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In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging, New Report Finds

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Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, a 2024 research study from Rival Tech and Reach3 Insights found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. The research also suggests that hype for influencer marketing may be starting to backfire, with nearly 50% of Gen Zs saying they are “not very likely” or “not likely at all” to buy something recommended by influencers.

VANCOUVER, BC, May 29, 2024 /PRNewswire-PRWeb/ — Research from Rival Tech and Reach3 Leveraged Conversational Research to Uncover How Socio-Economic Forces Like Inflation are Impacting Gen Z Shopping Attitudes and Behaviors in 2024

“To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors,” said Andrew Reid, CEO and Founder of Rival Technologies.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty.

Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4% complete the purchase directly through social channels. In contrast, 88.2% buy via online marketplaces (Amazon, Etsy, etc.) and 74.6% through brand websites.

When asked which social media platforms they use to discover new brands, Gen Zs single out Instagram (70.3%), TikTok (34.3%), and YouTube (33.1%) as top channels.

The research also suggests that hype for influencer marketing may be starting to backfire. Nearly 50% of Gen Zs are “not very likely” or “not likely at all” to buy something recommended by influencers. Many Gen Zs who participated in the study described paid influencer partnerships as “very insincere” or “annoying.”

“Influencer marketing is at risk of facing a serious reckoning,” says Paula Catoira, Chief Marketing Officer at Rival Group, parent company of Rival Tech and Reach3. “To ensure ROI from influencer partnerships, brand marketers need to understand their Gen Z customers and align their marketing strategy with the need of this audience.”

Gen Z attitudes on sustainability also seem to be shifting. The report found that 42.9% of Gen Zs prefer sustainable products when available, but it’s not the only consideration. Budget and price are big factors in buying decisions. This helps explain why fast fashion, for example, continues to grow despite its impact on the environment—a phenomenon that was parodied in the recent season finale of “Saturday Night Live.”

“Our research highlights how the attitudes and behaviors of Gen Zs can shift significantly as they go through different life stages and as socio-economic factors evolve,” said Andrew Reid, CEO and Founder of Rival Technologies. “To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors.”

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival Technologies platform in April 2024. The research study captured quant, qual and video feedback, using a mobile-first approach that encouraged candid participation from Gen Zs. The Angus Reid Group provided sample for the study.

Since their inception in 2017, the conversational research approach that Rival Tech and Reach3 have pioneered has proven to be an effective way of engaging with modern consumers like Gen Zs. Today, companies like Warner Bros. Discovery, REVOLT TV, John Deere, Dell Technologies, and Coca-Cola use Rival’s technology to get ongoing insights that drive better business outcomes.

Media Contact

Kelvin Claveria, Rival Tech and Reach3, 1 6043511052, kelvin@rivaltech.com, https://www.rivaltech.com/

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SOURCE Rival Tech and Reach3

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PDRL Secures Order for 500 AeroGCS Software Licenses from AVPL International, Signalling Major Growth in India’s Drone Ecosystem

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November 13, 2024

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NASHIK, India, Nov. 13, 2024 /PRNewswire/ — PDRL, an innovative drone technology leader based in Nashik, Maharashtra, is thrilled to announce a landmark order of 500 AeroGCS software licenses from AVPL International (AITMC Ventures Ltd.). AVPL International, a key player in Aerial Innovative Technology for Mapping and Conservation (AITMC), has partnered with PDRL in a move that underscores both organizations’ commitment to advancing India’s drone industry and its application in agriculture and mapping.

Empowering the Indian Drone and Agriculture Sectors

AVPL International’s operations extend across 12 states and encompass an extensive network of 50 Global Incubation and Skill hubs (GISH), with an additional 20 World Incubation and Skill Hubs (WISH) focused on the drone and agriculture sectors. These hubs play a critical role in fostering technological innovation, building workforce skills, and creating opportunities in India’s expanding drone landscape. The substantial order of drone software licenses from PDRL will empower AVPL International’s mission to integrate cutting-edge drone technology into precision agriculture, environmental conservation, and resource mapping.

AeroGCS GREEN: The Backbone of Indian Agriculture Drone Operations

AeroGCS GREEN, a software developed by PDRL, has quickly gained recognition as India’s premier, made-in-India Ground Control Station (GCS) software suite tailored specifically for agriculture drone operations. From precision flying to agriculture spraying and comprehensive drone analytics, AeroGCS offers a robust solution for every aspect of drone usage in agriculture. This product has become indispensable in the Indian drone industry, driving efficiency and data-driven insights that are essential for sustainable farming practices.

Strategic Partnership for Technological Advancement and Rural Empowerment

This collaboration marks a significant milestone in AVPL International’s vision to transform agriculture and environmental conservation through drone technology. By deploying PDRL’s advanced technology, AVPL International aims to optimize resource use in agriculture, and support conservation projects across India.

PDRL and AVPL International have expressed excitement about the potential this collaboration holds for the future. “Partnering with AVPL International represents a significant milestone for PDRL, allowing us to contribute meaningfully to India’s agricultural and environmental sectors,” said Mr. Anil Chandaliya, CEO of PDRL. Further, Himanshu Sharma, CEO at AVPL International stated “We’re enthusiastic about a collaborative future that drives sustainable growth and technological advancement, fostering progress in precision agriculture and beyond.”

A Milestone for India’s Drone Ecosystem

The collaboration promises to catalyse transformative progress in drone technology and its applications in agriculture, positioning India as a global leader in drone innovation.

About PDRL:

Established in 2018, PDRL has swiftly risen as a dominant force in the Drone Technology, commanding a market share exceeding 50%. With three patents secured and three more in the pipeline, PDRL is committed to pioneering advancements that Create More Time to Live.

Central to PDRL’s mission is the development of cutting-edge drone technologies that streamline operations, boost efficiencies, and create more time to live.

At the heart of PDRL’s innovation is AeroMegh, a revolutionary drone SaaS solution integrating flight management, data capture, processing, and analytics. AeroMegh consists of: AeroGCS: Ensures seamless flight operations, AeroMegh GeoAI platform Delivers precise photogrammetry solutions and provides advanced GeoAI data analytics. Together, these products empower users with actionable insights, simplifying drone operations and enhancing overall efficiency.

PDRL remains steadfast in its commitment to sustainability and responsible innovation. By leveraging eco-friendly drone solutions, PDRL aims to mitigate carbon footprints and promote environmentally conscious practices across various sectors.

Through continuous research and development, strategic partnerships, and unwavering customer focus, PDRL envisions leadership in the market and also a future defined by efficiency, sustainability, and enduring societal impact.

Contact Details:
Marketing@pdrl.in, +91 7770013322

 

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AU10TIX Expands Global Presence in Bengaluru to Support India’s Digital Identity Transformation

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November 13, 2024

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Dedicated Presence to Empower Local Businesses with AI-Driven Identity Verification Solutions, Enabling Seamless Global Expansion

BENGALURU, India and TEL AVIV, Israel, Nov. 12, 2024 /PRNewswire/ — AU10TIX, a global leader in identity verification and management, today announced a significant expansion of its operations in India with the establishment of a dedicated presence in Bengaluru. This strategic move makes AU10TIX’s advanced identity verification solutions even more accessible to the world’s largest democracy, enhancing the company’s ability to serve the nation’s 1.4 billion citizens and support its rapidly growing digital economy with cutting-edge AI-powered technology.

With security embedded in its DNA for over two decades since inception, AU10TIX’s advanced smart capture technology and sophisticated LLM-powered verification systems can process over 3,000 ID types across more than 150 countries. This uniquely positions AU10TIX to help Indian businesses scale globally with seamless cross-border operations.

The company’s India operations will be led by identity verification market veteran Bhushan Sawant, who previously held sales and partnership positions with IDfy, CARD91 and Experian. He will spearhead the integration of AU10TIX’s advanced technologies within India’s unique identity ecosystem, focusing on empowering startups and established businesses in their global growth ambitions, particularly in expanding to APAC and other international markets.

“India’s digital transformation is occurring at an unprecedented scale,” said Bhushan Sawant, Regional Director, India, AU10TIX. “Our goal is to support this growth by providing identity verification solutions that are secure, scalable, and tailored to local needs, while also enabling Indian businesses to expand globally. Our deep expertise ensures the highest security standards while our smart technology delivers a smooth user experience.”

AU10TIX’s two-decade legacy in security-critical environments, combined with its advanced AI capabilities, makes it an ideal partner for India’s growing global business.

Dan Yerushalmi, CEO of AU10TIX, emphasized the company’s collaborative approach, saying, “We’re not here to compete with local solutions, but to complement them. We have the global expertise to help Indian businesses expand internationally, while we simultaneously learn from India’s impressive innovations in digital identity.”

About AU10TIX 
AU10TIX plays a pivotal role in establishing trust between individuals/companies and digital systems. Founded in 2002, it is the global leader in identity verification and management, protecting the world’s largest brands against advanced fraud. The company’s future-proof product portfolio helps businesses provide frictionless customer onboarding and verification in 4-8 seconds while staying ahead of emerging threats and evolving regulatory requirements. AU10TIX offers the world’s only 100% automated global identity management system, as well as the industry’s only solution that can detect organized mass attacks by analyzing traffic patterns and cross-checking data in a consortium of more than 60 major companies. With its deep roots in airport security, AU10TIX has authenticated billions of identities and prevented over $18 billion in identity fraud. AU10TIX is a subsidiary of ICTS International N.V. (OTCQB: ICTSF). Connect with AU10TIX on LinkedIn and on X at @AU10TIXLimited. For more information, visit AU10TIX.com. 

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SOURCE AU10TIX

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COMPUTEX 2025: Seize Global Tech Opportunities – Registration Now Open!

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November 13, 2024

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TAIPEI, Nov. 13, 2024 /PRNewswire/ — COMPUTEX 2024, organized by the Taiwan External Trade Development Council (TAITRA), attracted global attention with 1,500 exhibitors and over 80,000 attendees, including tech professionals, startups, buyers, and media worldwide. As a premier platform for AI innovation, it solidified COMPUTEX’s position in the global tech scene. The upcoming COMPUTEX 2025 will be held from May 20 to May 23 at Taipei Nangang Exhibition Centers, focusing on the theme “AI Next.” Interested exhibitors are encouraged to register and take advantage of this opportunity to connect with the global tech market.

2025 Main Themes: Embracing AI and Innovation

The theme for COMPUTEX 2025, “AI Next,” focuses on the latest trends in artificial intelligence and how AI will drive industrial transformation in areas like content creation, product design, and manufacturing. By 2025, over half of global data analytics tasks will be cloud-based, with AI-related investments projected to surpass USD 300 billion by 2026. COMPUTEX 2025 will spotlight three main themes: AI Robotics, Next-Gen Tech, and Future Mobility. This focus aims to provide a robust platform for tech companies to present pioneering AI solutions and showcase advancements in robotics, next-gen tech, and mobility.

InnoVEX Pavilion: A Hub for Innovation 

The InnoVEX pavilion, renowned for supporting startups, will continue to be a highlight at COMPUTEX 2025, offering emerging companies an avenue to connect with manufacturing partners and access global distribution networks. This area will host various startup-focused activities, including competitions and product showcases, to attract interest from international venture capitalists and foster collaboration.

Diverse Events and Industry Leader Participation COMPUTEX 2024 concluded with influential keynote speakers, including leaders from AMD, Qualcomm, Intel, MediaTek, Supermicro, NXP, and Delta Research Institute. These leaders provided insights into how cutting-edge technologies can drive the future of AI, making COMPUTEX a critical forum for industry discussion. For 2025, the event will feature similar high-level talks and forums, along with theme-based tours, startup showcases, and procurement matchmaking sessions to facilitate networking and foster partnerships across borders.

Registration for COMPUTEX 2025 Open – A Premier Global Platform 

With registration now open, COMPUTEX 2025 offers a valuable platform for tech companies to enter international markets and form strategic partnerships. The event will feature keynote speeches, themed tours, and business matchmaking sessions, providing both established industry leaders and startups with valuable opportunities for exposure and growth. Don’t miss this unique chance to be part of the global tech scene; register now and visit the official website for more details.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/computex-2025-seize-global-tech-opportunities–registration-now-open-302303545.html

SOURCE TAITRA

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