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PUMA to Redefine its Online Shopping Experience with Google Cloud’s AI Solutions

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Leading sportswear brand to personalize and streamline product discovery, customer loyalty rewards, and online-to-offline purchases by moving all e-commerce operations to Google Cloud 

SUNNYVALE, Calif., and HERZOGENAURACH, Germany, March 6, 2024 /PRNewswire/ — Sports company PUMA today announced it will deploy Google Cloud’s data, analytics and AI solutions to make its online retail experience more efficient, agile, and more personalized for customers worldwide. This will pave the way for consumer-facing innovations, ranging from generative AI shopping assistants, to virtual try-ons, to AI-driven loyalty programs.

The collaboration will see PUMA shift parts of its e-commerce ecosystem, including PUMA.com, to Google Cloud and build out a global e-commerce data platform. Early results have already driven significant customer experience improvements, including a 19% increase in average order value, as a result of PUMA using Google Analytics and BigQuery to better understand and tailor content to customers. In addition, using Apigee and BigQuery, PUMA has been able to access real-time inventory levels up to four times faster, helping shoppers find the exact products they wish to buy at the nearest possible stores.

“With Google Cloud’s AI and data capabilities, we have been able to not only gain a far better understanding of our customers, but also translate that insight into frictionless commerce, and more personal shopping experiences both online and offline,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “Migrating our e-commerce infrastructure to Google Cloud will greatly accelerate our efforts towards making PUMA’s direct-to-consumer channels a significant driver of overall business growth.”

Redefining direct-to-customer commerce with AI

Over the course of this multiyear agreement, PUMA will incorporate Google Cloud AI capabilities at all stages of its direct-to-consumer channels for more tailored and rewarding customer experiences. Vertex AI Search for retail will bring Google-quality search and recommendations to PUMA.com’s digital properties, helping shoppers better discover PUMA’s products and deliver personalized shopping recommendations to consumers based on their current interests and trends. In addition, PUMA will explore Google Cloud’s generative AI and visual search tools to power future bespoke offerings, such as a generative AI shopping assistant and options to “Shop the Look”—or virtually try on sportswear items—with the help of AI-generated content.

Google Cloud’s AI capabilities will also sit at the heart of Puma.com’s refreshed global loyalty program, accelerating rewards transactions and tailoring special offers and promotions to the preferences of both individuals and their families.

“Family has always been a big part of the PUMA experience, and our AI-driven approach to loyalty will help us better understand and reward customers based not just on individual but also on family needs,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “By streamlining the technology stack and eliminating data silos with the help of Google Cloud, PUMA employees are now freed up to pursue innovative uses of AI and other technologies that build stronger, more nuanced relationships with customers.”

Building a foundation for innovation and efficiency

As part of the migration, PUMA will consolidate its global e-commerce data and workloads onto Google Cloud, creating a single data engine that will give the company end-to-end insight into how audiences engage with its brand and digital content, driving faster and more accurate personalization of products and offers. The move will not only generate substantial cost savings compared to PUMA’s previous e-commerce cloud, but also will empower the company to more efficiently exchange data with other internally-used cloud platforms, third-party e-commerce solutions, and even its global network of vendors and partners.

“By building a centralized customer data platform on Google Cloud, we get the highest quality technology when it comes to analytics, data governance, and security, allowing us to radically improve how we work with partners in the interests of our customers,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “Common data standards and API management through Apigee mean that no matter where our retail outlet operators are on their digitisation journeys, they can tap into our digital services and insights without having to alter their current IT systems. That, in turn, enables them to create even more localized experiences, supported by consistently world-class data security and operational intelligence, with minimal disruption to them or their customers.”

“As consumer tastes become more personalized and bespoke, popular brands will need to look at technologies like generative AI to stay ahead of the curve,” said Carrie Tharp, VP Strategic Industries at Google Cloud. “PUMA’s partnership with Google Cloud is leading the industry in applying cloud, data analytics, and AI to transform the customer experience.”

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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Bybit Reshapes the Blockchain Industry at CCCC Bali – Sharing a Bold Vision and Roadmap

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DUBAI, UAE, May 11, 2025 /CNW/ — Bybit, the world’s second largest cryptocurrency exchange by trading volume, reaffirmed its long-term commitment to Web3 innovation as the exclusive sponsor and founding force behind the Crypto Content Creator Campus (CCCC), a non-profit industry initiative empowering the next wave of blockchain storytellers.

Held from April 10 to April 13 in Bali, this four-day summit brought together over 150 top content creators, Web3 innovators, and crypto leaders, laying the groundwork for Web3 creator-business partnerships and sustainable industry education.

The summit featured around 20 ecosystem partners, including Solana, TON, Mantle, Catizen, Jambo, Cudis, Orderly, Plume, OG, BlackFocus, XION, Memecore, the Blockchain for Good Alliance (BGA), etc. These market participants shared the latest industry insights and showcased their technologies at vibrant booths, facilitating high-touch engagement with some of the region’s most passionate builders and storytellers.

Doing What Others Won’t: Ben Zhou’s Vision for the Future

In his keynote address, Bybit Co-founder and CEO Ben Zhou shared his bold vision anchored in the exchange platform’s founding ethos: “We do what others won’t.” Bybit isn’t just following industry trends — we are laying the foundation for a sustainable Web3 future powered by innovation, transparency, and creator-driven ecosystems.

Bybit backed CCCC with a bold mission — to build an industry leading education and collaboration platform that helps Web2 users transition to Web3 through next-gen storytelling, connectivity and infrastructure development. The initiative aims to revolutionize the Web3 content creation landscape by empowering creators with tools, exposure, and an active ecosystem for sustainable influence and education.

“At CCCC, what stood out most was Bybit’s long-term perspective. While many chase quick wins, Bybit is investing in real, sustainable innovation and ecosystem development — building infrastructure, supporting creators, and empowering the future of Web3. That’s what truly sets them apart,” reflected one of the content creators at the conference.

A Strategic Return: Bybit’s Roadmap for Mandarin-Speaking Markets

During the event, Ben also spotlighted the company’s return to its roots with a sharpened focus on Mandarin-speaking markets — one of the fastest growth engines in Bybit’s strategic roadmap.

“Bybit started in Shanghai and grew to become the world’s second-largest exchange. In 2024, we began reconnecting with our heritage — not just geographically, but in terms of responsibility,” Ben said. “This year marks our return in full strength. We are dedicating resources and realigning strategies to serve Mandarin-speaking users.”

Ben announced a suite of Mandarin-focused business optimizations at Bybit – including accelerated trading channels, dedicated domains and nodes, and a full-stack upgrade to Chinese-language customer service — faster, more professional, and more responsive than ever before.

From cryptocurrency trading – spot, futures and options – to Gold & FX, BybitCard, BybitPay, and structured wealth management products, Ben emphasized that “every product is now being built to suit the needs and expectations of our Mandarin-speaking community.”

Building Crypto Ark, Bit by Bit

CCCC Bali emerged not only as a platform for education and experimentation, but also as a proof-of-concept for what a decentralized creator economy can achieve. With its blend of inspiration, innovation, and infrastructure, the summit demonstrated how content creators, builders, and communities can come together to lay a collaborative foundation for sustainable growth.

As Bybit continues its mission to power the world’s crypto builders, the success of CCCC signals a bold new chapter in Web3 collaboration, one that’s being written not just in code — but in content, culture, and community.

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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LG Innotek to build FC-BGA into 700 million USD business by 2030 with its state-of-the-art Dream Factory

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SEOUL, South Korea, May 12, 2025 /PRNewswire/ — LG unveiled the Dream Factory, a hub for the production of FC-BGAs (Flip Chip Ball Grid Arrays), the company’s next-generation growth engine, to the media for the first time and announced it on the 30th April.

In 2022, LG Innotek announced its plans to launch a business producing FC-BGAs, high-value semiconductor substrates. To build the Dream Factory, the company acquired LG Electronics’ Gumi 4 Factory and began full-scale mass production in February 2024.

The Dream Factory, spanning a total area of 26,000 square meters, is regarded as the industry’s most advanced “smart” factory, integrating the latest IT technologies, including artificial intelligence, deep learning, robotics, and digital twin technologies. By applying automation, information, and intelligence technologies to the entire process, it has established a cutting-edge FC-BGA production infrastructure that eliminates the four major factors known to undermine production competitiveness: human error (Man), failure cost(F-cost), breakdown maintenance (BM) loss, and accidents.

“Elimination of defects caused by human contact” through automation of all processes and logistics using robots

For semiconductor substrate products such as FC-BGAs, which require a highly demanding ultra-fine process, even the smallest foreign objects (eyelash, saliva, etc.) can cause quality issues. Therefore, it is crucial to minimize human contact with products during production.

To this end, LG Innotek has introduced a completely automated logistics system at the Dream Factory, where coming across a person is a rare event. Apart from essential personnel, such as equipment maintenance and repair workers, all 10 steps of the FC-BGA production and logistics processes are unmanned.

Dozens of autonomous mobile robots (AMRs) move materials around the production line autonomously. When a production order is placed, which is done automatically, based on the customer’s delivery timeframe entered in the RTS (real-time schedule), the AMRs transport the raw materials to the process facility. Once the barcode on the raw material is detected, also done automatically, by the machine, the process recipe is automatically set on the equipment according to the product specifications through the recipe management system (RMS), after which the product processing begins. The AMRs are also responsible for loading the finished product back into the stocker.

In addition, the process of peeling off the protective film from the panel (film detach) is also replaced by a robot. This enables the early prevention of fine scratches and defects caused by foreign objects such as dust particles and foreign substances. The construction of non-touch production facilities, involving such equipment as collaborative robots, in the entire process has significantly reduced mishandling by workers.

Unmanned AI-based FC-BGA quality inspection, enhancing customer confidence by ensuring quality “transparency”

The Dream Factory generates more than 200,000 files and 100GB of data related to FC-BGA production every day. LG Innotek collects this data throughout the production process through sensors installed in all of its facilities.  By applying AI, which continuously learns from this big data, to the defect prediction and inspection system, the company has significantly reduced the lead time caused by defects.

In addition, LG Innotek has applied an AI deep learning vision inspection system to the Automated Optical Inspection (AOI) process, which is the most important step in determining whether a product is of good quality. Tirelessly, the robot moves the finished FC-BGA board products to the vision screening inspection table. Next, the AI, which has been trained on tens of thousands of data points on defective and good quality FC-BGAs, detects micro-level defects that are challenging to identify with the naked eye, and it does so in only 30 seconds.

LG Innotek is operating a further advanced AOI process. In the room next to the AOI equipment for faulty circuits, there is a much larger robot and inspection system. Called Line Quality Control (LQC), it can automatically check whether the various specifications (thickness, size, etc.) of the product requested by the customer have been fulfilled. The inspection data is immediately sent to the customer, ensuring product quality transparency, which leads to higher customer confidence. This industry-leading sophistication of LG Innotek’s AOI equipment has been cited as one of the most impressive aspects of the factory by the global customers who have visited it.

AI can identify defective products, and since every product has a barcode that tracks its process history, products that are deemed defective are automatically filtered out without the need for human intervention, reducing F-costs by more than 50%.

Additionally, AI has been applied to the digital simulation system, which prevents product defects and equipment failures. Previously, the process of workers manually checking products for defects and identifying which machines were faulty and how to repair them in response to defects required a lot of time. This can now be significantly improved.

By 2026, LG Innotek plans to introduce an intelligent Quality Management System (i-QMS) that detects and analyzes quality irregularities during production in real time and automatically corrects them. The company plans to automate the entire FC-BGA production process, especially by developing a platform that uses digital twin technology to share information on all processes, from product development to production, with customers in real time to enhance customer responsiveness.

Optimized FC-BGA process equipment using digital twin technology, “halving the ramp-up period”

Since even the smallest variables can lead to poor performance in FC-BGAs, equipment optimized for mass production and process recipes and production environments set to perfect values are fundamental to achieving high yields.

The FC-BGA process equipment installed in the Dream Factory is set to optimal conditions through digital twin technology. In the past, identifying optimal conditions for the FC-BGA process required a lot of time and money, along with hundreds of tests. Before building the facility, LG Innotek managed to identify problems with the initial setup of the FC-BGA process facility in advance by conducting a “factory simulation” using 3D modelling in virtual space. This enabled the facility to be carefully set for optimal conditions, such as liquid, heat, and air flow, which were difficult to measure inside the actual facility. As a result, the ramp-up period (increase in production capacity by improving initial production yields) was shortened by nearly half compared to the previous operation period.

In addition, digital twin technology is applied to the Line Monitoring System (LMS), which monitors production status in real time. The real-time monitoring system enables users to monitor the production line currently in operation, product movement, inventory status, equipment irregularities, production performance, and product quality status at a glance on the large screen of the integrated control room where the LMS is installed. This makes it possible to respond immediately in the event of any irregularity.

Internalization of glass core technology, step-by-step entry into the high-end FC-BGA market: “Fostering the business into 700 million USD business by 2030″

Over the past 50 years, LG Innotek has accumulated core technologies for high-value semiconductor substrates, such as ultra-fine microcircuits and high-density, multi-layer substrate matching technology (stacking multiple substrate layers accurately and evenly), through its substrate material components business.

Based on this know-how, the company began full-scale mass production of FC-BGAs for personal computers (PCs) for North American big-tech customers at the end of last year and recently succeeded in securing additional global big-tech clients. This year, LG Innotek aims to enter the FC-BGA market for PC central processing units (CPUs). Its strategy is to enter the high-end FC-BGA market in phases, including entering the server FC-BGA market as early as 2026. In preparation for this, LG Innotek has already acquired facilities that are essential in the manufacturing of FC-BGA products for servers, such as “edge coating” that blocks the generation of dust particles.

In line with this goal, LG Innotek will also accelerate the development of next-generation substrate technologies in collaboration with global big-tech clients. By 2027, the company plans to internalize technologies such as re-distribution layer (RDL) technology, which engraves microcircuit patterns directly onto the substrate; device embedding technology, which minimizes power loss by embedding devices into the substrate; and multi-layer core (MLC) and glass core (glass substrate) technologies, which prevent warping when implementing large-area substrates. In particular, LG Innotek has been promoting glass substrates by strengthening its collaboration with global customers.

Minseok Kang, vice president and head of LG Innotek’s Substrate & Material Business Unit, said, “LG Innotek will continue to expand the production of FC-BGAs that provide exceptional customer value based on its state-of-the-art Dream Factory and develop the FC-BGA business into 700 million USD business by 2030.”

According to the Fuji Chimera Research Institute, the size of the global FC-BGA market is expected to more than double from USD 8 billion in 2022 to USD 16.4 billion in 2030.

[Glossary]

FC-BGA (Flip Chip Ball Grid Array): This is a semiconductor substrate that is widely applied to electronic devices equipped with semiconductor chips (CPU, GPU, AI chips, etc.) that perform various computing functions. Demand for high-performance semiconductor substrates is growing rapidly due to increased data throughput, higher semiconductor processing speeds, and the need for low-power semiconductors. For these reasons, FC-BGAs have a larger area and more layers than conventional semiconductor substrates. They are also known to have high barriers to market entry because they require top-level facilities and technologies to produce.

 

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GIGABYTE Announces the Premium Gaming and AI Computing Solution AI TOP 100 Z890 Now Available

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TAIPEI, May 12, 2025 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, announces the launch of the AI TOP 100 Z890, a desktop PC tailored for both gaming and AI computing, now available in Taiwan market. Designed to deliver extreme performance, the AI TOP 100 Z890 is powered by the Intel® Core™ Ultra 9 285K processor, the Z890 AI TOP motherboard, and the NVIDIA® GeForce RTX™ 5090 graphics card, optimizing for AI workloads and high-performance gaming. Combined with the pre-installed Windows 11 operating system, users can access AI computing with a standard power setup and plug-and-play convenience.

At the core of the AI TOP 100 Z890 is an Intel® Core™ Ultra 9 285K CPU featuring built-in AI Boost NPU, paired with D5 Bionic Corsa technology-enhanced GIGABYTE 128GB DDR5 memory, and the GIGABYTE GeForce RTX™ 5090 WINDFORCE graphics card that supports NVIDIA DLSS 4.0 and Multi Frame Generation. The system also includes an ultra-fast AORUS Gen4 7300 SSD and a GIGABYTE 320GB AI TOP 100E cache drive offering up to 150x TBW compared to standard SSDs and ideal for high-volume data training. The cooling system plays a crucial role under heavy workloads, while the AORUS WATERFORCE II 360 liquid cooler and AORUS AC500G ST AI TOP chassis offer stable operation even under intensive loads.

The AI TOP Utility is a reinvented and intuitive software for managing AI workflows. Supporting memory offloading and fine-tuning for LLMs and LMMs up to 405B parameters, the software allows users to choose AI models with RAG, create datasets, track training progress via a real-time dashboard, and validate models. It also enables multi-node clustering via Thunderbolt and Ethernet, empowering users to scale performance as needed.

The GIGABYTE AI TOP 100 Z890 is built for gamers, developers, researchers, or AI hobbyists seeking a ready-to-go solution to gaming and AI computing. Visit GIGABYTE official website for full specifications and more information.

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