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Splash Releases 2024 Outlook on Events Report, Reveals Event Programming Ignites Revenue Growth

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New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty

NEW YORK, Feb. 21, 2024 /PRNewswire/ — Splash, a global event technology company, today released the findings of its global 2024 Outlook on Events report. More than 1,200 marketers who are involved in their companies’ events programs in the US and UK were surveyed, with findings indicating that event-led growth (ELG) has an overwhelmingly positive impact on revenue. Seventy-seven percent of marketers stated events were the most effective marketing channel for their company in 2023.

ELG is a key strategy for organizations looking to improve the efficacy of their events as a marketing channel. And the data doesn’t lie: US-based teams that adopted ELG were 75% more likely than those who didn’t to see a growth rate of over 50% in 2023. What’s more, 84% of marketers report that events help their company stand out from the competition and 83% say events are critical for their business growth.

Yet, businesses fall short when it comes to measuring the ROI of their events. Notably, over half of marketers shared they don’t track opportunities created to measure event effectiveness, which means the most impactful revenue-driving tactic also has the potential to drive inefficiency and waste resources. Without these crucial data points, event marketers struggle to translate event impact, with 20% of respondents reporting they can’t directly attribute their events to company revenue, and 26% noting they’re unable to accurately predict their team’s progress toward event goals.

“While there’s no one-size-fits-all strategy for executing event programs, the impact on business growth is undeniable,” said Kate Hammitt, CMO of Splash. “When event-led growth is properly enabled, we’ve seen companies scale their event programs, running hundreds of events globally per month across the organization. Companies harnessing event-led growth are tripling their pipeline, increasing their win rates by 10% and seeing up to a 45% lift in product adoption. The proof is in the data: businesses employing event-led growth are reaping the rewards and those that aren’t are missing out.”

Additional findings from the report include:

In an AI-obsessed and Zoom-fatigued world, audiences have a clear appetite for unique and intimate in-person gatherings. And marketers need to provide authentic experiences to engage with prospects and stakeholders, make their brand stand out, and capture first-party data in a world of hard-to-track buyers who are increasingly concerned with privacy.

That’s why traditional in-person events remain the industry’s bread and butter, with 73% of companies holding in-person events in 2023. More than half (60%) of those who hosted a blend of in-person, virtual, and hybrid events noted in-person get-togethers have been the most effective for generating revenue.

To learn more about the 2024 Outlook on Events report, as well as how event technology can help you market, measure, and scale your in-person, hybrid, and virtual events, check out the report.

Methodology

The 2024 Outlook on Events survey was conducted between December 13 and December 31, 2023. Splash surveyed a total of 1,255 respondents in the United States and United Kingdom who work in marketing full-time and have a hand in their company’s events program. The study was conducted at 95% confidence with a +/- 4% margin of error.

About Splash

Splash, a global event marketing technology company, empowers everyone within an organization to host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences at scale. Splash helps companies execute more impactful events through brand-compliant templates, real-time integrations, and deep insights into attendee engagement and event ROI. Using Splash, event professionals and teams can simplify their processes, amplify their brand, measure their results more effectively, and grow their event programs through a single, powerful platform. Visit www.splashthat.com to learn more.

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SOURCE Splash

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Redefining Charging: Anker Innovations Showcases Smart and Sustainable Solutions at CES

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BELLEVUE, Wash., Jan. 8, 2025 /PRNewswire/ — Anker Innovations, a global leader in mobile charging and consumer electronics, today unveiled its latest groundbreaking charging innovations at the Consumer Electronics Show (CES), held January 7-10 in Las Vegas. Among the featured products from Anker mobile charging and Anker SOLIX are the 25,000mAh Anker Power Bank, Anker 140W Charger, EverForest 2 Electric Cooler and Solar Umbrella, redefining fast-charging standards for users worldwide.

The products mentioned above will soon be available in Southeast Asia as well. “As the world’s No.1 mobile charging brand, we are grateful for the support of Southeast Asian consumers,” said Leon Wu, Head of Anker Innovations Southeast Asia. “Our mission is to ignite possibilities through ultimate innovation, and we are committed to providing products that exceed consumer expectations in Southeast Asia.”

Anker Innovations, a global leader in fast-charging technologies, develops products for home, office, and on-the-go charging. By integrating Gallium Nitride (GaN) technology and proprietary features, Anker delivers a safer, faster, and more sustainable charging experience. The Anker Prime Charging Docking Station (14-in-1, 160W) won the CES 2025 Innovation Award in the Computer Peripherals & Accessories category.

Anker 25,000mAh Power Bank (165W, Built-In and Retractable Cables)

Small in size and packed with the latest PD 3.0 technology, Anker’s fast-charging power bank delivers powerful performance.

Looking at Anker’s 25K 165W compact power bank, it boasts an impressive 25,000mAh capacity. Equipped with three USB-C ports and one USB-A port, it is ideal for charging multiple devices on the go. It can charge a MacBook Air 13′(M3) 2024 1.3 times, an iPhone 16 up to 4.5 times, and boost a MacBook Pro 16″ (M3) battery to 50% in just 33 minutes.

Notably, Anker’s 25,000mAh 165W power bank is the world’s first high-power power bank with retractable cables. It includes a 22cm cable and a 69cm retractable cable, this provides flexible charging options for users on the move while walking, sitting, or lying down.

With its smart TFT color screen and vibrant user interface, the power bank provides real-time data, including output power, power bank temperature and estimated charging time. Users can pull the retractable cable to trigger screen animations featuring dynamic emojis, adding a new level of convenience and fun.

Anker 140W Charger featuring First-Ever Digital Display

Anker’s charger breaks new ground as the first to feature a digital window display, bringing advanced functionality to the forefront. Users can easily check the total power output, output for each port, view the remaining power in real-time, monitor temperature, and track the total operation time for a more comprehensive overview.

Real-time temperature monitoring ensures device safety, while Anker’s advanced Active Shield 2.0 technology enhances the safety and reliability with up to 3 million daily safety checks. Built with aerospace-grade GaN, the charger maximizes performance for faster and more efficient charging.

Additionally, the four-port charger (3 USB-C and 1 USB-A) boasts sleek aesthetics and wall mounting capabilities.

Anker Prime 250W GaN Desktop Charger (6 Ports)

The Anker Prime 250W GaN Desktop Charger is a powerful 6-port solution designed for modern multi-device users. With 4 USB-C ports and 2 USB-A ports, it offers up to 250W of total output, capable of charging multiple devices simultaneously, from smartphones to laptops. Its standout feature is the 140W max power delivery for MacBook Pro users, fully charging a 16″ MacBook Pro in under two hours via PD3.1 technology.

A key feature is the 2.3″ LCD display, which shows real-time power output for each port and can be turned off manually or automatically. The twist button control allows users to view port details, adjust priorities, and switch between power modes with ease. This GaN-based charger combines high power, compact design, and smart control, making it the ideal charging solution for professionals and tech enthusiasts alike.

Leading the Future of Charging Technology

Anker’s new line of high-speed USB-C chargers are available exclusively on apple.com and at select Apple Stores in Singapore, designed to meet a variety of charging needs and can efficiently charge Apple Watches, AirPods, iPhones, iPads, MacBooks, and more, making them the perfect companion for Apple devices.

As a global pioneer in charging technologies, Anker continues to push the boundaries of what’s possible. Featuring cutting-edge GaN technology, these latest products deliver faster speeds, reduced heat generation, and more compact designs compared to traditional silicon-based chargers.

More importantly, these innovations are designed with user insights in mind, transforming charging devices from cold hardware into interactive and connected ecosystems, solidifying Anker’s status as a leader in next-generation charging technology.

In the near future, Anker plans to bring its Prime series—the most advanced multi-device fast charging lineup—along with its cutting-edge innovations to more users across Southeast Asian countries.

About Anker

Anker is the world’s #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker at anker.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/redefining-charging-anker-innovations-showcases-smart-and-sustainable-solutions-at-ces-302344367.html

SOURCE Anker Innovations

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Promise Exchange Program Debuts at CES in Las Vegas Showcasing 7 Tunisian Startups

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The U.S.-funded initiative connects Tunisian entrepreneurs with U.S. and global startup communities

Explore Tunisia’s burgeoning startup ecosystem, visit with Tunisia’s Ambassador to the US, and connect with global innovators at CES January 7-10 Las Vegas, NV at the Venetian Expo Hall, Booth 50025

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — The Promise Project, a U.S.-funded initiative to strengthen Tunisia’s entrepreneurial ecosystem, is bringing Tunisian innovation talent and startups to CES 2025 for the first time, aiming to connect Tunisian entrepreneurs with the U.S. and global startup communities.

Organized by the Tunisian American Young Professionals (TAYP), the booth will feature cutting-edge innovations from Tunisian startups in sectors such as AgTech, Energy, Robotics, Smart Cities, and Food Tech. The exhibit will spotlight Tunisia’s dynamic startup ecosystem with special guests and live demonstrations throughout the CES event.

Additionally, the program will welcome Hanène Tajouri Bessassi, the Tunisian Ambassador to the U.S. and CES along with representatives from CONECT and the French delegation from CPME (more details below).

The Promise Exchange Program is a U.S.-funded initiative in partnership with the U.S. State Department, Tunisian American Young Professionals and implemented by Deloitte.

Special Guests & In-Booth Event

Innovate Together – Building Bridges Worldwide with special guest, Hanène Tajouri Bessassi, Tunisian Ambassador to the U.S.
Hanène Tajouri Bessassi, the Tunisian Ambassador to the U.S. will be visiting the Tunisian booth at CES along with representatives from CONECT and the French delegation from CPME. 

Featured Speakers:

Mrs. Hanene Tajouri Bessassi, Ambassador of Tunisia to Washington DCHE Mrs. Nejia Gharbi,General Director of ” la Caisse des Dépôts et Consignations” – CDCMr. Tarak Triki, Managing Director Smart Capital

Date: Tues., January 7th at 3:00 – 4:00 PM
Location: Venetian Expo, Level 2, Halls A-D, Tunisian Booth # 50025

Featured Startups
The Tunisian Companies featured at Booth 50025 (in alphabetical order):

AquaDeep | AgTech
AquaDeep is revolutionizing fish farming with AI-powered counting solutions and IoT-based data extraction tools. Our modular services support aquacultures at every stage, enhancing control and efficiency.

DeepVolt | Energy
DeepVolt develops AI solutions for E-Mobility. Our flagship product, DeepVolt Location Intelligence Assistant (DLIA), enables cities and businesses to identify profitable locations for EV charging stations in minutes.

OORB (Open Organic Robotics) | Robotics OORB (Open Organic Robotics) is a young Tunisian startup featuring the OORB framework, the Robodog quadruped educational kit, and the OORB Studio & community. Our open-source framework, built on ROS with AI at its core, offers cloud-based tools for robotics development, including AI-driven code generation, CAD design, and real-time collaboration.

Smart For Green | AgTech
Our aim is to protect at-risk forests, farms and factories from the threat of fire. Our fire protection solution for farms, forests and factories is based on a multidimensional approach: predicting risks, detecting them in time and assisting response teams.

SPIRAW | Food Tech SPIRAW combines biotechnology and IoT to offer a home-based solution for growing fresh, high-quality spirulina. Inspired by Nespresso, our innovative machine automates cultivation, paired with a mobile app for monitoring, recipes, and eco-impact tracking.

Wayout  | Smart Cities Wayout’s mission is to eliminate marine pollution and reduce floodings through sustainable solutions to the infrastructure. Our first product launched is Zigofiltre; a filter that captures waste and lets water pass easily. Today we installed a little bit more than 2000 across 22 regions in Tunisia.

WeMake3D  |  Robotics WeMake3D produces locally made 3D printers fit for both the educational and industrial use. Our goal is to build the bridge between the two fields in order to accelerate the growth of the 3D printing technology in Tunisia, the MENA region and the African continent.

To learn more about the Tunisian startups, in-booth demonstrations, or schedule meetings visit the website at www.tunisianinnovationhub.com or connect via the CES 2025 App.

About Tunisia Innovation Hub
The Tunisian Innovation Hub, part of the U.S funded PROMISE project, will showcase 7 Tunisian startups at CES 2025 in Las Vegas, NV.

Organized by Tunisian American Young Professionals (TAYP), the booth highlights innovations in AI, 3D printing, renewable energy, e-mobility, marine tech, agri-tech, smart systems.

About Promise Exchange Program
Promise was founded to strengthen the Tunisian entrepreneurial ecosystem, allowing startups to attract international investments, become more scalable, and maximize economic impact. The program features multiple programs ranging from ideation bootcamps, international exchange programs, patenting assistance, and investment readiness. 

About Tunisian American Young Professionals
A non-profit organization powered by an ever-growing community of Tunisian and American professionals across various sectors of industries. We are committed to contributing our experiences and expertise to build thriving economic opportunities and vibrant cultural exchanges between Tunisia and the US.

By connecting professionals and through public-private partnerships, we create projects and initiatives focusing on Export, Entrepreneurship, Exchange and Education.

Press Contact:
Michelle Lorge
michelle@pitchcandypr.com
615-587-4980

Click here for more details about our booth at: https://ces25.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=001Pp00000aVjSOIA0

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SOURCE Tunisian American Young Professionals (TAYP)

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Empowering Mining with Green Innovation: SANY Unveils Africa’s Largest Solar-Storage-Diesel Microgrid

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SHANGHAI, Jan. 7, 2025 /PRNewswire/ — On December 29th, SANY Silicon Energy reached a significant milestone in the international “Solar + Storage + Diesel” microgrid power generation sector by launching the Zambia Ruida Mining Microgrid Power Project. This initiative is recognized as Africa’s largest single-unit hybrid microgrid designed for mining operations, highlighting SANY’s commitment to promoting green energy transformation and sustainable development throughout the region.

Distinguished as Africa’s largest microgrid project designed for mining activities, the venture encompasses a 13 MWp solar photovoltaic (PV) system in conjunction with a 39 MWh battery energy storage system and a diesel generator as a backup power source. These components synergize to form a cutting-edge integrated microgrid system seamlessly harmonizing solar, storage, and diesel technologies. The project’s primary objective is to ensure a steadfast and dependable electricity supply for mining operations, consequently achieving energy self-sufficiency, diminishing reliance on conventional energy sources, and bolstering energy efficiency and sustainability.

Exhibiting the hallmark “SANY Speed,” the project swiftly progressed from the signing of the Power Purchase Agreement (PPA) to its commissioning within a mere four months. Despite navigating challenges posed by Zambia’s intricate topography, severe climate conditions, and logistical impediments stemming from underdeveloped infrastructure, our team demonstrated remarkable adaptability and operational efficiency.

The successful inauguration of this project signifies a pivotal juncture in SANY’s eco-conscious mining endeavors across Africa. It lays a robust groundwork for the continent’s green energy trajectory and reinforces our unwavering dedication to advancing sustainable energy solutions on a global scale.

Drawing on the expertise and technological capabilities developed through this initiative, SANY is dedicated to “Illuminating Africa” at “SANY Speed.” By actively driving the implementation of additional green energy projects, SANY seeks to lead global renewable energy trends and contribute Chinese innovation to the worldwide energy transition.

View original content to download multimedia:https://www.prnewswire.com/news-releases/empowering-mining-with-green-innovation-sany-unveils-africas-largest-solar-storage-diesel-microgrid-302345136.html

SOURCE SANY Group

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