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ASSEMBLY HARNESSES THE POWER OF WEARE8’S TRANSFORMATIONAL VIDEO AD EXPERIENCE THAT VALUES PEOPLE AND THE PLANET

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7 months ago

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The Stagwell (STGW) agency and WeAre8’s collaboration is in support of collective impact and how advertising becomes a powerful catalyst for social change 

NEW YORK, March 6, 2024 /PRNewswire/ — Assembly has joined WeAre8’s mission to showcase what is possible when you shift the economic power from advertising back to the community and lead with purpose, without compromising performance. Through the partnership, Assembly will harness WeAre8’s transformational opt-in video advertising experience that shares back 60% of the media revenue booked with people, charity and in support of climate change projects. The collaboration will feature campaigns from leading hair care brand amika, technology and electronics company, Lenovo, alongside brand campaigns for Assembly. 

WeAre8 founder and CEO, Sue Fennessy said, “It’s brilliant to see these forward-thinking brands join us as we change the social landscape, put people at the heart of the economic model and drive positive impact for citizens, communities, charities and the planet, all while delivering real business results. 

“WeAre8 is built to be the antidote to the challenges that have arisen in recent times – a community designed to value people and bring them together in a new social home that is not driven by divisive algorithms, where your time is valued and advertising is a force for good. And that is why people love brands reaching them on WeAre8. Our model, the new model, is about delivering powerful results for our advertising partners in a way that values people’s time.”

Recent findings from audience insight company, Lumen and emissions data agency, Scope3, found that WeAre8’s ad model achieves a staggering 67 times more attention per gram of carbon emitted compared to a mainstream platform like Instagram. This is not just a number – it represents a seismic shift in how effectively WeAre8’s advertising model engages with people.  

These outcomes are game-changers for brands. They highlight not just the ethical imperative of purpose-driven advertising but also its potent efficacy. 

Assembly and its clients join America’s most loved charities on the new social app, which will benefit from the revenue generated from the campaigns running on the platform. These include, Feeding America, Fauna & Flora, Project CAT, Save the Elephants, OCEEF, Daughters for Earth, Climate Reality Project, Educate Girls, Six Degrees, Way Out, Trans Lifeline, ASPCA, Movember, Jed Foundation, Peace First, Save the Children, Keep a Child Alive, Food Rescue, charity: water and Water Org.

Rick Acampora, Global CEO of Assembly said: “Purpose is an essential part of our business. Frankly, purpose is good business. We naturally jumped at the opportunity to align ourselves with WeAre8 as a platform that shares our vision for a more sustainable and ethical digital ecosystem. By joining forces with WeAre8, we will further amplify our impact, fostering a community where conscious choices and eco-friendly initiatives are encouraged and rewarded. This collaboration reinforces our dedication to making change and a positive difference in the world, leveraging the power of media for a greener and more sustainable future.”

Since arriving in the U.S. in late 2023, WeAre8 has welcomed campaigns by Huel, charity: water and Warner Bros. Pictures, who tapped into 8’s growing creator community to spotlight the release of The Color Purple. In 2023 alone, WeAre8 has redirected more than $2,000,000 USD back to citizens and charities through its transformational advertising experience.

WeAre8, available in the UK, Australia, and the U.S., was created by tech entrepreneur, Sue Fennessy, who also founded and led NY based media data aggregation business, Standard Media Index.

WeAre8 is available to download now from Apple App Store or Google Play.

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,900 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

Media Relations Contact:  
Jess Santini, VP, Global Marketing 
jess.santini@assemblyglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/assembly-harnesses-the-power-of-weare8s-transformational-video-ad-experience-that-values-people-and-the-planet-302082140.html

SOURCE Stagwell Inc.

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Dana-Farber Cancer Institute Partners with Clinical.ly to Enhance Regulatory Operations with eReg Solutions

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8 mins ago

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September 19, 2024

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NEW YORK, Sept. 19, 2024 /PRNewswire/ — The Dana-Farber Cancer Institute, a world leader in cancer treatment and research, chose Clinical.ly’s (www.clinical.ly) Research Suite™ to streamline regulatory operations, marking a significant step toward more efficient and compliant clinical trial management. Dana-Farber joins a growing number of research organizations that leverage Clinical.ly’s innovative solutions to streamline clinical trial processes. Clinical.ly’s eReg platform offers a comprehensive, paperless solution that centralizes regulatory workflows, ensuring compliance and transparency across clinical trials.

“We are thrilled to support Dana-Farber’s clinical research operations,” said Henry Kravchenko, Clinical.ly’s CEO.

This partnership continues Clinical.ly’s success in providing best-in-class enterprise tools for conducting clinical research. “We are thrilled to support Dana-Farber’s clinical research operations,” said Henry Kravchenko, Clinical.ly’s CEO. “Our eReg platform and wider set of features in Clinical.ly Research Suite™ will empower that renowned organization, and we all look forward to supporting their teams.”

About Clinical.ly Research Suite™ 

Clinical.ly Research Suite™ is a comprehensive solution that eliminates traditional, paper-based processes. By automating and centralizing essential workflows in the Clinical.ly Research Suite™, organizations achieve huge efficiency improvements, greater trial oversight, document management, and regulatory compliance. The Clinical.ly Research Suite™ includes:

eReg: A best-in-class electronic regulatory bindereSource: An intuitive & feature-rich, paperless data capture solution that streamlines data collection from trial participantseConsent: A fully digital solution for capturing informed consent, improving participant engagement and site complianceClinicallySign: 21 CFR Part 11 compliant eSignature functionalityClinicallyPay: A secure and instantaneous participant stipend payment and reimbursement solution

About Dana-Farber Cancer Institute

Founded in 1947, Dana-Farber Cancer Institute is committed to providing adults and children with the best treatment available today while developing tomorrow’s cures through cutting-edge research. Based in Boston, Dana-Farber is a teaching affiliate of Harvard Medical School and ranks consistently as one of the top cancer hospitals in the world.

About Clinical.ly

Clinical.ly provides differentiated, cloud-native technology solutions to the clinical research industry, enabling research organizations to conduct studies with greater efficiency and ease. Clinical.ly is dedicated to developing technology that eliminates tedious manual labor, allowing clinical research professionals to focus on patient care.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dana-farber-cancer-institute-partners-with-clinically-to-enhance-regulatory-operations-with-ereg-solutions-302253690.html

SOURCE Clinical.ly

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Fall Into Creativity with the Monport Laser Fall Sale

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8 mins ago

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September 19, 2024

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NEW YORK, Sept. 19, 2024 /PRNewswire/ — Experience laser innovation this Fall with Monport Laser, an industry frontrunner in laser engraving and cutting technology, with an exclusive Fall Sale offering incredible discounts and free accessories on a wide range of high-performance laser engraving machines. From September 19th to September 30th, customers can take advantage of this limited-time opportunity to elevate their laser engraving businesses with cutting-edge laser innovation at unbeatable prices.

Monport Laser has been dedicated to providing innovative and reliable laser machines that empower businesses and individuals to achieve their goals. With a focus on quality, precision, and customer satisfaction, Monport Laser has established itself as a trusted leader in the industry. Their commitment to excellence is evident in every laser they produce, ensuring exceptional performance, reliability, and value.

Embrace the Power of CO2 Laser Technology with Exclusive Offers

Monport Laser will offer two free accessories with selected CO2 laser machines during the Monport Fall sale. These versatile lasers are ideal for various applications, including engraving, cutting, and marking wood, acrylic, leather, and more. By taking advantage of this Fall sale, laser engraving businesses can enhance their productivity and expand their creative possibilities.

Experience Unmatched Value with Fiber Laser Discounts

Monport Laser offers substantial discounts of up to $4200 and 3 free accessories on selected models for those seeking the precision and speed of fiber laser technology. Fiber lasers are renowned for their ability to process metals with exceptional efficiency and accuracy, making them indispensable for metal fabrication, manufacturing, and jewelry production. Additionally, customers purchasing fiber lasers during the Fall sale will receive three free accessories, further sweetening the deal.

Elevate Your Desktop Laser Experience with a Free Water Chiller

Monport Laser is committed to providing comprehensive solutions for businesses of all sizes. As part of the Fall sale, customers who purchase the 40W Desktop laser will receive a Free Water Chiller Cw3000. This essential accessory ensures optimal cooling and performance, prolonging the lifespan of the laser and guaranteeing consistent results.

Discover Additional Savings on a Wide Range of Accessories

Monport Laser offers an additional 20% discount on selected accessories to complete your laser setup. From lenses and nozzles to rotary tables and smoke extraction systems, customers can find everything they need to maximize the potential of their laser machines.

Unleash Your Creativity and Productivity

Monport Laser’s Fall sale is the perfect opportunity to invest in laser technology that empowers your business or fuels your creative passions. With exceptional discounts and free accessories, you can acquire the ideal laser solution to meet your needs and budget.

Whether you’re an entrepreneur, artist, or manufacturer, Monport Laser’s advanced laser machines offer unparalleled precision, versatility, and reliability. Take advantage of this limited-time Fall sale and unlock your projects’ full potential for laser innovation.

About Monport Laser

Monport Laser is a global leader in designing, manufacturing, and distributing high-quality laser machines and accessories. With a commitment to innovation and customer satisfaction, Monport Laser provides cutting-edge solutions for various industries, including manufacturing, engraving, marking, and more.

For more information, visit monportlaser.com and follow them on social media for the latest updates.

Website: https://www.monportlaser.com/

 

 

 

View original content:https://www.prnewswire.com/news-releases/fall-into-creativity-with-the-monport-laser-fall-sale-302253699.html

SOURCE Monport Laser

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MEDIA ADVISORY – Minister Wilkinson to Make a Critical Minerals Infrastructure Announcement

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8 mins ago

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September 19, 2024

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VANCOUVER, BC, Sept. 19, 2024 /CNW/ – The Honourable Jonathan Wilkinson, Minister of Energy and Natural Resources, and Ranj Pillai, the Premier of Yukon, will make a funding announcement in support of critical minerals infrastructure projects. A media availability will follow.

Date: September 20, 2024

Time: 10:30 a.m. PT

All accredited media are asked to pre-register by emailing media@nrcan-rncan.gc.ca. A dial-in line is available for media and will be provided upon registration.

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SOURCE Natural Resources Canada

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