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Unlocking Gen Z Secrets: Vital Insights for Today’s Marketers

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Hoffman York’s Latest Study Balances Realism with Hope, Shedding Light on Gen Z’s Pessimistic Outlook

MILWAUKEE, Feb. 22, 2024 /PRNewswire-PRWeb/ — Hoffman York, a leading full-service advertising agency, has unveiled the groundbreaking study, Gen Z Unraveled: A marketer’s guide to understanding the misunderstood generation. This definitive guide offers an in-depth exploration of Generation Z—the influential cohort born between 1997 and 2012. Holding the position as the second-largest generation and wielding a substantial $360 billion in buying power, Gen Z stands as a formidable force shaping current and future market trends. By analyzing responses from a comprehensive survey of more than 1,300 individuals within this demographic, Hoffman York provides essential insights, enabling marketers to connect with and effectively engage this vital and dynamic segment of the consumer population.

“Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence.”

Matt Hogan, Director of Insights at Hoffman York, emphasizes the study’s findings, stating, “Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence. For marketers, these insights provide a pivotal guide to understanding a generation that is instrumental in shaping both current and future market trends.”

Navigating the Complexity of Gen Z: Evolving Needs and Values

Gen Z’s journey from adolescence to adulthood encompasses a wide array of life stages, presenting unique challenges for marketers. They comprise individuals in middle school to those entering the workforce. As digital natives who have grown up with the Internet, smartphones, and social media, their digital fluency and desire for authenticity emphasize the need for flexible and innovative marketing strategies.

Realism and Aspiration: Crafting Authentic Marketing Messages

Facing uncertainty about their future, Gen Z reveals a blend of pessimism and optimism. With only 31% describing themselves as happy and a mere 32% optimistic about their future, they are pragmatic by nature. However, 35% of this group also sees themselves as entrepreneurial and 43% as intelligent, calling for marketing that acknowledges real-world challenges while inspiring hope.

Hogan adds, “To truly engage Gen Z, our marketing must mirror their reality and aspirations. It’s crucial to craft messages that not only resonate with their current state but also empower their future ambitions.”

The Power of Personalization and Sustainability in Shopping

Gen Z’s preference for personalized experiences and sustainable products marks a shift towards conscious consumerism. Their strong preference for brands that offer personal recommendations (26%) and products that prioritize environmental sustainability (75%), underscores the importance of aligning marketing strategies with personal values and environmental responsibility.

Navigating the Social Media Landscape with Gen Z

Social media’s role in Gen Z’s daily life is significant, with specific nuances in their engagement with content and brands. The high usage rates on platforms like YouTube (88%), Instagram (81%), TikTok (80%), and Snapchat (78%), coupled with 42% using social media as their main news source, highlight the impact of digital platforms on their worldview. Marketers must focus on genuine connections and positive messaging to resonate with this audience.

Hogan emphasizes, “In the digital age, authenticity wins. Our approach to Gen Z on social media should be rooted in realness and relevance to truly engage them.”

Engaging Gen Z Through Diverse Content and Influencer Marketing

Gen Z’s diverse content consumption habits and responsiveness to influencer marketing present new opportunities for brands. This generation’s heavy use of streaming services, with more than eight platforms used on average, and their clear preference for certain types of programming, such as food competitions (37%) and reality dating shows (25%), indicate traditional marketing strategies may need adjustment to cater to their preferences.

For a deeper dive into these insights and to explore the full range of findings, visit www.hoffmanyork.com.

About Hoffman York

Hoffman York is a full-service, independent advertising and marketing communications agency located in Milwaukee’s Third Ward. The agency offers a full suite of award-winning services, including advertising, digital strategy and development, earned and social media, media planning and buying, analytics and more. Visit hoffmanyork.com or follow them on LinkedIn, Twitter, Facebook, and Facebook, and Instagram.

Media Contact

Marlaina Quintana, Hoffman York, 1 (719) 252-8346, mquintana@hoffmanyork.com, https://www.hoffmanyork.com/

Lauren Van Dijk, Hoffman York, 1 (312) 215-5822, lvandijk@hoffmanyork.com, https://www.hoffmanyork.com/

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SOURCE Hoffman York

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Huawei Cloud in France: Building an AI-Native Cloud to Amplify Intelligence on the Tech Stage

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PARIS, Nov. 14, 2024 /PRNewswire/ — HUAWEI CONNECT 2024 PARIS commenced today, featuring the first Huawei Cloud Summit France. Huawei Cloud is building an AI-native cloud through systematic innovation and service reshaping. Moving forward, Huawei Cloud will continue to drive innovation in both the “AI for Cloud” and “Cloud for AI” directions, accelerating the intelligent transformation across industries in France.

Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, delivered a welcome speech in her digital presence built using Huawei Cloud MetaStudio. She stated, “Innovation is the heart of our success, our competitiveness, and our growth. That’s why we invest heavily in R&D to bring you the most secure and reliable cloud services possible, including cloud native, AI, and big data. In Europe, Huawei Cloud has collaborated with over 500 local partners to deliver a wide range of industry-specific solutions and proven expertise, enabling European businesses to expedite their cloud adoption, leverage global resources, and achieve leapfrog growth.”

In his keynote speech, William Dong, President of Huawei Cloud Marketing, highlighted the importance of AI in building economic moats. To this end, Huawei Cloud launches Pangu models to enable intelligent upgrades across industries, with over 400 use cases in 30 industries now benefiting from Huawei Cloud’s AI-native cloud infrastructure that extends cutting-edge technologies and premium experiences to European customers. On the tech stage, Huawei Cloud is set to amplify intelligence.

Huawei Cloud’s AI-native strategy has been a cornerstone of the company’s innovation. This strategy is twofold: AI for Cloud and Cloud for AI, marking significant advancements in Huawei Cloud’s capabilities. “AI for Cloud” means integrating Pangu models with cloud services for product R&D, data governance, security, and O&M to make them more intelligent and efficient.

With full-stack systemic innovations, “Cloud for AI” covers data centers, cloud platform architectures, and infrastructure services, enabling efficient and high-performance data preparation, training, inference, and application of foundation models. The distributed cloud database GaussDB features high performance, high intelligence, and easy migration. Huawei Cloud Stack 8.5 provides more than 120 locally deployed cloud services and 50 industry-specific solutions, building the optimal hybrid cloud for intelligent transformation.

At this summit, Huawei Cloud officially released the Flexus cloud services for small- and medium-sized enterprises (SMEs) in France. Flexus feature flexible specifications, AI-driven high speed, 6x burst speed, compute hot upgrade, and ultimate experience.

Presently, Huawei Cloud has more than 500 customers, partners, and developers in France. Song Wanying, President of Huawei Cloud France, shared insights on fostering business growth through cloud innovation and introduced new media & entertainment, e-commerce, and retail solutions for the French market, furthering intelligent initiatives.

Huawei Cloud has upgraded media services in a 3E approach: efficiency, experience, and evolution. For instance, AIGC for virtual humans can significantly reduce the time required for short video production from days to mere minutes. In terms of experience, Huawei Cloud leverages its self-developed RTP protocol to minimize latency to 500 ms and reduce frame freezing to 10%. For business model evolution, Huawei Cloud offers virtual human technology to facilitate efficient video production, leading to new business opportunities and growth.

In retail and e-commerce, Huawei Cloud has developed the B.R.A.N.D. model to assist retailers in driving innovation and growth. Through professional services, deterministic operations, security, reliability, and 16 sub-scenario solutions, B.R.A.N.D. enables retailers to build agile, efficient, and secure business systems.

In terms of ecosystem expansion, Huawei Cloud has partnered with Station F, the world’s largest startup incubator, to launch a sustainability-themed incubation program. This program aims to provide comprehensive support for startups, including cloud resources, investment opportunities, and dedicated office spaces. Additionally, Huawei Cloud and 20 ecosystem partners have unveiled the Industry Partner Innovation Program at the summit.

This two-day event features a packed agenda, including the partner forum and the Cloud Native Elite Club (CNEC) roundtable. At this year’s HUAWEI CONNECT Europe, CNEC returned to Europe and invited its first members to join this technical community built for European technology pioneers.

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View original content:https://www.prnewswire.co.uk/news-releases/huawei-cloud-in-france-building-an-ai-native-cloud-to-amplify-intelligence-on-the-tech-stage-302306351.html

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ALBERT GAHFI, NEWCO CAPITAL GROUP CEO, NOMINATED FOR THE U.S. FINTECH AWARDS’ INNOVATOR OF THE YEAR

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NEW YORK, Nov. 14, 2024 /PRNewswire/ — NewCo Capital Group is proud to announce that Albert Gahfi, CEO of NewCo Capital Group and Co-Founder and Director of Bizcap, has been nominated for the prestigious Innovator of the Year Award by the U.S. FinTech Awards. This recognition highlights Albert’s groundbreaking contributions to the FinTech sector and his dedication to founding companies that empower small businesses with forward-thinking capital solutions.

We are focused on what’s next—continuing to build the tools and services that will drive the future of FinTech

As a proven enterprise-building founder and CEO, Albert co-founded Kings Cash Group and oversaw its merger with a large FinTech consortium that included an SEC-registered fund. As the Co-Founder and CEO of NewCo Capital Group, Capytal.com, and NewCo Canada, as well as the co-founder of Melbourne-based BizCap, Albert’s global expansion strategy has led to the opening of offices in New Zealand, the United Kingdom, and a recently announced strategic initiative in Asia via Singapore.

The nomination for Innovator of the Year underscores NewCo’s commitment to reshaping how small-to-medium businesses and enterprise companies access financing. Since its founding, NewCo has remained at the forefront of Specialty Finance within the FinTech sector, continually creating custom capital solutions that leverage advanced technology, nuanced underwriting, and a deep understanding of client needs.

Bruce Gurvitsch, Chief Revenue Officer for NewCo Capital Group and Capytal.com, commended the nomination, stating, “Albert’s nomination for Innovator of the Year reflects his unwavering pursuit of excellence—a drive that defines our mission at NewCo. We’re committed to pushing the boundaries of what’s possible in FinTech, ensuring that SMBs have access to the capital they need for growth, job creation, and long-term success.”

NewCo and its affiliate companies have transformed traditional financing models, making it easier, faster, and more efficient for businesses to secure funding. With over $1.8 billion deployed across 40,000+ businesses globally, NewCo continues to lead the charge in specialized financing and working capital.

Reflecting on the nomination, Gahfi remarked, ‘This recognition from the U.S. FinTech Awards validates our efforts and inspires us to continue delivering the most innovative solutions to the market.’ He emphasized NewCo’s long-term vision, adding, ‘We are focused on what’s next—continuing to build the tools and services that will drive the future of FinTech. Our mission has always been to empower small businesses globally.’

For more information about NewCo Capital Group, visit www.NewCoCapitalGroup.com or email Info@NewCoCapitalGroup.com.

About NewCo Capital Group & Capytal.com

Founded in 2020, NewCo Capital Group and its affiliate companies empower SMBs globally with fast, accessible financing and funding. The companies have successfully deployed $1.8 billion to over 40,000 SMBs while maintaining a 4.9/5 Trustpilot rating.

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SOURCE NewCo Capital Group

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Enrollsy Unveils Brand Refresh and New Website to Enhance Enrollment Experience for Schools, Camps, Nonprofits, and More

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LEHI, Utah, Nov. 14, 2024 /PRNewswire/ — Enrollsy, the platform dedicated to making enrollment simple and accessible for organizations of all sizes, is thrilled to announce its brand refresh and launch of a new website at www.enrollsy.com. With a renewed focus on simplifying enrollment processes and delivering unparalleled support, Enrollsy’s brand refresh reinforces its commitment to empowering non-technical professionals with a seamless, user-friendly experience.

Enrollsy is online enrollment software made easy.

The name “Enrollsy” reflects the platform’s mission: combining “enroll” and “easy” to describe a solution that effortlessly manages the enrollment process—from sign-up to payments and communications—without requiring technical expertise or IT support. Enrollsy’s customizable platform is designed to solve enrollment challenges and make life easier for administrators everywhere.

Empowering Purpose, Mission, Vision, and Values

Driven by a purpose to create an exceptional experience from the first interaction to ongoing support, Enrollsy ensures every aspect of its service is tailored to customer needs. Enrollsy’s mission—to provide an amazing enrollment experience to 10 million people in a single year—drives the platform to innovate, simplify, and perfect enrollment solutions for organizations managing data, payments, and communications.

Enrollsy envisions a world where education, enrichment, and connection drive better outcomes, helping organizations fulfill their missions. As a trusted partner, Enrollsy shares its values with customers by prioritizing consistency, honoring commitments, and maintaining clear, actionable communication.

Unmatched Customer Experiences

Enrollsy’s brand refresh also highlights its commitment to delivering value through real-life customer success stories. Elizabeth Fizer, owner of Fizer Fine Art, shares, “Enrollsy transformed our registration process from an absolute nightmare to easily manageable. Their unmatched customer service and ability to tailor the software to meet our specific needs allowed us to offer flexible schedules and simplified invoicing—enabling me to focus on my family during a busy registration period. Parents found it easy and intuitive, which only enhanced our customer experience.”

Similarly, Matthew Vinson from Common Ground on the Hill, a nonprofit, noted, “Enrollsy exceeded our expectations by listening to our unique needs and creating a system that integrates with our existing applications seamlessly. They understood our operations and provided features we needed, making the registration process efficient and stress-free.”

Visit the New Enrollsy Website

Enrollsy’s reimagined website offers a refreshed look at how the platform simplifies enrollment, billing, and communication for education, enrichment, and nonprofit organizations across the U.S., Australia, and Canada. Visitors are invited to explore www.enrollsy.com to discover how Enrollsy’s solutions are transforming the enrollment experience and simplifying administrative processes.

About Enrollsy Enrollsy provides a complete, easy-to-use solution for managing enrollments, payments, and participant communications. Designed for non-technical professionals, Enrollsy’s mission is to simplify enrollment for organizations while delivering unmatched support and flexibility. Visit www.enrollsy.com to learn more about how Enrollsy is shaping the future of enrollment.

View original content to download multimedia:https://www.prnewswire.com/news-releases/enrollsy-unveils-brand-refresh-and-new-website-to-enhance-enrollment-experience-for-schools-camps-nonprofits-and-more-302306358.html

SOURCE Enrollsy, Inc.

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