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A2P Messaging Market worth $84.8 billion by 2029- Exclusive Report by MarketsandMarkets™

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CHICAGO, May 24, 2024 /PRNewswire/ — The market for A2P messaging appears to have a bright future because to factors like rising industry usage and growth, integration with cutting-edge technologies like RCS and AI, and growing use of safe, omnichannel communication techniques. Its capabilities and reach will be further enhanced by the rollout of 5G networks, emerging markets, and regulatory compliance.

The A2P Messaging Market size is projected to grow from from USD 73.1 billion in 2024 to USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period, according to a new report by MarketsandMarkets™. The need for secure and reliable communication for transactional purposes, such as banking alerts, two-factor authentication, and delivery notifications, is driving the demand for A2P messaging.

Browse in-depth TOC on “A2P Messaging Market”

318 – Tables
56 – Figures
257 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019-2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Billion

Segments Covered

Offering (Platform, Services), Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messaging Services, Customer Relationship Management Services, Other Applications), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS traffic (Domestic, International), End User (BFSI, Retail & eCommerce, Government, Healthcare, Travel & Hospitality, Other End Users) and Region

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore)

Based on application, the authentication services segment holds the largest market size during the forecast period

A2P messaging services are frequently utilized in authentication processes to transmit verification codes or one-time passwords (OTPs) to users. This method, known as two-factor authentication (2FA) or multi-factor authentication (MFA), serves to validate a user’s identity before granting access to a service or authorizing a transaction. With the widespread adoption of mobile devices, personal data is increasingly transmitted over the internet. To bolster security in authentication messaging services, two-factor authentication has emerged as the premier and most secure approach for organizations to safeguard their users and data. SMS-based authentication, leveraging OTPs, has gained prominence due to the ubiquity of mobile devices among users. 2FA authentication stands out as a cost-effective and preferred security measure embraced by brands and consumers alike for online authentication. This method necessitates users to input both a password and a code delivered via A2P message, providing an added layer of security and addressing consumer apprehensions regarding security effectively.

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Based on communication channel, the third-party apps segment is expected to grow with the highest CAGR during the forecast period

This includes IP-based messages sent using communication apps such as Facebook Messenger, WeChat and WhatsApp. Third-party applications are integral to the functioning of Application-to-Person (A2P) messaging, enabling businesses to efficiently communicate with their customers via SMS. These apps provide a diverse range of functionalities tailored to meet various business needs. From facilitating marketing campaigns by offering features like message scheduling and audience targeting to streamlining customer service through automated replies and chatbots, third-party A2P messaging apps empower businesses to engage with their audience effectively. They also play a crucial role in delivering transactional alerts, such as account notifications and flight updates, ensuring timely communication of critical information. Additionally, these apps are commonly used for two-factor authentication, enhancing account security for users. By enabling businesses to send notifications, updates, and promotional messages, third-party A2P messaging apps help maintain customer engagement and satisfaction, ultimately contributing to the success of businesses in today’s digital landscape.

North America to hold the largest market size during the forecast period

The A2P Messaging Market in North America is a thriving ecosystem fueled by the burgeoning demand for streamlined business-to-consumer communication. With a landscape dominated by key players like Twilio, Syniverse, Infobip and Sinch, the market has witnessed exponential growth driven by technological innovations such as messaging APIs and AI-driven personalization. However, amidst this growth, regulatory compliance remains paramount, with adherence to regulations like the TCPA and CASL crucial for maintaining trust and avoiding penalties. Despite challenges such as carrier filtering and increasing competition, the market’s future appears promising, with continuous advancements to further enhance customer engagement and integration with technologies like RCS and OTT messaging platforms.

Top Key Companies in A2P Messaging Market:

The A2P Messaging Market comprises major providers, such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). To increase their market share in the A2P messaging industry, these competitors have used a variety of growth methods, including partnerships, agreements, collaborations, new product releases, product enhancements, and acquisitions.

Recent Developments

In February 2024, Communications Platform-as-a-Service (CPaaS) solutions firm Sinch India launched its new solution, Sinch Trust, to bring transparency and trustworthiness to business messaging. Sinch Trust addressed critical needs in the Indian SMS market by offering much-needed transparency and reliability and equipping businesses with the tools to capitalize on missed opportunities that turn into potential gains.In February 2024, Vonage partnered with KDDI Web Communications to bring Vonage Communications APIs to customers in Japan. With Vonage’s Communications APIs, businesses in Japan would be able to bring new communications capabilities to customers through online calling and two-way messaging and build better connections and deeper engagement. In addition, security could be enhanced with simple, seamless two-factor authentication powered by the Verify API, while Vonage’s conversational commerce application, powered by Jumper.ai, enabled businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction.In February 2024, Infobip introduced its Rich Communication Services (RCS) Business Messaging solution to enable MNOs and enterprises to engage with customers and create memorable experiences by delivering rich conversational messages.In February 2024, Route Mobile partnered with Billeasy to introduce a first-of-its-kind ticket purchase experience through Rich Communication Services (RCS) Business Messaging for Maha Metro Pune. Through this strategic partnership, users would have the convenience of purchasing Maha Metro Pune e-tickets directly via RCS Messages on phones.In November 2023, AT&T introduced AT&T ActiveArmor, offering new text-filtering features for even more protection, blocking spam text messages, and even taking down malicious websites.

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A2P Messaging Market Advantages:

Almost any mobile phone user can receive A2P messages, regardless of their location or internet availability. It is the perfect instrument for reaching a large audience because of its high penetration rate.A2P messages—in particular, SMS—are delivered instantaneously and frequently have open rates that above 90%. This guarantees that recipients read messages as soon as possible.A2P messaging is an affordable communication option, particularly for companies who have a lot of messages to send out. Because of its price and effectiveness, it provides a strong return on investment (ROI).Marketing campaigns, transactional notifications, customer support alerts, two-factor authentication (2FA), appointment reminders, and more may all be accomplished with A2P messaging.Personalised messages can be sent depending on information about the user, including name, preferences, and actions. Customer satisfaction and engagement both rise as a result of this personalisation.Comparing A2P messaging to other communication channels, engagement rates are typically higher. Compared to emails or other digital communications, recipients of SMS messages are more likely to reply or take action.A2P messaging services, including SMS, are extremely safe and dependable. Compared to email, they are less vulnerable to spam and other online risks because they use established mobile networks.Due to their ability to function internationally, A2P messaging systems are a great resource for companies with a global clientele. They can communicate with clients across international borders without experiencing major delays or extra expenses.

Report Objectives

To determine, segment, and forecast the global A2P Messaging Market based on offering, application, communication channel, SMS traffic, end user, and region in terms of value.To forecast the size of the market segments to five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the A2P Messaging Market.To study the complete value chain and related industry segments and perform a value chain analysis of the A2P Messaging Market landscape.To strategically analyze the macro and micro markets to individual growth trends, prospects, and contributions to the total A2P Messaging Market.To analyze the industry trends, patents, and innovations related to the A2P Messaging Market.To analyze the opportunities for stakeholders by identifying the high-growth segments of the A2P Messaging Market.To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies.To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activities.

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Technology

Quarterhill Awarded High-Speed Weigh-In-Motion Prescreening Contract in Belgium

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The new WIM station will assist Brussels Mobility in achieving its goals of improving road safety and creating a fair regulatory environment by reducing the number of overloaded vehicles on the roads of the Brussels region.Traffic data provided by the system will support Brussels Mobility’s mission to foster economic growth and improve quality of life through the development of transport infrastructure.

TORONTO, Jan. 10, 2025 /PRNewswire/ – Quarterhill Inc. (“Quarterhill” or the “Company”) (TSX: QTRH) (OTCQX: QTRHF), announced today a contract to provide weigh-in-motion (“WIM”) technology to Brussels Mobility through a joint project with Belgium-based technology integrator Jacops NV (“Jacops”). Quarterhill will be responsible for the design and supply of the WIM subsystem, technical support, and training. Quarterhill will also provide Jacops with the software necessary for commercial vehicle monitoring and enforcement.

Quarterhill will supply the WIM system for the Brussels-Capital Region weigh station, which will be used to pre-select overloaded vehicles for enforcement. The dynamic weighing station will promote and improve the efficiency of inspections by screening vehicles at highway speeds in advance of the law enforcement inspection site. In addition, the weigh station will generate data that provides an accurate, real-time picture of the vehicles on the E19 highway.

The system’s goal is to reduce the number of overloaded vehicles on the Brussels Region’s roads. Overloading causes many problems, such as rapid road deterioration, more serious accidents, and unfair competition between transport companies. Quarterhill’s technology mitigates these issues by screening for overweight vehicles while optimizing the use of enforcement resources.

“We are excited at the prospect of introducing our advanced enforcement technology to Brussels Mobility and expanding our presence in Europe,” said Chuck Myers, CEO of Quarterhill. “Together with Jacops, we will deploy a state-of-the-art high-speed WIM system that will make Belgian roads safer and more sustainable. We have a longstanding relationship with Jacops as a customer for our microwave sensor products, and this project demonstrates how having a broad portfolio of traffic technologies and established relationships with traffic system integrators leads to further opportunities.”

The weigh station will monitor four lanes of one-way traffic on the highway and record data on vehicle classification and vehicle tax without impeding traffic. An overview camera provides images to help enforcement personnel clearly identify vehicles flagged by the system. An Automated Number Plate Reader system will photograph, recognize, store, process, and transmit the number plates of vehicles approaching the dynamic weighing station.

Quarterhill’s iSINC WIM controller was selected for the project as it offers preselection of overweight vehicles, creates comprehensive vehicle records, classifies vehicles, and meets the desired standards for continual uptime monitoring and ease of service. iSINC’s versatility allows it to control a wide array of sensors, cameras, dimensioning systems, communication systems, and custom equipment.

WIM sensors that comply with the accuracies outlined in the Nmi International WIM standard Specification and test procedures for WIM Systems will be installed at the site. The WIM sensors meet the lane width specifications and provide high durability, stable output over time, and IP68 water resistance.

Quarterhill will advise Jacops on the design and placement of the WIM system components to ensure optimal operation, including onsite technical support for installation, testing, and initial calibration. Quarterhill will also provide Jacops with thorough training on the WIM components and system calibration. Over the 2-year warranty period, Quarterhill will provide remote diagnostics and technical support to ensure continuous uptime and optimal performance.

“This project shows that Quarterhill’s technology is well suited to the precise needs of European agencies. We are set to elevate road safety and integrity in the region, reinforcing our expanding footprint in this important market,” stated Heimo Haub, Managing Director, Quarterhill Europe.

About Quarterhill
Quarterhill is a leading provider of tolling and enforcement solutions in the Intelligent Transportation System (ITS) industry. Our goal is technology-driven global leadership in ITS, via organic growth of our tolling and enforcement businesses, and by continuing an acquisition-oriented investment strategy that capitalizes on attractive growth opportunities within ITS and its adjacent markets. Quarterhill is listed on the TSX under the symbol QTRH and on the OTCQX Best Market under the symbol QTRHF. For more information: www.quarterhill.com.

Forward-looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable Canadian securities laws (collectively, “forward-looking statements”). Such forward-looking statements relate to future events, conditions or future financial performance of ‎Quarterhill based on future economic conditions and courses of action. All statements other ‎than statements of historical fact may be forward-looking statements. Such forward-looking statements ‎are often, but not always, identified by the use of any words such as “seek”, “anticipate”, “budget”, ‎‎”plan”, “goal”, “expect” and similar expressions.

Forward-looking statements involve known and unknown risks, assumptions, ‎uncertainties and other factors that may cause actual results or events to differ materially from those ‎anticipated in such forward-looking statements. Material risk factors that could cause actual results to differ materially from the forward-looking statements contained in this news release include, among others, demand for Quarterhill’s products and services; general economic and market conditions; competition; risks relating to technological advances and cyber-security; and other risks set forth in the Company’s most recent annual information form available on SEDAR+ at www.sedarplus.ca. The Company believes the expectations reflected in ‎the forward-looking statements are reasonable, but no assurance can be given that these expectations ‎will prove to be correct and such forward-looking statements included in this news release should not be ‎unduly relied upon.‎ Material factors and assumptions used to develop the forward-looking statements contained in this news release include, among others: Quarterhill’s ability to execute on its business plan; demand for Quarterhill’s products and services; operating assumptions; and financial projections and cost estimates. Quarterhill has no intention, and undertakes no obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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ez1099 2024 Edition Tax Preparation Software for 2025 Tax Season Is Available for Electronic Filing

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REDMOND, Wash., Jan. 10, 2025 /PRNewswire/ — Designed for US business owners, tax professionals and entrepreneurs, the latest ez1099 tax form software from Halfpricesoft.com is easy to navigate and streamline processing unlimited forms for multiple companies for one flat rate.  The latest edition of ez1099 supports paper form printing, pdf printing and efile feature. It also comes with a recipient data import feature from the spreadsheet and QuickBooks IIF file.

 

“ez1099 2024 software is now available for business owners and tax professionals to print and file 1098’s and 1099’s, seamlessly.” Dr. Ge, Founder of Halfpricesoft.com, says.

ez1099 software streamlines the preparation, printing, and e-filing of essential IRS forms, including W2G, 1097BTC, various 1098 forms (1098, 1098C, 1098E, 1098F, 1098Q, 1098T), numerous 1099 forms (1099A, 1099B, 1099C, 1099CAP, 1099DIV, 1099G, 1099INT, 1099K, 1099LTC, 1099MISC, 1099NEC, 1099OID, 1099PATR, 1099Q, 1099QA, 1099R, 1099S, 1099SB, 1099SA), 5498 forms (5498, 5498ESA, 5498QA, 5498SA), as well as 8935, 3921, 3922, and 1096 forms.

Cost is only $79 per installation for the basic version of ez1099 Software or $139 per installation for the advanced version with bulk printing feature, import feature, PDF file creation and electronic filing capability. Also offered in a network version for two or more installations starting at $199 to enable sharing data between computers or offices.

ez1099 is compatible with Windows 11, 10, and 8.  It can also run on Windows Vista system, 7, and MAC machines (Mac can run the system only if installed with Bootcamp).

The features in the latest version ez1099 software include but are not limited to:

electronically file unlimited forms to the IRS with one flat rateez1099 blank paper prints out recipient copiesPrint in bulk for faster processingQuick data importing featureCustomers can save even more time by compiling and saving form data for later use and modificationSupport unlimited accounts and unlimited recipients at no additional chargeGo green with optional PDF document converting and e-file (electronic filing) featuresFeature to process correction forms included

Starting at $79.00 for the print and mail version and $139.00 to electronically file. Halfpricesoft.com welcomes all clients to begin the no obligation thirty-day test drive today at https://www.halfpricesoft.com/1099_software.asp#purchase

About halfpricesoft.com

Halfpricesoft.com is a leading provider of small to midsize business software, including online and desktop payroll software, online employee attendance tracking software, accounting software, in-house business and personal check printing software, W2, software, 1099 software, 1095 ACA form software and ezACH direct deposit software. Software from halfpricesoft.com is trusted by thousands of customers for over 20 years and will assist business owners simplify payroll processing and streamline business management.

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The New York Stem Cell Foundation Research Institute Enters Agreement to Accelerate Precision Drug Discovery for Neurodegenerative Disease

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Partnership Will Harness NYSCF’s Automated Cell Culture Systems and Artificial Intelligence Capabilities to Study Disease at an Unprecedented Cellular Level

NEW YORK, Jan. 10, 2025 /PRNewswire/ — The New York Stem Cell Foundation (NYSCF) Research Institute today announced they have entered into an agreement with Janssen Research & Development, LLC, a Johnson & Johnson company, to use NYSCF’s AI-powered platform for drug discovery to target neurodegenerative disease. This initiative brings together NYSCF’s advanced robotic systems for stem cell research and J&J’s expertise in drug discovery and data science to unlock novel disease insights and accelerate the development of more effective and tailored treatments.

NYSCF has developed proprietary automation technology that enables large-scale, reproducible disease modeling and drug screening using patient-derived stem cells. By combining high-content cell imaging with machine learning-driven analysis, NYSCF’s platform can reveal previously undiscovered disease phenotypes and therapeutic targets leading to the development of novel therapeutic approaches. This versatile platform is adaptable to a wide range of cell types and diseases, making it uniquely positioned to advance precision medicine for patients.

“This work with Johnson & Johnson allows us to integrate our cutting-edge stem cell automation and AI platform with their deep expertise in therapeutic development,” said Jennifer J. Raab, President and CEO of NYSCF. “Together, we look forward to accelerating the discovery of innovative treatments for patients affected by devastating neurodegenerative disease.”

About The New York Stem Cell Foundation Research Institute
The New York Stem Cell Foundation (NYSCF) Research Institute is an independent non-profit organization accelerating cures and better treatments for patients through stem cell research. The NYSCF Research Institute is an acknowledged world leader in stem cell research and in the development of pioneering stem cell technologies, including the NYSCF Global Stem Cell Array®, which is used to create cell lines for laboratories around the globe. NYSCF focuses on translational research in an accelerator model designed to overcome barriers that slow discovery and replace silos with collaboration. For more information, visit nyscf.org.

CONTACTS:
David McKeon
212-365-7440
dmckeon@nyscf.org

Chris Taylor
chris@christaylorpr.com

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SOURCE The New York Stem Cell Foundation

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