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Do Some Electric Fish Sense the World Through Comrades’ Auras?

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Scientists uncover evidence for a new form of collective sensing that appears to enable elephantnose fish to extend their perceptual reach

NEW YORK, March 6, 2024 /PRNewswire/ — It would be a game-changer if all members of a basketball team could see out of each other’s eyes in addition to their own. A research duo at Columbia’s Zuckerman Institute has found evidence that this kind of collective sensing occurs in close-knit groups of African weakly electric fish, also known as elephantnose fish. This instantaneous sharing of sensory intelligence could help the fish locate food, friends and foes.

“In engineering it is common that groups of emitters and receivers work together to improve sensing, for example in sonar and radar. We showed that something similar may be happening in groups of fish that sense their environment using electrical pulses. These fish seem to ‘see’ much better in small groups.” said Nathaniel Sawtell, PhD, a principal investigator at Columbia’s Zuckerman Institute and a professor of neuroscience at Columbia’s Vagelos College of Physicians and Surgeons.

In a paper published online today in Nature, Dr. Sawtell and postdoctoral research associate Federico Pedraja, PhD, combine multiple lines of evidence to argue that the species of electric fish they study, Gnathonemus petersii, pull off a lightning-fast feat of collective sensing never before documented in biology.

Scientists have long known that electric fish sense changes in the electric fields they project into their waterscapes, much like the acoustic signals that bats and dolphins deploy. The fish rely on specialized organs in their skin that emit and sense electric fields to communicate. They also use them for an electric version of echolocation to detect, track and distinguish various objects in their watery environments.

G. petersii electric fish dwell in African river habitats that are dark and murky, where the fishes’ eyes are of limited value. In thinking about that challenge with an engineering mindset, Drs. Pedraja and Sawtell conjectured that the fish might have evolved sensory abilities akin to networked radar and sonar systems, whose multiple units can collaborate to detect objects further out and in more detail than can lone unconnected units.

To test if this principle of collective sensing applied to electric fish, the researchers first developed a computer model in which they could simulate the fishes’ electrical environment. They analyzed whether individual electric fish were better at detecting objects by tapping into signals emitted by nearby fish.

“Think of these external signals as electric images of the objects that nearby electric fish automatically produce and beam to nearby fish at the speed of light,” said Dr. Pedraja. “Our work suggests that three fish in a group would each receive three different “electrical views” of the same scene at virtually the same time,” added Dr. Sawtell.

Among the most telling results of the simulation study, Dr. Sawtell noted, is that collective sensing could extend the electro-location range of the electric fish up to 3 times. The researchers say that such a large sensory enhancement would almost certainly confer survival benefits.

The researchers then went in search of an actual neural basis for such an ability in G. petersii. Recordings in a part of the brain devoted to the electrosensory system showed that the fish respond to both their own electric discharges and to external electrical signals from, say, other electric fish or lab-generated mimics of the signals. Particularly exciting to the scientists was how the patterns of brain activity closely matched what the simulation studies suggested the researchers might see in neural recordings.

Behavioral observations added more evidence that the fish really do engage in collective sensing. In the tanks, the fish assumed in-line and right-angle formations that the computer model showed are favorable for collective sensing. Also, recordings of a kind of electrical dialog between fish featured highly-precise turn-taking in which the fish emitted their electrical discharges in strict alternation. The authors speculate that this behavior, previously termed the “echo response,” might play a key role in coordinating collective sensing.

As the researchers have uncovered a new sensory capability, more fascinating questions have emerged for them.

“These fish have some of the biggest brain-to-body mass ratios of any animal on the planet,” said Dr. Sawtell. “Perhaps these enormous brains are needed for rapid and highly sophisticated social sensing and collective behavior?”

The researchers noted that learning more about the brain mechanisms involved could provide leads for artificial sensing technologies for applications including underwater autonomous vehicles and medical imaging.

The paper, “Collective Sensing in Electric Fish,” by Federico Pedraja and Nathaniel Sawtell of Columbia’s Zuckerman Mind Brain Behavior Institute, was published online in Nature on March 6, 2024.

The authors report no conflicts of interest.

CONTACT: Ivan Amato, news@zi.columbia.edu; 301-919-0626

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SOURCE Columbia University’s Zuckerman Institute

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Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers

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November 14, 2024

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Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. 

Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing.

“Businesses can’t thrive on surface-level insights,” said Aleks Bass, Chief Product Officer, Typeform. “Our latest innovations give you the ability to dig deeper into truly knowing your customers by providing dynamic data collection experiences that encourage quality responses. Whether boosting conversions with a personalized product recommendation quiz or gathering feedback through video surveys, the common denominator is that your customers enjoy the experience.”

The offerings were unveiled at Typeforum 2024, Typeform’s first-ever virtual product spotlight event, designed to showcase the latest innovations from the company. Newly released features include: 

Enhanced Video Capabilities: Typeform now allows customers to respond with video, providing businesses deeper insights through voice and expressions, not just text. This builds on Typeform’s existing feature that enables creators to record, edit, and embed personalized videos into forms, boosting engagement and conversions. Typeform research found that 65% of marketers believe video is an effective tool for engaging and interacting with customers in ways that feel more human and create connection and loyalty.²Clarify with AI: Typeform’s Clarify with AI acts as a virtual interviewer, prompting follow-up questions based on customer responses. When a customer is asked about their experience and answers vaguely, like “good,” the AI encourages more detailed feedback, asking, “Good, how? What stood out?” For customers, it feels like a personalized conversation. For brands, it delivers more insights. Automated B2C Data Enrichment: Earlier this year, Typeform introduced automated B2B data enrichment, making it easier than ever to understand customers at a deeper level without needing to ask additional questions. Now, consumer-level enrichment is available in the Typeform platform. With just a personal email address, companies can pull in key data points from trusted third-party sources, providing a more complete picture of who’s on the other side of the screen.AI-powered Qualitative Analysis: With this feature, businesses can instantly analyze large volumes of text and video responses to surface key themes and insights, saving hours of manual work. Data Quality Tools: Invisible reCAPTCHA ensures data integrity by blocking bots and automated submissions, allowing only genuine responses to be collected. This safeguard enhances data reliability, helping teams make accurate, data-driven decisions.Klaviyo Integration: Typeform will soon be launching a new integration with Klaviyo, designed for B2C and direct-to-consumer (DTC) marketers. It will ensure that every insight gathered flows seamlessly into Klaviyo. Manual data transfers are eliminated as segments automatically update with Typeform data, enabling hyper-targeted campaigns customized to each customer’s unique profile. This integration combines Typeform’s interactive data collection with Klaviyo’s automation, facilitating more natural, personalized customer connections while driving business growth.

“We built a powerful product recommendation quiz not just to help our customers, but to generate invaluable data that allows us to better segment and engage them with relevant marketing,” said Addison Wennar, Digital Communications Manager, OGEE. “With the holiday shopping season approaching, these insights will be key. Typeform already delivers the highest response rates for us, and I’m excited to see how the new features will amplify that impact.”

The features are available today in Typeform for Growth plans. Watch the Typeforum 2024 recordings and learn how to use Typeform to better understand and engage customers here. 

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

1         Pendell, R. (2024, October 15). Customer brand preference and decisions: Gallup’s 70/30 principle. Gallup.com. https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=70%25%20of%20decisions%20are%20based,Making%20Process:%20Rational%20or%20Emotional?

2          Data from a survey of 105 Typeform customers conducted on September 30, 2024.

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SOURCE Typeform S.L.

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Electronic Drives and Controls Celebrates Impressive Growth and Strong Demand for Industrial Automation Solutions

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12 minutes ago

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November 14, 2024

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EDC has announced 39% revenue growth over the past year and a strengthened presence in the metals converting and composites industries. The company has also maintained key certifications, including CSIA, UL508A, Rockwell Automation, Siemens, and Ignition.

PARSIPPANY, N.J., Nov. 14, 2024 /PRNewswire-PRWeb/ — Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced that the company has experienced a year of growth and success, achieving a 39% increase in revenue year-over-year. To meet the growing demand for automation and drive solutions, EDC has expanded its team, hiring Ricky Arcky as human resources manager and Tyler Schaberick as systems engineer. EDC attributes this growth to maintaining industry certifications, digital marketing efforts, a dedicated team, and strong, long-term partnerships.

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients.”

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients,” said Chuck Dillard, Vice President of EDC. “Our recent hires and increased project load reflect our strategy to grow both wider and deeper with our existing clients, as well as entering new industries.”

“We’ve put in years of preparation and invested heavily in digital marketing to get the word out about our services, knowing that growth was inevitable,” Dillard added. “Our team has worked tirelessly and the results speak for themselves: clients continue to return to us because of our technical expertise and the strong results we deliver.”

EDC’s expertise in coating & laminating, wire and cable, PLC programming and upgrades, as well as drive service, has allowed the company to strengthen its presence in the metals converting industry, securing new and expanded projects across multiple client plants. EDC has also successfully completed upgrades for a new client in the composites industry, widening the portfolio of industries it caters to.

In addition to recent growth, EDC remains committed to maintaining the highest industry standards through its CSIA certification, which ensures adherence to best practices in control system integration. Several certifications, including UL508A recertification and certifications from Rockwell Automation, Siemens, and Ignition, further emphasize EDC’s dedication to safety, technical proficiency, and continuous improvement.

About Electronic Drives and Controls, Inc.
Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with deep domain expertise in the coating and laminating, and converting industries. The company’s large field service team specializes in AC and DC drives, PLCs and factory automation. Family owned and operated for more than 50 years, EDC’s team of engineers and technicians has a vast experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day one and for years to come. In addition to the company’s certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands. For more information, visit the company’s website, LinkedIn, Twitter, Facebook, and YouTube.

Media Contact

Georgia Whalen, Rivergate Marketing, (978) 697-2664, Gwhalen@rivergatemarketing.com, www.electronicdrives.com/home/

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SOURCE Electronic Drives and Controls, Inc. (EDC)

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Allstate Financial Services Selects Covr to Provide Life Insurance, Long-Term Care, and Disability Insurance Solutions

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12 minutes ago

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November 14, 2024

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Covr’s Digitally Enabled Insurance Platform Will Simplify the Buying Process

HARTFORD, Conn., Nov. 14, 2024 /PRNewswire/ — Covr, a leading digital insurance provider, has partnered with Allstate Financial Services, LLC to offer a streamlined suite of life, long-term care (LTC), and disability income insurance solutions through Covr’s digital platform. This partnership provides Allstate Financial Services customers with a simple, connected experience, featuring an intuitive, paperless process that makes it easier than ever to purchase insurance tailored to their diverse needs.

Covr’s platform offers an easy-to-use, self-guided experience to efficiently compare and recommend insurance products. Additionally, Allstate Financial Services will offer a range of products through Covr’s platform, including guaranteed issue life insurance through Gerber Life and disability insurance through Assurity, Ameritas, MassMutual, Mutual of Omaha and Principal. Traditional long-term care will also be available through Mutual of Omaha.

“We are extremely pleased to add Allstate’s network of 7,000+ representatives to our insurance platform,” said Michael Kalen, CEO of Covr. “Their business owners and individual customer base fits perfectly with our portfolio of simplified life, LTC, and disability income solutions for agents and their customers.”

“We’re committed to expanding solutions that better meet our customers’ protection needs,” said Scott Delaney, President and CEO, Allstate Financial Services. “With Covr’s digital platform, our representatives can deliver a more connected experience and offer a broader range of insurance options tailored to each customer’s unique needs.”

Allstate representatives will collaborate closely with Covr’s sales team to ensure ongoing support. Allstate Financial Services will also benefit from Covr’s top-tier case management services, providing end-to-end support throughout the entire insurance process.

View original content to download multimedia:https://www.prnewswire.com/news-releases/allstate-financial-services-selects-covr-to-provide-life-insurance-long-term-care-and-disability-insurance-solutions-302306004.html

SOURCE Covr Financial Technologies

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