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AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers

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AdTheorent utilizes precise location data for visitation modeling, location-based targeting,
 and deterministic measurement

NEW YORK, Feb. 27, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers today announced the launch of Point™, a suite of proprietary machine learning-powered geo-intelligence solutions designed to drive real world visitation performance for advertisers.  Point is fully integrated into the AdTheorent platform, offering advertisers a seamless way to activate, optimize, and measure the efficacy of their advertising campaigns.

Point delivers differentiated geo capabilities enabled by the industry’s most advanced machine learning foundation:                                 

AdTheorent’s Point of Interest (POI) Capability: The AdTheorent platform enables advanced location targeting by points of interest locations.  AdTheorent has access to more than 29 million consumer-focused points of interest that span across more than 17,000 business categories.  POI categories include: shops, dining, recreation, sports, accommodation, education, retail banking, government entities, health and transportation.  AdTheorent’s POI capability is fully integrated and embedded into the platform, giving users the ability to select and target a highly customized set of POIs (e.g., all Starbucks locations in New York City) within minutes.Point’s Targeting Suite, Powered by Machine Learning: AdTheorent’s machine learning-powered geo-intelligence solutions allow advertisers to leverage precise location data in highly differentiated ways. Point’s targeting capabilities include:Omnichannel Geo-Targeting: AdTheorent can target by country, state, city, DMA, or zip code and only serves ads to those within the specified geo that have the highest likelihood of converting, as measured by AdTheorent predictive models.POI Location Targeting and Retargeting: can be leveraged to reach customers near a brand’s location, or customers who have visited a brand or competitive brand’s location within a customizable period of time.AdTheorent Predictive Audiences: in addition to the multitude of custom inputs that can be incorporated into AdTheorent ID-independent audiences, proprietary visitation patterns can be used to inform advanced audience quality algorithms. Custom Machine Learning KPI Models: all AdTheorent campaigns utilizing Point have performance models built upon visitation and location data, ensuring the attainment of important client KPIs, such as visits, cost per visit, and incremental lift.Point’s Visitation Reporting: AdTheorent offers deterministic visitation reporting to quantify the impact of AdTheorent campaigns. Reporting metrics include: total visits, visitation rate, cost per visit, standard visitation lift and incremental lift.  Unlike most solutions, AdTheorent can measure and report on visitation by individual POI location or nationally.

“AdTheorent’s Point is a differentiated and powerful suite of geo-intelligence solutions that provides advertisers with endless applications of location-based data – whether to drive incremental visits to a specific set of locations, or to use location data to build ID-independent customized Predictive Audiences,” said Jim Lawson, CEO of AdTheorent. “Most importantly, all of these applications are enabled by AdTheorent’s proprietary machine learning technology, which drives superior performance for advertisers.”

About AdTheorent 
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards.  AdTheorent was named “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for five consecutive years.  Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada.  For more information, visit adtheorent.com.

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AG Touring & Mammoth Live Expands Rod Wave’s “Last Lap” Tour with Second Leg

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“Last Lap” Tour Features Special Guests, Including MoneyBagg Yo, Toosii, Lil Poppa, Dess Dior, and Eelmatic

Rod Wave Announces Second Leg of Sold-Out ‘Last Lap’ Tour

ATLANTA, Jan. 8, 2025 /PRNewswire/ — AG Touring & Mammoth Live are excited to announce the highly anticipated second leg of Rod Wave’s critically acclaimed ‘Last Lap’ tour. Following a triumphant sold-out first leg, the 19-city extension kicked off on January 5 in Sacramento, CA, and will continue through February 25, concluding in Greensboro, NC.

Rod Wave, celebrated for his emotionally raw lyricism and soulful delivery, has solidified his position as one of today’s most influential voices in hip-hop and R&B. Joining him on this extended journey are powerhouse support acts Moneybagg Yo, Toosii, Lil Poppa, Dess Dior, and Eelmatic, ensuring fans an unforgettable concert experience.

The first leg of the ‘Last Lap’ tour received glowing praise from fans and media alike:

St. Louis American: “A Vibe.”Dallas Observer: “Rod Wave’s ‘Last Lap Tour’ Delivers an Experience to Last a Lifetime.”South Florida Insider: “Rod Wave’s Last Lap tour was straight fire, and the final show at the Amerant Bank Arena in Sunrise, Florida, was everything a fan could’ve hoped for.”

With chart-topping hits and deeply resonant storytelling, Rod Wave continues to captivate audiences across the nation. Don’t miss your chance to witness the ‘Last Lap’ tour live in 2025.

For ticket information and the latest updates, visit here.

Stay tuned for more updates on Rod Wave, and listen to his latest project, Last Lap, here.

Rod Wave – Last Lap Tour Dates (Second Leg)

Sunday, January 5                                                     

Sacramento

Monday, January 6                                                   

Oakland

Wednesday, January 8                                           

Inglewood, CA

Monday, January 13                                                 

Denver, CO

Wednesday, January 15                                       

Austin, TX

Saturday, January 18                                                                    

Dallas, TX

Monday, January 20                                                 

Lafayette, LA

Tuesday, January 28                                                 

Nashville, TN

Saturday, February 1                                                                      

Detroit, MI

Tuesday, February 4                                                 

Milwaukee, WI

Thursday, February 6                                               

Indianapolis, IN

Monday, February 10                                             

Chicago, IL

Wednesday, February 12                                     

Pittsburgh, PA

Friday, February 14                                                 

Brooklyn, NY

Sunday, February 16                                                                      

Newark, NJ

Tuesday, February 18                                             

Louisville, KY

Thursday, February 20                                           

Cleveland, OH

Saturday, February 22                                           

Charlottsville, VA

Tuesday, February 25                                             

Greensboro, NC

About Rod Wave
Blessed with a special singing voice and an uncanny gift for songwriting, Florida’s Rod Wave is taking his own path to the top of the game. The St. Petersburg native, who has amassed over 21 billion streams to date, joined Taylor Swift as the only 2 artists to top the Billboard albums chart between 2021-2023. Rod’s last album, Nostalgia, topped the chart 2 weeks in a row and cemented his status as one of the pioneers of “pain music.” He first erupted onto the scene with the viral 4x-platinum “Heart On Ice,” which culminated a prolific run of 3 full-length projects in a 12 month span. His debut album, Pray 4 Love, was certified platinum within a year of release, propelled by the TikTok crossover moment “Rags2Riches,” and the follow up, SoulFly, became Rod’s first-ever #1 Billboard charting album. Known for his fiercely loyal fanbase, Rod’s extensive touring history includes 2 consecutive nationwide arena tours, grossing tens of millions of dollars on the road.

About Grizzly Touring
Grizzly Touring is the result of a powerful collaboration between AG Touring, Mammoth, and CTS Eventim, combining their unique strengths to create a dynamic force in the live event industry. AG Touring, based in Atlanta, Georgia, brings extensive expertise in club and tour promotions, with a proven track record of quality business practices, innovative marketing strategies, and an acute eye for talent that resonates with audiences. Since its launch in 2006, Mammoth has made its mark producing a wide range of events, from national tours to major festivals, with offices across the U.S. in Lawrence, Kansas City, New York, Los Angeles, and the Pacific Northwest. CTS Eventim, holding a majority stake in both companies, enhances the partnership by providing access to its vast global network, offering world-class expertise in live events, ticketing services, and logistical support. This collaboration further strengthens Eventim Live’s presence in the U.S. market, aligning AG Entertainment’s marketing acumen with Mammoth’s production capabilities, and leveraging Eventim’s international reach to bring top-tier tours and events to American audiences and beyond. Together, they form Grizzly Touring, a powerhouse in live entertainment poised to redefine the concert and festival experience on a global scale.

Follow Rod Wave
INSTAGRAM
FACEBOOK
TWITTER
TIKTOK
YOUTUBE

Grizzly Touring Contact:
Tresa Sanders, Tremedia @ tresa@tre-media.net
Hajji McQueen, Tremedia @ publicity@tre-media.net

Rod Wave Publicity contact:
Dharmic Jain, Alamo Records @ dharmic@alamo-records.com
Gabe Tesoriero  @ GT@screamingtarget.co 

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SOURCE AG Entertainment

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XbotPark Showcases Over 30 Incubated Hardware Startups at CES 2025

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — XbotPark, a leading startup incubator specializing in robotics and smart hardware, debuted over 30 incubated startups and its supply chain platform at CES 2025. This milestone demonstrates its commitment to supporting hardware innovators, entrepreneurs and startups in realizing their idea from concept to commercialization.

“This marks the first time XbotPark has brought its esteemed incubatees together at CES to demonstrate their cutting-edge smart devices,” stated Zexiang Li, founder of XbotPark and professor at HKUST. “XbotPark offers emerging entrepreneurs a full range of resources, including comprehensive mentorship program, robust supply chain solutions, funding and other support to help them thrive.”

Embracing a Global Vision From the Beginning

At CES 2025, XbotPark presented a diverse portfolio of groundbreaking projects, reflecting its deep understanding of user needs and the seamless integration of smart technology into daily life. Highlights included:

PETPA Multi-Pet Feeder: A CES 2025 Innovation Award Honoree, revolutionizing feeding time for multi-pet households.LOOI Robot: Transforming smartphones into desktop robots.SPARKY: A bionically-inspired robot dog offering flexibility, open-source design, and enhanced play possibilities.Lissome R1: Utilizing the world’s first jet sweeping technology to wash and dry dishes in 15 minutes.RheoFit A1: The world’s first intelligent rolling massage device.FLY WING: A hyper-realistic cockpit equipped with a movable joystick, attitude indicator, and VR head-tracking technology.LiberLive: The world’s first stringless smart guitar.Roamate: The world’s lightest multifunctional mobility aid.

A History of Success

Since its founding in 2014, XbotPark has successfully incubated over 80 companies, including six unicorns valued at $1 billion or more, such as NARWAL, HAI ROBOTICS, CiDi, EcoFlow.

“Historically, Chinese products prioritized the domestic market before global expansion. Today, our startups are designing products for global audience from the very beginning, incorporating a deep understanding of regional consumer needs,” explained XbotPark founder, Professor Zexiang Li. He emphasized the significance of CES as a platform for startups: “While Narwal and EcoFlow were already well-known in China, CES played a crucial role in their global recognition. This year, we are empowering more startups to leverage CES to connect with customers, gain media exposure, and propel themselves to the forefront of their industries.”

Removing Barriers to Turn Dreams into Reality

XbotPark has cultivated a robust ecosystem designed to empower early-stage entrepreneurs to overcome the key challenges of “product definition” and “mass production” in their entrepreneurial journeys.

Leveraging its network of bases across China, XbotPark offers mentorship programs to guide early-stage founders in developing user-oriented mindsets, refining product definitions, and strategizing development and prototyping.

In addition, XbotPark offers XCM (XbotPark Collaborative Manufacture), a one-stop manufacturing solution powered by a network of over 100 supply chain partners.

“XbotPark empowers startups to develop truly original products that often define entirely new categories, pushing the boundaries of technological complexity,” said Professor Zexiang Li. “This commitment to innovation requires a robust support infrastructure, such as XCM, which helps startups overcome manufacturing hurdles. At CES 2025, we look forward to connecting with international partners who can benefit from these valuable resources.”

XCM has empowered over 50 startups to ship a total of 260,000 units, maintaining a 100% on-time delivery rate for crowdfunded projects and significantly accelerating their product development cycles.

For example, LiberLive’s success exemplifies how XCM can help startups scale rapidly. By utilizing XCM’s resources, LiberLive rapidly scaled production from a few hundred to tens of thousands of units, capturing a key market opportunity.

XbotPark’s presence at CES 2025 exemplifies its commitment to removing barriers and turning dreams into reality for hardware innovators worldwide. By providing comprehensive support and a global platform, XbotPark is empowering the next generation of technology leaders.

XbotPark at CES 2025:

XbotPark and its incubator companies are located at:
Venetian Expo, Hall G – 63518

The XbotPark Collaborative Manufacture (XCM) exhibit is located at:
LVCC, South Hall 3 – 41026

About XbotPark

Since its founding in 2014, XbotPark has been a global force in incubating robotics and smart hardware startups. With a proven track record of incubating over 80 companies—including six unicorns such as NARWAL, HAI ROBOTICS, CiDi, and EcoFlow—XbotPark provides the resources and guidance startups need to scale from concept to mass production.

Learn more: XbotPark.com.

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SOURCE XbotPark

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TETRA TECHNOLOGIES, INC. TO PARTICIPATE IN THE 27TH ANNUAL NEEDHAM GROWTH CONFERENCE

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THE WOODLANDS, Texas, Jan. 8, 2025 /PRNewswire/ — TETRA Technologies, Inc. (“TETRA” or the “Company”) (NYSE: TTI) announced that its senior management will participate at the 27th Annual Needham Growth Conference in New York on January 14th and 15th, 2025.   

Brady Murphy, Chief Executive Officer, and Elijio Serrano, Chief Financial Officer will be hosting one-on-one meetings on January 14 and 15 and will present on January 14 from 8:45 A.M. to 9:25 A.M. (ET) in the Rutherford meeting room. The Company’s presentation will be webcast as follows: Webcast Link.

To register for one-on-one meetings with management at the Lotte New York Palace Hotel in New York City (455 Madison Avenue at 50th Street), interested parties should contact conferences@needhamco.com

Company Overview

TETRA Technologies, Inc. is an energy services and solutions company focused on developing environmentally conscious services and solutions that help make people’s lives better. With operations on six continents, the Company’s portfolio consists of Energy Services, Industrial Chemicals, and Critical Minerals. In addition to providing products and services to the oil and gas industry and calcium chloride for diverse applications, TETRA is expanding into the low-carbon energy market with chemistry expertise, key mineral acreage, and global infrastructure, helping to meet the demand for sustainable energy in the twenty-first century. Visit the Company’s website at www.onetetra.com for more information or connect with us on LinkedIn.

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SOURCE TETRA Technologies, Inc.

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