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Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover

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Hyundai partners with Adobe, Mint Mobile, Planet Fitness, Weber Grills, Los Angeles Rams, Houston Texans and more on Instagram takeover campaign during The Big GameActivation reached over 19 million viewers during football’s biggest weekendExtends marketing campaign for all-new Santa Fe SUV with regional TV ad buys during the game

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 /PRNewswire/ — To celebrate football’s biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more.

 

As part of its marketing campaign for the 2024 Santa Fe, Hyundai partnered with brands to create over 100 pieces of content showcasing the importance of conquering the weekend in ways that were relevant to the brand and included highlights of the Santa Fe’s key features.

“When looking for ways to make a splash during football’s biggest game, we wanted to take a unique approach to reaching our customers where they are during the big game, outside just another advertisement in a very crowded field – and this Instagram takeover was the perfect opportunity,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. ”Thanks to all the brands who partnered with us to celebrate the joy of conquering the weekend in the Santa Fe.”

Over the two-day period, the campaign resulted in: 

22 participating brands across a wide spectrum of services and sectors+100 pieces of content over a 2-day period30M Reel plays31.4M post impressions19.1M accounts reached59.8K post engagements (a 862% increase compared to the previous two days)42.8K accounts engaged (a 665% increase compared to the previous two days)

Hyundai partnered with over 20 brands for unique football themed content that also highlighted the Santa Fe, including: 

Weber Grills: used the Santa Fe as inspiration for their latest grill designHouston Texans: shared some of the favorite moments of the season by their mascot ToroIgloo: gifted one lucky fan with the ultimate adventure companion, the ICF iceless coolerAdobe: created a stellar Santa Fe ad in record speedBooking.com: helped Hyundai’s social media team plan their next vacationBoys & Girls Clubs: inspired kids to dream big and reach their full potentialMint Mobile: increased their Viking subscriber countMichaels: helped create friendship bracelet inspiration for the SwiftiesLos Angeles Rams: shifted gears into R (reverse).Red Lobster: introduced the all-new SANTA FE Chedda Be Edition.Planet Fitness: taught America how to spot a Viking at the gym.Wienerschnitzel: offered 7 hot dogs for $7 on Feb. 11.

“This proved to be an extremely rewarding weekend for the 22 brands that joined in the fun and took over Hyundai’s Insta channel. From idea to execution, the incredible wave of content and collaboration with dozens of brands happened in a matter of days and serves as a good reminder that you don’t need to be on the broadcast to get a big brand lift,” said Jason Sperling, Chief Creative Officer for INNOCEAN.

The Big Hyundai Handoff participating brands include: Adobe, Bestfriends.org, Booking.com, Boys & Girls Clubs, Drumstick, El Patio Foods, Heal the Bay, Houston Texans, Igloo, Kennedy Space Center Visitor Complex, LA Rams, Michael’s, Mint Mobile, Optimist Drinks, Opendoor, Planet Fitness, Red Lobster, Super73 Electric Motorbikes, SUPLMNT, Wienerschnitzel, Weber Grills, ZOA Energy.

The Instagram takeover is part of Hyundai’s ongoing marketing campaign for the 2024 Santa Fe that launched with a 60-second Viking-themed broadcast commercial during football’s championship games on Jan. 28. The ad – which features the iconic song “Barracuda” by Heart – showcased the completely redesigned Santa Fe, with its technology capabilities and rugged features like all-wheel drive and all-terrain tires. The ads during championship weekend resulted in reaching 110M+ viewers across the two games. Hyundai also purchased regional buys for the Viking-themed ad during and around the big game in target markets.

The 60- and 30-second ads will continue to run throughout the year during various sporting events and across multiple broadcast, radio and digital media platforms.  

There will also be a series of 15-second ads as part of the campaign that specifically highlight new features of the Santa Fe including, all-wheel drive, dual wireless charging, panoramic display, third-row seating, tailgate, towing capabilities and the XRT trim, specifically. This content and more will also extend across Hyundai’s social media channels such as TikTok, Instagram, Facebook and YouTube.

The Santa Fe marketing campaign was developed in collaboration with Hyundai’s agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

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SOURCE Hyundai Motor America

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Experts from SPS North America to share Best Practices at BFSI Conference Expo

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Business Process Outsourcing experts from SPS, a leading provider of Technology Business Solutions, will share best practices related to business transformation and process automation at the Digital Transformation in BFSI Conference Expo in New York on September 26, 2024

NEW YORK, Sept. 20, 2024 /PRNewswire-PRWeb/ — Business Process Outsourcing experts from SPS will be on hand to share best practices at the Digital Transformation in BFSI Conference Expo in New York on September 26, 2024. SPS is a leading innovative outsourcing provider of Technology Business Solutions that help companies automate workflows, streamline processes, and elevate the customer experience.

Through our Lean Six-Sigma methodologies, SPS helps our banking, financial services and insurance clients analyze workflows and build solutions that leverage automation to reduce cycle time, improve quality, and enhance compliance measures.

The Digital Transformation in BFSI Conference Expo is a focused event that unites professionals, experts, and stakeholders from the banking, financial services, and insurance sectors. Its purpose is to discuss, demonstrate, and examine digital innovations and their impact. The event offers a valuable platform for knowledge exchange, networking, and collaboration between industry leaders and technology providers.

SPS is a technology-driven partner, specializing in transforming back-office operations and enhancing client-focused services for leading organizations with 45% of its current clients in the BFSI sectors. The organization offers tailored Technology Business Solutions, focusing on Data & Business Process Management and providing custom solutions for the Health and BFSI sectors to address their specific challenges.

“At SPS, we understand that digital transformation is a never-ending process,” stated Pamela Tom, Vice President, Solution Design, SPS North America. “Through our Lean Six-Sigma methodologies, we help our banking, financial services and insurance clients analyze workflows and build solutions that leverage automation to reduce cycle time, improve quality, and enhance compliance measures. We look forward to connecting and sharing best practices with attendees of the BFSI Conference.”

With a global network of delivery centers, SPS stands out as a trusted outsourcing partner, offering flexible processing options for onshore, nearshore, and offshore delivery. The team of SPS experts utilize industry best practices and cutting-edge automation technologies to elevate business processes all within a certified high-security environment that safeguards sensitive data.

Explore how SPS can drive growth by implementing innovative, tech-enabled solutions at http://www.spsglobal.com.

About SPS
SPS is a leading technology-driven business transformation company. Our Technology Business Solutions bring together cutting-edge technology, deep vertical process expertise, and a diverse global workforce to support clients in their digital transformation journey and efficiently tackle their most complex challenges. With our innovative Enterprise Workplace Solutions, we empower organizations to adopt hybrid work programs to enhance productivity and flexibility.

Headquartered in Zurich, Switzerland, SPS operates in more than 20 countries and focuses on clients in banking, insurance and health. SPS has more than 8,500 employees and is recognized with a world-class NPS by its global client base.

We act with precision, connect people to the right information, and turn data into insights for better outcomes.

Discover how our dedicated team at SPS makes an impact that matters by visiting http://www.spsglobal.com.
SPS. The Power of Possibility.

Media Contact

Janet Tarzia, SPS North America, 1-212-204-0900, janet.tarzia@spsglobal.com, https://www.spsglobal.com

View original content to download multimedia:https://www.prweb.com/releases/experts-from-sps-north-america-to-share-best-practices-at-bfsi-conference-expo-302253629.html

SOURCE SPS North America

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INGEEK Recognized in 2024 Gartner Market Guide for Fleet Telematics and 2024 China Hype Cycle for Security

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SHANGHAI, Sept. 20, 2024 /PRNewswire/ — INGEEK, a leading provider of innovative intelligent connected vehicle (ICV) technologies, and its Intelligent Connected System (ICS) and Automotive Digital Key have been featured in Gartner’s Market Guide for Fleet Telematics. This recognition highlights INGEEK’s capability to boost efficiency, ensure safety, and enable sustainability in fleet operations and management.

Revolutionizing Fleet Management with INGEEK ICS/Digital Key
INGEEK’s digital key solution establishes connection between the people and vehicle by digitalizing conventional car key into digital twin, which seamlessly integrates with the broader mobility ecosystem and diverse business scenarios.

Business Process Automation with online key sharing, such as contactless pick-up and return.Digital Key Management simplifies key management, reduces administrative overhead, and mitigates the risk of lost or stolen keys.Data Tracking provides insights to fleet performance and health.Enhanced Driver Satisfaction: Convenient features such as proximity lock/unlock provide a seamless driving experience.

Securing Connected Vehicles with INGEEK’s Trust Center for Automotive
Previously, AUGUST 6, INGEEK’s Trust Center was featured in Gartner’s Hype Cycle for Security’s IoT Authentication technology segment. With IoT connections in China projected to reach 8 billion by 2025, robust IoT authentication is critical to protect connected car business-use cases such as V2X communications, OTA, and Digital Key. The Trust Center leverages PKI to ensure top-tier security.

Remarks from Leadership
“We’re proud to be recognized by Gartner, which is the global authority in providing industry technology advisory and insights to executives,” stated Steven Shan, CEO of INGEEK. “Our intelligent vehicle solutions prompt the next wave of smart mobility transformations, and this inclusion is a signal to how OEMs and automotive players are leveraging advanced digitalization technologies to connect the people and vehicle together.”

“Our Trust Center offers robust and scalable authentication mechanisms to safeguard connected vehicles against security threats,” added Feng Li, INGEEK’s Head of Cybersecurity BU.

“Gartner’s Market Guide coincides with our vision for a more connected, secure, and efficient mobility market,” continued William Yuan, Director of Strategy at INGEEK. “Our solutions are not just about technological advancements; they are strategic initiatives aimed at optimizing operations, reducing costs, and ultimately helping fleet operators to expand their mobility business offerings.”

For more information about INGEEK and its solutions, please visit www.ingeek.com
Media Contact: Ms. Fang at jingneng.fang@ingeek.com
Germany Contact: Professor Sachs at hans-ulrich.sachs@hus-online.com
AP/EMEA Contact: Mr. Yuan at guohao.yuan@ingeek.com

Photo – https://mma.prnewswire.com/media/2509446/20240919104010.jpg

View original content:https://www.prnewswire.co.uk/news-releases/ingeek-recognized-in-2024-gartner-market-guide-for-fleet-telematics-and-2024-china-hype-cycle-for-security-302253355.html

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Niutech at the Forefront: U.S.-China Circular Economy Forum Tackles “White Pollution”

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BEIJING, Sept. 20, 2024 /PRNewswire/ — On September 6, 2024, the inaugural U.S.-China Circular Economy Cooperation Forum was held in Beijing. The forum, guided by the U.S.-China Climate Action Working Group Circular Economy Task Force, was co-organized by the China Circular Economy Association and the US-China Business Council. The forum brought together approximately 460 distinguished guests from the National Development and Reform Commission of China, the U.S. Department of State, the U.S. Department of Energy, and other government departments, as well as industry experts, business representatives and scientific research institutions of the two countries. As the domestic leader in continuous pyrolysis technology, Niutech was invited to attend the forum and gave an insightful speech on the topic of waste plastic recycling, and the issues of ‘white pollution’ that can result from it.

The forum was strategically designed to advance the goals outlined in the U.S.-China “The Sunnylands Statement on Enhancing Cooperation to Address the Climate Crisis”. It aimed to create a collaborative platform for both countries’ business community, social organizations, and research institutions to foster exchanges and drive tangible cooperation in the circular economy. 

Zhao Chenxin, Deputy Director of the National Development and Reform Commission, John Podesta, Senior Advisor to the U.S. President on International Climate Policy, Liu Zhenmin, China’s Special Envoy for Climate Change Affairs, and Nicholas Burns, U.S. Ambassador to China attended the opening ceremony of the Forum and delivered a speech, and Xie Feng, Chinese Ambassador to the U.S., made a video message. Deputy Director Zhao Chenxin said that addressing climate change is a common cause for all mankind and cannot be separated from the cooperation between the two global forces, China and the United States.

At the forum, as the international expert in continuous pyrolysis technology, the corporate representative of Niutech shared the cases of waste plastic chemical recycling projects deployed with international giants BASF and Quantafuel in Denmark, Thailand and other countries. This technology enables the transformation of low-value, mixed, and contaminated waste plastics into high-quality fuel oil. 

The fuel oil derived from this process can undergo further refining into naphtha, a critical raw material in the production of new plastics. This advanced recycling process not only diverts plastics from landfills and the environment but also contributes to a circular economy by turning waste into a valuable resource.

Photo – https://mma.prnewswire.com/media/2510694/Industrial_Continuous_Waste_Plastics_Pyrolysis_Project_Denmark.jpg

View original content:https://www.prnewswire.co.uk/news-releases/niutech-at-the-forefront-us-china-circular-economy-forum-tackles-white-pollution-302254026.html

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