YIWU, China, Nov. 2, 2024 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. According to statistics from Yiwugo, “umbrella” is one of the most popular categories on Yiwu’s market, ranking within the top 20 search keywords on the platform as of October 2024. Real Star Umbrella, a market leader both of this industry and on Yiwugo, has gained renewed vitality with the addition of fresh talent.

With a legacy of three generations and a commitment spanning half a century, Ms Zhang Jiayuan, the inheritor of Real Star Umbrella, is bringing fresh perspectives to the company by assisting her mother with daily business operations, infusing the shop with a unique new energy.

Starting from her grandparents, Real Star rose to prominence from the Umbrella City in Shangyu, Shaoxing, and has long engaged in international trade. Its products are now popular across Spain, Germany, Dubai, South America, and Asia. Ms. Zhang Jiying, Jiayuan’s mother and the previous owner, transformed Real Star into a leading enterprise in Yiwu’s umbrella market and was among the first to embrace e-commerce in the region.

As the daughter stepped into the business, new e-commerce models like livestreaming surged, the domestic market gained momentum, and brand-oriented strategies became essential. She started exploring a branding path by strengthening the company’s unique style, enhancing fashionability of its products, and establishing an ingenious brand image.

To meet the high demands for fast product updates, high design expectations, and strong acceptance of premium products in the Chinese market, Real Star has collaborated with various independent illustrators in the country, in addition to its “RS” (Real Star) brand registered in over 100 countries and regions. It also recruits fresh visual arts graduates annually to maintain an active, original design team that participates in various domestic and international competitions, using these opportunities to showcase its brand to global buyers while learning from other industry experts. Additionally, the company has integrated the personal image of its owner, into product design as a fusion of company and personal branding, which has significantly strengthened its impression among both domestic and international clients, forming a unique and sustainable brand style and company culture.

Real Star umbrellas are not only highly original, with a considerable speed of new product release, but also feature targeted theme designs catering to the preferences of different cultural elements. In the Chinese market, designs reflect a love for national and traditional culture, while in the international market, there is a range of regional styles. The design team’s attention to umbrella cases and packaging helps position their umbrellas as not only a functional item but also a gift and cultural creative product, attracting orders from well-known brands and cultural organizations. In a matter of years, Real Star has transitioned from a purely export-driven enterprise to one with balanced growth, with about 30% of sales now in the domestic market.

Two years ago, influenced by the trend of Dunhuang-inspired art, Real Star’s Dunhuang-themed series became an instant hit. Other distinct original series, such as “Abundance of Prosperity,” saw over 20,000 units sold at the retail level within a month of launch, despite a high price point. Many customers chose these items as gifts for friends.

As Real Star’s creative design capabilities have become more recognized within cultural and creative fields, it has signed partnerships with institutions like the China Umbrella Museum in Hangzhou, Lishui Cultural Tourism Investment Development Co., Ltd, Ningbo Foreign Affairs School, and the Yuwangtai Park Scenic Area in Henan. The company has also maintained a longstanding relationship with China Daily, one of China’s leading media agencies.

Zhang Jiayuan shared that in addition to its strong design capabilities, Real Star’s craftsmanship honed over more than fifty years remains excellent. Take their ultra-light carbon fiber umbrellas as an example: creating a foldable umbrella that is wind-resistant and durable is challenging. While industry standards generally achieve a weight of 300g-500g for umbrella frames, Real Star has managed to create an ultra-light version that weighs around 100g without compromising wind resistance and durability, a series particularly popular with young people.

Real Star also retains a group of skilled artisans dedicated to producing high-quality umbrellas. It takes them more than six times longer to hand-sew an umbrella than with machine processes, yet the intricate craftsmanship and unique ribbing techniques rely on their expertise. Today, these artisans, together with Real Star Umbrella, are experiencing renewed vitality, supported by the e-commerce platform Yiwugo, and embodying the spirit of a flourishing modern enterprise.

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SOURCE Yiwugo.com

DUBAI, UAE, Nov. 2, 2024 /PRNewswire/ — KuCoin, a global leader in the cryptocurrency exchange arena, is thrilled to announce its active participation at this year’s premier TON community event, The Gateway. The annual conference, renowned for uniting key players in the TON ecosystem, aligns perfectly with KuCoin’s mission to democratize cryptocurrency and expand its reach across the globe.

Representing KuCoin at the event was Alicia, who took part in the insightful panel discussion on “Perspective Sectors on TON for VCs and Exchanges.” Her presence underscored the vibrant potential of the venture capital market within emerging blockchain technologies, particularly the TON ecosystem. Alicia’s discussion highlighted how TON’s seamless integration with Telegram presents unique opportunities for innovation and user engagement, resonating with KuCoin’s strategic initiatives to bridge social connectivity with financial transactions.

“TON’s integration with Telegram not only simplifies the user experience but also amplifies it, making it a gateway for millions to engage with Web3 technologies,” Alicia stated. She emphasized KuCoin’s commitment to leveraging this synergy to enhance secure, user-friendly trading experiences, thus furthering its mission of putting crypto in every pocket.

KuCoin’s participation in The Gateway event reinforces its dedication to fostering a secure, robust, and accessible trading environment, paving the way for a new era of crypto and blockchain integration.

About KuCoin

Launched in September 2017, KuCoin is a leading cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community engagement. It offers over 800 digital assets across Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 36 million users in more than 200 countries and regions. KuCoin ranks as one of the top 6 crypto exchanges. KuCoin was acclaimed as “One of the Best Crypto Apps & Exchanges of June 2024” by Forbes Advisor and has been included as one of the top 50 companies in the “2024 Hurun Global Unicorn List”. Learn more at https://www.kucoin.com/. 

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SOURCE KuCoin

XI’AN, China, Nov. 2, 2024 /PRNewswire/ — Xi’an, an ancient capital and starting point of the Silk Road, is growing rapidly into a cosmopolis of technological innovation, industrial transformation and international cooperation. The city is becoming a global hub for innovation and economic cooperation and a destination that converges historical heritage with modern creativity. By leveraging initiatives in New Quality Productivity, the Internet of Things, high-tech industries, culture, and international business services, Xi’an showcases its dynamic blend of past and future.

Industrial Development: Technology and Innovation Drive Emerging Industry Clusters

Aiming to establish itself as an international hub with rapid scientific and technological innovation, Xi’an is now building a comprehensive national science center and a center for science and technology innovation.

The Silk Road Technology City is now home to more than 4,000 companies and has fostered two major industry clusters, in optoelectronics and automobiles, each worth tens of billions. Leading industry giants like BYD and Samsung have established themselves here, taking advantage of Xi’an’s robust policy support for innovation-led growth. LONGi, a world leader in solar technology, is actively building Shaanxi’s 100-billion-grade silicon-based solar PV industry innovation cluster, driving industry-wide growth through R&D and supply chain expansion; while BYD’s comprehensive new energy vehicle industry chain has also positioned Xi’an as a key base for new energy technology and electric vehicles.

Belt and Road Hub: Connecting Development Across Borders

As a central hub along the Belt and Road, Xi’an recently hosted the Belt and Road Forum for International Think Tank Cooperation, fostering collaboration and advancing connected, networked development through the trans-Eurasian transport corridor. With growing trade opportunities, Xi’an is also expanding its reach into international markets, particularly in Central Asia, exporting specialty agricultural products like kiwi fruit.

Through conventions and conferences, Xi’an has demonstrated its significant potential for international economic cooperation, establishing stronger ties in Central Asia and Belt and Road countries.

New Quality Productivity: Smart Technologies and Advanced Manufacturing Fuel Growth

New Quality Productivity is driving Xi’an’s high-quality development leveraging smart technologies and intelligent manufacturing. Local enterprises like SUNNYIT are promoting innovative applications of IoT technologies to tackle industry bottlenecks, Xi’an Chinastar M&C Limited is supporting real-time urban management with products including smart manhole covers and parking monitoring systems to support urban safety and municipal services.

Industrial robots and intelligent manufacturing are also accelerating Xi’an’s industry transformation. Xi’an Aerospace Automation’s 4,000-kilogram robot, designed for warehouse logistics, highlights the city’s advancements in high-load, high-precision applications.

High-Quality Development: Digital Technology Empowers Xi’an’s Smart City Ambitions

Xi’an is progressing in smart city development, enabling companies to utilize big data and AI for comprehensive traffic analysis, enhancing traffic management efficiency, and establishing a “transportation+” multi-scenario service system to improve travel experiences.

Xi’an looks to cooperate with more companies and research institutions in fields of environmental protection, water-related affairs, education, and urban management with the goal of promoting technological breakthroughs in areas such as intelligent video analysis and large-scale AI models, empowering city management and services through digital technologies and support the development and innovation of companies in the city.

Opening Up to the World: Xi’an Shares Its Story and Strengthens Business Environment

The newly established Xi’an International Communication Center shares Xi’an’s story in multiple languages, promoting Chinese culture and positioning Xi’an as a major platform for cultural exchange. Additionally, a legal service center in Xi’an Chanba International Port now offers comprehensive legal support, fostering a fair and just international business environment..

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SOURCE CCTV+