Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms

PROVO, Utah and SEATTLE, April 22, 2025 /PRNewswire/ — Qualtrics, the leader and creator of the experience management (XM) category, has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms* for the fourth consecutive time. Qualtrics is positioned highest for its Ability to Execute and furthest for its Completeness of Vision.

“Qualtrics is a Leader for the fourth time in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer, which we believe underscores our commitment to continued innovation in our products and our rapidly growing customer base,” said Brad Anderson, Qualtrics President of Product and Engineering. “Our XM for Customer Experience suite is used by thousands of organizations across the world to effortlessly understand and improve their customer experience across every channel and journey  – including digital, location and customer care – and is providing the intelligence and omnichannel insights companies need to win now and in the coming era of agentic AI.”

“Gartner® defines Voice of the Customer (VoC) platform as one that integrates feedback collection, analysis, and action into a single, interconnected platform that helps understand and improve the customer experience (CX).” VoC software “enables leaders responsible for functions such as customer service, marketing, or sales to better manage the customer experience through a deep understanding of customer needs, motivations, goals and behaviors. The resulting insights trigger recommendations and actions across the enterprise.”

Qualtrics provides a single, easy-to-use platform for managing the entire omnichannel customer experience

New capabilities in the XM for Customer Experience™ suite – including Location Experience Hub and Qualtrics® Assist for CX – allow businesses to bring together structured and unstructured feedback across every channel to create a complete view of their customer experience and take quick, targeted action by equipping frontline teams with real-time insights, support, and recommendations to improve experiences in the moment.

Qualtrics also recently announced Experience Agents™: highly specialized AI agents that autonomously deliver exceptional customer and employee experiences at scale across every channel and interaction. Experience Agents are designed to interact directly with customers and employees and are rooted in the unique ability of Qualtrics® to understand the human experience.

Gartner, Magic Quadrant for Voice of the Customer Platforms, Deborah Alvord, Maria Marino, Chad Storlie, Patrick Quinlan, Michael Maziarka, 16 April 2025

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

About Qualtrics

Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.

Contact:
Tyler Petersen, press@qualtrics.com

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SOURCE Qualtrics, LLC

AUSTIN, Texas, April 22, 2025 /PRNewswire/ — As event operations grow in complexity, the need for fine tuning data and access controls within event management platforms has never been greater. Today, Ticketbud, a leading event ticketing and registration platform, launched a user access tool that gives event teams the power to access all the data and information they need, while limiting event page set-up and ticketing controls to event leaders and team members that need it.

The Reporter Collaborator role is a user access role, or site login credential, designed to provide read-only access to financial and transactional data of specific events hosted on Ticketbud. This allows finance, marketing, and other analytical teams to monitor event metrics, track sales performance, and analyze data effectively without the risk of inadvertently altering critical event details, ticket types, or operational settings.

“Event teams need clarity and control,” said Kayhan Ahmadi, CEO of Ticketbud. “A ticketing director shouldn’t have to worry about an intern accidentally wiping an event the night before a sale just because they needed to check conversion metrics. The Reporter Collaborator role is engineered to stop that kind of chaos before it starts. It gives people access to the data they need — and nothing else.”

The latest technical development creates an essential layer of security and control over complex event teams, while ensuring everyone has access to the exact tools and information they need. Finance staff can reconcile tax records. Marketing teams can analyze campaign ROI. And no one—not even by accident—can edit a ticket type or change payout configurations unless they’re given specific access to do so.

Furthermore, access is granted on a per-event basis, ensuring focused visibility and enhanced control over recurring events or complex event calendars.

The Reporter Collaborator Role:

Provides secure, read-only access to event-specific sales reports and attendee data.Prevents accidental edits or unauthorized changes to live event settings and ticket configurations.Facilitates secure collaboration across departments like marketing and finance by providing necessary data visibility without granting edit permissions.

The role’s development complements Ticketbud’s robust user access management system (UAM), which also includes collaborator roles for admins, scanning staff, and vendors. Combined with the platform’s Organizations Feature, which enables hierarchical control across brands or departments, Ticketbud continues to prioritize structure, security, and simplicity in event ticketing and management.

In short, the Reporter Collaborator extends Ticketbud’s UAM framework into the realm of enterprise-grade operational design. It enables precise delegation, reduces the risk surface, and supports cross-functional collaboration.

About Ticketbud:
Ticketbud is the event organizers ticketing platform, user-friendly for first time organizers, powerful and flexible for large festivals and events. Access all features and ongoing customer support, with complete reporting and data ownership. With early payouts and the flexibility to customize, event organizers worldwide trust Ticketbud. Get a ticketing buddy you can rely on.

Ticketbud and Ticketbud LLC are registered trademarks of Ideabud LLC, in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.

Website: www.ticketbud.com

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SOURCE Ticketbud

The company is evolving towards a SaaS business model that provides companies with advanced technological tools that optimize customer experience (CX) and employee experience (EX), driving operational efficiency and hyperpersonalization.Consulting is fundamental to enhancing key business experiences. Therefore, in the last six months we have tripled our consulting teams globally.

MADRID, April 22, 2025 /PRNewswire/ — Atento continues to advance in its business strategy to lead the Business Transformation Outsourcing (BTO) sector. This strategic transformation is based on the integration of advanced technology with Customer Experience (CX) and Employer Experience (EX) solutions in the SaaS model, as well as specialized CX consulting to optimize interaction between brands and consumers, driving hyperpersonalization, intelligent automation, and operational efficiency.

In recent years, the company has developed AI-based capabilities, such as conversational interfaces, real-time information processing to improve interactions, or the use of insights to enhance informed decision-making. Atento is betting on a Software as a Service (SaaS) model to offer companies flexible, scalable, and efficient solutions that contribute to improving CX.

“Atento’s evolution in recent years responds to the growing market demand for more technological, scalable, and efficient solutions. We are evolving the traditional concept of CX to become a BTO-oriented company, where Artificial Intelligence and automation are at the heart of our value proposition,” explains Eduardo Aguirre, CIO of Atento.

CX Consulting: a strategic pillar to elevate the value proposition

In addition to its strategic focus on technology, customer experience (CX) consulting is a key pillar in Atento’s value proposition. The Company combines its experience in business process outsourcing with a consultative approach, helping companies transform their service models through strategies based on customer journey mapping, intelligent automation, and predictive analytics. This approach marked by technological innovation allows for designing hyperpersonalized experiences, optimizing processes, and improving decision-making based on strategic insights. The goal is to provide customized solutions that improve operational efficiency and business results for their clients.

The consulting line integrates a deep market analysis and an evaluation of the CX ecosystem in collaboration with strategic partners, allowing it to create customized solutions that not only design a specific transformation roadmap for each client but also drive sustainable strategies capable of guaranteeing their long-term growth and performance and business return.

The future of BTO with the human touch at the center

In the face of increasing automation, Atento is betting on a future with human service enhanced by technology, with new capabilities oriented towards it with which they can offer added value. Through artificial intelligence, data analysis, and intelligent automation, Atento seeks to optimize processes, improve operational efficiency, and elevate the quality of the customer experience, always maintaining the human touch as a key differentiator.

With this commitment to transformation, Atento reinforces its position towards leadership in the BTO sector, opening the door to a SaaS model where innovation, AI, and hyperpersonalization mark the path towards the future of customer service.

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