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India Loyalty Programs Market Report 2024-2028,: E-commerce Firms are Looking to Scale their Loyalty Programs in the Indian Market in 2024

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DUBLIN, Feb. 29, 2024 /PRNewswire/ — The “India Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

The loyalty market in India is expected to grow to US$5.37 billion in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 13.5% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 10.5% during 2024-2028. The loyalty market in India will further increase from US$4.79 billion in 2023 to reach US$8.02 billion by 2028.

The Indian loyalty programs market is poised for accelerated growth over the medium term in India. Rising consumption and income levels of the consumers will support the market growth. The industry will also receive growth support from the flourishing startup ecosystem in India. Digitalization, on the other, is expected to aid innovation and the competitive landscape in the sector.

Many new-age startups are tweaking their loyalty programs to boost adoption among Indian consumers. The trend is projected to continue further over the medium term in the Indian market. The publisher also expects innovation to grow in the Web3 loyalty programs market in 2024. Overall, the publisher maintains a robust growth outlook for the loyalty programs industry in India over the next three to four years.

Firms are tweaking their loyalty programs to boost adoption and increase market share in India

The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.

Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.

The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.

Firms are launching new loyalty and reward products to strengthen their foothold in India

The spending power of Indian consumers is poised to grow significantly over the next few years. This is prompting many global brands to launch new loyalty and reward products in the Indian market.

American Express, in December 2023, announced the launch of the Reward Xcelerator program in India. The initiative, which offers Platinum Charge card members to earn higher rewards across premium brands, is aimed at strengthening the firm’s membership rewards program in the Indian market. Through the Reward Xcelerator program, American Express cardholders can boost the rewards they earn, whether they’re shopping in-store or online. Plus, they have the freedom to redeem those rewards whenever it suits them.

Alongside global firms, domestic players are launching new and innovative products to strengthen their foothold in the Indian loyalty programs market. Zillion, the multi-brand loyalty programs firm, launched the Rewards-as-a-Service platform for brands in January 2024. With this, Zillion is targeting to onboard banks and large corporations, including those with extensive distribution networks. These innovative product launches are expected to drive the competitive landscape in the Indian loyalty programs industry over the medium term.

E-commerce firms are looking to scale their loyalty programs in the Indian market in 2024

Amid the higher adoption of loyalty programs among Indian consumers, firms across sectors are planning to scale their offerings to drive future business growth. This trend is also emerging in the Indian e-commerce market, which is set to grow at an accelerated pace over the next three to four years.

Polygon Labs, in December 2023, revealed that Flipkart is planning to integrate CDK-deployed Layer 2 chain to boost FireDrops. Notably, FireDrops is a Web3 loyalty program that was launched by the e-commerce giant in 2023. Since its launch, the loyalty program has garnered widespread popularity among young Indian shoppers, with 3 million active wallets. With the new development in partnership with Polygon Labs, Flipkart is aiming to build an Ethereum-based zero-knowledge (ZK) L2 network to drive future growth.

Going forward, more such strategic collaborations are expected, aiding innovation in the Web3 loyalty programs sector. This will support the growth of the loyalty program market in India over the next three to four years.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Key Report Benefits:

Gain insights into the India loyalty spend market: The report provides a comprehensive overview of the India loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.Benchmark your business against competitors: The report provides a competitive analysis of the India loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in India. Below is a summary of key market segments:

India Retail Sector Spend Value Trend Analysis

Ecommerce SpendPOS Spend

India Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in India

India Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Loyalty SchemesLoyalty Platforms

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Points programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs

India Loyalty Spend Market Size and Future Growth Dynamics by Channel

In-StoreOnlineMobile

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Seller DrivenPayment Instrument DrivenOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Retail

Diversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther

India Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Card Based AccessDigital Access

India Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

B2C ConsumersB2B Consumers

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

FreeFree + PremiumPremium

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Analytics and AI DrivenManagement Platform

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

In HouseThird Party Vendor

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

CloudOn-Premise

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

SoftwareServices

India Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

Custom Built PlatformOff the Shelf Platform

 India Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

By Age GroupBy Income LevelBy Gender

For more information about this report visit https://www.researchandmarkets.com/r/yia4b0

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Orderful Raises $15M Growth Round Led by NewRoad Capital Partners to Transform B2B Integration with Modern EDI Solutions

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November 15, 2024

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Orderful secures $15M to expand its modern EDI platform, enabling faster, smarter B2B integrations with AI and self-service solutions.

SAN FRANCISCO, Nov. 15, 2024 /PRNewswire-PRWeb/ — Orderful, a pioneering company revolutionizing business-to-business (B2B) integration with its industry-leading Electronic Data Interchange (EDI) platform, announced today that it has raised $15 million in a growth round led by NewRoad Capital Partners. The round also saw participation from new investors 9Yards, Flume Ventures, and NFI Ventures, alongside existing investors Andreessen Horowitz and GLP Partners.

“We like to invest in companies with strong domain expertise that are solving big legacy problems and delivering on what they promise to the market. Orderful exceeds expectations in all of these areas.” Gregoire Lehmann, Principal at NewRoad Capital Partners

Orderful is changing the status quo in the B2B integration space by offering a fast, modern EDI software-as-a-service platform that drastically simplifies the way businesses connect and exchange data. Orderful customers connect once to their API platform and can go live with new EDI connections in less than 2 weeks, which is 10x faster than competitors. This year, Orderful launched its Web EDI Fulfillment product, a solution for companies of all sizes to start trading EDI without speaking with a sales representative. Orderful is the first EDI company in the world to provide this product experience.

Orderful is also the first company to integrate artificial intelligence (AI) into its platform to manage and resolve EDI errors in real-time. The AI-based recommendation engine drastically reduces the time and effort required to go-live and manage trading partners. Hundreds of leading companies, including NFI, Koch Industries, Pepsi Logistics, G-III Apparel Group, Liquid Death, and Continental Mills, are leveraging Orderful’s platform to gain a competitive edge in their respective markets. With its latest funding, Orderful is poised to accelerate growth and further enhance its product offerings.

New Partnership and Strategic Insights

As part of the investment, Gregoire Lehmann, Principal at NewRoad Capital Partners, will join Orderful’s board of directors. Josh Jewett, Operating Partner at NewRoad and former Chief Information Officer (CIO) at Family Dollar and Dollar Tree, will join as a board observer. Their deep expertise in supply chain and retail technology will provide invaluable insights as Orderful continues to scale. “Orderful is fundamentally changing the way companies trade EDI. Their approach to simplifying EDI is a game changer. We like to invest in companies with strong domain expertise that are solving big legacy problems and delivering on what they promise to the market. Orderful exceeds expectations in all of these areas.” said Gregoire Lehmann, Principal at NewRoad Capital Partners.

“Having spent years in the retail industry, I understand the pain points of traditional EDI systems. Orderful’s innovative approach is precisely what the industry needs to move forward. The labor expense, delays, transaction fees, cumbersome interfaces, and poor error handling are all gone with their model. I’m excited to contribute to their journey,” added Josh Jewett, Operating Partner at NewRoad Capital Partners.

“NFI has always been at the forefront of innovation in logistics, and Orderful has been a critical partner in helping us streamline our EDI processes. Their platform has enabled us to be more agile and responsive, giving us a significant competitive advantage,” said Dave Broering, President of Integrated Logistics at NFI.

Looking Ahead

“We are thrilled to partner with NewRoad Capital Partners, whose industry expertise and extensive network will be invaluable as we continue to scale Orderful,” said Erik Kiser, CEO of Orderful. “The enthusiasm and support from our investors, both new and existing, are a testament to the impact Orderful is making in the B2B integration space. We are excited to continue growing at this pace and look forward to the opportunities ahead.” David Ulevitch, General Partner at Andreessen Horowitz, reflected on Orderful’s journey, “From the beginning, we saw the potential in Orderful’s vision to modernize EDI. Their progress has been incredible, and we’re excited to see how they will continue to innovate and lead in this space.”

Orderful is growing faster than any EDI company in its category, and this capital will enable the company to continue this momentum as it targets more enterprise customers in the retail and supply chain space.

With this new funding, Orderful plans to accelerate product development, expand its global reach, and continue to deliver cutting-edge solutions that empower businesses to thrive in an increasingly interconnected world.

About Orderful

Orderful is the modern EDI Platform revolutionizing how logistics providers, retailers, manufacturers, and technology companies manage their EDI trading partnerships and transactions in real-time. Its simplified integrations, pre-connected network, and user-friendly self-service approach minimize errors with customers onboarding new partners. Orderful has been recognized as a best-in-class EDI provider by industry leaders like G2 and SourceForge. To learn more, visit https://www.orderful.com/.

Media Contact

Gem Nwanne, Orderful, 1 855-965-1887, gem@orderful.com, https://www.orderful.com/

Twitter, LinkedIn

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SOURCE Orderful

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30 Years After the Passing of Daddy Bruce Randolph, His Legacy of Feeding Families on Thanksgiving Is in Jeopardy Due to Lack of Funding. Epworth Foundation Issues an Urgent Call for Donations

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45 minutes ago

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November 15, 2024

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DENVER, Nov. 15, 2024 /PRNewswire/ — With just one week left before the annual Denver Feed-A-Family event in honor of Daddy Bruce Randolph, the Epworth Foundation faces a critical shortfall in funding. To meet its ambitious goal of providing 7,500 Thanksgiving meal baskets, the organization needs to raise $400,000 but is far short of its goal. This significant gap puts thousands of families at risk of going without a meal this holiday season.

This year’s theme, “One Community, One Family,” embodies the foundation’s mission to bring nourishment and unity to those most in need. However, with funding levels far below what’s necessary, the Epworth Foundation urgently appeals to the community for help.

“We are at a crossroads,” said Xiomara Yanique, Program Director at the Epworth Foundation. “Without immediate support, we risk leaving many families without a Thanksgiving meal this year. Every dollar counts, and time is running out.”

The average cost of a meal basket is $55, which includes everything needed for a family meal serving 4-5 people. With current funding, the organization will be able to serve fewer than 1,000 families. The Epworth Foundation calls on local businesses, philanthropists, and community members to step in and help bridge this critical gap. Donations of any size are urgently needed and can be made directly on the foundation’s website.

A Call for Unity from Denver’s Mayor

Denver’s Mayor, Mike Johnston, expressed his concern and support for the initiative: “The Denver Feed-A-Family event has been a vital source of hope and comfort for our city’s most vulnerable families. I urge everyone to contribute. Together, we can ensure no family goes without a meal this Thanksgiving.”

How You Can Help

Donate Today: Visit www.epworthfoundation.org to make a contribution. You can sponsor one or more meal baskets or give any amount to help cover the cost of these essential meal kits.

Participate in Giving Tuesday: Join our community effort to honor Daddy Bruce Randolph’s legacy by supporting the cost of meal baskets for families in need.

Volunteer: There are still opportunities to lend a hand on distribution day, November 23rd.

For more information or to donate, please visit www.epworthfoundation.org.

Contact for Media:
Jackie Perry
Email: socialmedia@epworthfoundation.org
Phone: 904.866.3828

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SOURCE The Epworth Foundation

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The Merriest Grinchmas Ever Awaits with Grinch Décor from Gemmy

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45 minutes ago

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November 15, 2024

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Grinch-Inspired Decorations from Airblown® Inflatables to Life-Size Animatronics

DALLAS, Nov. 15, 2024 /PRNewswire/ — Fans of How the Grinch Stole Christmas! will be delighted with a feast of Grinch decorations to choose from this season. Gemmy’s expansive collection, from amazing Airblown® Inflatables and yard décor to life-size animated characters, is sure to grow hearts three sizes.

Grinch fans will be delighted with Gemmy’s expansive collection of decorations to choose from.

Airblown® Inflatables

Set the scene for a Merry Grinchmas with the Grinch inflatable lineup. Big or small, hanging or arched, Gemmy has you covered:

Craft a custom scene with adorable 4-ft tall characters: Grinch in Ugly Red Sweater and Cindy-Lou Who with gift.Warm hearts and add fun to your display with 6-ft and 6.5-ft options: Max and Grinch with red heart scene and Hanging Grinch with wreath.Welcome guests with whimsical 9-ft and 10-ft styles, perfect for parties and photo ops: sneaky Tiptoeing Grinch with gift sack, Merry Grinchmas Archway, and Grinch and Max with Naughty or Nice Sign.

Musical and Animated Merriment

For a multisensory experience, Grinch enthusiasts will love animated decor that plays “You’re A Mean One, Mr. Grinch”:

Life-Size Animated: Equipped with sound and motion features, these realistic characters are available in two styles—the charming 4-ft Animated Little Grinch and the 6-ft Animated Grinch in a Santa suit.EmoteGlow™: Featuring animated faces that light up and sing, this amazing technology is available in the adorable 6.3-in Kawaii Grinch (in-store only) and the Grinch Musical Light String with eight bulbs.

Indoor/Outdoor Lighting and Decor

Lighting and decor options are fantastic on their own or layered into the mix:

The 4-ft tall 3D Grinch Tinsel Sculpture features the Grinch holding colorful stockings and shines with 35 LED lights.Light up interior or exterior surfaces and walkways with the colorful Whirl-A-Motion™ Grinch Projection and festive Grinch Pathway Stakes.Perfect for indoor locations, battery-operated blow molds are available in two styles: 14-in Grinch and 12-in Max (in-store only).

Find this Grinch collection in-store and online at The Home Depot.

About Gemmy Industries
Gemmy Industries is a leader in the seasonal décor market, bringing festive fun and holiday cheer to homes everywhere. Dedicated to innovation and creative design, Gemmy has elevated industry standards and established recognizable brands like Airblown® Inflatable and LightShow® Lighting. For more information on products and retailers, visit www.gemmy.com. Connect with us on Instagram and Facebook.

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