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Africa & Middle East Social Commerce Market Intelligence Report 2024: Rising Usage of Social Media Platforms will Drive the Trend of Social Buying

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DUBLIN, Feb. 16, 2024 /PRNewswire/ — The Africa & Middle East Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.

Social commerce industry in Africa & Middle East is expected to grow by 34.0% on annual basis to reach US$12.58 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 27.6% during 2024-2029. The social commerce GMV in the region will increase from US$9.39 billion in 2023 to reach US$42.54 billion by 2029.

The social commerce market is poised to record strong growth in the Middle East and Africa markets over the medium term. This surge in online commerce, including social buying among young generation shoppers, will aid the industry growth across the region in 2024. In the Middle East, young generation shoppers are also making luxury purchases through social channels.

New players have entered the Middle East market in 2023 and the trend is projected to continue further in 2024. In the African region, too, the industry is experiencing a surge in the competitive landscape. Even B2B e-commerce firms are planning to enter the social commerce market to accelerate revenue growth. Overall, the publisher maintains a positive growth outlook for the industry over the next three to four years.

The rising usage of social media platforms will drive the trend of social buying in the Middle East in 2024

A significant population chunk in the Middle East is using social channels. According to the RetailX Middle East E-Commerce Region 2023 report, nearly 98% of the population uses at least one social media platform in Qatar. The adoption of TikTok, which is making significant strides in the regional market, has also grown substantially over the last 12 months. This is also translating into higher social commerce revenue for TikTok in the GCC region. According to TikTok, 41% of the users have made purchases through the platform in GCC.

According to RetailX, 79% of social media users are looking for brands or things to purchase in the UAE. Furthermore, 59% of the people have stated that they bought products on social channels over the last 12 months. In the Emirates, consumers are even making luxury purchases through social media channels. The publisher expects similar trends to emerge in other regional markets over the medium term. To tap into the growing sector, the publisher also expects social commerce firms to increase their investment in the market over the next three to four years.

B2B e-commerce firms are expanding their footprint in the fast-growing social commerce sector in Africa

An increasing number of small businesses are leveraging social commerce capabilities to drive their sales and revenue growth in Africa. The lack of capital and capacity to open stores and grow their businesses is driving the social commerce market in Africa. Amid the growing market size, even B2B e-commerce firms are expanding their footprint in the sector.

MarketForce, for instance, announced that the firm plans to launch the social commerce platform Chpter in Kenya. This platform will enable merchants to leverage social media conversations to drive sales and revenue growth. With the rising usage of social channels among consumers across age groups, MarketForce is seeking to boost its revenue growth through Chpter in the African market. The firm, notably, ceased B2B e-commerce operations in three of its five African markets. Exiting Nigeria, Rwanda, and Tanzania, the firm is only focusing on Kenya and Uganda.

With a lot of room for growth in the African social commerce market, Chpter can accelerate revenue growth for MarketForce over the medium term. The success in the sector might also lay the foundation for its B2B e-commerce expansion in other African markets over the next three to four years, which is currently facing funding hurdle.

Social commerce platforms have reported strong revenue growth in the United Arab Emirates

Amid the growing trend of social buying in the Emirates, platforms are enjoying a strong growth period in the country, registering significant revenue increases during the first six months of 2023.

SleekFlow, a leading software platform for social commerce in the Asia-Pacific region, reported an impressive fivefold increase in revenue in the UAE during the first half of 2023. Not only has the company done well in the Middle East, but it is projected that around 20% of the new revenue over the next two years will come from the UAE. The significant growth in the UAE is attributed to their strategic collaboration with L’Occitane ME’s Accelerator Program, which is powered by Chalhoub Group’s The Greenhouse. This partnership officially brought SleekFlow’s versatile social commerce platform to the UAE, making a significant impact on the retail scene in the region.

The growth achieved by SleekFlow in the United Arab Emirates market is a testament to the growing market. Going forward, the publisher expects more regional and global platforms to enter the market over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

Scope

Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level:

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

Clothing & FootwearBeauty and Personal CareFood & GroceryAppliances and ElectronicsHome ImprovementTravelHospitality

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

B2BB2CC2C

Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

MobileDesktop

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

DomesticCross Border

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

Tier-1 CitiesTier-2 CitiesTier-3 Cities

Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletOther Digital PaymentCash

Social Commerce Industry Market Size and Forecast by Platforms

Video CommerceSocial Network-Led CommerceSocial ResellingGroup BuyingProduct Review Platforms

 Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

By AgeBy Income LevelBy Gender

Companies Mentioned

FacebookYouTubeInstagramBrimoreTaager ShoppingDivar ShoppingTrumpetDigikalaBoardsEasy Social ShopGROOKiliShopCopiaJiji NigeriaSendboxreselr.comTajerFordealatonzoBabyGroup.co.zaTrendyolTurkSeyThe Luxury ClosetZbooniSellAnyCar.comFloranow

For more information about this report visit https://www.researchandmarkets.com/r/l3yig5

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Research and Markets
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Shapiro+Raj Expands Team with Strategic Hires to Accelerate Life Sciences Growth

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CHICAGO, April 7, 2025 /PRNewswire/ — Shapiro+Raj, the #1 Strategic and #12 Most Innovative Insights Consultancy, is excited to announce the addition of four accomplished professionals to its Research and Operations teams. These strategic hires will support the growing demand from Life Sciences clients for compelling insights that help them shape the future, not just respond to it in today’s continually reshaping healthcare landscape.

“These new team members strengthen our commitment to delivering exceptional client outcomes without compromise,” said Zain Raj, Chairman and CEO of Shapiro+Raj. “By combining our AI-forward capabilities with our strength in social and behavioral-sciences-led insights and strategy, we’re helping our clients get to the future faster.”

The new additions driving strategic insights are:

Jill Carnick joins as Insights Director. She brings over 25 years of experience and a proven track record of developing research frameworks to help clients make sound, strategic business decisions that drive brand and business growth.

Yasmeen Elsakary and Bhakya Dhanathiagu join as Insights Executives, supporting integrated learning agendas that provide comprehensive, actionable insights.

Sarah Karim joins the Field & Project Management team as Manager. She will be part of the team that ensures seamless project execution through expert logistics, partner coordination, and operational support.

“These are not just talented professionals; they’re the kind of people who help elevate the entire organization,” said Amir Kapadia, Chief Operating Officer. “Their ability to translate complexity into clarity, and strategy into action, will ensure our clients gain not just insights but a true competitive edge in the market.”

About Shapiro+Raj

Shapiro+Raj, the #1 Strategic and #12 Most Innovative Insights Consultancy partners with Fortune 500 clients to shape the future of business and brands. With deep expertise in the life sciences space, the firm delivers future-forward insights and strategic guidance that drive impact. Shapiro+Raj is headquartered in Chicago, with offices in New York and Pune, India.

For more information, visit www.shapiroraj.com 

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LightBox CRE March Index Posts Strongest Reading Since 2022, But Outlook Remains Uncertain

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IRVINE, Calif., April 7, 2025 /PRNewswire/ — LightBox, a leading provider of commercial real estate (CRE) data and technology, today reported that its CRE Activity Index rose sharply to 104.4 in March, marking the highest level since June 2022 and only the second triple-digit reading in nearly three years. The 4.7% month-over-month and 25.2% year-over-year gains point to growing momentum in the CRE sector. But just days after March ended, the market was hit with a fresh wave of uncertainty following last week’s announcement of sweeping new tariffs, injecting renewed volatility into an already uneven economic environment.

“While volatility rattled other parts of the market, March’s index highlights the commercial real estate sector’s resilience,” said Manus Clancy, head of Data Strategy at LightBox. “Rising listings and consistent lender activity show that investors found opportunities, even in this uncertain economic environment.”

The LightBox CRE Activity Index measures national activity across commercial property listings, environmental due diligence, and appraisals—key functions that support CRE transactions and collectively serve as a leading indicator of deal activity. The Index is normalized to account for variations in the number of business days per month, providing a consistent measure of market trends.

March’s triple-digit index reading signals increasing transactional velocity across asset types and geographies. Each of the three core metrics behind the Index reflects a clear trajectory of growth:

Property listings jumped 56% year-over-year, more than double where they were at year-end 2024.
 Phase I environmental site assessments (typically conducted prior to major CRE loans or transactions) rose 3% year-over-year and a more significant 12% over February volume.
 Lender-driven commercial appraisal awards climbed 6% year-over-year and increased by 5% from February.

While equities declined and the 10-year Treasury yield swung sharply in March, LightBox analysis suggests the CRE market may be decoupling from broader market volatility, buoyed by investor interest in income-producing assets and distressed opportunities.

“Commercial real estate deal activity is showing real momentum, with investors reengaging across both distressed and stabilized assets,” said Dianne Crocker, research director at LightBox. “March’s Index reaching a new high is an encouraging sign—but with last week’s sweeping tariff announcement injecting fresh uncertainty into the market, the outlook for April is far less predictable. Volatility is back in play, and that could influence how capital moves in the near term.”

The report highlights that March’s index strength occurred despite mixed economic signals last month: a spike in core PCE inflation, softening consumer sentiment, and concerns over proposed tariffs and supply chain disruption. CRE professionals remain cautiously optimistic, with the industrial, multifamily, and data center sectors continuing to draw the strongest interest amid an otherwise uncertain economic backstop.

“March’s triple-digit reading points to growing momentum, suggesting that CRE may have emerged as a relative safe haven—for now,” emphasized Clancy. “But with uncertainty mounting around global trade, inflation, and labor, whether that status holds will depend on how key economic indicators play out in the months ahead.”

Take a Closer Look at the March Numbers

About LightBox

At LightBox, we are at the forefront of delivering advanced and precise solutions for commercial real estate intelligence. Our dedication to innovation propels real estate professionals forward by providing them with the essential tools required to navigate complex decisions, minimize risk, and boost productivity across the spectrum of real estate operations. LightBox is renowned for its commitment to promoting excellence and fostering connections in the industry, serving an extensive clientele of over 30,000 customers. Our diverse client base spans commercial and government sectors, including but not limited to brokers, developers, investors, lenders, insurers, technologists, environmental advisors, appraisers, and other businesses that depend on geospatial information. To discover more about how LightBox can illuminate the path to informed real estate solutions, visit us at: www.LightBoxRE.com

Media inquiries: media@lightboxRE.com

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Dark Horse CPAs Promotes Matthew Reese, CPA to Principal After 4-Month, $400K+ Success

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Reese Completes Principal Accelerator Program, establishes SMB Accounting and Tax Practice in Orlando, Florida

ORLANDO, Fla., April 7, 2025 /PRNewswire/ — Dark Horse CPAs, a top accounting and tax firm serving small businesses and individuals across the nation, announces the promotion of Matthew Reese to Principal. Reese’s noteworthy technical skills and rapid growth of his book of business, bolstered by strong relationships with clients and colleagues alike earned him a seat at the table, becoming an equity Principal of the firm.

Matthew entered the Dark Horse Principal Accelerator Program in July 2024 and built a tax and accounting practice with recurring revenue north of $400,000 in four months’ time. Far from being a volume play, he was able to achieve this revenue figure with a surprisingly small number of clients.  Given the overwhelming positive client feedback, high quality work and positive collaboration with his peers, the decision was made to promote him to Principal effective November 2024.

Speaking to the challenges posed by the Accelerator Program, Matthew stated, “the most challenging aspect of the journey was developing the confidence and assertiveness to command the value I bring to client engagements in terms of the price and scope in my proposals. Waiting on those initial proposals was difficult as I was unsure if prospects would sign while I was anxious to embark on the work of building my practice. Not rushing the process nor conceding on price just to get the work in the door has already shown itself to be the solid foundation on which to build a great practice with intention vs the haphazard, chaotic practices that many practitioners begin their journey with.”

When asked about the most rewarding aspect of his journey in the Accelerator Program, he continued his previous thought, “it was securing my first client. It proved that I could do this and it felt great to feel the trust and confidence they conveyed to me.” In terms of what differed most from his expectations of the Accelerator Program, he continued, “the biggest surprise was that fellow Accelerators and Principals celebrated this win, and others, alongside me. Rather than competing, everyone is very supportive and celebrates each other’s successes. Naturally, this creates a truly collaborative environment that we all benefit from.”

As to what he would want other potential Accelerators to know about the Program, Reese believes they should know, “the learning and growth, particularly in sales, is absolutely invaluable. Far from being trapped in a corporate machine, you quickly realize the Program is about self-actualization as a professional and as a human. I would wholeheartedly recommend anyone who has the itch to start a practice strongly consider becoming a Dark Horse Accelerator.”

Moving forward, Matthew is excited to, “develop a specialized niche in Esports with the backing of a firm that fully supports my vision to innovate and build within the space.”

“As I came to know Matt and started to hear feedback from clients and friends who were working with him, I had one of those rare moments,” says Chase Birky, CEO & co-founder of Dark Horse CPAs. “A rare moment, for me anyway, of taking stock of how far we’ve come as a firm. That we could attract someone of his caliber and that his success could come so quickly was humbling. It’s exactly what we hoped the Principal Accelerator Program would look like. And he is exactly the type of CPA we want to build this firm and this community around. So, yeah, I’m excited to support and bare witness to his journey in building a differentiated practice that allows him to pursue his interests and build a great life in the process.”

About the Dark Horse Accelerator Program

The Dark Horse Principal Accelerator Program was created for entrepreneurially-minded CPAs that want to build a scalable book of business without the personal and financial sacrifices required of starting a firm from scratch. Dark Horse empowers their CPAs with the resources and support to grow intelligently and profitably. Their proprietary technology, flexible staffing and industry-leading systems and processes enable CPAs to focus on being the trusted advisor to their clients, unlocking unprecedented value in these relationships, so that they will continue to be relevant long into the future while their counterparts become increasingly displaced by technology.

Accelerators are put through a training program that acclimates them to the firm’s exclusive tech stack, followed by proprietary sales training and one-on-one coaching. Upon completion of training, they begin building their book of business by fielding inquiries from potential Dark Horse clients. To facilitate their growth, Accelerators have full-time and fractional professional personnel support at their disposal. A collaborative group of like-minded CPAs go the extra mile to help them out in areas where they lack expertise. This new CPA firm business model includes an active corporate team that ensures their work is of high quality and strategically focused. After successful completion of the program, they can become an equity principal of the firm.

The Dark Horse Principal Accelerator Program is currently accepting new Accelerators. Interested CPAs are invited to dive deeper into the program on Dark Horse’s recruiting site, abetterway.cpa

Dark Horse CPAs provides integrated tax, accounting and wealth advisory services to small businesses and individuals across the U.S. The firm was founded to save small businesses (and their owners) from subpar accounting and tax services and subpar client experiences. These small businesses are Dark Horses among their larger and more well-known competition. Being a Dark Horse CPA means advocating for small businesses by bringing to them the tax strategies and accounting insights previously reserved for big business. To learn more, visit Dark Horse CPAs https://abetterway.cpa/ 

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SOURCE Dark Horse CPAs

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