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Adjust and AppLovin Reveal Ways AI-Powered Personalization Will Drive Next Mobile App Growth Phase

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New report co-authored by Adjust and AppLovin brings robust set of data, benchmarks and actionable advice to the mobile apps industry

SAN FRANCISCO, Feb. 20, 2024 /PRNewswire/ — Leading measurement and analytics company Adjust, today released its annual Mobile App Trends Report with global app data along with expert tips from AppLovin, on trends and patterns – namely personalization powered by AI –  driving the evolution of the industry. The report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile’s ability to deliver significant returns is as strong as ever and full of untapped opportunities.

Incorporating predictive analytics into cross-channel marketing provides the insights needed for fast, smart decisions.

“Successful mobile app marketing and campaign optimization doesn’t require a crystal ball,” said Simon “Bobby” Dussart, CEO of Adjust. “By incorporating predictive analytics into cross-device and cross-channel marketing efforts, mobile marketers and developers can unlock the data and insights needed to make fast, smart decisions on budget allocation and to scale confidently.”

Personalization, privacy and the role of AI 
The gaming hybrid casual genre has demonstrated that strategically incorporating personalization into a game’s UX can dramatically boost retention rates and revenue. Verticals like e-commerce and finance should adopt a similarly data-centric and AI-driven approach to customize their in-app experiences.

“The best way for gaming developers to increase long-term retention is to make their game or app feel like it’s designed especially for their players,” noted Daniel Tchernahovsky, VP of International Business Development at AppLovin. “AI enables developers to segment users and customize game progression so it feels as if the game’s level of difficulty has been uniquely calibrated to a user.”

Notably, App Tracking Transparency (ATT) opt-in rates have continued to gradually climb as communication and transparency about the value of data sharing has improved. Industry wide, app user consent rates increased from 29% to 32% in 2023. Gaming had the highest rate globally (39%), and fintech and e-commerce had the biggest rate jumps (7 percentage points each).

A mobile app strategy that outpaces the competition 
Mobile App Trends 2024 is based on a mix of Adjust’s top 5,000 apps and the total dataset of all apps tracked by Adjust, providing marketers and developers with essential information to build and execute a strategy that outpaces the competition.

Additional key takeaways from the report include:

Mobile payments driving fintech app adoption, with payment apps comprising approximately one-third of overall fintech app sessions in 2023. In-app revenue for fintech apps surged 118% year-over-year, and app installs and sessions grew an impressive 42% and 24%, respectively.Gaming app installs bounced back in Q4 2023, up 7% globally. The largest shares of gaming app installs were action (18%), hyper-casual (14%) and puzzle (14%).Mcommerce is soaring with shopping app installs growing by 56% and overall global e-commerce app installs up to 43% in 2023. North America saw the largest growth in e-commerce app installs (98%).

The report also explores how CTV and new channels like PC and console will become the next frontier for advertisers. “Acquiring high-value users begins with an effective channel acquisition strategy,” added Andrey Kazakov, VP of Demand, Non-Gaming at AppLovin. “Marketers must understand the channels compatible with their specific app’s audience and goals, and determine how much they need to spend to hit a critical mass of experiments that can drive more efficient performance.”

For additional findings and best practices, download the full report here.

About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

Media Contact
Adjust
Joshua Grandy
pr@adjust.com

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Aviat Networks to Participate in Upcoming Investor Conferences

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AUSTIN, Texas, Jan. 9, 2025 /PRNewswire/ — Aviat Networks, Inc. (NASDAQ: AVNW), the leading expert in wireless transport and access solutions, today announced that it will participate in the following upcoming investor conferences.

27th Annual Needham Growth Conference to be held virtually on January 16, 202510th Annual Oppenheimer Emerging Growth Conference to be held virtually on February 26, 202537th Annual Roth Conference to be held in Dana Point, CA from March 16, 2025 to March 18, 2025

Investors interested in scheduling a meeting with the company should contact their representative at the respective institutions. All presentations and supplemental materials will be available under the Investor Relations section of Aviat’s website following the event.

About Aviat Networks, Inc.
Aviat is the leading expert in wireless transport and access solutions and works to provide dependable products, services and support to its customers. With more than one million systems sold into 170 countries worldwide, communications service providers and private network operators including state/local government, utility, federal government and defense organizations trust Aviat with their critical applications. Coupled with a long history of microwave innovations, Aviat provides a comprehensive suite of localized professional and support services enabling customers to drastically simplify both their networks and their lives. For more than 70 years, the experts at Aviat have delivered high performance products, simplified operations, and the best overall customer experience. Aviat is headquartered in Austin, Texas. For more information, visit www.aviatnetworks.com or connect with Aviat Networks on Facebook and LinkedIn.

Investor Contact
Andrew Fredrickson
Corporate Development and Investor Relations
(512) 582-4626
andrew.fredrickson@aviatnet.com

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CREO Announces Leadership Appointments to Drive Continued Growth

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CREO, the preferred consultancy to the world’s most promising life sciences companies seeking to improve human health, announced today four leadership appointments designed to support the company’s continued growth.

DURHAM, N.C., Jan. 9, 2025 /PRNewswire-PRWeb/ — CREO, the preferred consultancy to the world’s most promising life sciences companies seeking to improve human health, announced today four leadership appointments designed to support the company’s continued growth.

Announced in September 2023, CREO’s strategic recapitalization from Grant Avenue Capital has accelerated its expansion in strategy, technology, and commercialization services to life sciences and healthcare organizations. To position the company for further growth, the new appointments include the following:

Mike Townley, CREO’s Co-Founder and President, has transitioned to a full-time role as CREO’s Chief Commercial Officer. In this capacity, Mike has assumed responsibility for driving business development and sales excellence across CREO’s rapidly expanding service portfolio, geographic footprint, and client base.Connie Pearcy, previously CREO’s Senior Managing Director, has been named the company’s first Chief Operating Officer. As CREO’s third employee, Connie has been instrumental in growing the organization and delighting its customers throughout the company’s history. With this appointment, she has assumed responsibility for all CREO service delivery.Bob Riefer, Managing Director, has been appointed practice area leader for all growth acceleration services. Bob’s deep consulting background and industry expertise make him an ideal leader for continuing CREO’s growth in value-creation engagements, including strategy, M&A, and product commercialization services.Roger Davy, Managing Director, has been appointed practice area leader for all technology services. With an extensive career in information technology and digital transformation, Roger has a long track record of success in areas such as enterprise and scientific IT, cybersecurity, and data sciences.

“I am thrilled to recognize these leaders in our company,” said Susan Acker-Walsh, CEO and Co-Founder of CREO. “In addition to enabling me to spend more time focusing on the future of our company, these leaders offer market-proven expertise to every client.”

CREO is an award-winning management consulting and advisory services firm specializing in value creation in growth-oriented life sciences and healthcare businesses. Since its founding in 2015, CREO has generated strong market momentum, placing numerous times on Inc. 5000 Fastest-Growing Companies, Inc. Regionals Mid-Atlantic Fastest-Growing Companies, and the Triangle Business Journal’s Fast 50 list.

“It’s an amazing milestone,” said Mike Townley, Co-Founder and Chief Commercial Officer. “Our people are the special sauce at CREO. We are fortunate to have such a powerful mix of people working with clients that are making a healthier world each day.”

About CREO

CREO is the preferred consultancy to the world’s most promising companies seeking to improve human health. We accelerate growth and value creation for life sciences, healthcare, and private equity portfolio companies worldwide through tailored consulting and operating solutions. With deep expertise in strategic planning, M&A, product commercialization, IT enablement, data sciences, and regulatory compliance, CREO has helped hundreds of organizations enhance business performance and advance clinical innovations. Founded in 2015 and headquartered in North Carolina’s Research Triangle Park, CREO is committed to making a better, healthier world. Visit us at www.creoconsulting.com.

Media Contact

Jason Burke, CREO, 1 919-589-1212, jburke@creoconsulting.com, https://creoconsulting.com/

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Rolling Wireless Introduces 5G Release 17 Automotive Module with NB-NTN Support

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RN941Y Module to Support Advanced Automotive OEM Programs and Enable Satellite-Based Connectivity for Vehicles Starting Production in 2027

LUXEMBOURG, Jan. 9, 2025 /PRNewswire/ — Rolling Wireless, the world’s leading supplier of connectivity solutions for the automotive industry, today announced the launch of its first automotive-grade 5G Release 17 and NB-NTN Network Access Device (NAD)

The RN941Y module will bring seamless connectivity to the next generation of vehicles, even in areas where terrestrial networks are unavailable. 

Advanced Capabilities for Seamless Connectivity 

With Release 17, the global 5G standard now includes specifications for non-terrestrial networks. The full integration of NTN in the 3GPP ecosystem enables devices—including vehicles—to connect directly to satellites, paving the way for reliable communication in areas without terrestrial coverage.  

The RN941Y module offers NB-NTN satellite communication as an option. It supports multiple NB-NTN bands, enabling services such as roadside or medical assistance, fleet tracking (vehicle location), and messaging in remote and underserved areas. 

By incorporating support for NB-NTN into its NAD portfolio, Rolling Wireless is addressing one of the key challenges of automotive connectivity: enabling the availability of critical communication services anywhere and anytime. 

The RN941Y will also integrate memory with higher density and better performances for boot and reliability, in accordance with the latest automotive requirements. 

Easy Evolution Path

The RN941Y module is designed to offer automotive OEMs a seamless upgrade path to the latest technology. It features a compatible form factor and footprint as Rolling Wireless’ existing range of 5G NADs. 

The module supports 4×4 downlink MIMO and 2×2 uplink MIMO with up to 200MHz of downlink spectrum. It also provides flexibility with support for 5G sub-6 bands in both NSA and SA modes, plus seamless fallback to LTE, WCDMA, and 2G across worldwide cellular networks. 

Equipped with a powerful quad-core ARM Cortex A55 processor, the RN941Y module allows automotive OEMs and Tier 1 suppliers to develop Linux-based connectivity units for a wide range of present and future applications.  

Like all Rolling Wireless NADs, it is delivered with an ultra-flexible NAD Software Platform (NSP) designed to optimize and speed up the connected vehicle application development process. 

The RN941Y 5G Release 17 and NB-NTN NAD will be available for integration in vehicle models with start of production in 2027. Engineering samples for global markets will be available in the first half of 2025.  

Meet Rolling Wireless at CES in Las Vegas 

Rolling Wireless is showcasing its latest connectivity solutions at CES in Las Vegas from January 7th to 11th. To schedule a meeting: rollingwireless.com/en/contact

About Rolling Wireless  

Rolling Wireless is the world’s leading supplier of Network Access Devices (NADs) to the automotive industry, with over 60 million automotive-grade cellular modules shipped to date.    

Building on more than two decades of innovation and operational excellence, Rolling Wireless helps automotive OEMs and Tier 1 suppliers create applications that enhance safety, delight drivers, and generate additional revenue. The company’s unique open-source software platform enables customers to build Linux-based connectivity units on a single module.   

Rolling Wireless was established as an independent company in 2020, with the divestiture of Sierra Wireless’ automotive business unit. Headquartered in Luxembourg, the company employs more than 300 automotive experts worldwide. 

www.rollingwireless.com

Click here for more details about our booth at: https://ces25.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=001Pp00000HwmaMIAR.

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