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Asia Pacific Loyalty Programs Business Intelligence Report 2024: Market to Grow by 11% to Reach $52.05 Billion in 2024 – Forecasts to 2028

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DUBLIN, Feb. 23, 2024 /PRNewswire/ — The “Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

Loyalty market in the region is expected to grow by 11.0% on an annual basis to reach US$52.05 billion in 2024. 

In value terms, the loyalty market in the region has recorded a CAGR of 12.6% during 2019-2023. The loyalty market in the country region will continue to grow over the forecast period and is expected to record a CAGR of 9.6% during 2024-2028. The loyalty market in the region will increase from US$46.90 billion in 2023 to reach US$75.02 billion by 2028.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The loyalty program industry is poised for accelerated growth over the medium term in Asia Pacific region. From India to Australia and Japan, the adoption of loyalty program is growing at an accelerated pace and the trend is projected to continue further over the next three to four years. In Australia, loyalty programs have emerged as vital tool for business growth and success.

In India, too, new age startups are recording strong growth after revamping their loyalty programs to meet consumer demands. Over the medium term, the number of new loyalty program launches are expected to increase significantly in the Indian market. Overall, the publisher maintains a positive growth outlook for the loyalty programs industry in Asia Pacific region over the next three to four years.

Loyalty programs are becoming increasingly important for the success of Australian retailers

In Australia, businesses are leveraging data analytics to learn more about their customers and provide them with personalized offers. Loyalty programs have emerged as a vital tool for the success of retail businesses.

Myer has strengthened its MYER One member reward program by teaming up with American Express, Commonwealth Bank, and Virgin’s Velocity program. Out of the 7.3 million MYER One members, 4.2 million were actively engaged in the program in the 2022/23 period. Additionally, almost 75% of all purchases made at Myer during this time were linked to a MYER One account.

Myer sees the loyalty program as a key factor driving the business growth in Australia. The firm is using data analytics and machine learning models to drive its business decisions while building more engagement with its loyal customers. Other retailers, including Big W, are also resorting to loyalty programs to drive business growth. The firm introduced members-only discount pricing to nudge shoppers into scanning their Everyday Rewards cards. A similar initiative has been launched by Woolworths in August 2023.

Firms are tweaking their loyalty programs to boost adoption and increase market share in India

The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.

Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.

The new loyalty program, named Swiggy One Lite, has been made available for INR 99 for three months. Under the membership, Swiggy is offering 10 free food and Instamart deliveries. Furthermore, the One Lite program also offers a 30% discount at more than 20,000 restaurants in India. The report from IIFL Securities also revealed that Swiggy managed to report a growth of 17% in H1 2023, compared to the 13% growth recorded by Zomato.

The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.

Beauty retailers are offering higher rewards to inspire Filipinos to make conscious choices

Amid the growing popularity of loyalty programs in the Philippines, health and beauty retailers are seeking to leverage the tool to inspire consumer purchases, while targeting higher sales and revenue.

Watsons Club, the largest health and beauty loyalty program with over 13 million members, launched a Live Well Get Rewarded campaign in September 2023. The campaign, notably, aims to inspire members to make conscious choices regarding their wellness, and in turn, reward them. Under the program, members will receive 5% discounts on vitamins and supplements and 10% off on Watsons brand products. Several other rewards have been announced under the new campaign by the retailer in the Philippines.

The rewards, notably, go beyond and outside Watson’s stores. The loyalty program has partnered with 50 merchants across industry verticals. This includes wellness, food, travel, leisure, and other categories. Members enjoy special discounts on products and services from brand partners like Hi-Precision Diagnostics, Ogawa, Microtel, Ideal Vision, and more., and other categories.

A Bundled Offering: 13 Reports – 1 Continental Report and 12 Country Reports 

Asia Pacific Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Japan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Singapore Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Taiwan Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)Vietnam Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

Scope for Each Report

Retail Sector Spend Value Trend AnalysisLoyalty Spend Market Size and Future Growth Dynamics by Key Performance IndicatorsValue Accumulated and Value Redemption Rate of Loyalty programs inLoyalty Spend Market Size and Future Growth Dynamics by Functional DomainsLoyalty Spend Market Size and Future Growth Dynamics by Loyalty Program TypeLoyalty Spend Market Size and Future Growth Dynamics by ChannelLoyalty Schemes Spend Market Size and Future Growth Dynamics by Business ModelLoyalty Spend Market Size and Future Growth Dynamics by Key SectorsLoyalty Spend Market Size and Future Growth Dynamics in Key Sectors by onlineLoyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-StoreLoyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile AppLoyalty Spend Market Size and Future Growth Dynamics by RetailLoyalty Spend Market Size and Future Growth Dynamics by AccessibilityLoyalty Spend Market Size and Future Growth Dynamics by Consumer TypeLoyalty Schemes Spend Market Size and Future Growth Dynamics by Membership TypeLoyalty Platform Spend Market Size and Future Growth Dynamics by Software Use CaseLoyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution PartnerLoyalty Platform Spend Market Size and Future Growth Dynamics by DeploymentLoyalty Spend Market Size and Future Growth Dynamics by Loyalty PlatformsLoyalty Spend Market Size and Future Growth Dynamics by Software Use Case PlatformsLoyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

For more information about this report visit https://www.researchandmarkets.com/r/18c6rk

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Technology

Military Cybersecurity Market to Grow by USD 17.9 Billion (2024-2028) Due to Cloud Adoption, AI-Driven Market Insights by Technavio

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NEW YORK, Sept. 16, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global military cybersecurity market size is estimated to grow by USD 17.90 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  11.53%  during the forecast period. Increase in adoption of cloud-based services is driving market growth, with a trend towards high adoption of AI and machine learning. However, system integration and interoperability issues  poses a challenge. Key market players include Airbus SE, BAE Systems Plc, Booz Allen Hamilton Holding Corp., Broadcom Inc., CACI International Inc., Cisco Systems Inc., Digital Management LLC, Fortinet Inc., General Dynamics Corp., GovCIO, Intel Corp., International Business Machines Corp., Leidos Holdings Inc., Lockheed Martin Corp., ManTech International Corp., NetCentrics Corp., Northrop Grumman Corp., RTX Corp., SAIC Motor Corp. Ltd., Thales Group, and Viasat Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Military Cybersecurity Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.53%

Market growth 2024-2028

USD 17903.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.45

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key countries

US, China, India, Russia, and UK

Key companies profiled

Airbus SE, BAE Systems Plc, Booz Allen Hamilton Holding Corp., Broadcom Inc., CACI International Inc., Cisco Systems Inc., Digital Management LLC, Fortinet Inc., General Dynamics Corp., GovCIO, Intel Corp., International Business Machines Corp., Leidos Holdings Inc., Lockheed Martin Corp., ManTech International Corp., NetCentrics Corp., Northrop Grumman Corp., RTX Corp., SAIC Motor Corp. Ltd., Thales Group, and Viasat Inc.

Market Driver

The integration of Artificial Intelligence (AI) and machine learning in military cybersecurity is anticipated to significantly contribute to economic growth, particularly in developed economies. Developed countries are adopting AI-based solutions at a faster pace due to their advanced infrastructure. Machine learning, a subset of AI, delivers outputs similar to humans without extensive programming. Technologies like autonomous vehicles, speech recognition, and advanced web searches utilize machine learning. Extensive research and development activities are ongoing in this field. As AI replaces human monitoring and analysis, human error is reduced, leading to more effective cybersecurity solutions. This enhancement is projected to fuel the expansion of the global military cybersecurity market. 

Military cybersecurity is a critical issue as military systems, networks, and infrastructure face increasing threats from cyber attacks. Unauthorized access, espionage, and malicious activities pose risks to military operations and defense organizations. State-sponsored attacks and cyber warfare are major concerns. Defense budgets continue to grow to fund cybersecurity measures, including cloud computing solutions from cybersecurity companies. Threat intelligence, incident response, machine learning, and quantum-resistant cryptography are essential security solutions. Defense organizations must also secure their supply chains and communication networks. Cybersecurity norms, cloud-based storage solutions, and investments by governments are driving innovation in areas like autonomous defense, blockchain, space operations, and security professional services. The Biden-Harris Administration prioritizes military cybersecurity, focusing on training and education, deployment modes, data security, application security, cloud security, and endpoint security. Defense personnel require ongoing training to counter evolving threats.

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Market Challenges

The military sector’s increasing adoption of advanced technologies brings about the need for network security solutions. However, defense agencies encounter challenges in integrating these solutions with their existing IT infrastructure. Vendors must offer unified IT solutions to ensure seamless integration. Technical issues during operations can result in significant costs and reduced efficiency. Hacking-related malfunctions, such as server errors and technical defects, pose a threat. To mitigate these risks, vendors must conduct rigorous trials before market introduction. Integration of multiple IT systems on traditional infrastructure can lead to cross-platform issues, potentially hindering military cybersecurity implementation and market growth.Military organizations face unique cybersecurity challenges in areas like supply chain security, threat intelligence, incident response, and defense security norms. Machine learning and quantum-resistant cryptography help strengthen network, endpoint, application, data, cloud, and communication security. Cyber-physical systems, autonomous defense, blockchain, and space operations require specialized solutions. Biden-Harris Administration’s focus on cybersecurity includes investments in cybersecurity technologies, professional services, training, and education. Challenges include hacking, import/export analysis, and compliance with defense security norms. Cloud-based storage solutions, security services, and encryption are essential for data protection. Access controls, national security, and incident response are critical components of defense cybersecurity strategies. Military cybersecurity requires a multi-layered approach to address the evolving threat landscape. This includes deploying security solutions for various modes, implementing communication networks with intelligence and surveillance capabilities, and ensuring supply chain security. Defense personnel need ongoing training to stay updated on the latest cybersecurity trends and best practices. Defense budgets continue to increase for cybersecurity initiatives, with investments in unmanned vehicles, cloud-based storage solutions, and security services.

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Segment Overview 

This military cybersecurity market report extensively covers market segmentation by  

Deployment 1.1 On-premise1.2 Cloud-basedType 2.1 Network security2.2 Data security2.3 Identity and access management2.4 Cloud securityGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 On-premise-  The on-premises segment dominated the global military cybersecurity market in 2022, accounting for the largest share. On-premises security solutions run on an organization’s own hardware infrastructure, enabling defense institutions to purchase licenses for cybersecurity software to operate on their local servers. The primary advantage of on-premises systems is data protection, as data is stored locally, granting end-users complete control. Military organizations maintain full authority over their network security without external interference. Although the demand for on-premises systems has decreased due to the rise of cloud-based alternatives, concerns regarding security, compliance, and network control continue to drive market growth.

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Research Analysis

The Military Cybersecurity Market encompasses the protective measures implemented to safeguard military systems, networks, and infrastructure from cyber threats. With the increasing reliance on technology for military operations, unauthorized access, espionage, and malicious activities pose significant risks. Defense organizations face threats from state-sponsored attacks, hacking, and import/export analysis. To counter these risks, governments are making substantial investments in cybersecurity technologies, including cloud-based storage solutions, encryption, access controls, and security services. The Biden-Harris Administration has prioritized cybersecurity, recognizing its importance to national security. Unmanned vehicles and defense personnel also require protection. The defense budget reflects this priority, with a growing allocation towards cybersecurity. Cybersecurity is essential to maintaining the integrity and confidentiality of military information, ensuring the safety of defense personnel, and preserving national security.

Market Research Overview

The Military Cybersecurity market encompasses the protection of Military systems, networks, and infrastructure from Cyber threats such as unauthorized access, espionage, malicious activities, and state-sponsored attacks. Cybersecurity measures are essential to safeguard Military operations and defense organizations from Cyber warfare. Defense budgets continue to prioritize Cybersecurity, with investments in Cloud computing, Cybersecurity companies, and advanced technologies like Machine learning, Quantum-resistant cryptography, Blockchain, and Autonomous defense. Military cybersecurity extends to securing Cyber-physical systems, communication networks, Intelligence and surveillance, and Supply chain. Defense organizations face various threats, including hacking, import/export analysis, and encryption breaches. Access controls and National security are paramount, with a focus on Cloud-based storage solutions, Security services, and Cybersecurity technologies. Personnel training and education are crucial, with deployment modes varying from on-premises to Cloud-based solutions. The Biden-Harris Administration has focued Military cybersecurity, with Defense personnel receiving increased training and education. Defense budgets continue to allocate funds for Cybersecurity, with a focus on securing Space operations, Unmanned vehicles, and Defense personnel. Cybersecurity norms and regulations are evolving, with a growing emphasis on Threat intelligence, Incident response, and Deployment modes.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premiseCloud-basedTypeNetwork SecurityData SecurityIdentity And Access ManagementCloud SecurityGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

Sinch Accelerates Adoption of Rich Communication Services (RCS) Business Messaging with RCS Upscale

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Leading the Evolution of Customer Engagement with Secure, Interactive, and Branded Messaging Across Devices & Platforms

ATLANTA and STOCKHOLM, Sept. 16, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, is accelerating the adoption of Rich Communication Services (RCS.)   Sinch has consistently delivered secure, branded, and interactive messaging solutions, offering flexible options that include messaging APIs, SaaS tools, and messaging enablement services. These solutions empower both brands and carriers to embrace RCS and transform customer interactions.

With Sinch’s RCS Upscale solution, businesses can seamlessly transition from SMS to RCS without additional costs or integration changes.  For markets where RCS is not fully supported, Sinch’s SMS fallback ensures continued messaging reach.  Customers using Sinch’s RCS solutions have seen unparalleled delivery and engagement rates on high-value use cases across the customer journey, making RCS an ideal choice for businesses looking to transform customer experiences.

Sinch sends millions of RCS business messages each month, helping brands like EasyPark and Micromania-Zing in EMEA, delivery companies in the North America, and banks across Latin America and India.  Sinch’s solutions are helping these organizations leverage RCS to improve their messaging capabilities, driving better customer engagement and satisfaction.

The release of iOS 18, which introduces RCS support in select markets, marks a

pivotal moment for the growth of RCS.  This development brings a more united and seamless messaging experience between Apple and Android devices for consumers, paving the way for RCS Business Messaging (RBM) adoption.  With Apple’s commitment to supporting the RCS Universal 2.4, which includes RBM, the stage is set for broader adoption, providing businesses with a powerful new tool to engage customers through rich, interactive experiences directly in their mobile inbox across a wider range of devices.

Sinch’s innovations in RCS are further evidenced by tools like the Omnichannel Connector on Salesforce AppExchange, which enables Salesforce Marketing Cloud customers to create dynamic, interactive campaigns.

Backed by Sinch’s global super network, strong direct operator connections, and a preferred partnership with Google, the company leads the RCS space and is fully prepared for widespread RCS rollout. Sinch’s APIs, SaaS tools, and carrier enablement services empower both businesses and carriers to create personalized, interactive RCS

experiences, driving significant improvements in customer engagement across industries.

“Sinch RCS products and solutions help businesses quickly upgrade to RCS, whether they’re looking to upscale from SMS or enable richer, more interactive and conversational experiences for their customers,” said Lodema Steinbach, VP of Product & Carrier Relations, North America at Sinch. “With a broad range of offerings and expertise across customer segments, Sinch provides the flexibility businesses need to enhance customer engagement in a secure, trusted environment.”

“As RCS adoption accelerates, we are proud to lead this technological shift,” Steinbach added. “Sinch’s API-first platform and SaaS solutions make it easy for brands to adopt RCS and drive results, whether through simple transactional messaging or richer, more interactive customer engagements. Our deep relationships with mobile operators and in-house expertise position us to support businesses throughout their RCS journey.”

To learn more about implementing RCS and how it can transform customer engagement, download Sinch’s comprehensive guide on building a business case for RCS or contact our team for personalized support.

CONTACT: 
For further information please contact:
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1.206.914.6175

This information was brought to you by Cision http://news.cision.com

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Technology

LAZ collaborates with bp to bring bp pulse ultra-fast public EV charging hubs to 20 cities over next five years

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Under the agreement, the ultra fast charging sites will host Level 3 chargers, be open to the public 24/7 and provide drivers with up to one hour of free parking while charging

HARTFORD, Conn., Sept. 16, 2024 /PRNewswire/ — LAZ Parking, the largest, fastest-growing privately owned parking operator in the United States, is pleased to announce that it has entered into an agreement with bp pulse to collaborate in the development, deployment, and operation of ultra-fast public charging hubs at LAZ-managed locations. bp pulse is a leading worldwide provider and best-in-class operator of ultra-fast electric vehicle charging. LAZ manages and leases a network of distributed real estate encompassing 1.6 million parking spaces in over 3,800 locations in 42 states and 477 cities in the U.S. and Canada.

“We are thrilled to be collaborating with bp pulse,” said Alan Lazowski, Chairman and CEO, of LAZ Parking. “This agreement builds on LAZ’s mission to provide value to our clients and opportunities for our employees. By focusing on embracing emerging technologies, and collaborating with major stakeholders, like bp pulse, we are driving positive change and propelling the parking industry toward a resilient and more efficient future.”

The ultra-fast charging hubs developed by bp pulse are classified as Level 3 charging and rated at 250kW or higher. These chargers can provide EV customers with a full charge in 30-45 minutes depending on variables like vehicle type and battery health.  

“This collaboration with LAZ supports the delivery of our strategy to bring EV charging to major metro areas at locations where drivers are already going in their day-to-day routines,” said Sujay Sharma, CEO bp pulse America. “bp pulse is proud to be to working with like-minded partners who have long term commitments to the EV transition and are propelling the EV industry forward. These LAZ locations will be a welcome addition to bp’s own extensive real estate footprint across the US and bp pulse’s existing third-party relationships like our recently announced plans with Simon Property Group, amongst others.”

As LAZ’s preferred partner for ultra-fast charging nationwide, bp pulse will work with LAZ to identify locations best suited for ultra-fast charging hubs with a focus on key metros and other areas with a high density of vehicles including those with high tenancy housing, universities and hotels. Each site will be publicly available and operate 24/7 to ensure drivers can charge when they need to. As part of the charging experience, EV drivers will receive up to one hour of free parking when they charge using the bp pulse app.

“Unlike many other companies in this space, bp is a proven global brand committed to electrification internationally,” said Lazowski. “They are experts at designing, building, operating, and maintaining infrastructure. We could not be happier in our choice of a partner for this exciting collaboration.”

About LAZ Parking 

LAZ Parking is the largest, fastest-growing privately owned parking operator in the United States and a pioneer in digital parking technology. Founded in Hartford, CT, LAZ has been providing best-in-class parking management and transportation services since 1981 and operates over 1.6 million parking spaces in over 3,800 locations in 42 states and 477 cities in the U.S. and Canada. LAZ is an industry leader in business intelligence, remote monitoring, eCommerce solutions, and Proximity On-Demand Services or “LAZ PODS”. We leverage our international network of parking facilities to offer cutting edge, tech-enabled solutions, that include EV charging, micro warehousing, last-mile logistics, working across the hospitality, commercial, healthcare, airports, transportation, universities, government, retail, events, residential, and shuttle service industries. LAZ is a people first, conscious capitalist company, committed to elevating humanity through business. Additional information can be found at www.lazparking.com.

About bp pulse

bp pulse is bp’s electric vehicle (EV) charging business. Focused on fast and reliable charging, bp pulse deploys charging points for EV drivers and commercial fleets on the go; at destination hubs, at the depot and bp retail sites.

Around the world bp pulse is partnering with some of the world’s biggest businesses, while developing the Gigahub™ network, a series of large EV high-speed charging hubs in high-demand locations.

Electric vehicle charging is one of five growth engines of bp’s transformation into an integrated energy company. The company has already installed more than 33,900 charge points and aims to expand its network of public EV charging stations to more than 100,000 worldwide by 2030.

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