Connect with us

Technology

PUMA to Redefine its Online Shopping Experience with Google Cloud’s AI Solutions

Published

on

Leading sportswear brand to personalize and streamline product discovery, customer loyalty rewards, and online-to-offline purchases by moving all e-commerce operations to Google Cloud 

SUNNYVALE, Calif., and HERZOGENAURACH, Germany, March 6, 2024 /PRNewswire/ — Sports company PUMA today announced it will deploy Google Cloud’s data, analytics and AI solutions to make its online retail experience more efficient, agile, and more personalized for customers worldwide. This will pave the way for consumer-facing innovations, ranging from generative AI shopping assistants, to virtual try-ons, to AI-driven loyalty programs.

The collaboration will see PUMA shift parts of its e-commerce ecosystem, including PUMA.com, to Google Cloud and build out a global e-commerce data platform. Early results have already driven significant customer experience improvements, including a 19% increase in average order value, as a result of PUMA using Google Analytics and BigQuery to better understand and tailor content to customers. In addition, using Apigee and BigQuery, PUMA has been able to access real-time inventory levels up to four times faster, helping shoppers find the exact products they wish to buy at the nearest possible stores.

“With Google Cloud’s AI and data capabilities, we have been able to not only gain a far better understanding of our customers, but also translate that insight into frictionless commerce, and more personal shopping experiences both online and offline,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “Migrating our e-commerce infrastructure to Google Cloud will greatly accelerate our efforts towards making PUMA’s direct-to-consumer channels a significant driver of overall business growth.”

Redefining direct-to-customer commerce with AI

Over the course of this multiyear agreement, PUMA will incorporate Google Cloud AI capabilities at all stages of its direct-to-consumer channels for more tailored and rewarding customer experiences. Vertex AI Search for retail will bring Google-quality search and recommendations to PUMA.com’s digital properties, helping shoppers better discover PUMA’s products and deliver personalized shopping recommendations to consumers based on their current interests and trends. In addition, PUMA will explore Google Cloud’s generative AI and visual search tools to power future bespoke offerings, such as a generative AI shopping assistant and options to “Shop the Look”—or virtually try on sportswear items—with the help of AI-generated content.

Google Cloud’s AI capabilities will also sit at the heart of Puma.com’s refreshed global loyalty program, accelerating rewards transactions and tailoring special offers and promotions to the preferences of both individuals and their families.

“Family has always been a big part of the PUMA experience, and our AI-driven approach to loyalty will help us better understand and reward customers based not just on individual but also on family needs,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “By streamlining the technology stack and eliminating data silos with the help of Google Cloud, PUMA employees are now freed up to pursue innovative uses of AI and other technologies that build stronger, more nuanced relationships with customers.”

Building a foundation for innovation and efficiency

As part of the migration, PUMA will consolidate its global e-commerce data and workloads onto Google Cloud, creating a single data engine that will give the company end-to-end insight into how audiences engage with its brand and digital content, driving faster and more accurate personalization of products and offers. The move will not only generate substantial cost savings compared to PUMA’s previous e-commerce cloud, but also will empower the company to more efficiently exchange data with other internally-used cloud platforms, third-party e-commerce solutions, and even its global network of vendors and partners.

“By building a centralized customer data platform on Google Cloud, we get the highest quality technology when it comes to analytics, data governance, and security, allowing us to radically improve how we work with partners in the interests of our customers,” said Pancho Ortuzar, Director Global E-Commerce Engineering at PUMA. “Common data standards and API management through Apigee mean that no matter where our retail outlet operators are on their digitisation journeys, they can tap into our digital services and insights without having to alter their current IT systems. That, in turn, enables them to create even more localized experiences, supported by consistently world-class data security and operational intelligence, with minimal disruption to them or their customers.”

“As consumer tastes become more personalized and bespoke, popular brands will need to look at technologies like generative AI to stay ahead of the curve,” said Carrie Tharp, VP Strategic Industries at Google Cloud. “PUMA’s partnership with Google Cloud is leading the industry in applying cloud, data analytics, and AI to transform the customer experience.”

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

View original content to download multimedia:https://www.prnewswire.com/news-releases/puma-to-redefine-its-online-shopping-experience-with-google-clouds-ai-solutions-302079059.html

SOURCE Google Cloud

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Orange County Register Names Roth Staffing Companies one of the Top Workplaces for 2024

Published

on

By

This year’s recognition marks Roth Staffing’s twelfth time on the prestigious list.

ORANGE, Calif., Dec. 23, 2024 /PRNewswire-PRWeb/ — Roth Staffing Companies has been named as one of the Top Workplaces 2024 by Orange County Register Top Workplaces, making it their twelfth time to receive this honor. Roth Staffing earned its spot in the midsize category.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” – Adam Roth, CEO of Roth Staffing Companies.

This list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The confidential survey uniquely measures the employee experience and its component themes, including employees feeling Respected & Supported, Enabled to Grow, and Empowered to Execute, to name a few.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” shared Adam Roth, CEO of Roth Staffing Companies. “At Roth Staffing, our coworkers take pride in their contributions and are inspired to enjoy the process along the way. It’s their dedication to fulfilling our Purpose, ‘To make life better for the people we serve,’ that has made this achievement possible. Here’s to many more milestones ahead in 2025 and beyond!”

About Roth Staffing
Roth Staffing Companies is one of the largest privately held staffing firms in the United States, operating from more than 100 locations across 20 states and the District of Columbia. Roth Staffing consists of five specialized business lines: Ultimate Staffing Services for administrative and office positions, Ledgent Finance & Accounting,Ledgent Technology, Adams & Martin Group for legal staffing, and About Talent for workforce solutions. 

Roth Staffing Companies, L.P. has locations Arizona: Phoenix; California: Brea, Carlsbad, Century City, Cerritos, Costa Mesa, Fremont, Fresno, Inland Empire, Irvine, La Jolla, Los Angeles, Orange County, Oxnard, Palo Alto, Pasadena, Pleasanton, Roseville, Sacramento, San Diego, San Francisco, San Jose, Torrance, Tustin, Woodland Hills; Colorado: Denver; Connecticut: Hartford, New Haven; Florida: Boca Raton, Clearwater, Fort Lauderdale, Orlando, Tampa, West Palm Beach; Georgia: Atlanta; Massachusetts: Boston; Maryland: Baltimore, Columbia, Frederick, Rockville, Timonium; Michigan: Detroit; Minnesota: Bloomington, Minneapolis; Missouri: St. Louis, Kansas City; North Carolina: Raleigh; New Hampshire: Nashua; New Jersey: Paramus; Nevada: Las Vegas; Oregon: Portland; Texas: Austin, Dallas, Houston, North Houston, San Antonio; Virginia: Arlington; Washington: Wisconsin: Milwaukee. 

About Energage
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 17 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations,  Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

Media Contact

Samantha Cabot, Roth Staffing Companies, 714-939-8600, scabot@rothstaffing.com, rothstaffing.com 

View original content to download multimedia:https://www.prweb.com/releases/orange-county-register-names-roth-staffing-companies-one-of-the-top-workplaces-for-2024-302337047.html

SOURCE Roth Staffing Companies

Continue Reading

Technology

Trading Technologies achieves high spot in Chartis Buyside Platforms 2024 Rankings

Published

on

By

Firm also earns “strong category leader” status for Energy and Equity Trade Surveillance Solutions in new Chartis Market Quadrants report

CHICAGO, Dec. 23, 2024 /PRNewswire/ — Trading Technologies International, Inc. (TT), a global capital markets technology platform services provider, has earned the number 12 spot in the Chartis Buyside Platforms 2024 ranking of the top 50 providers of buy-side platforms and technology. The report released this month showcases the leading players in financial infrastructure and highlights providers delivering essential services and tools – including trading networks, market data, prime brokerage services and more – to buy-side market participants. The ranking, which Chartis called a testament of the “commitment to delivering exceptional value and innovation” to that community, provides insights into how the companies are shaping the industry with advanced solutions in asset management, risk assessment and operational efficiency.

Separately, in Chartis’ just-released Market Quadrants report, which provides a detailed evaluation of key providers offering advanced surveillance solutions tailored to the unique needs of the energy and equity markets, TT achieved “strong category leader” status for both energy and equity trade surveillance solutions. In both categories, TT received a four-star rank for “Industry Leading Platform Capabilities.” Of particular note, TT earned “industry-leading” four-star rankings across all measures in the equity surveillance category, including analytics and modeling, pre-trade reporting, post-trade reporting, data infrastructure and database management, and data visualization and ease/speed of access capabilities.

TT CEO Keith Todd said: “With a long history of service to the sell side, we have been working diligently to grow our appeal to buy-side market participants, and we’re incredibly honored to have earned in short order a number 12 ranking on a cultivated list of the top 50 service providers in the buy-side sector. It’s a great accomplishment that our broadening of products, asset classes and services available on the TT® platform – including our expansion from futures trade surveillance to a powerful multi-asset offering – are already achieving industry-leading recognition across important measures.”

Handling over 2.5 billion transactions this year, the TT platform connects to more than 100 global exchanges and liquidity venues across a growing number of asset classes. The platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges.

Buy-side participants leverage a wide range of TT tools to meet their trading needs, including a comprehensive suite of advanced execution algorithms, algo design and deployment tools, Autospreader and APIs. Through Abel Noser Solutions, a TT company, market participants employ a wide range of sophisticated transaction cost analysis (TCA) products and services across global equities, foreign exchange, futures, fixed income and options.

In June, the firm launched TT Trade Surveillance, a multi-asset trade surveillance solution combining new multi-asset coverage and dozens of new configurable models to supplement the machine learning-driven models from TT Score, the company’s first-generation trade surveillance platform. TT Trade Surveillance provides enhanced trade surveillance capabilities to a wide range of asset classes, including futures, equities, equity options, fixed income and foreign exchange (FX). The system has also recently added a new, innovative way to identify cross-product manipulation, where users can input correlated instruments directly into the user interface to create a single synthetic instrument, and utilize the machine-learning spoofing models to identify patterns of spoofing activity across multiple order books.

With this recognition, TT has now been honored globally and regionally 14 times this year for the TT platform, trade surveillance capabilities, algorithmic trading solution, TCA tool, execution management system (EMS), order management system (OMS) and market data services.

About Trading Technologies

Trading Technologies (www.tradingtechnologies.com) is a Software-as-a-Service (SaaS) technology platform provider to the global capital markets industry. The company’s award-winning TT® platform connects to the world’s major international exchanges and liquidity venues in listed derivatives alongside a growing number of asset classes, including fixed income, foreign exchange (FX) and cryptocurrencies. The TT platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management, clearing, post-trade allocation and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges. The company’s blue-chip client base includes the Tier 1 banks as well as brokers, money managers, hedge funds, proprietary traders, Commodity Trading Advisors (CTAs), commercial hedgers and risk managers. These firms rely on the TT ecosystem to manage their end-to-end trading operations. In addition, exchanges utilize TT’s technology to deliver innovative solutions to their market participants. TT also strategically partners with technology companies to make their complementary offerings available to Trading Technologies’ global client base through the TT ecosystem.

View original content to download multimedia:https://www.prnewswire.com/news-releases/trading-technologies-achieves-high-spot-in-chartis-buyside-platforms-2024-rankings-302338469.html

SOURCE Trading Technologies

Continue Reading

Technology

Allo Secures $100 Million in Debt Financing to Expand Bitcoin-Backed Lending Platform

Published

on

By

DUBAI, UAE, Dec. 23, 2024 /PRNewswire/ — Allo.xyz, a platform for real-world asset (RWA) tokenization and lending, has successfully secured a $100 million Bitcoin-backed credit facility. This landmark credit facility will further enhance Allo’s BTC-backed lending services, catering to institutional and individual participants eager to engage in the growing crypto lending market.

Bolstering its position in the Bitcoin ecosystem, Allo has staked over 544 BTC (valued at $50M+) through the Babylon Bitcoin Staking Protocol. This positions Allo as a key player in enabling Bitcoin-secured networks, with its BTC staking solution minting the $alloBTC token featured prominently on DeFiLlama

The financing round, facilitated by a consortium of lenders including Greengage and a long-standing US institution, reflects rising demand for Bitcoin-secured lending solutions as Allo continues to bridge traditional finance with blockchain technology. Sean Kiernan, CEO of Greengage, expressed his enthusiasm: “We’re excited to support this much-needed new venture and look forward to seeing great things to come.”

Allo’s growth trajectory is underscored by its inclusion in the Binance Labs and BNB Chain MVB Accelerator program, securing up to $750,000 in investment. Allo is also gearing up to launch its native $RWA cryptocurrency, adding new utility to its ecosystem. Additionally, Allo has also made strides in tokenizing real-world assets, with over $2.2 billion in Total Value Locked (TVL) across various assets on the BNB Chain. Allo’s innovative onchain RWA fund solution allows anyone to create funds in under 60 seconds, opening new opportunities for asset management.

Addressing the $900 trillion real-world asset opportunity, Allo continues to pioneer tokenization solutions that seamlessly integrate traditional and digital finance. The company has also secured a $50 million term sheet for lending against SpaceX stock, enabling efficient borrowing solutions for private market shareholders.

Allo’s achievements have garnered recognition, including acceptance into the Qatar Financial Center Digital Asset Lab, underscoring the platform’s commitment to regulatory compliance and technological advancement. With strategic partnerships across the ecosystem—including BNB Chain, Binance Labs, Cobo,  Babylon, and Chainlink—Allo is supported by a robust network of industry leaders.

Allo’s experienced team, boasting over 60 years of combined expertise in cryptocurrency and real-world assets, remains dedicated to unlocking new opportunities and driving innovation in the decentralized financial ecosystem.

For more information, visit Allo.xyz.

View original content to download multimedia:https://www.prnewswire.com/news-releases/allo-secures-100-million-in-debt-financing-to-expand-bitcoin-backed-lending-platform-302338117.html

SOURCE Allo

Continue Reading

Trending