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Protecting the Fourth Estate: A Call for AI Transparency in Journalism

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Google is currently in the beta testing phase of its latest generative AI tool, which the company says is meant to assist journalists with their work. AI Experts warn that by 2026, 90% of web content will be AI-generated, giving rise to a potential bonanza of misinformation. (1) Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, calls on tech innovators to take the lead in successfully merging the extraordinary advancements in AI with transparency, honesty, and accountability in journalism.

TAMPA BAY, Fla., May 28, 2024 /PRNewswire-PRWeb/ — An 18th-century philosopher and politician once observed, “There are three estates in Parliament, but in the Reporters’ Gallery yonder, there sits a Fourth Estate more important far than they all.” Journalism should be an institution immune from any external forces that might compromise its mission. Independent publishers are currently being compensated in exchange for using Google’s unreleased generative AI platform to write some of their news stories. Does using AI to report current events violate journalistic integrity? Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, cautions, “Artificial Intelligence has swiftly moved itself into nearly every facet of our lives, catalyzing a quantum leap in technological innovation. But its global influence presents ethical, legal, and societal challenges, especially in journalism. Leaders in technological innovation should proactively address these concerns to protect media integrity, uphold First Amendment principles, and protect their brand against misinformation in the court of public opinion.”

“AI has swiftly moved into nearly every facet of our lives, presenting ethical, legal, and societal challenges, especially in journalism. Leaders in technological innovation should proactively address these concerns to protect media integrity.” – Karla Jo Helms

As part of Google’s News Initiative program, participating publishers can earn a five-figure annual stipend by creating three daily articles, one weekly newsletter, and one monthly marketing campaign using Google’s most recent experimental AI tool. The platform helps publishers aggregate relevant sources from across the internet and then uses generative AI technology to summarize and rewrite the source material into a news story format. Google insists that its AI technology is not meant to replace the essential role of journalists or duplicate other media outlets’ work and that publishers still maintain complete editorial control over what they choose to publish. (2)

Google’s Gemini AI Chatbot will soon take its place next to the Google search bar. The company says, “Google will do the Googling for you.” The information is gleaned from articles and professional insights written by journalists from a wide range of media outlets. News media professionals fear these initiatives will be catastrophic to their already-diminished web traffic and stifle their ability to monetize their content. (3) The legal implications of copyright infringement and intellectual property ownership can also be costly and undermine the moral authority of news reporting.

Helms explains, “The consequences of using artificial intelligence to assume the responsibilities of the Fourth Estate could jeopardize the quality, integrity, and accuracy of news stories.” Publishers are not required to disclose that their content is AI-generated, which can result in misinformation, a lack of investigative and critical analysis, or superficial coverage of complex topics. And despite the outward appearance of being an objective digital entity, AI may produce biased reporting based on the content of their training data. The credibility of news outlets could suffer as more readers realize that the news they have trusted for years is now artificially generated.

A Pew Research Center poll found that 84% of Americans believe that U.S. news organizations are in some way influenced by corporations, financial interests, the government, and political alliances. (4) Disinformation campaigns using AI-generated news stories can destroy a brand’s reputation by spreading lies, propaganda, and unfounded rumors.

Helms, whose Anti-PR agency supports disruptively innovative tech companies in their mission to educate the market via multimedia news channels, issues a call to action: “The tech industry needs to band together to help keep the First Amendment operating at the highest standards for the benefit of all and to protect their brand by facing AI head-on.”

There needs to be a combined effort to implement the following strategies:

1.Promote Ethical AI Development

Advocate for the development of AI systems that prioritize accuracy, fairness, and transparency.Support research and initiatives that work to mitigate biases in AI algorithms.

2. Ensure Transparency

Encourage news outlets to clearly disclose the use of AI in content creation.Develop guidelines for transparent AI usage that can be adopted industry-wide.

3. Support Journalists

Invest in AI initiatives that enhance the quality of journalistic pursuits.Advocate for a balanced approach where AI assists journalists without displacing them.

4. Foster Public Trust

Engage in public discourse about the ethical use of AI in journalism.Support educational programs that inform the public about AI and its implications in media.

5. Develop Ethical Standards

Collaborate with regulatory bodies to develop and enforce ethical standards for AI in journalism.Promote the creation of an independent body to oversee the ethical use of AI in media.

Helms contends, “As AI technology advances, detecting AI’s influence over public sentiment will become increasingly important. It is incumbent upon tech industry leaders to take steps toward advocating for ethical, transparent, and principled journalistic practices to ensure that AI helps to build rather than undermine public trust in the Fourth Estate.”

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1. “AI Experts Predict by 2026 90 of Online Content.” AI Experts Predict By 2026 90 Of Online Content, idc-a.org/news/industry/AI-Experts-Predict-By-2026-90-Of-Online-Content/127ab0c0-34ba-4c03-8bad-1e4f21923f31. Accessed 20 May 2024.
2. Irwin, Lauren. “Google Paying Independent Publishers to Test Unreleased Generative AI Platform.” The Hill, The Hill, 28 Feb. 2024, thehill.com/policy/technology/4492468-google-paying-independent-publishers-test-unreleased-generative-ai-platform/.
3. Darcy, Oliver. “News Publishers Sound Alarm on Google’s New AI-Infused Search, Warn of ‘catastrophic’ Impacts | CNN Business.” CNN, Cable News Network, 15 May 2024, cnn.com/2024/05/15/media/google-gemini-ai-search-news-outlet-impact/index.html.
4. Eddy, Kirsten. “Most Americans Say a Free Press Is Highly Important to Society.” Pew Research Center, Pew Research Center, 23 Apr. 2024, pewresearch.org/short-reads/2024/04/23/most-americans-say-a-free-press-is-highly-important-to-society/.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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Fitterfly Healthtech and Ascensia Diabetes Care Launch a 21-Day Diabetes Management Program on World Diabetes Day

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MUMBAI, India, Nov. 14, 2024 /PRNewswire/ — This World Diabetes Day, on 14th November, Fitterfly Healthtech and Ascensia Diabetes Care are joining hands to launch a complimentary 21-day Diabetes Management Program for Ascensia’s glucometer users. This initiative aims to make diabetes care simpler and more effective for people, offering them personalised support, expert guidance, and easy-to-use tools.

For many, managing diabetes can feel overwhelming. Even with the right tools, knowing where to start can be challenging and confusing. That’s why this 21-day program is designed to help users get started on a wellness journey and build lasting habits, as 21 days is the time it takes to set a habit. By simply scanning a QR code on the warranty page of Ascensia’s glucometer, users can join the Fitterfly program and access diet plans, a 24/7 AI wellness coach, group sessions with diabetes experts, glucose tracking and insights, food diary tracking, assessments, and more. With each step, this structured support brings confidence and clarity, helping users feel truly in control of their health.

Albertraj Balraj, Country Head and Director at Ascensia Diabetes Care India Pvt Ltd., commented, “Glucometers and Self-Monitoring Blood Glucose (SMBG) play an important role in effective blood sugar monitoring. Through this partnership, we aim to offer people a 360° solution by combining our world-class glucometer with Fitterfly’s advanced tools and expert support to make diabetes management truly simple for everyone. We want people to approach diabetes care with confidence and without fear.”

Dr Arbinder Singal, CEO & co-founder of Fitterfly Healthtech, added, “Lifestyle management remains the first line of therapy for type 2 diabetes. Our collaboration with Ascensia makes it easy for people to take control of their health and get started on a journey to lower their blood sugar sustainably. By linking their glucometer to our Fitterfly app, users can track their readings, gain insights, and learn to manage diabetes with ease.”

This partnership is a true example of two brands joining forces to reduce the diabetes burden in the country.

To know more about Fitterfly’s Diabetes Programs, visit Fitterfly.

About Fitterfly

Fitterfly is a leading Indian healthtech company specialising in digital therapeutic programs for managing diabetes, obesity, and heart disease. Co-founded in 2016 by Dr Arbinder Singal and Shailesh Gupta, the Mumbai-based company employs over 200 professionals, including doctors, nutritionists, fitness experts, and technologists. Fitterfly aims to improve metabolic health by focusing on conditions like prediabetes, diabetes, obesity, hypertension, and heart disease. Fitterfly has significantly contributed to health technology research, publishing over 80 papers and winning numerous awards, including the Economic Times Healthtech Startup of the Year 2022. Fitterfly has raised $16.6 million in funding, with its last round in June 2022 led by Amazon with support from Fireside Ventures, 9 Unicorns, and Venture Catalysts.

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global company focused entirely on helping people with diabetes. Our mission is to empower those living with diabetes through innovative solutions that simplify and improve their lives. We are home to the world-renowned CONTOUR® portfolio of blood glucose monitoring systems and the exclusive global distribution partner for the Eversense® Continuous Glucose Monitoring Systems from Senseonics. Ascensia is a member of PHC Group and was established in 2016 through the acquisition of Bayer Diabetes Care by PHC Holdings Corporation. Ascensia products are sold in more than 100 countries. Ascensia has around 1,400 employees and operations in 29 countries. For further information, please visit the Ascensia Diabetes Care website at www.ascensia.com.

Photo: https://mma.prnewswire.com/media/2553921/Fitterfly_Ascensia_Launch.jpg

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Eco-documentary A Chorus of Frogs officially launched

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NANJING, China, Nov. 14, 2024 /PRNewswire/ — Recently, the ecological documentary A Chorus of Frogs produced by Nanjing Newspaper Media Group was officially launched. The film told the story of Wang Ningjing, a post-95s Nanjing girl, who returned to the countryside to find the Chinese immaculate treefrog and shoot a documentary.

https://youtu.be/V8aI9PIFalA?si=Mcc6iP5FeAk3Y8OF

Wang Ningjing, the post-95s generation from Nanjing, is currently studying wildlife filmmaking in the UK. Professor Borzée Amaël from Nanjing Forestry University, who grew up in Madagascar, has been researching treefrogs over ten years.

Unlike most girls who like fairy tales, Wang has been passionate about creature and nature since childhood. Nanjing Hongshan Forest Zoo, not far from her home, was a place she often visited as a child.

“I see one. Is that it?……That one on the wheat. So beautiful!” The species’ breeding season is May and June. During this period, Professor Amaël conducted regular field surveys to locate populations of the treefrog, known for its unique calls that can be heard from a distance. The documentary began with Wang listening to the calls of the treefrog in the fields at night.

A Chorus of Frogs is positioned as an ecological and humanistic documentary. By following Wang Ningjing and Amer to explore the traces of the Chinese immaculate treefrog, it vividly tells the story of people and frogs.

Chinese path to modernization has the distinctive features of respecting nature, following its laws and protect it as well as promoting harmony between humans and nature. The harmonious coexistence between human and the environment is important not only to China but to the world as well.

Where does the Chinese immaculate treefrog go? I believe everyone will find their own answer after watching.

Nanjing Newspaper Media Group, a state-owned media group in Nanjing City, was established on December 17, 2002 with the approval from the National Press and Publication Administration. In recent years, the group has seized strategic opportunities for media convergence to develop a new type of mainstream media based on the Internet. Fully committed to mobile first, it has accelerated the establishment of all-media communication system. The group’s flagship brand, Zijinshan Video, focuses on short video creation, particularly the production of documentaries. It currently has more than 65 million followers across all platforms.

Video – https://www.youtube.com/watch?v=V8aI9PIFalA

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Avathon Partners with CP PLUS, Largest CCTV Manufacturer in India, to Enhance Public Safety while Strengthening Community Bonds

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PLEASANTON, Calif., Nov. 13, 2024 /PRNewswire/ — Avathon, provider of the leading AI platform for industrial operations, has partnered with CP PLUS, one of the largest manufacturers of CCTV cameras, to create safer, more connected societies by bundling Avathon’s computer vision technology with each camera. The companies are bringing Avathon’s computer vision AI capabilities to small and medium-sized businesses (SMBs) across India, turning their cameras into intelligent assets that enable more secure workplaces, factories and facilities.           

In today’s fast-paced world, it’s hard to keep an eye on every single detail, every minute of the day. Computer vision AI technology gives users the freedom and control to go about their daily lives knowing they will receive proactive alerts identifying safety and security issues in real time.

“Increasing demand for advanced public safety tools, smart home devices and integrated AI-powered cameras is fueling massive industry growth,” said Aditya Khemka, Managing Director, CP PLUS, a subsidiary of Aditya Group. “Our partnership with Avathon will help us to better deliver state-of-the-art AI-powered solutions that feature advanced functions like real-time anomaly detection and intelligent monitoring.”

Avathon’s computer vision AI automatically detects and alerts unsafe conditions and incidents in real time, allowing users to proactively take the right actions. Avathon enables business owners using valuable resources to monitor CCTV camera feeds to get back to focusing on operations. The company partners with OEM camera manufacturers by providing AI technology that enables end customers to quickly and accurately address processes, behaviors, and conditions that cause unacceptable risk. Through its partnership with CP PLUS, Avathon has democratized this technology, giving access to large organizations and small businesses alike.

CP PLUS is India’s leading surveillance brand with the most extensive portfolio in the entire global industry. Representing a major share of the Indian CCTV market, CP PLUS offers a range of products and services to meet the varied needs of government, commercial, residential, and industrial customers and its products are successfully deployed in every nook and corner of India and many countries across verticals and industry.

“AI cameras are paving the path forward in India toward smart-city initiatives and enhanced public safety improvements. In this sometimes disconnected world, it’s comforting to rely on a technology that instantly alerts users to potential dangers and other anomalies,” said Pervinder Johar, CEO of Avathon. “We’re proud to partner with CP PLUS to provide the AI innovations needed to push India to the leading edge of technological advancement.”

About Avathon

Avathon, a leader in Industrial AI, extends the life of critical infrastructure while advancing the journey toward full autonomy. Avathon’s Industrial AI platform empowers commercial and government customers with scalable, secure, and value-driven solutions that enhance efficiency and resilience across heavy industry.

Media contact:

Jon Ross
Sr. PR & Communications Manager
Avathon
jross@avathon.com

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