Connect with us

Technology

Hotel revenue growth spearheads Cendyn’s repositioning

Published

on

Integrated hotel technology and services company unveils new brand proposition and products following portfolio consolidation

BOCA RATON, Fla., March 5, 2024 /PRNewswire/ — Cendyn, a global leader of integrated hotel solutions, has unveiled a revamped brand identity and a new consolidated product offering at ITB Berlin, bolstered by a bigger team in EMEA and APAC to support its growing customer base.

Cendyn’s new value proposition presents a powerful collection of integrated solutions, enabling hoteliers to find new guests, book more direct, and grow revenue. Representing key parts of its product portfolio, Cendyn’s new consolidated Revenue Growth Package – powered by artificial intelligence (AI) – is designed to unlock a hotel’s full revenue potential across the digital landscape.

Establishing a robust online presence is paramount for hoteliers as social media and search channels play a critical role in effectively sourcing direct bookings to grow revenue. With 90%* of searches for hotels conducted on Google, Cendyn’s Revenue Growth Package prominently ranks hotels through metasearch and paid search strategies, utilizing competitive pricing that resonates with a hotel’s target audience. Coupled with Cendyn CRM, hoteliers can deploy personalized marketing, offering guests bespoke experiences and targeted social media and multi-channel ad campaigns.

Direct bookings offer huge revenue opportunities for hotels without third party commission costs. Last year, direct-online bookings^ reached an all-time high, however, OTAs still managed to regain market share* since 2021 claiming back 20% of bookings from hotels.

Alongside the brand revamp, Cendyn has reinforced its technology, services, and account management teams to support the company’s market development plans for further expansion and market penetration. The company’s headcount has seen double-digit growth in the past year, particularly in its key growth regions of EMEA and APAC. Cendyn now employs over 750 people across the globe, covering the USA, France, UK, Spain, Germany, Singapore, India, and Australia serving over 32,000 hotel customers in more than 150 countries.

“Cendyn has massively evolved over the past couple of years, taking time to develop a fully integrated platform following the acquisition of a number of key technology partners,” said Jack Blaha, CEO, Cendyn. “Our new visual identity captures the momentum and growth which hotels can achieve through our extensive range of products and services. It’s important that every guest interaction provides an opportunity to nurture relationships as well as maximize profit. Our integrated technology underpins these relationships to help hoteliers make sense of digital marketing and create deeper human connections for continual success.” 

Cendyn’s integrated platform provides hotels with a seamless advertising strategy, ensuring marketing spend makes the most impact and converts more profitable revenue.

“We’re enabling hotels to leverage all their data,” said Blaha. “By using AI to create audiences, identifying and communicating with people who should be your customers, hotels are able to allocate marketing budgets in a more targeted manner, spending it where it makes the most difference and converts the most profitable revenue.”

Available now, Cendyn’s Revenue Growth Package provides hoteliers with all the functionality required to drive growth for their business across the digital landscape, maximizing profits across every guest interaction and touchpoint and engendering a deeper customer lifetime value.

Discover more about Cendyn’s new look and range of products and services at cendyn.com

^reference to the h2c’s Digital Hotel Operations Study 2023
*reference to Skift Research 2024 Travel Outlook

For requests and further information contact: 
Megan McIntyre – +44 (0)7981 930 304 – megan@haynesmarcoms.agency
Ryan Haynes – +44 (0)7919 510 051 – ryan@haynesmarcoms.agency

About Cendyn 
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries – including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

To find out more, visit cendyn.com

 

SOURCE Cendyn

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SP Manufacturing Expands with New Malaysia Plant, Acquires Ideal Jacobs

Published

on

By

SINGAPORE, Dec. 25, 2024 /PRNewswire/ — SP Manufacturing (SPM), a leader in Electronic Manufacturing Services (EMS), is strengthening its global presence with two major moves: opening a new manufacturing facility in Senai, Malaysia, and successfully acquiring Ideal Jacobs Corporation.

Malaysia Expansion: Enhancing Operations and Supporting Growth 

The state-of-the-art Senai facility, which opened in October, will enhance the company’s operational resilience to meet growing customer demands in medical devices, industrial machinery, and automotive electronics.

Equipped with advanced automation and strict quality controls, the factory enables SPM to deliver mission-critical products with precision and reliability while supporting Malaysia’s vision of becoming a leader in high-value, high-tech industries.

“This facility reflects our commitment to serving our global customers while participating in a key location of the global supply chain network,” said Jackson Tan, Global Business Development Director of SP Manufacturing. The plant’s capabilities include cable harness assembly, PCB assembly, and box-build solutions.

The Senai facility is equipped with comprehensive manufacturing capabilities, including:

Functional testingIn-circuit testing and automated optical inspection (AOI)State-of-the-art cleaning processesRigorous inspection protocolsRapid prototyping and expert assembly processes

Ideal Jacobs Acquisition: Expanding Capabilities 

In a parallel move, SPM also acquired Ideal Jacobs Corporation, which is known for its human-machine interface, printed electronics and die-cut solutions. The move will expand SPM’s engineering capabilities and provide access to a diversified client portfolio, including leading names in the medical, industrial, semiconductor, and telecommunications sectors.

Comprehensive Design Support in the U.S.

SPM continues to provide comprehensive engineering and design services for its U.S. customers using industry-standard software for PCB and electrical design. These services help clients with their new product introductions (NPI), early supplier involvement (ESI), and DFx processes, optimising costs and reducing time to market.

Founded in 2000 and headquartered in Singapore, SP Manufacturing has built its reputation serving mission-critical industries like medical, automotive, and aerospace. The company specialises in cable harnesses, PCB assemblies, and box-build products.

For more information about SP Manufacturing’s latest developments, visit www.sp-manufacturing.com or follow us on LinkedIn.

About SP Manufacturing

SP Manufacturing (SPM), founded in 2000 and headquartered in Singapore, has established itself as a leader in the EMS sector. Serving mission-critical industries such as industrial, medical, automotive, and aerospace, SPM excels in providing comprehensive manufacturing solutions from design to full production, specialising in high-quality cable harnesses, PCB assemblies, and box-build products.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sp-manufacturing-expands-with-new-malaysia-plant-acquires-ideal-jacobs-302338858.html

SOURCE SP Manufacturing

Continue Reading

Technology

Casect Launches AI-Enhanced Case Log Platform for Surgeons

Published

on

By

SHERIDAN, Wyo., Dec 25, 2024 /PRNewswire/ — Casect, LLC, a medical education technology company, announces the launch of an innovative platform to revolutionize how surgeons and medical professionals document cases. Casect empowers users to track surgical Cases, refine Techniques, organize References, and collaborate with Colleagues — all within a user-friendly, HIPAA-compliant system.

 

Say goodbye to inefficient notebooks, spreadsheets, and outdated case logs. Casect offers a modern, comprehensive solution tailored to the surgical community, enabling professionals to focus on growth, learning, and excellence in patient care.

A New Era of AI-Powered Case Tracking

Time is critical for surgeons, yet valuable insights are often lost due to outdated documentation methods like handwritten notes or spreadsheets. Casect’s HIPAA-compliant platform, with a no data retention policy for protected health information, uses optional AI to pre-fill case details, analyze uploads, and organize data seamlessly. This transforms hours of documentation into minutes, giving surgeons more time to refine skills and improve patient care.

Casect addresses an unmet need in medical education, residency, fellowship, credentialing, and research. It enables detailed documentation of Cases, Techniques, and References, accessible from any computer or mobile device with a subscription.

Key Features

AI-Assisted Case Entry (Optional): Streamline input with AI or manually add details; supports spreadsheet uploads.Customizable Fields: Track cases your way.Refine Techniques: Create, document, and improve surgical techniques.Multimedia Support: Upload, organize, and access photos, videos, and documents.Organize References: Annotate, markup, and securely store documents and literature.Collaborate Seamlessly: Share cases and techniques effortlessly with colleagues.Analyze and Export: Generate insights through charts or export data as CSV.HIPAA-Compliant: Designed to meet strict HIPAA standards, ensuring the security and confidentiality of protected health information.

Additional Resources

Stay Informed: Unlock a 30-day free trial by signing up for the latest updates on Casect’s launch.Learn More: Discover why Casect is the preferred choice for surgeons at Why Casect?Explore Features: View the Full Feature List.Stay Connected: Follow us on X, Facebook, Instagram, and LinkedIn for updates, tips, and stories. Join the conversation with #MedEd, #CaseLog, and #Casect.

About Casect

Born from decades of tracking cases with stickers, notes, and spreadsheets, Casect empowers surgeons with efficient, comprehensive tools to document cases, collaborate, and drive professional growth. By simplifying the case log, Casect helps surgeons identify trends, enhance skills, and improve patient outcomes. For more information, visit www.casect.com or follow us on X, Facebook, Instagram, and LinkedIn @CasectLLC.

CONTACT: support@casect.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/casect-launches-ai-enhanced-case-log-platform-for-surgeons-302339133.html

SOURCE Casect, LLC

Continue Reading

Technology

Interact Marketing Expands AI Marketing Offerings for 2025

Published

on

By

Campaign Optimization, Video, and Content lead the pack.

NEWBURGH, N.Y., Dec. 25, 2024 /PRNewswire-PRWeb/ — Interact Marketing, a leading national digital marketing agency in Newburgh, is thrilled to announce the expansion of its AI-powered marketing solutions for 2025. With a focus on cutting-edge campaign optimization, AI-enhanced video production, and content generation, Interact Marketing continues to push the boundaries of what’s possible in digital marketing innovation.

“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search.”

Revolutionizing Campaign Optimization
Leveraging advanced machine learning algorithms, Interact Marketing’s AI tools now provide unprecedented insights into campaign performance. These enhancements enable businesses to predict customer behaviors, optimize ad placements in real-time, and achieve higher ROI through precise targeting and budget allocation.

AI-Driven Video Production
Video remains a cornerstone of digital engagement, and Interact Marketing is leading the charge with AI-assisted video production. The latest offerings include automated editing, personalized video content for targeted audiences, and AI-powered analytics to measure video effectiveness. These tools empower businesses to create dynamic video content that captivates and converts audiences.

Elevating Content Creation
In 2025, content reigns supreme, and Interact Marketing is ensuring clients stay ahead with AI-driven content solutions. From blog posts and social media updates to comprehensive SEO-optimized web content, AI technology enables faster production of high-quality, engaging material. The result is content that drives traffic, enhances brand visibility, and resonates with target audiences. Rigid human editing and content-humanization is also included to reduce over dependence on AI and protect against future algorithm decisions which may penalize pure AI content.

A Commitment to Innovation
“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search. By harnessing the power of AI, we aim to deliver smarter, faster, and more impactful marketing solutions for our clients.”

Media Contact

Joe Beccalori, Interact Marketing, 845-567-7703, press@interactmarketing.com, www.InteractMarketing.com

View original content to download multimedia:https://www.prweb.com/releases/interact-marketing-expands-ai-marketing-offerings-for-2025-302338570.html

SOURCE Interact Marketing

Continue Reading

Trending