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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-turbines-new-report-highlights-brands-with-big-opportunities-in-mobile-games-302073901.html

SOURCE Digital Turbine, Inc.

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Winners Announced in 12th Globee® Awards for Leadership

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The winners have been honored for their exceptional leadership, significant contributions to innovation, driving business growth, and fostering positive change within their fields.

SAN FRANCISCO, Oct. 10, 2024 /PRNewswire-PRWeb/ — The Globee® Awards, organizers of premier data-driven business awards programs with worldwide acceptance and industry-wide participation, are excited to announce the winners of the 12th Annual Globee® Awards for Leadership. These awards honor exceptional leaders, innovators, and organizations who have demonstrated outstanding leadership across various industries.

Globee Awards honor exceptional leaders, innovators, and organizations who have demonstrated outstanding leadership across various industries from all over the world.

For the full list of winners, visit https://globeeawards.com/leadership/winners/

The winners have been honored for their exceptional leadership, significant contributions to innovation, driving business growth, and fostering positive change within their fields. The rigorous peer-to-peer and industry expert review process ensured that the most impactful and noteworthy leaders were selected and celebrated for their outstanding achievements.

This year, over 1,800 executives, professionals, and business owners from around the world applied to participate in the judging process, representing a diverse range of industries and regions. Their collective expertise ensured that the judging was thorough and that the most worthy leaders were recognized for their extraordinary contributions.

For the full list of judges, visit https://globeeawards.com/leadership/judges/

ABOUT THE GLOBEE AWARDS

The Globee Awards present recognition in ten programs and competitions, including the Globee® Awards for Artificial Intelligence, Globee® Awards for Business (International), Globee® Awards for Customer Excellence, Globee® Awards for Cybersecurity, Globee® Awards for Disruptors, Globee® Awards for Innovation (also known as Golden Bridge Awards®), Globee® Awards for Technology, Globee® Awards for Leadership, Globee® Awards for USA (previously known as Globee® Awards for American Business), and Globee® Awards for Women In Business. To learn more about the Globee Awards, please visit the website: https://globeeawards.com.

#GlobeeAwards #BusinessAwards #Artificial-Intelligence #Technology #Cybersecurity #Excellence #Leadership #AI

All trademarks belong to their respective owners.

Media Contact

San Madan, Globee Awards, (408) 689-2203, help@globeeawards.com, https://globeeawards.com

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SOURCE Globee Awards

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New Report: ‘The Second Wave of K-Beauty’

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Landing International Releases The Complete Primer for K-Beauty in Retail

LOS ANGELES, Oct. 10, 2024 /PRNewswire/ — Since the U.S. launch of BB cream in 2011, Korean beauty (K-Beauty) has revolutionized skincare routines across the globe, emerging as a powerhouse in the beauty industry. This surge is not merely a trend but a cultural phenomenon fueled by the rising global influence of Korean culture (K-Pop, K-Drama, and K-Kood).

Today, one of the pioneers of K-Beauty’s first wave, Landing International Founder and CEO Sarah Chung Park, is releasing a new report called “The Second Wave of K-Beauty” to highlight the current dynamics of the K-Beauty, its impact on North American consumers and growth opportunities for retailers.

Based on proprietary insights from industry leaders like Spate, ClearForMe, and Landing’s own platform, this report offers exclusive, data-driven analysis not found anywhere else. It covers everything you need to know about K-Beauty’s rapid global expansion, from the rise of K-Culture to the dominance of K-Beauty on platforms like Amazon and TikTok.

The Rise of K-Beauty
K-Beauty has captivated consumers with its innovative formulations and emphasis on natural ingredients, attracting consumers (particularly millennials and Gen Z) who prioritize effective, affordable beauty products. The global K-Beauty market has skyrocketed in recent years. In 2022, it was valued at approximately $91.99 billion, with North America contributing around $3.8 billion. The U.S. market is expected to grow significantly, with forecasts predicting it will surpass $9.9 billion by 2032.

Inside the Report:

Defining K-Beauty: Exploring what makes K-Beauty unique and why it has captivated global audiences.
The U.S. K-Beauty Market: Analyzing market dynamics and the potential for future growth.
The Influence of K-Culture: How K-Food, K-Dramas, K-Movies, and K-Pop have driven K-Beauty’s worldwide appeal.
Opportunities in the Second Wave: Exploring growth areas in haircare, color cosmetics, body care, and fragrance.
Trends in the U.S. vs. Korea: Comparing what’s popular in K-Beauty across both markets.
Top K-Beauty Brands on Amazon and TikTok: Highlighting leading brands and products in digital marketplaces.

Download the report here.

About Landing International Inc.
Landing International is beauty’s global growth partner. With our deep retail relationships, we launch global beauty brands into new markets through storytelling, sales and services. Named one of Fast Company’s Most Innovative Companies in Beauty, we are the leading K-Beauty category builder in the U.S. and beyond.

About Sarah Chung Park
Sarah Chung Park is the founder and CEO of Landing International Inc. and a pioneer of K-Beauty’s first wave.  Once called the “Godmother of K-Beauty,” Sarah founded Landing in 2012. Since then, she has successfully launched 180+ Korean beauty and wellness brands—such as COSRX, Isntree, Hanskin, and Klairs—into major retailers, including Ulta, Target, Dermstore, Nordstrom and JCPenney.

In April 2016, Landing introduced COSRX to the U.S. market and led its expansion into 15+ retailers. And in 2017, Landing launched the K-Beauty prestige section at Ulta Beauty. With a keen eye for identifying the next big thing, Sarah’s expert curation and connections have made her a formidable force in the industry, driving more than $160 million in sales.

Contact:
Nadia Suttle
949-431-6846

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SOURCE Landing International

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Tim Draper leads $3.1 million CAD Round in Dreamwell AI, Influencer Automation Software started by ex-influencer Kazzy Khazaal

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Influencer-marketing startup Dreamwell AI raised $3.1 million CAD from Tim Draper and others as it seeks to automate creator prospecting and other tasks.

TORONTO, Oct. 10, 2024 /PRNewswire-PRWeb/ — Billionaire VC Tim Draper (via Draper Associates) has led a $2.3 million pre seed in Dreamwell AI, an influencer marketing automation platform. Also participating in the funding round is Panache Ventures, BDC Capital Seed Venture Fund, and prominent early investors in companies like Uber and Xero.

Too often, brands are overcharged by influencers with inflated engagement metrics that don’t translate to real value. Our platform offers transparency and automation to help brands increase their ROAS and cut the fluff from their budgets.

The newly secured funding will accelerate Dreamwell’s growth, allowing the company to further develop its technology to support major clients in the CPG and technology space, as well as expand its team. Dreamwell has already worked with some of the top A.I. startups such as Perplexity and Copy AI, as the influencer space expands. Dreamwell aims to redefine influencer marketing by helping brands identify influencers who offer genuine ROI, solving a persistent industry problem: overpaying for influencers who don’t convert.

“We are solving one of the biggest pain points in the influencer marketing industry,” said CEO and founder Kazzy Khazaal. “Too often, brands are overcharged by influencers with inflated engagement metrics that don’t translate to real value. Our platform offers transparency and automation to help brands increase their ROAS and cut the fluff from their budgets.”

Tim Draper, who led the funding round through Draper Associates, commented on the investment: “Dreamwell is addressing one of the toughest challenges in influencer marketing—finding the true value of influencers. What impressed me most was Kazzy’s unwavering dedication and vision for the company. With his deep knowledge in the space and domain expertise, as well as the team’s innovative approach, I’m excited to support their mission to make influencer marketing smarter and more transparent for brands.”

Khazaal’s journey into influencer marketing began when he moved to Los Angeles with nothing but a camera and lived on his friends’ Yes Theory’s couch in 2017, who now boast over 15 million followers themselves. Over time, he grew his own following to over 1 million followers and had one of the fastest growing YouTube channels in Canada. He then managed top creators, and hosted major influencer events in Hollywood Hills for some of the largest creators and celebrities. His hands-on experience with brands revealed the critical gaps and pain points in influencer pricing models, leading him to build Dreamwell in 2023 alongside CTO and co-founder Anthony Bobsin, a former core engineer at AdParlor and staff engineer at Instacart.

A Growing Creator Economy

This funding comes at a time when the creator economy is projected to approach $480 billion by 2027, according to a recent report by Goldman Sachs. With an increasing number of influencers and platforms emerging, Dreamwell is positioned to help brands maximize their return on investment by connecting them with the right creators based on accurate, real-time data.

What Sets Dreamwell Apart

Unlike traditional influencer marketing platforms, Dreamwell’s software focuses on the real-time performance tracking of influencer campaigns, integrating with ecommerce platforms to track critical metrics such as revenue, AOV, conversions, and clicks. The system also provides real-time alerts when opportunities arise, allowing brands to adjust their campaigns mid-cycle for better results.

The Road Ahead

With this new round of funding, Dreamwell will continue expanding its capabilities to support more notable clients while doubling down on its mission to help brands avoid influencer overcharges. The platform aims to become the go-to tool for brands looking to optimize their influencer spend with transparency and efficiency.

Media Contact

Kazzy Khazaal, Dreamwell AI, 1 6131111111, kazzy@dreamwell.ai, dreamwell.ai

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SOURCE Dreamwell AI

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