Connect with us

Technology

CHEMISTRY WINS EFFIE FOR GROUNDBREAKING LAUNCH OF FRONTDOOR

Published

on

Agency Continues to Sweep Industry Awards for Innovative Work

PITTSBURGH, May 28, 2024 /PRNewswire/ — Independent full-service advertising agency Chemistry was recognized last week at the annual Effie awards gala with a Silver in the Marketing Innovation Solutions / Business/Product/Service Innovation category for its work with Frontdoor, a first-of-its-kind mobile app addressing the evolving needs of tech-savvy homeowners. This category awards marketing that had an exceptionally positive impact on the market position of a brand, product, or service.

“In a world where most apps fail their first year out, we have been blown away by the initial success of this product and are even more thrilled to share this success with our agency partners who helped bring it to life. Chemistry’s work in building the consumer experience and the subsequent paid media launch was a study in how truly integrated marketing can and should work,” said Kathy Collins, Frontdoor, Inc.’s Chief Revenue Officer, who has responsibility for sales, marketing, and strategy.

Frontdoor, Inc., the nation’s leading provider of home warranties with about two million members, launched Frontdoor®, in April of 2023. Since its launch, the app has surpassed two million downloads and has yet to show signs of slowing. 

In a crowded category and with a fraction of competitive spend, the campaign focused on key media usage insights that identified the target audience’s consumption habits. This included live sports (Major League Baseball’s opening week and the NFL Draft on ESPN), streaming audio services and podcasts, Hulu & HBO Max custom units, and a HGTV Smart Home sponsorship as well as a partnership with Amazon Prime, where Frontdoor showed up at people’s front doors in the form of a custom-branded box. Once interest was piqued through broad media tactics, there was continuous exposure with targeting digital and in-app download campaigns within Apple and Android app stores.

The multi-phase media plan met and exceeded Frontdoor’s goals, including aided brand awareness of 52% among homeowners (in less than five months) and even higher (61%) among the target audience. The popularity of the term “Frontdoor” tripled in a one-month period, sessions on www.frontdoor.com were 28 times higher during the campaign and download goals were exceeded by 153% for the entire year.

Chemistry’s work for Frontdoor has received tremendous industry award show recognition, including being a named finalist for two Digiday Media Buying & Planning Awards, one MediaPost Planning & Buying Award, and shortlisted for The Drum Awards for Marketing Americas. The agency was also named a finalist for Digiday’s Independent Media Agency of the Year. This comes following a year of significant growth for Chemistry’s media department, with the agency tripling its media revenue and securing new media clients, including PPG Industries, Georgia Power, Frontdoor, and American Home Shield. The agency has driven 18% organic growth from a media client roster that includes Five Guys, UPMC Health Plan, Atlanta United, Siemens, and CG Insurance. All of this has led to the agency’s fifth straight year of profit margins exceeding industry and agency benchmarks.

Chemistry’s Chief Media Officer Jason Dille said, “Chemistry’s media team is extremely proud of the strategic, results-driven work we do for all our clients. We are especially proud that the Effie judges considered our Frontdoor media strategy worthy of this honor. It is a testament to our focus on controlled experimentation and breakthrough ideas coming from a skilled media staff. We extend our gratitude to Frontdoor for entrusting Chemistry with their media investment and are excited to continue the partnership with new marketing challenges in 2024 and beyond.”

MEDIA CONTACT: 
Caitlin Burke
caitlin@kempnercommunications.com
203-733-4085

About Chemistry: Chemistry (www.Chemistryagency.com) builds brands with creative ideas that can’t be ignored. The independent agency offers fully integrated advertising and marketing services for clients like Netflix, Five Guys, Frontdoor, Beyond Meat, MLS, and the NBA. The shop was named as an Ad Age A-List Agency, a finalist for Campaign US’ Independent Agency of the Year and Adweek’s Midsize Agency of the Year.

About Frontdoor, Inc.
Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop-app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit www.frontdoorhome.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chemistry-wins-effie-for-groundbreaking-launch-of-frontdoor-302157155.html

SOURCE Chemistry

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

ADDX Partners with Franklin Templeton and Lexington Partners on Secondaries

Published

on

By

SINGAPORE, May 5, 2025 /PRNewswire/ — ADDX, a digital wealth platform based in Singapore, has partnered with Franklin Templeton and Lexington Partners to make private equity secondaries more accessible to individual accredited investors in Singapore. Through the partnership, ADDX will offer access to a globally diversified secondaries strategy, designed for investors seeking long-term capital appreciation and exposure to growth-oriented private market opportunities.

Private equity secondaries investing typically involves acquiring existing interests in mature, closed-ended funds. These limited partner-led (LP-led) secondaries often enjoy potential benefits ranging from greater transparency into underlying assets to the potential for earlier liquidity, compared to primary fund investments. In recent years, general partner-led (GP-led) strategies have also gained prominence, providing GPs with tools to extend ownership of high-quality assets while offering optional liquidity to existing investors.

Private equity secondaries are often associated with reduced blind pool risk, as capital is invested into more seasoned portfolios. This segment of private equity has grown significantly in recent years, driven by increasing demand for flexible liquidity solutions and more dynamic capital management.

Lexington Partners is one of the world’s largest and most experienced managers of secondary and co-investment strategies, with over US$76 billion in total capitalisation and more than 31 years in this space. In 2022, Franklin Templeton acquired Lexington as part of its broader effort to expand its alternative asset management capabilities.

Inmoo Hwang, Chief Financial Officer of ADDX, said:
“We are committed to broadening access to sophisticated private market strategies for accredited investors in Singapore. Secondaries combine diversification and greater transparency; qualities that align well with the goals of our investor base. Partnering with Lexington, a global pioneer in secondaries, alongside Franklin Templeton, is a natural extension of our mission.”

Christian Bucaro, Head of Wealth for Asia at Franklin Templeton, said: 
“As investors in Asia are increasingly seeking diversified exposure to alternative investments, we are delighted to partner with ADDX to bring our first evergreen private equity secondaries offering to accredited investors in Singapore. In line with our commitment to democratise alternative investing, our collaboration with ADDX will enable us to reach a wider investor base and make high-quality private equity secondaries accessible to more investors.”

About ADDX

ADDX is an investment platform headquartered in Singapore that offers accredited investors a space to build a private markets and alternatives portfolio for as low as USD 5,000. With ADDX, investors can access high-quality alternative investments across private equity, private credit, hedge funds, structured products, cash alternatives and more, using a convenient and user-friendly app and web platform. ADDX has raised a total of US$140 million in funding since its inception in 2017. Its shareholders include Singapore Exchange (SGX), the Stock Exchange of Thailand, Temasek subsidiary Heliconia Capital, the Development Bank of Japan, UOB, Hamilton Lane, Tokai Tokyo Financial Holdings and KB Securities, a subsidiary of Korea’s largest banking group KB Financial Group.

ADDX has been approved by the Monetary Authority of Singapore as a recognised market operator. It also has a capital markets services license to deal in securities and collective investment schemes as well as to provide custodial services. It currently serves individual accredited investors from over 50 countries spanning Asia Pacific, Europe, Middle East and the Americas (except the US). ADDX also serves wealth managers, family offices and corporate investors through its institutional service, ADDX Advantage. For more information, visit addx.co or www.linkedin.com/company/addxco.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and US$1.53 trillion in assets under management as of March 31, 2025. For more information, please visit www.franklinresources.com and follow us on LinkedInTwitter and Facebook.

About Lexington Partners

Lexington Partners is one of the world’s largest and most successful managers of secondary private equity and co-investment funds. The firm helped pioneer the development of the institutional secondary market over 31 years ago and created one of the first independent, discretionary co-investment programs 27 years ago. Lexington has total capital in excess of US$76 billion and has acquired over 5,500 interests through more than 1,300 transactions. Lexington’s global team is strategically located in major centers for private equity and alternative asset investing across North America, Europe, Asia and Latin America. Lexington is the global secondary private equity and co-investments specialist investment manager of Franklin Templeton. Additional information can be found at https://www.franklintempleton.com.sg/about-us/investment-teams/specialist-investment-managers/lexington-partners.

This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products. Investments in private market strategies involve risk and are not suitable for all investors. Offerings on the ADDX platform are available only to accredited investors, as defined under applicable laws and regulations in relevant jurisdictions. Past performance is not indicative of future results. Investors should conduct their own due diligence or consult with a professional adviser before making any investment decisions.

View original content:https://www.prnewswire.com/apac/news-releases/addx-partners-with-franklin-templeton-and-lexington-partners-on-secondaries-302445711.html

SOURCE ADDX

Continue Reading

Technology

Seize the Lead in Asia’s Sustainability Market – Join the 2025 SDG Asia Expo to “Charge Towards Change”

Published

on

By

TAIPEI, May 5, 2025 /PRNewswire/ — The world is facing growing environmental challenges and major social changes. Today, sustainable development is a top priority for governments, businesses, and communities everywhere. In response to this global shift, the Taiwan Institute for Sustainable Energy (TAISE) has been leading efforts since 2007 to promote sustainability in Taiwan and connect with global initiatives.

TAISE focuses on key areas such as climate change, the UN Sustainable Development Goals (SDGs), clean energy, and biodiversity. It has built a strong network across sectors, with 84 corporate members, and partnerships with 69 universities and 123 hospitals, working together for a greener future.

To speed up change in the Asia-Pacific region, TAISE created the SDG Asia Expo — a platform for sustainable innovation and collaboration. The 2025 SDG Asia Expo, themed “Charge Towards Change,” will be held from September 11 (Thursday) to September 13 (Saturday), 2025, at Taipei World Trade Center Exhibition Hall 1. This year’s Expo will be bigger than ever, featuring 1,000 booths and welcoming hundreds of exhibitors from government, industry, academia, healthcare, and NGOs. Over 50,000 visitors are expected, making it the largest and most important sustainability event in the region.

The last Expo already set a strong record, attracting more than 35,000 attendees, with a big increase in exhibitors and booths. It hosted 62 inspiring forums and events, giving fresh ideas on green transformation, innovation, and sustainable business. Participants praised the Expo for helping them build new partnerships and expand their impact across borders.

In 2025, the SDG Asia Expo will continue to focus on Cross-Sector Collaboration, Public Engagement, and Global Connections. It will bring together leaders from international organizations, cities, businesses, youth climate activists, and sustainability experts. Through exhibitions, forums, dialogue sessions, networking, and hands-on experiences, the Expo will inspire real action for a better future.

Now is the time to act. Be part of Asia’s leading sustainability movement! Join the 2025 SDG Asia Expo to showcase your innovations, discover new business opportunities, build valuable connections, and amplify your impact on the world. Together, let’s Charge Towards Change — and create a greener, stronger, and more sustainable future.

2025 SDG Asia Expo
Date | September 11 (Thursday) to September 13 (Saturday), 2025
Venue | Hall 1, Taipei World Trade Center, Taiwan
Email | expo@taise.org.tw 
Registration Deadline | July 11 (Friday), 2025
Registration Link | https://www.sdgs-asia.com.tw/en/exhibitor-registration-2025/?utm_source=prn&utm_medium=news

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/seize-the-lead-in-asias-sustainability-market–join-the-2025-sdg-asia-expo-to-charge-towards-change-302445717.html

SOURCE Taiwan Institute for Sustainable Energy (TAISE)

Continue Reading

Technology

Abu Dhabi’s economic delegation to Japan explores new avenues to strengthen partnerships

Published

on

By

ABU DHABI, UAE, May 5, 2025 /PRNewswire/ — As part of Abu Dhabi’s ongoing efforts to enhance ties with leading global economies, the Abu Dhabi Department of Economic Development (ADDED) will lead the emirate’s economic delegation to Japan from 6 to 9 May 2025, exploring new avenues to enhance cooperation in various industries and high-growth clusters. The delegation is organised in partnership with the UAE Embassy in Tokyo, reflecting a unified national effort to deepen economic and investment ties between the two countries.

The high-level delegation is comprised of senior officials and executives from both the government and private sectors, including the Department of Culture and Tourism – Abu Dhabi, Abu Dhabi Securities Exchange (ADX), ADGM, Abu Dhabi Investment Office (ADIO), Abu Dhabi Customs, Khalifa Fund for Enterprise Development, Abu Dhabi Chamber of Commerce and Industry (ADCCI), ADNOC, KEZAD, Hub71, Abu Dhabi Airports, and major companies from different sectors.

His Excellency Ahmed Jasim Al Zaabi, Chairman of ADDED, said: “Abu Dhabi’s soaring ‘Falcon Economy’ is solidifying the emirate’s status as a rising economic powerhouse and a premier destination for global talent, high-value investments, and world-class enterprises. As part of initiatives to future-proof the economy, we are strengthening partnerships with leading economies and top trading partners around the globe, as well as investing in advanced industries, R&D, and entrepreneurship”.

H.E. Al Zaabi added: “Japan has been a key partner of Abu Dhabi and the UAE for more than six decades, as evidenced by the steady growth of bilateral trade and mutual investments. Our trade with Japan grew at a compound annual growth rate (CAGR) of 11.9 percent in the last five years. Over the same period, the UAE’s non-oil exports to Japan increased at a CAGR of 8.8 percent, and imports rose at a CAGR of 12.2 percent. Additionally, our investments in Japan have more than doubled over the past five years, and our country attracted over 80% of Japanese investments in the Middle East. This visit is a testament to our commitment to take this partnership to new heights, with plans to deepen cooperation in clean energy, hydrogen, AI, life sciences, and next-generation technologies to shape a sustainable future.”

Bilateral trade and mutual investments are poised to further increase with the signing of the UAE-Japan Comprehensive Economic Partnership Agreement (CEPA), expected to be finalised later this year. The agreement is set to unlock opportunities in various sectors, fostering the exchange of expertise and technology and opening new markets for both Japanese and UAE businesses.

The delegation will visit and participate in key events in Japan, including Expo 2025 Osaka and SusHi Tech – Tokyo, and the 11th Abu Dhabi Japan Economic Council (ADJEC) meeting. The delegation will also organise the Abu Dhabi Investment Forum (ADIF) and Abu Dhabi-Tokyo Business Forum, which aim to enhance cooperation and attract talent, business, and investment to Abu Dhabi.

His Excellency Shihab Ahmed Alfaheem, Ambassador of the UAE to Japan, said: “This visit reflects the deep-rooted and forward-looking partnership between Abu Dhabi and Japan. Japan’s expertise in digital transformation, technology, sustainable mobility, and industrial automation complements Abu Dhabi’s strategic sectors and our shared vision for a knowledge-based, net-zero future. We are on the cusp of a new era of bilateral cooperation, enabled by frameworks such as the forthcoming Comprehensive Economic Partnership Agreement (CEPA), which will unlock greater market access and enhance investment flows between the two countries. The UAE Embassy in Tokyo is proud to support this delegation, and we look forward to deepening our engagement with Japanese partners to drive long-term sustainable growth.”

Since its establishment in 2011, ADJEC, co-chaired by ADDED and the Japan Cooperation Center for the Middle East (JCCME), has been driving bilateral cooperation across various industries. JCCME member companies operating in Abu Dhabi have a total capital value of AED 106 billion, and are active in a range of sectors, including oil and gas, contracting, retail, consulting, education and heavy machinery manufacturing.

Following its success in London, Beijing and Shanghai, the Abu Dhabi Investment Forum (ADIF) will make its Japan debut in Tokyo on 9 May 2025. Organised by the Abu Dhabi Investment Office (ADIO) and ADGM, ADIF provides a platform for top CEOs, business leaders, and investors to explore strategic partnerships and investment opportunities with one of MENA’s fastest-growing economies. The event will include keynote speeches, panel discussions, and high-level engagements with Japanese government officials and corporate leaders, with a focus on Abu Dhabi’s economic clusters, including the Smart and Autonomous Vehicles Industries (SAVI) cluster, AgriFood Growth and Water Abundance (AGWA) cluster, and recently launched Health, Endurance, Longevity, and Medicine (HELM) cluster.

The Abu Dhabi Chamber of Commerce and Industry ADCCI, in cooperation with ADGM and ADIO, will organise the Abu Dhabi-Japan Business Connect forum on 8 May 2025. This unique forum is a high-level gathering of business leaders and officials, designed to bring together representatives from both Abu Dhabi and Tokyo, to enhance international partnerships and explore global investment opportunities. The high-profile forum aims to strengthen economic relations and international partnerships between Abu Dhabi and Japan.

SOURCE Abu Dhabi Department of Economic Development (ADDED)

Continue Reading

Trending