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In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging, New Report Finds

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Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, a 2024 research study from Rival Tech and Reach3 Insights found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. The research also suggests that hype for influencer marketing may be starting to backfire, with nearly 50% of Gen Zs saying they are “not very likely” or “not likely at all” to buy something recommended by influencers.

VANCOUVER, BC, May 29, 2024 /PRNewswire-PRWeb/ — Research from Rival Tech and Reach3 Leveraged Conversational Research to Uncover How Socio-Economic Forces Like Inflation are Impacting Gen Z Shopping Attitudes and Behaviors in 2024

“To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors,” said Andrew Reid, CEO and Founder of Rival Technologies.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty.

Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4% complete the purchase directly through social channels. In contrast, 88.2% buy via online marketplaces (Amazon, Etsy, etc.) and 74.6% through brand websites.

When asked which social media platforms they use to discover new brands, Gen Zs single out Instagram (70.3%), TikTok (34.3%), and YouTube (33.1%) as top channels.

The research also suggests that hype for influencer marketing may be starting to backfire. Nearly 50% of Gen Zs are “not very likely” or “not likely at all” to buy something recommended by influencers. Many Gen Zs who participated in the study described paid influencer partnerships as “very insincere” or “annoying.”

“Influencer marketing is at risk of facing a serious reckoning,” says Paula Catoira, Chief Marketing Officer at Rival Group, parent company of Rival Tech and Reach3. “To ensure ROI from influencer partnerships, brand marketers need to understand their Gen Z customers and align their marketing strategy with the need of this audience.”

Gen Z attitudes on sustainability also seem to be shifting. The report found that 42.9% of Gen Zs prefer sustainable products when available, but it’s not the only consideration. Budget and price are big factors in buying decisions. This helps explain why fast fashion, for example, continues to grow despite its impact on the environment—a phenomenon that was parodied in the recent season finale of “Saturday Night Live.”

“Our research highlights how the attitudes and behaviors of Gen Zs can shift significantly as they go through different life stages and as socio-economic factors evolve,” said Andrew Reid, CEO and Founder of Rival Technologies. “To get accurate and nuanced insights on Gen Zs and win their loyalty, brands need to engage with these young consumers on an ongoing basis and do it in a way that’s aligned with their expectations and behaviors.”

Findings from the 2024 Gen Z Marketing and Engagement Report is based on a conversational survey conducted on the Rival Technologies platform in April 2024. The research study captured quant, qual and video feedback, using a mobile-first approach that encouraged candid participation from Gen Zs. The Angus Reid Group provided sample for the study.

Since their inception in 2017, the conversational research approach that Rival Tech and Reach3 have pioneered has proven to be an effective way of engaging with modern consumers like Gen Zs. Today, companies like Warner Bros. Discovery, REVOLT TV, John Deere, Dell Technologies, and Coca-Cola use Rival’s technology to get ongoing insights that drive better business outcomes.

Media Contact

Kelvin Claveria, Rival Tech and Reach3, 1 6043511052, kelvin@rivaltech.com, https://www.rivaltech.com/

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SOURCE Rival Tech and Reach3

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BWI secures annual 400,000-unit MagneRide® suspension project

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KRAKOW, Poland, April 11, 2025 /PRNewswire/ — BWI Group has recently secured a project to supply magneto-rheological suspensions to a leading automaker, covering multiple models including sedans, SUVs, and high-performance vehicles, with an annual volume of approximately 400,000 vehicles within a life cycle. Meanwhile, the productivity of the fourth-generation MagneRide® suspension is continuing to expand.

As a world-renowned tier-1 automotive supplier, BWI Group has developed prototype vehicles for this project, incorporating the MagneRide® suspension as the core of the chassis, achieving substantial enhancements in chassis performance. This innovative suspension system significantly improves handling while excelling in comfort and stability across multiple dimensions. The high recognition from a leading automaker highlights BWI Group’s cutting-edge suspension technology and reinforces its leadership position in chassis and suspension sectors.

Superior Value and Performance
The fourth-generation BWI MagneRide® suspension boasts a simple structure with active suspension technology, delivering superior handling, comfort, and safety for vehicles. This makes it an optimal choice for smart chassis upgrades involving active suspension systems. The company plans to leverage economies of scale to substantially reduce the cost of this world-leading active suspension technology, thereby making it more accessible to consumers.

When driving a vehicle equipped with the fourth-generation BWI MagneRide® suspension, sensors collect real-time data from the entire vehicle, including the wheels and pedals. The ECU processes this data to perform ultra-high-frequency adjustments up to 1,000 times per second, achieving a response speed 5 to 10 times faster than traditional systems. At a vehicle speed of 100 km/h, the suspension can adjust approximately every 2.5 cm of travel. With a dynamic adjustment range in damping that is about twice that of other technologies, it offers a better balance between comfort and handling.

In the production and development of car models, MagneRide® suspension does not require complex valve systems. The hardware is easier to standardize and universalize, allowing different damping characteristics to be achieved through software adjustments, making it highly adaptable to various scenarios. This flexibility in tuning facilitates subsequent OTA upgrades during vehicle development. The symmetrical compression and rebound forces provide fine-tuning capabilities unmatched by other suspensions, allowing for precise adaptation to minor road surface changes and significantly reducing the tuning and development cycle.

CONTACT: aneta.kwiatkowska@bwigroup.com 

View original content:https://www.prnewswire.co.uk/news-releases/bwi-secures-annual-400-000-unit-magneride-suspension-project-302425720.html

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Plume to Introduce Access to Tokenized Gold via Matrixdock, Matrixport’s RWA Platform

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NEW YORK, April 10, 2025 /PRNewswire/ — Plume, the first fully integrated blockchain and ecosystem built specifically for Real World Asset Finance (RWAfi), has announced that Matrixdock, a leading tokenized real world asset platform from Asia, will be launching on Plume to introduce access to their fully backed, tokenized gold token XAUm. Matrixdock was the first in Asia to introduce a tokenized short-term treasury bill, and was founded in February 2023 by Matrixport, Asia’s largest all-in-one hub for crypto financial services, with over US$6billion in assets under management.

Gold continues to be a cornerstone asset in investment portfolios, serving as a hedge against inflation and as a portfolio diversifier. Traditional gold markets, however, present challenges including high entry barriers, custody requirements, and limited accessibility. By tokenizing gold, investors benefit from verifiable reserves, efficient settlement, and continuous global access without sacrificing the underlying asset’s stability.

Integrating Matrixdock’s XAUm token enhances Plume’s composability, allowing gold to function as a programmable financial primitive across the entire RWAfi ecosystem. This integration provides a refuge from volatility, allowing traders on Plume to rotate from alternative assets directly into gold as a safe haven asset, instead of relying on stablecoins or Bitcoin. Users will be able to use XAUm across Plume to seamlessly interact with other tokenized assets, whether it be as collateral, settlement, or as a real yield instrument.

“Gold has not only proven its value throughout economic cycles, but is now reaching historic price levels as global interest surges,” said Chris Yin, CEO & Co-Founder at Plume. “Despite this renewed attention, gold’s potential as a yield-generating asset remains largely untapped. “Providing access to XAUm in our ecosystem will create new avenues of real yield for gold, enhancing the diversity of our ecosystem.”

“At Matrixdock, our mission is to redefine gold ownership for the modern era by making it fully transparent, accessible, and on-chain. We’re proud to be a leading gold project on Plume, as we believe the future of gold lies in combining traditional asset quality with digital infrastructure. XAUm is 100% backed by LBMA-accredited investment-grade gold, sourced through our robust refiner network and stored in world-class vaults. Unlike traditional gold products, every token is verifiable in real time—giving users confidence, clarity, and control like never before.” said Eva Meng, Head of Matrixdock.

The inclusion of Matrixdock’s XAUm will unlock new liquidity avenues for traditional market makers and create access to gold yield onchain. As a verifiable alternative to paper gold markets, XAUm offers full transparency and auditability while maintaining the security of physical gold backing. This will enable Plume users to diversify their portfolios with an inflation-resistant asset class that now delivers productive yields previously unavailable to gold holders, and represents a significant step toward realizing the full potential of tokenized commodities within a composable and permissionless RWAfi ecosystem.

About Matrixdock

Founded in February 2023 by Matrixport, Matrixdock is a leader in advanced tokenization technology of real-world assets in Asia. As the first in Asia to introduce a tokenized short-term treasury bill product, STBT, Matrixdock earned the Ecosystem Excellence TADS Award in 2023 for Trading & Liquidity Solutions. In 2024, it launched a one-of-a-kind Tokenized Gold token, XAUm, modernizing traditional gold investment into a dynamic, multifunctional digital asset.

Learn more at https://matrixdock.com/ or contact support@matrixdock.com

About Plume

Plume is the first full-stack RWA Chain and ecosystem purpose-built for RWAfi, enabling the rapid adoption and demand-driven integration of real world assets. With 200+ projects building on the network, Plume offers a composable, EVM-compatible environment for onboarding and managing diverse real world assets. Coupled with an end-to-end tokenization engine and a network of financial infrastructure partners, Plume simplifies asset onboarding and enables seamless DeFi integration for RWAs so anyone can tokenize real world assets, distribute them globally, and make them useful for native crypto users.

Learn more at https://plumenetwork.xyz/ or contact press@plumenetwork.xyz

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SOURCE Plume Network

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MYEG AND BEITOU IT INNOVATION TO ESTABLISH FLAGSHIP CHINA-ASEAN AI LAB

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Exclusive G2G-endorsed AI Lab in Malaysia Will See Collaboration from Global Leaders in Blockchain, AI and Robotics

KUALA LUMPUR, Malaysia, April 11, 2025 /PRNewswire/ — Malaysia’s leading digital services company MY E.G. Services Berhad (“MYEG”) has signed an agreement with Guangxi Beitou IT Innovation Technology Investment Group Co., Ltd. (“Beitou IT Innovation”) to jointly set up the Malaysia-China AI Innovation and Cooperation Centre as the Flagship China-ASEAN AI Lab toward realising the vision of the governments of Malaysia and China to collaborate on artificial intelligence. The exchange of agreement was witnessed officially by Minister of Investment, Trade and Industry YB Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz and a government representative from Mainland China.

In conjunction with the signing of a Government-to-Government Memorandum of Understanding between the governments of China and Malaysia on AI development, MYEG and Beitou IT Innovation, a wholly-owned state-owned enterprise of the Guangxi Autonomous Region Government, have been selected to jointly establish a one-of-a-kind G2G lab that brings together leading AI companies from China and ASEAN to jointly develop localised AI products and to power cross-border applications.

Spearheaded by MYEG, the AI Lab will also see the participation of leaders in their respective fields such as China’s Deepseek, robotics and drone companies DJI and Leju Robot, Huawei Technologies, Alibaba Group as well as Malaysian IT services provider Heitech Padu Berhad, among others.

Located at MYEG Headquarters in Petaling Jaya, the AI Lab will focus on the convergence of Blockchain, Generative AI and robotics technologies with emphasis on cross-border applications and customisation of AI services according to local culture and values. The first service to be introduced will be the mutual recognition of national Digital IDs from Malaysia and China starting with Guangxi Autonomous Region. This service enables citizens from Malaysia to use their MyDigital ID for various identity verification requirements in Guangxi Autonomous Region, especially for KYC requirements at financial institutions and various tourist attractions. At the same time, the digital ID of Chinese nationals will be similarly accepted for identity verification in Malaysia.

In providing impetus toward the success of this joint effort, the Guangxi provincial government has allocated a sum of RMB10 billion through an investment fund to seed the development of such projects under the China-ASEAN programme.

“As the leading digital technology group in Guangxi, we are proud to act as the bridge connecting China AI resources such as open source LLMs, AI applications and AI talents, and et cetera, with AI use cases across public private sectors, industries and academics in Malaysia and ASEAN. Working closely with our China and Malaysia partners, we are confident of increasing the overall productivities of Malaysia and ASEAN by leveraging the power of AI,” said Beitou IT Innovation Group Chairman Lai Shuiping.

“MYEG is honoured to be selected by both countries to lead this important initiative.  Blockchain, robotics and AI technologies are converging to provide the next wave of services and we are well positioned to offer state of the art next generation products. We look forward to expanding this partnership to other ASEAN countries,” said MYEG Group Managing Director TS Wong.

MYEG has forged exclusive partnerships with major Chinese government agencies and related entities, including China Academy of Information and Communications Technology (“CAICT”) and the General Administration of Customs of the People’s Republic of China, positioning its public layer-1 blockchain network as the preferred platform for the adoption of game-changing real-world Web 3 and AI applications capable of revolutionising cross-border transactions.

About MY E.G. Services Berhad (“MYEG”)

MYEG is Malaysia’s premier digital services company. Having commenced operations in 2000 as the flagship e-government services provider, MYEG continues to play a leading role in driving technological change in the region, bringing a diverse and complete range of innovations spanning the online delivery of major government services to a variety of commercial offerings in the areas of immigration, automotive and financial services, among others. Committed to staying firmly at the forefront of the global digital revolution, MYEG has embraced the potential of blockchain technology to enhance all aspects of life and is actively pioneering its adoption across the region. Besides its home market, MYEG’s presence spans other key regional markets such as Mainland China, Philippines and Hong Kong.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/myeg-and-beitou-it-innovation-to-establish-flagship-china-asean-ai-lab-302425789.html

SOURCE MYEG

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