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Generative AI adoption rates on the rise in workplaces according to new Microsoft Ireland and Trinity College Dublin report

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9 months ago

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Indigenous organisations lagging behind multinationals based in Ireland who are leveraging on average 30% more generative AI

Microsoft Ireland report reveals that 49% of organisations are already using generative AI in some form at this early stage of availability.47% of organisations believe the technology will enhance productivity, contrasting with only 17% holding opposing views.Those with a generative AI-first policy (company-wide approach) feel there are more benefits, such as productivity increases, from generative AI (71%) compared to firms that prohibit generative AI use.A shadow generative AI culture is emerging – 27% of leaders are using publicly available or free generative AI tools in their role and 25% believe their employees are doing the same – while 8% are aware employees use free generative AI software in direct contravention of their organisation’s policy.The report carried out by Trinity College Dublin’s Business School suggests Ireland is at a crossroads, and first mover advantage is now crucial to capitalise on its position as a global technology hub and drive competitiveness through AI innovation.

DUBLIN, Feb. 29, 2024 /PRNewswire/ — Microsoft Ireland has today unveiled a new AI report, Generative AI in Ireland 2024, which reveals that almost half of organisations across public and private sectors have started to adopt Generative AI. Ireland’s position as a global technology hub is a significant driver of adoption rates, with multinationals claiming to use 30% more generative AI than indigenous organisations.

Produced by Trinity College Dublin’s Business School, on behalf of Microsoft Ireland, the report involved a survey of 400 senior managers across both the public and private sectors in Ireland. It assesses the uptake, sentiment, and future trends of generative AI at this early stage of its evolution.

Generative AI is a technology that can create new content, like text, imagery, audio, and more, using natural language prompts. It uses data to build models (Large Language Models) that recognise patterns in the data to produce new original content.

Growing adoption

Today’s publication points to rising adoption rates of generative AI solutions within Irish workplaces – with 49% highlighting generative AI being used in some form within their organisation.

The survey showed that sectors with the highest planned adoption rates are technology, science, and media, while the agriculture, transport, and utilities sectors appear to be further behind in their generative AI adoption journey.

Almost half (47%) believe the technology will enhance productivity, contrasting with only 17% holding an opposing view, while 46% of respondents agreed that the broad perception in their industry is that generative AI is very useful (22% disagreeing).

Shadow AI workplace culture emerging

However, despite significant trust in the technology (50%), notwithstanding its current infancy, the report reveals a lack of formal AI policy adoption in the workplace. A quarter of leaders say they are aware that some employees within their organisations are using publicly available generative AI tools, and 27% admit to doing so themselves, rather than using enterprise-grade solutions with in-built content safety controls and data protection.

Just 2% of firms indicate there is an organisation-wide AI-first policy in place, meaning a company-wide approach to generative AI. While 8% of respondents highlighted awareness of employees knowingly using generative AI software in contravention to the organisation’s policy. This trend could contribute to a shadow generative AI culture, with employees seeking workarounds and using publicly available tools that are not aligned to company policy and that don’t have privacy, security, and data protection controls.

Meanwhile, 42% of senior managers highlight they would prefer to have the option of using enterprise-grade AI solutions compared to publicly available tools (17% disagreeing). Twenty-three percent of organisations say they forbid the use of free generative AI software tools, while 52% believe using public or free-to-use generative AI tools might allow others to use confidential information without their knowledge.

While the report maintains that training significantly influences deployment, there is no inherent relationship between technological capability and adoption. This indicates that in order to successfully introduce generative AI, management should focus on making the technology’s usefulness to their business clear to both leadership and the rest of their employees.

Interestingly, almost half (49%) say it would be easy for their staff to become skilful at using generative AI in their daily work. While only 1 in 4 believe their internal training systems are well adapted to train people on generative AI technologies.

Potential for Ireland to leverage generative AI innovation and advance its position as a digital leader in Europe

Elsewhere, the report concludes that organisations who have been first movers in the space of generative AI and use a generative AI-first policy see many more benefits and productivity increases (71%) compared to firms that prohibit generative AI (42%). These firms also see higher productivity and innovation potential in their employees, in addition to providing higher training, internal resources and finances to support the transition.

The report identifies that a proactive approach underscores the critical importance of embracing transformative innovation as a means to surpass competitors, reach sustainability goals, explore untapped markets, and reshape industry norms. This is believed to be crucial for Ireland to leverage AI innovation and become a leading digital economy in Europe and beyond.

Notes to editor:

For further information about Microsoft AI: https://news.microsoft.com/ai/

View original content:https://www.prnewswire.co.uk/news-releases/generative-ai-adoption-rates-on-the-rise-in-workplaces-according-to-new-microsoft-ireland-and-trinity-college-dublin-report-302074493.html

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Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers

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14 minutes ago

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November 14, 2024

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Brands can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights

SAN FRANCISCO, Nov. 14, 2024 /PRNewswire/ — Typeform, the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. 

Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they’re also becoming more cautious about sharing personal information. Typeform’s latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing.

“Businesses can’t thrive on surface-level insights,” said Aleks Bass, Chief Product Officer, Typeform. “Our latest innovations give you the ability to dig deeper into truly knowing your customers by providing dynamic data collection experiences that encourage quality responses. Whether boosting conversions with a personalized product recommendation quiz or gathering feedback through video surveys, the common denominator is that your customers enjoy the experience.”

The offerings were unveiled at Typeforum 2024, Typeform’s first-ever virtual product spotlight event, designed to showcase the latest innovations from the company. Newly released features include: 

Enhanced Video Capabilities: Typeform now allows customers to respond with video, providing businesses deeper insights through voice and expressions, not just text. This builds on Typeform’s existing feature that enables creators to record, edit, and embed personalized videos into forms, boosting engagement and conversions. Typeform research found that 65% of marketers believe video is an effective tool for engaging and interacting with customers in ways that feel more human and create connection and loyalty.²Clarify with AI: Typeform’s Clarify with AI acts as a virtual interviewer, prompting follow-up questions based on customer responses. When a customer is asked about their experience and answers vaguely, like “good,” the AI encourages more detailed feedback, asking, “Good, how? What stood out?” For customers, it feels like a personalized conversation. For brands, it delivers more insights. Automated B2C Data Enrichment: Earlier this year, Typeform introduced automated B2B data enrichment, making it easier than ever to understand customers at a deeper level without needing to ask additional questions. Now, consumer-level enrichment is available in the Typeform platform. With just a personal email address, companies can pull in key data points from trusted third-party sources, providing a more complete picture of who’s on the other side of the screen.AI-powered Qualitative Analysis: With this feature, businesses can instantly analyze large volumes of text and video responses to surface key themes and insights, saving hours of manual work. Data Quality Tools: Invisible reCAPTCHA ensures data integrity by blocking bots and automated submissions, allowing only genuine responses to be collected. This safeguard enhances data reliability, helping teams make accurate, data-driven decisions.Klaviyo Integration: Typeform will soon be launching a new integration with Klaviyo, designed for B2C and direct-to-consumer (DTC) marketers. It will ensure that every insight gathered flows seamlessly into Klaviyo. Manual data transfers are eliminated as segments automatically update with Typeform data, enabling hyper-targeted campaigns customized to each customer’s unique profile. This integration combines Typeform’s interactive data collection with Klaviyo’s automation, facilitating more natural, personalized customer connections while driving business growth.

“We built a powerful product recommendation quiz not just to help our customers, but to generate invaluable data that allows us to better segment and engage them with relevant marketing,” said Addison Wennar, Digital Communications Manager, OGEE. “With the holiday shopping season approaching, these insights will be key. Typeform already delivers the highest response rates for us, and I’m excited to see how the new features will amplify that impact.”

The features are available today in Typeform for Growth plans. Watch the Typeforum 2024 recordings and learn how to use Typeform to better understand and engage customers here. 

About Typeform
Typeform is a distinctly intuitive form builder that helps over 150,000 customers collect and validate the data they need to grow their businesses. Designed with striking visuals, a conversational flow, and powerful data capabilities, Typeform empowers brands to give and get more with each form. Typeform drives more than 500 million responses each year and integrates with essential tools including Zapier, HubSpot, and Slack. For more information, visit www.typeform.com.

1         Pendell, R. (2024, October 15). Customer brand preference and decisions: Gallup’s 70/30 principle. Gallup.com. https://www.gallup.com/workplace/398954/customer-brand-preference-decisions-gallup-principle.aspx#:~:text=70%25%20of%20decisions%20are%20based,Making%20Process:%20Rational%20or%20Emotional?

2          Data from a survey of 105 Typeform customers conducted on September 30, 2024.

View original content to download multimedia:https://www.prnewswire.com/news-releases/typeform-delivers-new-solutions-to-empower-b2c-businesses-to-better-engage-customers-302305917.html

SOURCE Typeform S.L.

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Electronic Drives and Controls Celebrates Impressive Growth and Strong Demand for Industrial Automation Solutions

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14 minutes ago

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November 14, 2024

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EDC has announced 39% revenue growth over the past year and a strengthened presence in the metals converting and composites industries. The company has also maintained key certifications, including CSIA, UL508A, Rockwell Automation, Siemens, and Ignition.

PARSIPPANY, N.J., Nov. 14, 2024 /PRNewswire-PRWeb/ — Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced that the company has experienced a year of growth and success, achieving a 39% increase in revenue year-over-year. To meet the growing demand for automation and drive solutions, EDC has expanded its team, hiring Ricky Arcky as human resources manager and Tyler Schaberick as systems engineer. EDC attributes this growth to maintaining industry certifications, digital marketing efforts, a dedicated team, and strong, long-term partnerships.

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients.”

“We are proud of the growth we’ve achieved this year, which is a testament to the hard work of our team and our commitment to delivering exceptional service to our clients,” said Chuck Dillard, Vice President of EDC. “Our recent hires and increased project load reflect our strategy to grow both wider and deeper with our existing clients, as well as entering new industries.”

“We’ve put in years of preparation and invested heavily in digital marketing to get the word out about our services, knowing that growth was inevitable,” Dillard added. “Our team has worked tirelessly and the results speak for themselves: clients continue to return to us because of our technical expertise and the strong results we deliver.”

EDC’s expertise in coating & laminating, wire and cable, PLC programming and upgrades, as well as drive service, has allowed the company to strengthen its presence in the metals converting industry, securing new and expanded projects across multiple client plants. EDC has also successfully completed upgrades for a new client in the composites industry, widening the portfolio of industries it caters to.

In addition to recent growth, EDC remains committed to maintaining the highest industry standards through its CSIA certification, which ensures adherence to best practices in control system integration. Several certifications, including UL508A recertification and certifications from Rockwell Automation, Siemens, and Ignition, further emphasize EDC’s dedication to safety, technical proficiency, and continuous improvement.

About Electronic Drives and Controls, Inc.
Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with deep domain expertise in the coating and laminating, and converting industries. The company’s large field service team specializes in AC and DC drives, PLCs and factory automation. Family owned and operated for more than 50 years, EDC’s team of engineers and technicians has a vast experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day one and for years to come. In addition to the company’s certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands. For more information, visit the company’s website, LinkedIn, Twitter, Facebook, and YouTube.

Media Contact

Georgia Whalen, Rivergate Marketing, (978) 697-2664, Gwhalen@rivergatemarketing.com, www.electronicdrives.com/home/

View original content to download multimedia:https://www.prweb.com/releases/electronic-drives-and-controls-celebrates-impressive-growth-and-strong-demand-for-industrial-automation-solutions-302305739.html

SOURCE Electronic Drives and Controls, Inc. (EDC)

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Allstate Financial Services Selects Covr to Provide Life Insurance, Long-Term Care, and Disability Insurance Solutions

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14 minutes ago

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November 14, 2024

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Covr’s Digitally Enabled Insurance Platform Will Simplify the Buying Process

HARTFORD, Conn., Nov. 14, 2024 /PRNewswire/ — Covr, a leading digital insurance provider, has partnered with Allstate Financial Services, LLC to offer a streamlined suite of life, long-term care (LTC), and disability income insurance solutions through Covr’s digital platform. This partnership provides Allstate Financial Services customers with a simple, connected experience, featuring an intuitive, paperless process that makes it easier than ever to purchase insurance tailored to their diverse needs.

Covr’s platform offers an easy-to-use, self-guided experience to efficiently compare and recommend insurance products. Additionally, Allstate Financial Services will offer a range of products through Covr’s platform, including guaranteed issue life insurance through Gerber Life and disability insurance through Assurity, Ameritas, MassMutual, Mutual of Omaha and Principal. Traditional long-term care will also be available through Mutual of Omaha.

“We are extremely pleased to add Allstate’s network of 7,000+ representatives to our insurance platform,” said Michael Kalen, CEO of Covr. “Their business owners and individual customer base fits perfectly with our portfolio of simplified life, LTC, and disability income solutions for agents and their customers.”

“We’re committed to expanding solutions that better meet our customers’ protection needs,” said Scott Delaney, President and CEO, Allstate Financial Services. “With Covr’s digital platform, our representatives can deliver a more connected experience and offer a broader range of insurance options tailored to each customer’s unique needs.”

Allstate representatives will collaborate closely with Covr’s sales team to ensure ongoing support. Allstate Financial Services will also benefit from Covr’s top-tier case management services, providing end-to-end support throughout the entire insurance process.

View original content to download multimedia:https://www.prnewswire.com/news-releases/allstate-financial-services-selects-covr-to-provide-life-insurance-long-term-care-and-disability-insurance-solutions-302306004.html

SOURCE Covr Financial Technologies

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