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A2P Messaging Market worth $84.8 billion by 2029- Exclusive Report by MarketsandMarkets™

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CHICAGO, May 24, 2024 /PRNewswire/ — The market for A2P messaging appears to have a bright future because to factors like rising industry usage and growth, integration with cutting-edge technologies like RCS and AI, and growing use of safe, omnichannel communication techniques. Its capabilities and reach will be further enhanced by the rollout of 5G networks, emerging markets, and regulatory compliance.

The A2P Messaging Market size is projected to grow from from USD 73.1 billion in 2024 to USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period, according to a new report by MarketsandMarkets™. The need for secure and reliable communication for transactional purposes, such as banking alerts, two-factor authentication, and delivery notifications, is driving the demand for A2P messaging.

Browse in-depth TOC on “A2P Messaging Market”

318 – Tables
56 – Figures
257 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019-2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Billion

Segments Covered

Offering (Platform, Services), Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messaging Services, Customer Relationship Management Services, Other Applications), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS traffic (Domestic, International), End User (BFSI, Retail & eCommerce, Government, Healthcare, Travel & Hospitality, Other End Users) and Region

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore)

Based on application, the authentication services segment holds the largest market size during the forecast period

A2P messaging services are frequently utilized in authentication processes to transmit verification codes or one-time passwords (OTPs) to users. This method, known as two-factor authentication (2FA) or multi-factor authentication (MFA), serves to validate a user’s identity before granting access to a service or authorizing a transaction. With the widespread adoption of mobile devices, personal data is increasingly transmitted over the internet. To bolster security in authentication messaging services, two-factor authentication has emerged as the premier and most secure approach for organizations to safeguard their users and data. SMS-based authentication, leveraging OTPs, has gained prominence due to the ubiquity of mobile devices among users. 2FA authentication stands out as a cost-effective and preferred security measure embraced by brands and consumers alike for online authentication. This method necessitates users to input both a password and a code delivered via A2P message, providing an added layer of security and addressing consumer apprehensions regarding security effectively.

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Based on communication channel, the third-party apps segment is expected to grow with the highest CAGR during the forecast period

This includes IP-based messages sent using communication apps such as Facebook Messenger, WeChat and WhatsApp. Third-party applications are integral to the functioning of Application-to-Person (A2P) messaging, enabling businesses to efficiently communicate with their customers via SMS. These apps provide a diverse range of functionalities tailored to meet various business needs. From facilitating marketing campaigns by offering features like message scheduling and audience targeting to streamlining customer service through automated replies and chatbots, third-party A2P messaging apps empower businesses to engage with their audience effectively. They also play a crucial role in delivering transactional alerts, such as account notifications and flight updates, ensuring timely communication of critical information. Additionally, these apps are commonly used for two-factor authentication, enhancing account security for users. By enabling businesses to send notifications, updates, and promotional messages, third-party A2P messaging apps help maintain customer engagement and satisfaction, ultimately contributing to the success of businesses in today’s digital landscape.

North America to hold the largest market size during the forecast period

The A2P Messaging Market in North America is a thriving ecosystem fueled by the burgeoning demand for streamlined business-to-consumer communication. With a landscape dominated by key players like Twilio, Syniverse, Infobip and Sinch, the market has witnessed exponential growth driven by technological innovations such as messaging APIs and AI-driven personalization. However, amidst this growth, regulatory compliance remains paramount, with adherence to regulations like the TCPA and CASL crucial for maintaining trust and avoiding penalties. Despite challenges such as carrier filtering and increasing competition, the market’s future appears promising, with continuous advancements to further enhance customer engagement and integration with technologies like RCS and OTT messaging platforms.

Top Key Companies in A2P Messaging Market:

The A2P Messaging Market comprises major providers, such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). To increase their market share in the A2P messaging industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.

Recent Developments

In February 2024, Communications Platform-as-a-Service (CPaaS) solutions firm Sinch India launched its new solution, Sinch Trust, to bring transparency and trustworthiness to business messaging. Sinch Trust addressed critical needs in the Indian SMS market by offering much-needed transparency and reliability and equipping businesses with the tools to capitalize on missed opportunities that turn into potential gains.In February 2024, Vonage partnered with KDDI Web Communications to bring Vonage Communications APIs to customers in Japan. With Vonage’s Communications APIs, businesses in Japan would be able to bring new communications capabilities to customers through online calling and two-way messaging and build better connections and deeper engagement. In addition, security could be enhanced with simple, seamless two-factor authentication powered by the Verify API, while Vonage’s conversational commerce application, powered by Jumper.ai, enabled businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction.In February 2024, Infobip introduced its Rich Communication Services (RCS) Business Messaging solution to enable MNOs and enterprises to engage with customers and create memorable experiences by delivering rich conversational messages.In February 2024, Route Mobile partnered with Billeasy to introduce a first-of-its-kind ticket purchase experience through Rich Communication Services (RCS) Business Messaging for Maha Metro Pune. Through this strategic partnership, users would have the convenience of purchasing Maha Metro Pune e-tickets directly via RCS Messages on phones.In November 2023, AT&T introduced AT&T ActiveArmor, offering new text-filtering features for even more protection, blocking spam text messages, and even taking down malicious websites.

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A2P Messaging Market Advantages:

Almost any mobile phone user can receive A2P messages, regardless of their location or internet availability. It is the perfect instrument for reaching a large audience because of its high penetration rate.A2P messages—in particular, SMS—are delivered instantaneously and frequently have open rates that above 90%. This guarantees that recipients read messages as soon as possible.A2P messaging is an affordable communication option, particularly for companies who have a lot of messages to send out. Because of its price and effectiveness, it provides a strong return on investment (ROI).Marketing campaigns, transactional notifications, customer support alerts, two-factor authentication (2FA), appointment reminders, and more may all be accomplished with A2P messaging.Personalised messages can be sent depending on information about the user, including name, preferences, and actions. Customer satisfaction and engagement both rise as a result of this personalisation.Comparing A2P messaging to other communication channels, engagement rates are typically higher. Compared to emails or other digital communications, recipients of SMS messages are more likely to reply or take action.A2P messaging services, including SMS, are extremely safe and dependable. Compared to email, they are less vulnerable to spam and other online risks because they use established mobile networks.Due to their ability to function internationally, A2P messaging systems are a great resource for companies with a global clientele. They can communicate with clients across international borders without experiencing major delays or extra expenses.

Report Objectives

To determine, segment, and forecast the global A2P Messaging Market based on offering, application, communication channel, SMS traffic, end user, and region in terms of value.To forecast the size of the market segments to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the A2P Messaging Market.To study the complete value chain and related industry segments and perform a value chain analysis of the A2P Messaging Market landscape.To strategically analyze the macro and micro markets to individual growth trends, prospects, and contributions to the total A2P Messaging Market.To analyze the industry trends, patents, and innovations related to the A2P Messaging Market.To analyze the opportunities for stakeholders by identifying the high-growth segments of the A2P Messaging Market.To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies.To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activities.

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About MarketsandMarkets™

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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Kawasaki and CB&I Sign Strategic Collaborative Agreement for Promoting Commercial-Use Liquefied Hydrogen Supply Chain

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HOUSTON, Sept. 19, 2024 /PRNewswire/ — Kawasaki Heavy Industries, Ltd. (Kawasaki) and CB&I, a wholly owned unrestricted subsidiary of McDermott, announced today their signing of a strategic agreement for promoting a commercial-use liquefied hydrogen (LH2) supply chain and realizing a zero-carbon-emission society. The signing ceremony took place at Gastech Exhibition & Conference in Houston on September 18, 2024.

“We are very pleased for this opportunity to build and launch a commercial liquefied hydrogen supply chain in cooperation with CB&I,” said Motohiko Nishimura, President, Energy Solutions & Marine Engineering Company, Kawasaki Heavy Industries, Ltd. “By taking advantage of both companies’ strengths and specialized know-how, we aim to cost down hydrogen, strengthen hydrogen supply chain competitiveness, and accelerate the transition to a zero-carbon society.”

Both companies will use their specialized know-how to provide infrastructure that will enable commercial-scale international LH2 supply chains in order to help achieve carbon-neutrality. By leveraging our combined expertise to deliver large-scale LH2 infrastructure solutions, CB&I and Kawasaki are removing barriers, driving down costs and enhancing scalability across the entire supply chain.

“This strategic partnership represents a significant advancement in liquid hydrogen storage capabilities,” said Mark Butts, Senior Vice President of CB&I. “Our technical expertise and extensive experience in liquid hydrogen storage position us at the forefront of the energy transition, delivering reliable storage solutions and executing projects worldwide with proven success.”

Under this agreement, the companies will provide infrastructure to advance the global realization of a sustainable energy economy and meet decarbonization targets. This collaboration will reduce LH2 infrastructure costs and contribute to more widespread use of this clean and efficient energy source.

About CB&I
CB&I is the world’s leading designer and builder of storage facilities, tanks, and terminals. With more than 60,000 structures completed throughout its 130-year history, CB&I has the global expertise and strategically located operations to provide its customers world-class storage solutions for even the most complex energy infrastructure projects. CB&I is a wholly owned unrestricted subsidiary of McDermott. To learn more, visit www.cbi.com.

About McDermott
McDermott is a premier, fully-integrated provider of engineering and construction solutions to the energy industry. Our customers trust our technology-driven approach engineered to responsibly harness and transform global energy resources into the products the world needs. From concept to commissioning, McDermott’s innovative expertise and capabilities advance the next generation of global energy infrastructure—empowering a brighter, more sustainable future for us all. Operating in over 54 countries, McDermott’s locally-focused and globally-integrated resources include more than 30,000 employees, a diversified fleet of specialty marine construction vessels and fabrication facilities around the world. To learn more, visit www.mcdermott.com.

About Kawasaki Heavy Industries, Ltd.
Kawasaki Heavy Industries, Ltd. is general engineering manufacturer with over 125 years of experience manufacturing products spanning land, sea and air. Kawasaki established the Kawasaki Group’s new vision statement, “Group Vision 2030: Trustworthy Solutions for the Future,” and is focusing on three fields, “A Safe and Secure Remotely-Connected Society,” “Near-Future Mobility,” and “Energy and Environmental Solutions” in order to provide solutions for social issues. For “Energy and Environmental Solutions” in particular, by securing the technology necessary for the entire supply chain (for production, transportation, storage and utilization) ahead of the rest of the world, Kawasaki aims to bring about a society that utilizes hydrogen, the ultimate clean energy that emits no carbon dioxide when used. To learn more, visit https://global.kawasaki.com/en.

Forward-Looking Statements
McDermott cautions that statements in this communication which are forward-looking, and provide other than historical information, involve risks, contingencies and uncertainties. These forward-looking statements include, among other things, statements about the expected benefits from the collaboration agreement discussed in this press release.  Although we believe that the expectations reflected in those forward-looking statements are reasonable, we can give no assurance that those expectations will prove to have been correct. Those statements are made by using various underlying assumptions and are subject to numerous risks, contingencies and uncertainties, including, among others: adverse changes in the markets in which we operate or credit or capital markets; our inability to successfully execute on contracts in backlog; changes in project design or schedules; the availability of qualified personnel; changes in the terms, scope or timing of contracts, contract cancellations, change orders and other modifications and actions by our customers and other business counterparties; changes in industry norms; actions by lenders, other creditors, customers and other business counterparties of McDermott and adverse outcomes in legal or other dispute resolution proceedings. If one or more of these risks materialize, or if underlying assumptions prove incorrect, actual results may vary materially from those expected. You should not place undue reliance on forward-looking statements. This communication reflects the views of McDermott’s management as of the date hereof. Except to the extent required by applicable law, McDermott undertakes no obligation to update or revise any forward-looking statement.

For media inquiries, please use the contact information below:

Reba Reid
Global Media Relations
+1 281 588 5636
RReid@McDermott.com

Kristi Krupala-Grove
CB&I Media Relations
+1 346 313 9636
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SOURCE McDermott International, Ltd

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Halal Route Application – Eat, Travel around Thailand, Safe and Sound Halal Style

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BANGKOK, Thailand, Sept. 20, 2024 /PRNewswire/ — The Halal Science Center, Chulalongkorn University has developed Halal Route, an application that lists restaurants, lodging, mosques, prayer directions, and tourist attractions in Thailand under Islamic tourism principles. It hopes to help Muslim tourists travel in Thailand with peace of mind, and supports tourism industry operators to grow and welcome a growing number of Muslim tourists.

The Tourism Authority of Thailand (TAT) predicts that in 2024 there will be around 168 million Islamic tourists worldwide.  According to the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI 2024), Thailand is the 32nd most popular destination for Muslim tourists.  However, the major problem Muslim tourists encounter in Thailand is finding Halal-accredited restaurants, hotels, accommodations, or tourist attractions with service areas (such as prayer rooms) that are compliant with the Islamic way.

Halal Route” is a travel aggregator app that collects searchable information on Halal restaurants, mosques, prayer locations, times, and directions for prayers (the qibla), tourist attractions, Muslim villages or communities, hotels, accommodations, etc.  This app is linked to Google Maps for navigation with precision. It also supports 3 languages, Thai, English, and Arabic, so that Muslim tourists can live and travel more comfortably and with peace of mind,” said Mr.Erfun Weahama, Science Service Officer, Halal Route App development team.

Dr. Anat Denyingyot, Assistant Director of the Halal Science Center, emphasized that the Halal Route application has the most reliable and comprehensive information on halal tourism in Thailand today. “All restaurants and locations have had on-site visits and are audited according to standards approved by a trusted authority or organization, such as certifications from religious organizations or halal food-related entities, as well as management systems to guarantee and be responsible for halal conditions (the HAL-Q system),” Dr. Anat assured.

Currently, the application has more than 1,100 restaurants in its database, and new locations and services are being updated, covering more than 40 provinces from north to south of Thailand that are popular among tourists.

Halal Route is not only for navigation, but a platform that connects Muslim communities from around the world who have the opportunity to visit Thailand,” Associate Professor Dr.Winai Dahlan, Director of the Halal Science Center concluded.

The Halal Route application is free to download on both iOS and Android systems.

Read the full article at https://www.chula.ac.th/en/highlight/185916/  

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SOURCE Chulalongkorn University

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QR Code Labels Market Size to Grow USD 1339.1 Million by 2030 at a CAGR of 5.6% | Valuates Reports

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BANGALORE, India, Sept. 19, 2024 /PRNewswire/ — QR Code Labels Market is Segmented by Type (Flexographic Printing, Digital Printing, Offset Gravure), by Application (Inventory Management, Marketing & Advertisement, Mobile Payments, Personal Use): Global Opportunity Analysis and Industry Forecast, 2024-2030.

The Global QR Code Labels Market was valued at US$ 889.2 million in 2023 and is anticipated to reach US$ 1339.1 million by 2030, witnessing a CAGR of 5.6% during the forecast period 2024-2030.

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Major Factors Driving the Growth of QR Code Labels Market:

The QR code labels market is experiencing robust growth due to the increasing adoption across sectors like retail, logistics, marketing, and payments. The convenience, versatility, and cost-effectiveness of QR code labels, combined with the rise in mobile phone usage and the shift toward contactless technologies, are key drivers of this growth. Industries are leveraging QR codes for diverse applications such as inventory management, mobile payments, and marketing campaigns. However, concerns about data privacy and security may limit widespread adoption in certain regions.

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TRENDS INFLUENCING THE GROWTH OF THE QR CODE LABELS MARKET:

 Flexographic printing holds the largest share in the QR code labels market due to its high-speed production capabilities and cost-effectiveness for large print runs. Flexographic printing is particularly popular in sectors like retail and logistics, where large quantities of QR code labels are required for packaging and inventory management. Its ability to print on a wide range of substrates, including paper, plastic, and metallic foils, makes flexographic printing the preferred choice for high-volume, cost-efficient QR code label production, driving its dominance in the market.

Digital printing is the second-largest segment, known for its flexibility, quick turnaround times, and ability to produce short print runs cost-effectively. This technology is widely adopted in the marketing and advertising sectors where businesses need customized QR code labels for targeted campaigns and promotions. Digital printing offers high-quality, precise printing for small batches, allowing companies to personalize QR codes for specific audiences or events. The growing trend of personalization in marketing is significantly driving the demand for digital printing in the QR code labels market.

Inventory management is the largest application segment, as QR code labels simplify tracking and monitoring products in warehouses, retail stores, and logistics chains. QR codes allow for real-time updates and easy access to product details, making inventory management more efficient. Businesses, especially in e-commerce and logistics, rely on QR codes to reduce human errors, improve accuracy, and streamline operations. As global trade and e-commerce continue to grow, inventory management remains the largest driver of the QR code labels market.

QR codes in marketing and advertising are increasingly popular as brands use them to engage customers directly through digital content. By scanning a QR code, consumers can access websites, videos, promotions, and other interactive media, enhancing brand interaction. This trend is particularly strong in retail and consumer goods sectors, where QR codes are used in packaging, billboards, and digital campaigns. With more consumers using smartphones, QR codes have become a key tool in marketing strategies, driving growth in this application.

The use of QR code labels for mobile payments is rapidly expanding, especially in regions like Asia-Pacific, where cashless transactions are becoming the norm. QR codes provide a secure, contactless payment solution, and their integration with mobile wallets makes them convenient for both consumers and businesses. The pandemic accelerated the shift to contactless payments, and the trend is expected to continue as more businesses adopt QR code-enabled payment systems. This rising trend is a significant factor contributing to the growth of the QR code labels market.

QR code labels are also being increasingly adopted for personal use, particularly in the context of social networking, personal branding, and event management. Individuals are using QR codes to share contact information, social media profiles, or event details. The ease of generating and sharing QR codes through mobile apps has made this technology accessible for personal use. As digital interaction becomes more integrated into daily life, personal use of QR code labels is expected to grow, further expanding the market.

The production of QR code labels, particularly in large quantities, is increasingly being scrutinized for its environmental impact. Companies are looking for sustainable printing solutions, such as eco-friendly inks and biodegradable materials, to reduce the environmental footprint of label production. Flexographic and digital printing technologies are evolving to meet these demands, with manufacturers investing in greener alternatives. The shift towards sustainability in label production is expected to shape the future of the QR code labels market.

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QR CODE LABELS MARKET SHARE

The Asia-Pacific region dominates the QR code labels market, driven by the widespread use of QR codes for mobile payments and inventory management, particularly in China and Japan. North America follows, with increasing adoption in retail, marketing, and healthcare. Europe is also a key market, driven by the rising demand for contactless payment solutions and digital marketing initiatives. The Middle East and Africa are emerging markets, especially in mobile payments and product traceability applications.

Key Companies:

Lintec CorporationCCL IndustriesPacktica SDNLabel LogicHibiscusData LabelAdvanced LabelsCoast Label CompanyLabel ImpressionsConsolidated LabelAvery

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