Technology

ZUMBA OBSESSION REACHES NEW HEIGHTS WITH THE LAUNCH OF THE FIRST-EVER CONSUMER APP

Published

11 months ago

February 16, 2024

Top instructors from around the world, custom music and quality content allow users to have a one-of-a-kind hybrid experience

MIAMI, Feb. 16, 2024 /PRNewswire/ — Zumba, the global leader in dance fitness, is proud to announce the highly-anticipated launch of their very first consumer app. The Zumba® App is a one-stop solution for fitness enthusiasts to engage with the dynamic and fun-filled world of Zumba Fitness.

“The behavior of our students has evolved and while nothing beats an in-person class, they have made it clear that they are expecting us to provide a quality, hybrid Zumba experience,” said Zumba CEO Alberto Perlman. “The launch of our consumer app represents a major milestone in our commitment to ensuring Zumba classes are accessible at all times.”

“For 20+ years, we have been producing content for our global Instructor Network to give them the tools to teach incredible classes. In the new Zumba App, you’ll see we’ve merged our unbeatable music, top instructors and superior quality content production to give students an opportunity for more Zumba classes and snackable fitness content at their disposal,” added Zumba CMO Carolina Moraes.

Key highlights of the app include:

1. Find In-Person Classes: Locating Zumba classes has never been easier and users can easily search for classes in their area and connect with local instructors.

2. Zumba® Virtual+: The App will give users unlimited access to a comprehensive, on-demand library of Zumba workouts suitable for every body and fitness level – with new classes dropping weekly. From beginner to experienced, Zumba Virtual+ offers a vast array of dance workouts to choose from, delivering a fitness routine that suits every mood and energy level. The App also includes target zone workouts, STRONG Nation® HIIT workouts, CIRCL Mobility™ classes and more.

3. Easy Accessibility: Stream from a SmartTV, cast workouts or take the party on the go, all included in the Zumba® Virtual+ subscription cost.

4. Schedule Workouts + Goal Setting: Keeping track of your fitness regimen and goals has never been more convenient. The App allows users to set goals, schedule in-person and on-demand classes and sends reminders to help them stay on track. Never miss a workout again!

The Zumba® App is available now for iOS and Apple, AppleTV and FireTV. The Zumba App is free to download, but there is a cost for the Zumba® Virtual+ subscription. For more information, please visit www.Zumba.app.

Media Contacts:
Rebecca Dorfman
Rebecca.Dorfman@zumba.com

About Zumba Fitness, LLC

Founded in 2001, Zumba is the largest branded dance fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 185 countries. Zumba® blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT workout STRONG Nation®, where music acts as the main motivator. In 2023, Zumba launched CIRCL Mobility™, a revolutionary new program designed to unlock the body’s full potential through flexibility, breathwork, and mobility exercises. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including video games, VR +MR experiences, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on TikTok, Instagram and Facebook.

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SOURCE Zumba Fitness

Technology

HevenDrones Partners with SMARTSHOOTER for Drone Defense

Published

1 second ago

January 15, 2025

New partnership addresses mission-critical demand for counter-drone technology amid escalating global conflicts

MIAMI, Jan. 15, 2025 /PRNewswire/ — HevenDrones (Heven), the market leader in hydrogen-powered drones, announced today a partnership with SMARTSHOOTER, a global innovator in fire control systems that significantly increase hit probability against static and moving ground and aerial targets.

The collaboration integrates SMARTSHOOTER’s SMASH Dragon platform with Heven’s H100 and Urban drone platforms, enabling precision targeting and engagement of both ground and aerial threats.

“As drone conflicts escalate, we know that counter-drone technology will prove critical to the evolving needs of the armed forces,” said Bentzion Levinson, CEO of Heven. “By integrating our drones with SMARTSHOOTER’s fire control systems, we aim to address customer demand for the future needs of remotely-controlled warfare.”

SMASH Dragon is an advanced robotic weapon payload that can be mounted on various drones and unmanned aerial platforms. Leveraging SMARTSHOOTER’s SMASH proprietary fire control and target acquisition algorithms, along with ballistic-calculated shot release, the system directs the weapon and accurately times the shot to achieve a precise hit. The system is uniquely designed to lock, track, and engage unknown targets in unpredictable environments, whether static or dynamic, day or night, unaffected by target movements or human errors such as fatigue and stress.

Staying at the forefront of military technology innovation, SMASH’s proven track record includes recent successful deployments and significant contracts to supply the SMASH 3000 system to NATO Countries for counter-drone operations and equipping the British Army with SMASH systems for counter-unmanned aerial system (C-UAS) capabilities.

About HevenDrones

HevenDrones was founded in 2019 with a clear vision: To unlock the immense potential of the drone economy. Heven’s hydrogen-powered, runway-independent drones are designed with endurance and adaptability in mind. Built for the most complex missions, Heven’s drones operate anywhere—efficiently, quietly, and reliably— providing the warfighter with the technology to get the job done.

About SMARTSHOOTER

Founded in 2011, SMARTSHOOTER is an Israeli-based company that has developed world-leading fire control systems to enhance the accuracy and effectiveness of small arms. Their SMASH product line, which includes the SMASH Dragon, utilizes artificial intelligence, computer vision, and advanced algorithms to enable precise targeting of both ground and aerial threats, including drones. Headquartered in Yagur, Israel, SMARTSHOOTER also operates subsidiaries in the U.S. (Maryland), Europe (Germany), and Australia, serving a diverse array of global clients such as the Israel Defense Forces, U.S. Army, British Army, and other NATO member forces.

View original content:https://www.prnewswire.com/news-releases/hevendrones-partners-with-smartshooter-for-drone-defense-302352140.html

SOURCE Heven Drones

Technology

HevenDrones Partners with SMARTSHOOTER for Drone Defense

Published

2 seconds ago

January 15, 2025

New partnership addresses mission-critical demand for counter-drone technology amid escalating global conflicts

The collaboration integrates SMARTSHOOTER’s SMASH Dragon platform with Heven’s H100 and Urban drone platforms, enabling precision targeting and engagement of both ground and aerial threats.

About HevenDrones

About SMARTSHOOTER

View original content:https://www.prnewswire.com/news-releases/hevendrones-partners-with-smartshooter-for-drone-defense-302352140.html

SOURCE Heven Drones

Technology

Extinguishing Wildfires with Light at Meta Photonix

Published

3 seconds ago

January 15, 2025

SAN FRANCISCO, Jan. 15, 2025 /PRNewswire/ — MetaPhotonix Inc. (MPI), a Silicon Valley startup, is developing a revolutionary method to extinguish large-scale wildfires using nothing but light – eliminating water! The innovative technology also aims to significantly reduce the need for aircraft, and firefighters, enabling fires to be extinguished by AI remotely at the speed of light.

In 2024, MPI achieved a small yet groundbreaking milestone, by remotely extinguishing a tiny flame, equivalent to the size of a candle, using only light. While small in scale compared to actual wildfires, this experiment serves as a vital proof-of-concept, paving the way for a future where wildfires can be managed quickly and cost-effectively.

“It’s like the first transistor—early stage, but with transformative potential,” said CEO, Dr. Leo DiDomenico, a former NASA Jet Propulsion Laboratory scientist.

MPI’s technology, known as photopyrokinesis, leverages “structured light” from lasers and millimeter-wave sources. These initially low-intensity beams traverse the atmosphere where they would get focused to high-intensity at the disaster area to suppress wildfires without water, chemicals, or close-range human intervention.

This innovation could save the U.S. up to $1 trillion annually in wildfire-related costs, an amount rivaling the nation’s military budget, while addressing up to 20% of global CO₂ emissions.

Using precise light beams, MPI’s technology can potentially even target fires near buildings, offering a critical tool for protecting lives and property. Therefore, this approach is a potential game-changer for the insurance industry, allowing them to keep insuring homes, by reducing claims from wildfires. Each community might someday have its own quick-acting AI fire sentry protecting lives and homes – making fire insurance viable again.

Photopyrokinesis works by directing beams of structured light to fire zones to manipulate the electronic structure of the atmosphere and create localized shockwaves that deny oxygen to the fire. This process provides millions of tiny, controlled explosions each second, extinguishing flames rapidly and efficiently. It is like using dynamite to put out an oil well fire, but much more controlled and targeted.

The structured light’s unique properties allow it to even propagate on curved trajectories, like water from a hose, enabling precise targeting of the fire even in extreme wind conditions like Santa Ana winds.

Founded in 2022 by Dr. DiDomenico, MetaPhotonix Inc. is advancing in the XPRIZE Wildfire competition, but needs visionary investors to help scale this technology and protect lives, ecosystems, and economies from the devastating effects of wildfires.

View original content to download multimedia:https://www.prnewswire.com/news-releases/extinguishing-wildfires-with-light-at-meta-photonix-302351269.html

SOURCE MetaPhotonix Inc