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Vietnam Buy Now Pay Later Business Report 2024: $11.27 Billion Investment Opportunities by 2029 – Rising Consumption and Low Credit Card Penetration Driving BNPL Adoption

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DUBLIN, Feb. 28, 2024 /PRNewswire/ — The “Vietnam Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

BNPL payments in the country are expected to grow by 41.8% on an annual basis to reach US$3.33 billion in 2024.

The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 27.6% during 2024-2029.

The BNPL gross merchandise value in the country will increase from US$2.34 billion in 2023 to reach US$11.27 billion by 2029. The buy now pay later market is thriving in Vietnam and the trend is projected to continue further in 2024. The rising consumption, coupled with low credit card penetration, is aiding the growth of the industry in Vietnam. To tap into the high-growth sector, not only domestic firms are competing but even regional players like Atome and Kredivo are seeking to scale their operations.

Domestic firms, on the other hand, are entering into strategic partnerships to widen the distribution of their BNPL product. The trend is projected to continue further over the medium term, supporting the competitive landscape in the Vietnamese BNPL industry in 2024. Overall, the publisher maintains a positive growth outlook for the buy now pay later market over the next three to four years.

Rising consumption and low credit card penetration are driving adoption of BNPL in Vietnam

The consumption story is changing rapidly in Vietnam. The rising middle-income class, coupled with lifestyle changes, is driving consumption among Vietnamese households and this trend is supporting the uptake of innovative payment solutions like buy now pay later in the domestic market.

The BNPL growth is also supported by the low credit card penetration in the Vietnamese market. An increasing number of shoppers are utilizing BNPL to fund their purchases, as it provides easier access to credit and higher purchasing power. The trend is expected to continue further in Vietnam over the next three to four years, supporting the broader industry growth. With the market projected to grow, the publisher also expects more regional and global players to expand their presence in the Vietnamese market from the short to medium-term perspective.

Firms are forging strategic alliances to widen the distribution of their BNPL product in Vietnam

The demand for credit products like buy now pay later schemes is growing rapidly among consumers in Vietnam. Consequently, to better serve the rising demand, firms are entering into strategic collaborations to widen the distribution of their products.

Fundiin, in November 2023, entered into a strategic partnership with Pharmacity in Vietnam. Fundiin’s presence at Pharmacity, one of the leading retail pharmacy chains having approximately 1,000 stores across the country, will enable the BNPL firm to tap into more customers. This will also drive the firm’s gross merchandise value and volume for the BNPL provider. In Vietnam, Fundiin is offering BNPL services across different industry verticals including cinema, fashion, cosmetics, and travel among many others.

MoMo, a leading digital wallet and BNPL provider in Vietnam, also entered into a strategic partnership with Grab. The firm entered into a collaboration in November 2023. The partnership will enable MoMo users to make digital payments, including buy now pay later option, for making use of Grab services. With more than 31 million users, Grab stands to benefit significantly through this collaboration with MoMo in the Vietnamese market. MoMo, on the other hand, will also experience higher gross merchandise value and volume due to this collaboration, as Grab offers a wide range of services.

From the short to medium-term perspective, the publisher expects more such strategic collaborations in the Vietnamese BNPL industry. This will support innovation and a competitive landscape in the fast-growing sector, thereby driving the growth of the industry over the next three to four years.

The BNPL payment industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Scope

Vietnam BNPL Market Size and Spending Pattern, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Revenue Analysis, 2020-2029

Buy Now Pay Later RevenuesBuy Now Pay Later Share by Revenue SegmentsBuy Now Pay Later Revenue by Merchant CommissionBuy Now Pay Later Revenue by Missed Payment Fee RevenueBuy Now Pay Later Revenue by Pay Now & Other Income

Vietnam Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

Buy Now Pay Later Active Consumer BaseBuy Now Pay Later Bad Debt

Vietnam BNPL by Purpose, 2020-2029

Convenience – Short Term LoansCredit – Long Term Loans

Vietnam BNPL by Business Model, 2020-2029

Two-Party (BNPL offered by retailers)Three-Party BNPL Offering

Vietnam BNPL by Merchant Ecosystem, 2020-2029

Open Loop SystemClosed Loop System

Vietnam BNPL by Distribution Model Analysis, 2020-2029

StandaloneBanks & Payment Service ProvidersMarketplaces

Vietnam Buy Now Pay Later Market Share Analysis by Key Players

Vietnam BNPL Analysis by Channel, 2020-2029

Online ChannelPOS Channel

Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Others: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Sales Uplift by Product CategoryShare by Age GroupShare by IncomeShare by GenderAdoption RationaleAverage Monthly Expense segments

For more information about this report visit https://www.researchandmarkets.com/r/qhee9y

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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DATAMARK Technologies Welcomes Industry Veteran Deb Rozeboom to Client Success Team

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Ms. Rozeboom to strengthen client relationships and enhance satisfaction in new role as Client Success Manager

PITTSBURGH, May 19, 2025 /PRNewswire/ — DATAMARK Technologies, a leader in interoperable solutions for public safety location services, today announced that Deb Rozeboom has joined the organization as Client Success Manager. In her new role, Ms. Rozeboom will build lasting relationships with clients, enhance client satisfaction and ensure they derive maximum value from DATAMARK Technologies’ products and services.

Ms. Rozeboom’s efforts will ensure that clients stay at the forefront of public safety geographic information systems (GIS) innovation by consistently delivering services and solutions that align with client objectives and enhance interoperability and effectiveness. This commitment supports the transition to Next Generation 9-1-1 (NG9-1-1) and indoor mapping. At DATAMARK Technologies, Client Success Managers partner with clients to maximize their investments while continually advancing their capabilities.

“DATAMARK Technologies is dedicated to client success and enhancing public safety location services through excellence and advocacy,” said Robert Murphy, Chief Revenue Officer at DATAMARK Technologies. “Deb’s extensive experience in public safety GIS and expertise in NG9-1-1 will be invaluable as we continue to elevate the client experience.”

Ms. Rozeboom joins DATAMARK Technologies with over 20 years of experience managing complex NG9-1-1 projects nationwide. Prior to joining DATAMARK Technologies, she held various roles at GeoComm, including Product Manager, GIS Solutions Engineer and General Manager. Additionally, she has served as an Adjunct Instructor for the National Emergency Numbers Association (NENA), teaching several NG9-1-1 and Addressing courses. She also co-chairs the NENA NG9-1-1 GIS Data Model Standard workgroup and is a member of the Geospatial Professional Network (GPN) Location, Enterprise Addressing and Public Safety (LEAP) Committee.

Ms. Rozeboom holds a Bachelor of Science degree in Ecology and Field Biology, as well as a Master’s Certificate in GIS, from St. Cloud University. She also has several industry certifications, including NENA Emergency Number Professional (ENP), GISC Geographic Information Systems Professional (GISP) and PMI Project Management Professional (PMP).

About DATAMARK Technologies
DATAMARK Technologies provides a new era of 9-1-1 and redefines interoperability for the public safety industry. The company combines DATAMARK, Michael Baker International’s public safety division known for best-in-class geographic information systems (GIS) data management and software solutions, with Digital Data Technologies, LLC (DDT), a top-tier Next Generation 9-1-1 (NG9-1-1) location services provider.

This strategic union heralds a new era of 9-1-1 and redefines geospatial data management for the public safety industry. DATAMARK Technologies offers a fully integrated solution that empowers public safety agencies to manage, maintain and leverage GIS data to the highest industry standards. The unified approach breaks down barriers of data silos to improve call routing accuracy, offer seamless discrepancy resolution and provide unwavering location fidelity for call takers with enhanced interoperability.

Contact: Julia Covelli
julia.covelli@mbakerintl.com 
(866) 293-4609

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Coupa Research Shows CFOs Embrace AI as Antidote to Economic Volatility and Growth Enabler

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Third annual Strategic CFO Study finds 40% of CFOs rank AI as top growth investment area; 90% look to mastering spend management as key to success in tumultuous times

FOSTER CITY, Calif., May 19, 2025 /PRNewswire/ — Amidst global economic uncertainty, rising inflation, and volatile trade, AI investment ranked as the top strategy for growth across all global CFOs surveyed by Coupa – a potential panacea to the volatility they are facing.

The Strategic CFO Report: Turning Global Market Uncertainty into Opportunity, released today by Coupa, the leading AI-native total spend management platform, reveals that almost half (46%) of CFOs see prominent external threats – geopolitics and supply chain disruption – as the greatest risk to business, dampening optimism from the start of 2025. Most notably, the introduction of new tariffs has created an additional challenge for 42% of CFOs, with more than a quarter (28%) of US CFOs planning to or already increasing inventory levels in preparation.

“Today’s finance leaders are facing an alarming set of external pressures and are navigating an ever changing set of risks which challenges their decision making. Despite these dynamic forces, they are driving cost discipline in order to fuel growth, building more resilient supply chains, and scaling their use of AI to fuel more efficient organizations,” said Michael Agresta, Coupa’s CFO. “A unified spend management platform and strategy is proving to be mission-critical in these times to create the agility, visibility, and resilience leaders need to fuel sustainable growth. Coupa’s AI-driven total spend management platform is uniquely built to help our customers navigate uncertainty, and offers CFOs the cloud and AI-native tools to drive margin improvements in any economic environment, making it a critical component for a strategic CFO’s tech stack.”

Tariffs Spur Margin Erosion Concerns
With 69% of CFOs concerned about meeting year-end goals, and 40% reporting extreme concern, it’s clear that much of the financial optimism at the start of the year has dissipated. Most recently, new tariffs and the fear of global trade wars have driven CFOs to act urgently – including increasing inventory levels (22%), automating processes to reduce operating expenses (21%), engaging in hedging strategies (19%), increasing product pricing (19%), and restructuring supply chain (18%). When surveyed on the greatest external threats to business, U.S. CFOs reported slightly lower concern levels (40%) on tariffs compared to their European counterparts, with German CFOs (48%) indicating the highest concern of all countries surveyed.

CFOs Looking to AI to Fuel Growth and Confidence
Despite the uncertain state of the economy, CFOs are asking themselves how best to respond. For today’s finance leaders, this means not over-reacting to every market fluctuation and instead providing thoughtful and inspired leadership – moving away from short-term fixes and prioritizing durable, sustainable growth strategies. A majority (74%) of CFOs are growing increasingly confident in AI, ranking it as the top growth investment area (40% of all CFOs) and AI implementation confidence concerns dropped 23% year-over-year.

“CFOs, including myself, are increasingly championing AI use within their organizations, but to do so effectively they must create a governance structure that is capable of quantifying the performance and financial benefits of AI. Nearly a quarter (23%) of CFOs we surveyed identified this as one of the major obstacles they will face in the next year,” said Agresta. “Beyond the numbers, CFOs need to strategically consider how to prioritize the deployment of new AI strategies and tools across their organizations to identify the highest value use cases but also need to empower employees to think AI first in order to get enterprise-wide adoption.” 

Drowning in Data, Struggling in Silos
In case the state of the economy and trade turmoil wasn’t challenging enough, risk management continues to increase organizational complexity, as 1 in 4 CFOs cited cybersecurity threats, data breaches, and fraud as the largest obstacle they will face this year. CFOs have immense amounts of data at their fingertips – but only 28% of CFOs can access their spend data within a single system and nearly half (41%) struggle to react quickly to cut costs as part of this roadblock. Some organizations are modernizing their data management, but few (33%) have unified processes to manage spend comprehensively. Nearly 1 in 5 CFOs cited outdated systems and data silos as the main hurdles to digital transformation, highlighting the need for increased modern tech adoption to effectively manage data and decrease risk.

Read the full Coupa Clarity Report, The Strategic CFO: Turning Global Market Uncertainty into Opportunity here.

To learn more about Coupa’s leading total spend management platform can help during these turbulent times, visit coupa.com.

Methodology
Coupa Clarity reports provide unique data and insights to help business leaders make smarter decisions to fuel growth, drive efficiency and productivity, and improve performance. This survey was conducted among 500 CFOs and finance leaders across the US, UK, Ireland, France and Germany. The survey was carried out online with an email invitation between November and December 2024 by Wakefield Research on behalf of Coupa.

About Coupa
Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you’ll make margins multiply™. Learn more at coupa.com and follow us on LinkedIn and X (Twitter).

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Caltech Announces Eight Recipients of the 2025 National Brown Investigator Award

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Each investigator, recognized for curiosity-driven research in chemistry or physics, will receive up to $2 million over five years.

PASADENA, Calif., May 19, 2025 /PRNewswire/ — The Brown Institute for Basic Sciences at Caltech today announced the 2025 class of Brown Investigators. The cohort, the second to be selected through the Brown Institute for Basic Sciences, comprises eight distinguished mid-career faculty working on fundamental challenges in the physical sciences, particularly those with potential long-term practical applications in chemistry and physics. Each investigator will receive up to $2 million over five years.

The Brown Institute for Basic Sciences at Caltech, established in 2023 through a $400-million gift to the Institute from entrepreneur, philanthropist, and alumnus Ross M. Brown (BS ’56, MS ’57), seeks to advance fundamental science discoveries with the potential to seed breakthroughs that benefit society—a goal it shares with Caltech.

“Mid-career faculty are at a time in their careers when they are poised and prepared to make profound contributions to their fields,” Brown says, “My continuing hope is that the resources provided by the Brown Investigator Awards will allow them to pursue riskier innovative ideas that extend beyond their existing research efforts and align with new or developing passions, especially during this time of funding uncertainty.”

The 2025 investigators are:

Dmitry Abanin, Professor of Physics, Princeton University, to develop a new theoretical and computational framework to describe the emergent properties of quantum materials and synthetic quantum systems away from thermal equilibrium.

László Kürti, Professor of Chemistry, Rice University, to invent chemical strategies for constructing stable neutral polynitrogen cages—molecules made entirely from nitrogen atoms that store extraordinary energy. These elusive structures remain intact under ambient conditions yet release energy on demand without combustion and decompose cleanly into hot nitrogen gas, offering a revolutionary platform for propulsion and energy storage.  

Mark Levin, Associate Professor of Chemistry, University of Chicago, to translate lessons learned from skeletal editing of aromatic compounds (stable chemicals with a flat ring structure) to reactions with aliphatic compounds (three-dimensional, more reactive chemicals), with the goal of providing access to unusual compounds that are inaccessible using traditional chemical synthesis. 

Brad Ramshaw, Associate Professor of Physics, Cornell University, to develop a new technique using ultrasound to probe the electronic states of atomically thin materials.

Cindy Regal, Professor of Physics, University of Colorado Boulder, and Baur-SPIE Chair at JILA, to demonstrate quantum entanglement—a connection between particles like photons or atoms that persists despite their physical distance—with objects of larger mass than have been entangled before.

Xavier Roy, Professor of Chemistry, Columbia University, to design and explore materials in which electrons face competing pathways for motion, giving rise to complex behaviors that, if controlled, could enable new kinds of quantum technologies.

Hailiang Wang, Professor of Chemistry, Yale University, to expand electrocatalysis to convert inorganic waste molecules, such as CO2 and NOx, into valuable and functional organic compounds containing multiple carbon–carbon and carbon–nitrogen bonds.

Joel Yuen-Zhou, Associate Professor of Chemistry and Biochemistry, UC San Diego, for theoretical and computational work to utilize the sensitivity of some chemical reactions to the spin of the electron in photoredox catalysis to make the reaction select one of two enantiomers (mirror-image forms of compounds).

Brown established the Investigator Awards in 2020 through the Brown Science Foundation in support of the belief that “scientific discovery is a driving force in the improvement of the human condition,” according to its news release from the Science Philanthropy Alliance, which helped guide Brown in realizing his philanthropic vision.

“We’re delighted to partner with Ross Brown and the members of the Scientific Advisory Board of the Brown Institute for Basic Sciences to identify and support outstanding investigators in fundamental chemistry and physics,” says Caltech Provost David A. Tirrell, Carl and Shirley Larson Provostial Chair and Ross McCollum-William H. Corcoran Professor of Chemistry and Chemical Engineering.

A total of 21 investigators were recognized in the first four years of the program, including eight in the 2024 class, the first cohort to be installed under the auspices of the Brown Institute for Basic Sciences at Caltech.

Previous awardees include MIT’s Nuh Gedik, who is developing a new kind of microscopy that images electrons photo-emitted from a surface while also measuring their energy and momentum; Kerri A. Pratt from the University of Michigan, for research to discover the chemical compounds and chemical mechanisms that define the composition of the Arctic’s atmosphere, which is warming faster than elsewhere on Earth; Andrea Young of UC Santa Barbara, who is using novel fabrication techniques to make new kinds of qubits, the quantum computing analog of classical bits, in two-dimensional materials; Columbia University’s Tanya Zelevinsky, who studies spectroscopy of cold molecules for fundamental physics; Princeton University’s Waseem Bakr, who works with ultracold quantum gases to realize scalable architectures for quantum computation, and Robert Knowles, whose research will explore a novel hypothesis for the evolution of homochirality—the presence in nature of only one of two mirror-image forms of biomolecules. Caltech’s David Hsieh, Donald A. Glaser Professor of Physics and executive officer for physics, was among two inaugural recipients of the award in 2020.

Brown Investigators from all cohorts are invited to an annual meeting that offers opportunities to share ideas. The second annual meeting was held at Caltech in February 2025.

To determine the new cohort, a select number of research universities from across the country were invited to nominate faculty members who had earned tenure within the last 10 years and who are doing innovative fundamental research in the physical sciences. Nominees were then evaluated by an independent scientific review board that recommended grant winners. In administering the program, Caltech refrains from nominating its own scientists for Brown Investigator Awards. In return, the Institute draws other funds from the Brown gift to support fundamental research in chemistry and physics.

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