a lack of access to healthcare, Hispanics/Latinos index the highest at 43%.

Americans are NOT financially thriving. Despite economic indicators saying the economy is thriving, Americans, by and large across pay brackets, aren’t feeling it. Nearly three-fifths (59%) of those making less than $50K annually and nearly half (46%) of those making between $50K and $90K believe any financial setback could have major consequences in their lives.

Gen Z feels technology has hindered them. More than two-fifths (41%) of Gen Z respondents feel awkward in person due to living life primarily through screens, and three in five (58%) express concern about the negative effects of screen addiction on real-world relationships.

Americans do NOT trust the government and corporate America. Americans grapple with deep divisions on societal issues like climate change and gun violence, and while there is no consensus on what the #1 issue is plaguing our country, nearly three-fifths (59%) of respondents agree that the government is not doing enough to protect kids from gun violence.

Despite these challenges, Americans exhibit resilience and optimism, charting their paths toward personal fulfillment and well-being. Brands have a pivotal role to play in this narrative, offering support, empathy and solutions that resonate with people’s aspirations.

Among brand opportunities:

Help people fulfill their potential: Between inflation and the speed of culture, people feel less in control. Brands have an opportunity to add value through transparency and predictable and manageable products and solutions.

Brands can be the hero in a negative climate: While much of society feels negative, brands have an opportunity to be the shining light of positivity for consumers, nearly half (44%) of millennials and one-third (33%) of Gen Z respondents say their favorite brands help resolve issues in their lives. The most enjoyed brand platforms uplift people and turn talk into action.

Be a force for good: Brands play a pivotal role in societal discourse from well-being (or lack thereof) to social media. Inject good—protect and serve the consumer, have their best interests at heart, encourage community and be honest.

Originally launched in Canada by Leo Burnett Toronto, the HumanKind Study provides brand leaders with a comprehensive overview of the key issues and concerns affecting citizens, offering valuable insights into the people who matter most to their business.

“At Leo Burnett, we firmly believe in one universal truth: What helps people helps business. By uncovering where brands and individuals intersect authentically, companies and organizations can purposefully and successfully navigate the complexities of today’s world,” Samantha concluded.

To learn more about Leo Burnett’s U.S. HumanKind Study and how brands can incorporate these learnings into how they show up for consumers, please visit https://www.humankindstudy.com.

ABOUT LEO BURNETT
Leo Burnett is a creative solutions company founded on the idea that “what helps people helps business.” By solving human problems with the power of creativity, Leo Burnett delivers value for people and prosperity for brands. To learn more about Leo Burnett and its rich 89-year history, visit LeoBurnett.com.

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SOURCE Leo Burnett

Technology

Casect Launches AI-Enhanced Case Log Platform for Surgeons

Published

3 hours ago

December 25, 2024

SHERIDAN, Wyo., Dec 25, 2024 /PRNewswire/ — Casect, LLC, a medical education technology company, announces the launch of an innovative platform to revolutionize how surgeons and medical professionals document cases. Casect empowers users to track surgical Cases, refine Techniques, organize References, and collaborate with Colleagues — all within a user-friendly, HIPAA-compliant system.

Say goodbye to inefficient notebooks, spreadsheets, and outdated case logs. Casect offers a modern, comprehensive solution tailored to the surgical community, enabling professionals to focus on growth, learning, and excellence in patient care.

A New Era of AI-Powered Case Tracking

Time is critical for surgeons, yet valuable insights are often lost due to outdated documentation methods like handwritten notes or spreadsheets. Casect’s HIPAA-compliant platform, with a no data retention policy for protected health information, uses optional AI to pre-fill case details, analyze uploads, and organize data seamlessly. This transforms hours of documentation into minutes, giving surgeons more time to refine skills and improve patient care.

Casect addresses an unmet need in medical education, residency, fellowship, credentialing, and research. It enables detailed documentation of Cases, Techniques, and References, accessible from any computer or mobile device with a subscription.

Key Features

AI-Assisted Case Entry (Optional): Streamline input with AI or manually add details; supports spreadsheet uploads.Customizable Fields: Track cases your way.Refine Techniques: Create, document, and improve surgical techniques.Multimedia Support: Upload, organize, and access photos, videos, and documents.Organize References: Annotate, markup, and securely store documents and literature.Collaborate Seamlessly: Share cases and techniques effortlessly with colleagues.Analyze and Export: Generate insights through charts or export data as CSV.HIPAA-Compliant: Designed to meet strict HIPAA standards, ensuring the security and confidentiality of protected health information.

Additional Resources

Stay Informed: Unlock a 30-day free trial by signing up for the latest updates on Casect’s launch.Learn More: Discover why Casect is the preferred choice for surgeons at Why Casect?Explore Features: View the Full Feature List.Stay Connected: Follow us on X, Facebook, Instagram, and LinkedIn for updates, tips, and stories. Join the conversation with #MedEd, #CaseLog, and #Casect.

About Casect

Born from decades of tracking cases with stickers, notes, and spreadsheets, Casect empowers surgeons with efficient, comprehensive tools to document cases, collaborate, and drive professional growth. By simplifying the case log, Casect helps surgeons identify trends, enhance skills, and improve patient outcomes. For more information, visit www.casect.com or follow us on X, Facebook, Instagram, and LinkedIn @CasectLLC.

CONTACT: support@casect.com

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SOURCE Casect, LLC

Technology

Interact Marketing Expands AI Marketing Offerings for 2025

Published

3 hours ago

December 25, 2024

Campaign Optimization, Video, and Content lead the pack.

NEWBURGH, N.Y., Dec. 25, 2024 /PRNewswire-PRWeb/ — Interact Marketing, a leading national digital marketing agency in Newburgh, is thrilled to announce the expansion of its AI-powered marketing solutions for 2025. With a focus on cutting-edge campaign optimization, AI-enhanced video production, and content generation, Interact Marketing continues to push the boundaries of what’s possible in digital marketing innovation.

“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search.”

Revolutionizing Campaign Optimization
Leveraging advanced machine learning algorithms, Interact Marketing’s AI tools now provide unprecedented insights into campaign performance. These enhancements enable businesses to predict customer behaviors, optimize ad placements in real-time, and achieve higher ROI through precise targeting and budget allocation.

AI-Driven Video Production
Video remains a cornerstone of digital engagement, and Interact Marketing is leading the charge with AI-assisted video production. The latest offerings include automated editing, personalized video content for targeted audiences, and AI-powered analytics to measure video effectiveness. These tools empower businesses to create dynamic video content that captivates and converts audiences.

Elevating Content Creation
In 2025, content reigns supreme, and Interact Marketing is ensuring clients stay ahead with AI-driven content solutions. From blog posts and social media updates to comprehensive SEO-optimized web content, AI technology enables faster production of high-quality, engaging material. The result is content that drives traffic, enhances brand visibility, and resonates with target audiences. Rigid human editing and content-humanization is also included to reduce over dependence on AI and protect against future algorithm decisions which may penalize pure AI content.

A Commitment to Innovation
“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search. By harnessing the power of AI, we aim to deliver smarter, faster, and more impactful marketing solutions for our clients.”

Media Contact

Joe Beccalori, Interact Marketing, 845-567-7703, press@interactmarketing.com, www.InteractMarketing.com

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SOURCE Interact Marketing

Technology

Leoguar Electric Bike Makes Christmas Unforgettable with Exclusive Holiday Offers

Published

12 hours ago

December 25, 2024

HOUSTON, Dec. 25, 2024 /PRNewswire/ — As the holiday season draws near, Leoguar is excited to offer exclusive deals on their range of electric bikes, bringing families together for memorable moments. With a collection designed to combine fun and fitness, this Christmas is the perfect time to gift an unforgettable experience.

“This Christmas, we’re inviting families to rediscover the joy of outdoor exploration. Our bikes help you bond, stay active, and make the most of every moment,” said the Leoguar COO.

Leoguar’s holiday lineup offers premium e-bikes for every rider, now with unbeatable deals:

Flippo Folding eBike: A lightweight, foldable ride perfect for urban commutes. Upgrade to the Flippo Pro for enhanced performance with a torque sensor for smoother rides.

Fastron Fat Tire eBikes: Built for rugged terrains, the Fastron features a durable, rugged build, and speeds up to 28 MPH, making it the perfect choice for adventurous riders.

Zephyr Beach Cruiser eBikes: Crafted for effortless coastal cruising, the design combines style and comfort, featuring a comfort saddle that ensures a smooth, seamless ride.

Sprint Utility eBike: A versatile, practical choice featuring a sturdy frame and passenger seat, perfect for errands or leisure.

Trailblazer EMTB: Designed for tough off-road trails, the model features a 500W mid-drive motor, offering powerful performance, extended range, and excellent climbing ability.

To make this holiday gift even sweeter, all Leoguar bikes come with free shipping and a two-year warranty for worry-free riding. Additionally, customers can join the holiday giveaway to win prizes like $59 bottle holders, or even a free e-bike!

Leoguar bikes cater to all experience levels, offering comfort and a seamless riding experience. They promote health benefits like improved fitness and stress relief while creating lasting memories on scenic rides.

“Whether it’s cruising the city streets, riding mountain trails, or relaxing by the beach, a Leoguar electric bike is the ideal Christmas gift,” the COO added. “This holiday season, choose a cycling gift that will last for years to come — there’s no better way to kick off the new year.”

To check out the full collection and take advantage of these limited-time offers, visit www.leoguarbikes.com

About Leoguar:

Leoguar is an eco-conscious e-bike brand founded by Johnny, an engineer with decades of industry expertise. Combining innovation, agility, and power, Leoguar delivers high-quality electric bikes designed for adventure, sustainability, and individuality.

Media contact: lily@leoguarbikes.com

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SOURCE Leoguar Electric Bikes