Connect with us

Technology

Digital Advertising & Publishing Industries’ Annual Crossover Event: Launch Ceremony of The 6th “HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme”

Published

on

Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers

HONG KONG, Feb. 29, 2024 /PRNewswire/ — The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”), organized by Hong Kong Association of Interactive Marketing (“HKAIM”), with support from Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR Government”) as the lead sponsor, aims to nurture local digital advertising start-ups since its launch in 2019. The Support Scheme provides subsidy, training and supports to local digital advertising start-ups which will promote local emerging writers and their designated books through digital advertising. At the same time, more local emerging writers and their publishers will have the opportunity to explore and utilize digital advertising, so that there will be more cross-sectoral collaboration and development possibilities between the digital advertising industry and the publishing industry.

Entering its 6th edition in 2024, the Support Scheme received overwhelming response to its call for applications which was ended in late 2023, with 55 digital advertising start-ups and 30 emerging writers. The HKAIM has selected among the applicants and paired up 12 teams, each comprises a digital advertising start-up and an emerging writer. The designated books of applied emerging writers cover a wide range of topics, which included history, culture, economics, management, working life, counseling, ecology, sports, autobiography, picture book, and more. The diversity would stimulate more creativities from the digital advertising start-ups as they plan the related campaigns.

The HKAIM successfully kicked off the 6th Support Scheme with a Launch Ceremony at Seminar Hall, Xiqu Centre on 23 February. Mrs. Lowell Cho, Assistant Head of CreateHK, was invited to be the Guest of Honor. Along with her, Chairman of the HKAIM Mr. Francis Fong and Vice Chairman of Hong Kong Publishing Federation Mr. William So launched this year’s Support Scheme by announcing the 12 participating teams. (Full list below)

Mrs. Lowell Cho, Assistant Head of CreateHK, remarked in her speech that the government is committed to advancing the industrialization of arts and creativity. To this end, it will allocate a total of HK$4.3 billion to two funding schemes under CreateHK, aiming to facilitate more cross-disciplinary projects. She also thanked the HKAIM for its effort on organizing the 6th Support Scheme and she congratulated all the selected digital advertising start-ups and emerging local writers.

Each digital advertising start-up will receive a subsidy of up to HK$240,000 to design, plan and execute a digital advertising campaign for the designated book of the matched emerging writer over a three-month supporting period. In addition, the HKAIM will provide training by industry experts, helping them to improve the creative concept and execution of their digital advertising campaigns. The Support Scheme not only creates an opportunity for the digital advertising and publishing industries to collaborate, it also promotes Chinese books through viral digital campaigns and cultivates a more robust reading culture.

In addition, the HKAIM will be promoting the participating digital advertising startups and emerging writers along with the selected books through a wide range of promotion channels including the Support Scheme’s official website, internet, social media, etc. For the 11 digital advertising projects created under last year’s (the 5th) Support Scheme, the campaigns reached nearly 17.13 million people, with nearly 2.53 million engagements, and nearly 8.47 million views, successfully bringing attention to the selected books by the emerging writers, and delivering accurate messages from the books to the target audience, creating more opportunities for readers and emerging writers to interact and communicate. The HKAIM is hopeful that this year’s Support Scheme will achieve similarly stellar results.

The HKAIM will also host a booth at Hong Kong Book Fair 2024 in July to exhibit the 12 digital advertising campaigns and the designated books. The Digital Advertising Design (for Publishing) Awards Competition and Presentation Ceremony is tentatively scheduled for July to recognize the best digital advertising campaign among the 12 as determined by industry experts. The “My Favourite Digital Advertising (for Publishing) Award” as determined by public voting will also be presented at the ceremony. The Presentation Ceremony will highlight the digital advertising campaigns as well as recognize the efforts of the participating teams.

The HKAIM will post regular updates about the Support Scheme and the 12 teams on our official website and Facebook page. For more details about the Support Scheme, please visit:

Official website:          www.digiad.hk
Facebook page:         www.facebook.com/AdxPub

The 12 selected pairs of digital advertising start-ups and emerging writers for the 6th Support Scheme are listed in alphabetical order (according to Start-up) as follows:

Local Digital Advertising Start-up (ENG)

Local Digital Advertising Start-up (CHI)

Publisher

Local New and Emerging Writers (English Name)

Designated Book (Chinese Title)

Designated Book (English Title, if any)

1

212 Studio Limited

貳壹貳工作室

Sun Ya Publications (HK) Limited

Leung Ngar Yi

沒有手機的童年

n/a

2

BLACK ENERGY DIGITAL

黑能數碼

THE COMMERCIAL PRESS (HK) LTD

Yeung Ying Hon, Ronald & Yung Ching Yee

我們都是單車人——走過香港單車百年歲月

n/a

3

BLASK ROOM

空白間

iGlobe Publishing Ltd.

Simpson Wong

記住‧香港‧老美——我城變遷的美學拓本

The Allure of Old Hong Kong

4

EXTIO

n/a

Red Publish

Teddy Chen

把悲傷留給電影

n/a

5

Flowsophic Limited

飄識有限公司

HKEJ PUBLISHING LIMITED

Lee, Kam Wing Bruno

錦綉錢情——職場必殺技 編織青雲路

n/a

6

Fullmoon Creative Limited

八月十五有限公司

HKEJ PUBLISHING LIMITED

Yung Pui Kwong

班哥有食緣

n/a

7

Hey Soul Studio

靈魂製作工作室

Enrich Publishing Limited

Tsang Kwok Ping

文青經濟學

n/a

8

JUST CONCEPT

概念製作

Cosmos Books Ltd.

Lui King Ho, Justin

經典的魅力——InstacarHK 試駕之旅

Spectacular Cars of Hong Kong: A InstacarHK Journey

9

RebelTank Limited

n/a

Enrich Publishing Limited

心小姐

校園療心室——劃出未來‧點燃學習

n/a

10

Studio120

120工作室

CRYSTAL WINDOW BOOKS

Little Woods Nature Education

聽得到看得見的香港生態百科 大自然四季日夜奇遇記

n/a

11

THE BARDS LIMITED

n/a

HKEJ PUBLISHING LIMITED

Wong Yu Ching

費格遜時間:神級領隊管理哲學

Fergie Time

12

THE PLOUGH FILMS

北斗星映像

Red Publish

Ng Ka Ki, Wong Kwok Leung

We Have a Dream 我們的港隊

We Have a Dream

Download Photos here: https://drive.google.com/drive/folders/1U9ZSQmj-YxmZe8gano-w974ortll0oZ0?usp=drive_link

Organizer: The Hong Kong Association of Interactive Marketing
Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/digital-advertising–publishing-industries-annual-crossover-event-launch-ceremony-of-the-6th-hk-digital-advertising-start-ups-x-publishing-writers-promotion-support-scheme-302075502.html

SOURCE the HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

BASX Hosts Ribbon-Cutting Ceremony for New State-of-the-Art Weld Shop

Published

on

By

REDMOND, Ore., Sept. 19, 2024 /PRNewswire/ — BASX (“BASX” or the “Company”), a leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, and custom HVAC systems, is proud to announce the official ribbon-cutting ceremony for its newly completed 36,000-square-foot weld shop. The Redmond Chamber of Commerce performed the ribbon cutting on September 18th, 2024, at BASX headquarters.

The weld shop will create significant job opportunities in the Central Oregon region, with the capacity to fill an additional 30 welding positions. Positions range from entry-level to experienced roles, with professional opportunities in various growing departments within the Company.

“This new facility is a major investment not just in our company, but in the future of Central Oregon,” said Dave Benson, AAON VP and BASX President. “We can now deliver even higher levels of quality and efficiency while providing more job opportunities for the community. We’re proud to support local manufacturing growth and look forward to seeing the impact this expansion will have on both BASX and the region.”

The new shop marks a major expansion in the Company’s production capabilities, introducing state-of-the-art welding technology within a climate-controlled environment. Equipped with advanced air filtration systems, including an AAON make-up air unit and multiple air scrubbers, the shop ensures exceptional air quality for its workers. The space also features two 5-ton overhead cranes and six ½-ton cantilever jib cranes, allowing for efficient movement of materials across the facility.

A key highlight of the facility is its cutting-edge tube laser, capable of precision cutting and profiling round and square tubes, as well as C-channel and I-beam profiles up to 27 feet in length. Additionally, a 75-foot-long dual-zone robotic welding cell is scheduled to be installed and operational in early 2025, enabling the welding of large subassemblies up to 10 tons.

The shop’s innovative capabilities will support the Company’s growth and solidify its position for ongoing expansion. In addition to the 30 new welding jobs, BASX is actively hiring across various departments to support its continued success. To learn more about available positions and apply, visit the BASX careers page at www.basxsolutions.com/careers.

About BASX
Founded in 2014 in Central Oregon, BASX is an industry leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, custom HVAC systems, and modular solutions. Acquired by AAON in 2021, BASX continues to focus on quality, innovation, and state-of-the-art technology. The Company is proud to display the Made-in-America emblem on all its products. For more information, please visit www.basx.com.

Contact Information
Christina Lattanzio
Marketing Manager
(918) 508-9272
Email: Marketing@basx.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/basx-hosts-ribbon-cutting-ceremony-for-new-state-of-the-art-weld-shop-302253745.html

SOURCE AAON

Continue Reading

Technology

NASA Sets Coverage for Astronaut Tracy C. Dyson, Crewmates Return

Published

on

By

WASHINGTON, Sept. 19, 2024 /PRNewswire/ — NASA astronaut Tracy C. Dyson, accompanied by Roscosmos cosmonauts Nikolai Chub and Oleg Kononenko, will depart from the International Space Station aboard the Soyuz MS-25 spacecraft, and return to Earth.

Dyson, Chub, and Kononenko will undock from the orbiting laboratory’s Prichal module at 4:37 a.m. EDT Monday, Sept. 23, heading for a parachute-assisted landing at 8 a.m. (5 p.m. Kazakhstan time) on the steppe of Kazakhstan, southeast of the town of Dzhezkazgan.

NASA’s live coverage of return and related activities will stream on NASA+ and the agency’s website. Learn how to stream NASA content through a variety of platforms, including social media.

A change of command ceremony also will stream on NASA platforms at 10:15 a.m. Sunday, Sept. 22. Kononenko will hand over station command to NASA astronaut Suni Williams for Expedition 72, which begins at the time of undocking.

Spanning 184 days in space, Dyson’s mission includes covering 2,944 orbits of the Earth and a journey of 78 million miles. The Soyuz MS-25 spacecraft launched March 23, and arrived at the station March 25, with Dyson, Roscosmos cosmonaut Oleg Novitskiy, and spaceflight participant Marina Vasilevskaya of Belarus. Novitskiy and Vasilevskaya were aboard the station for 12 days before returning home with NASA astronaut Loral O’Hara on April 6.

Kononenko and Chub, who launched with O’Hara to the station on the Soyuz MS-24 spacecraft last September, will return after 374 days in space and a trip of 158.6 million miles, spanning 5,984 orbits.

Dyson spent her fourth spaceflight aboard the station as an Expedition 70 and 71 flight engineer, and departs with Kononenko, completing his fifth flight into space and accruing an all-time record 1,111 days in orbit, and Chub, who completed his first spaceflight.

After returning to Earth, the three crew members will fly on a helicopter from the landing site to the recovery staging city of Karaganda, Kazakhstan. Dyson will board a NASA plane and return to Houston, while Kononenko and Chub will depart for a training base in Star City, Russia.

NASA’s coverage is as follows (all times Eastern and subject to change based on real-time operations):

Sunday, Sept. 22
10:15 a.m. – Expedition 71/72 change of command ceremony begins on NASA+ and the agency’s website.

Monday, Sept. 23
12:45 a.m. – Hatch closing coverage begins on NASA+ and the agency’s website.

1:05 a.m. – Hatch closing

4 a.m. – Undocking coverage begins on NASA+ and the agency’s website.

4:37 a.m. – Undocking

6:45 a.m. – Coverage begins for deorbit burn, entry, and landing on NASA+ and the agency’s website.

7:05 a.m. – Deorbit burn

8 a.m. – Landing

For more than two decades, people have lived and worked continuously aboard the International Space Station, advancing scientific knowledge, and making research breakthroughs that are not possible on Earth. The station is a critical testbed for NASA to understand and overcome the challenges of long-duration spaceflight and to expand commercial opportunities in low Earth orbit. As commercial companies focus on providing human space transportation services and destinations as part of a robust low Earth orbit economy, NASA is focusing more resources on deep space missions to the Moon as part of Artemis in preparation for future human missions to Mars.

Learn more about International Space Station research and operations at:

https://www.nasa.gov/station

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-sets-coverage-for-astronaut-tracy-c-dyson-crewmates-return-302253747.html

SOURCE NASA

Continue Reading

Technology

Global claims guidance leader EvolutionIQ joins as CALI’s inaugural Life Partner

Published

on

By

NEW YORK, Sept. 20, 2024 /PRNewswire/ — US-based EvolutionIQ, a global leader in claims guidance technology, has signed on as the Council of Australian Life Insurers (CALI)’s first Life Partner as part of its corporate partner program.

The CALI Partner Program is designed to foster collaboration and create a connected ecosystem of industry experts.

CALI Life Partners share the industry’s mission to make life insurance accessible, understandable and trusted. They are companies that support Australian life insurers to help Australians and their families have peace of mind about their future so they can live in the most healthy, confident and secure way.

“We are pleased to welcome EvolutionIQ as CALI’s inaugural Life Partner. The CALI Partner Program plays an important role in connecting our members to the latest innovators, like EvolutionIQ, that can move their businesses forward,” said CALI CEO Christine Cupitt.

“We want to work closely with each of our partners to strengthen and support the life insurance industry to deliver better customer experiences for millions of Australians on their best and worst days.”

Headquartered in New York, EvolutionIQ has expanded significantly since 2019. Its clients include major insurance carriers such as Sun Life, Reliance Matrix and Principal Financial. Their AI-powered software makes insurance claims processes more personalised, fair and cost-effective so that more people can recover faster and return to work.

“We are committed to supporting the Australian life insurance ecosystem and being a CALI Life Partner enables us to specialise our products to meet the dynamic needs of the Australian markets,” said EvolutionIQ’s Co-CEO, Mike Saltzman.

“Our partnership with CALI means we can contribute to and shape customer experiences in Australia, and ultimately help more people return to health and a livelihood sooner.”

About EvolutionIQ
EvolutionIQ pioneered Claims Guidance in 2019. Its explainable AI guides insurance claims professionals to their highest potential impact claims, improving the claimant experience and delivering better claim outcomes to claimants, carriers and their customers. EvolutionIQ serves the group disability, individual disability and workers’ compensation markets worldwide. EvolutionIQ’s AI native products have been adopted by 70% of the top 15 U.S. disability carriers and a growing list of workers’ compensation carriers. The New York-based company employs 185 staff across the United States, Europe and Australia. For more information, visit evolutioniq.com and follow the company on LinkedIn.

About CALI
We support Australians to make informed choices about their future and help them live in a healthy, confident and secure way over their lifetime.

Our members’ products and services give people peace of mind when making important decisions and provide a financial safety net during life’s biggest challenges.

We advocate for national policy settings that expand Australians’ access to the life insurance protection that suits them when they need it most.

CALI represents all life insurers and reinsurers in Australia. The Australian life insurance industry is today a $26.4billion industry, employing thousands of Australians and paying billions of dollars of benefits each year.

To view CALI’s corporate partners visit www.cali.org.au/about-us/#our-partners

For more information, visit www.cali.org.au

Media Contact
Jason Kapler
Vice President of Marketing
EvolutionIQ
(917) 740-5608
Press@evolutioniq.com

Logo – https://mma.prnewswire.com/media/1723642/EvolutionIQ_Logo.jpg
Logo – https://mma.prnewswire.com/media/2509100/CALI_logo.jpg

View original content:https://www.prnewswire.com/apac/news-releases/global-claims-guidance-leader-evolutioniq-joins-as-calis-inaugural-life-partner-302253427.html

SOURCE EvolutionIQ

Continue Reading

Trending