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Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover

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Hyundai partners with Adobe, Mint Mobile, Planet Fitness, Weber Grills, Los Angeles Rams, Houston Texans and more on Instagram takeover campaign during The Big GameActivation reached over 19 million viewers during football’s biggest weekendExtends marketing campaign for all-new Santa Fe SUV with regional TV ad buys during the game

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 /PRNewswire/ — To celebrate football’s biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more.

 

As part of its marketing campaign for the 2024 Santa Fe, Hyundai partnered with brands to create over 100 pieces of content showcasing the importance of conquering the weekend in ways that were relevant to the brand and included highlights of the Santa Fe’s key features.

“When looking for ways to make a splash during football’s biggest game, we wanted to take a unique approach to reaching our customers where they are during the big game, outside just another advertisement in a very crowded field – and this Instagram takeover was the perfect opportunity,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. ”Thanks to all the brands who partnered with us to celebrate the joy of conquering the weekend in the Santa Fe.”

Over the two-day period, the campaign resulted in: 

22 participating brands across a wide spectrum of services and sectors+100 pieces of content over a 2-day period30M Reel plays31.4M post impressions19.1M accounts reached59.8K post engagements (a 862% increase compared to the previous two days)42.8K accounts engaged (a 665% increase compared to the previous two days)

Hyundai partnered with over 20 brands for unique football themed content that also highlighted the Santa Fe, including: 

Weber Grills: used the Santa Fe as inspiration for their latest grill designHouston Texans: shared some of the favorite moments of the season by their mascot ToroIgloo: gifted one lucky fan with the ultimate adventure companion, the ICF iceless coolerAdobe: created a stellar Santa Fe ad in record speedBooking.com: helped Hyundai’s social media team plan their next vacationBoys & Girls Clubs: inspired kids to dream big and reach their full potentialMint Mobile: increased their Viking subscriber countMichaels: helped create friendship bracelet inspiration for the SwiftiesLos Angeles Rams: shifted gears into R (reverse).Red Lobster: introduced the all-new SANTA FE Chedda Be Edition.Planet Fitness: taught America how to spot a Viking at the gym.Wienerschnitzel: offered 7 hot dogs for $7 on Feb. 11.

“This proved to be an extremely rewarding weekend for the 22 brands that joined in the fun and took over Hyundai’s Insta channel. From idea to execution, the incredible wave of content and collaboration with dozens of brands happened in a matter of days and serves as a good reminder that you don’t need to be on the broadcast to get a big brand lift,” said Jason Sperling, Chief Creative Officer for INNOCEAN.

The Big Hyundai Handoff participating brands include: Adobe, Bestfriends.org, Booking.com, Boys & Girls Clubs, Drumstick, El Patio Foods, Heal the Bay, Houston Texans, Igloo, Kennedy Space Center Visitor Complex, LA Rams, Michael’s, Mint Mobile, Optimist Drinks, Opendoor, Planet Fitness, Red Lobster, Super73 Electric Motorbikes, SUPLMNT, Wienerschnitzel, Weber Grills, ZOA Energy.

The Instagram takeover is part of Hyundai’s ongoing marketing campaign for the 2024 Santa Fe that launched with a 60-second Viking-themed broadcast commercial during football’s championship games on Jan. 28. The ad – which features the iconic song “Barracuda” by Heart – showcased the completely redesigned Santa Fe, with its technology capabilities and rugged features like all-wheel drive and all-terrain tires. The ads during championship weekend resulted in reaching 110M+ viewers across the two games. Hyundai also purchased regional buys for the Viking-themed ad during and around the big game in target markets.

The 60- and 30-second ads will continue to run throughout the year during various sporting events and across multiple broadcast, radio and digital media platforms.  

There will also be a series of 15-second ads as part of the campaign that specifically highlight new features of the Santa Fe including, all-wheel drive, dual wireless charging, panoramic display, third-row seating, tailgate, towing capabilities and the XRT trim, specifically. This content and more will also extend across Hyundai’s social media channels such as TikTok, Instagram, Facebook and YouTube.

The Santa Fe marketing campaign was developed in collaboration with Hyundai’s agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

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SOURCE Hyundai Motor America

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Bank Alfalah Acquires Strategic Stake in UAE Fintech Jingle Pay

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DUBAI, UAE, Jan. 10, 2025 /PRNewswire/ — Bank Alfalah, a leading commercial bank in Pakistan with a network of over 1,000 branches, has announced its acquisition of a 9.9% equity stake in Jingle Pay, one of the fastest growing fintechs in the MENAP region. The Bank’s fintech investment underscores its commitment to driving digital transformation and fostering financial inclusion across key markets.

Jingle Pay has redefined the fintech space with its proprietary AI-powered tech stack already processing over 2 million transactions and facilitating over $1 billion in international money transfers in 2024, saving customers over $6 million in fees. Jingle Pay was recently awarded the top global fintech for remittances into Pakistan.

Jingle Pay has solidified its position as a high-growth fintech leader in the MENAP region, supported by prestigious investors, including MoneyGram, G42-backed Applied AI, and prominent U.S. venture capital firms known for backing global fintech giants like N26 and PayPal, Jingle Pay continues to disrupt the industry. Bank Alfalah’s equity investment and appointment to Jingle Pay’s Board signal a robust partnership aimed at driving growth and innovation. This collaboration leverages Bank Alfalah’s extensive infrastructure to amplify Jingle Pay’s impact on cross-border payments and digital banking, advancing its ambitious vision for the MENAP region.

Jingle Pay provides innovative services, including multi-currency accounts, instant money transfers via the world’s first remittance marketplace, card payments, and last-mile payouts across 150+ corridors in 99+ currencies. Additionally, its Remittance-as-a-Service solution enables banks, FinTech’s, and non-financial institutions to facilitate seamless international money transfers.

Jingle Pay plans to launch its digital banking services in Pakistan in Q1 2025 as a branchless banking mobile app targeting to bring seamless and inclusive financial services to the country’s largely unbanked population. Jingle Pay will leverage Bank Alfalah’s infrastructure to bring seamless banking solutions to millions of customers. The partnership will create synergies in cross-border payments strengthened by shareholder MoneyGram.

As Pakistan’s 5th largest remittance partner, Jingle Pay plays a crucial role in driving global financial flows that contribute significantly to the country’s GDP. Establishing local presence in Pakistan will strengthen its partnership and cross-border capabilities, further cementing Jingle Pay’s position as a leader in the remittance ecosystem.

Leadership Remarks

Farooq A. Khan, Group Head – Corporate, Investment Banking and International Business of Bank Alfalah, emphasized: “This acquisition is a milestone in our journey to lead the digital banking revolution. By combining Jingle Pay’s innovative platform with Bank Alfalah’s resources, we aim to redefine cross-border financial services and deliver exceptional value to millions of users.”

Amir Fardghassemi, Founder and CEO of Jingle Pay, said: “Partnering with Bank Alfalah empowers us to scale our vision of inclusive finance. Together, we aim to enrich the digital economy and create transformative cross-border financial solutions.”

The collaboration also enhances Bank Alfalah’s role in the global Payments ecosystem, strengthening its position as a leader in cross-border financial flows and delivering unparalleled value to customers in the MENAP and beyond.

About Bank Alfalah

Bank Alfalah is a leading commercial bank in Pakistan, with over 1,000 branches across 200 cities and an international presence in the UAE, Bahrain, and Afghanistan. Its heritage and prominence extend over 25 successful years, highlighted by achievements that reflect exponential growth in the country’s financial sector.

The Bank offers various products and services to private-sector institutions and governments, including corporate and investment banking, consumer banking, securities brokerage, commercial, small and medium enterprises, agricultural, Islamic, and asset financing.

The Bank has established itself as a premier digital bank by introducing various features on its banking app, such as Alfamall, Buy Now Pay Later, and Term Deposit Receipts. It has also launched Pakistan’s first digital lifestyle branch. 

About Jingle Pay

Jingle Pay, a UAE born fintech, is the MENAP region’s leading and fastest-growing fintech, specializing in cross-border money transfers licensed by Dubai Financial Services Authority (DFSA). Jingle Pay operates in the UAE, Bahrain, and Pakistan, offering cutting-edge financial services. Backed by global financial institutions like MoneyGram, Bank Alfalah, top-tier U.S. and international venture capital firms that have backed PayPal and N26, as well as G42 backed, Applied AI.

The company provides a wide array of solutions, including Remittance-as-a-Service for financial institutions, enabling seamless global payouts across 150+ corridors and 99+ currencies. Additionally, Jingle Pay operates a B2C app for retail customers, facilitating card payments and international money transfers focused on driving financial inclusion and leveraging AI to redefine cross border payments.

CONTACT: Jingle Pay, Media@jinglepay.com, +971 4 547 7778

Photo – https://mma.prnewswire.com/media/2594862/Jingle_Pay.jpg

View original content:https://www.prnewswire.co.uk/news-releases/bank-alfalah-acquires-strategic-stake-in-uae-fintech-jingle-pay-302347236.html

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Better Business Bureau Serving the Tri-Counties Warns Homeowners About Donation Scams Following Southern California Fires

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BBB Offers Recommendations for Donating to Southern California Wildfire Requests, Warning to Beware of Click-Bait and Phishing Scams, Bogus Crowdfunding Requests

SANTA BARBARA, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Better Business Bureau Serving the Tri-Counties issues warning to businesses and consumers tied to donation scams following Southern California Fires. As reported, strong winds fueling a fast-moving fire in Southern California has caused more than 100,000 people to evacuate their homes. For those seeking to help those in need, BBB Wise Giving Alliance offers the following tips to give thoughtfully.

For those seeking to help those in need, BBB Wise Giving Alliance offers the following tips to give thoughtfully.

Tips for Donating to Southern California Wildfire Relief Efforts

Make Sure the Charity Is Trustworthy: Before giving, search for the charity’s report on Give.org to find out if the charity meets the BBB Standards for Charity Accountability (i.e., a BBB Accredited Charity). While disaster fundraising has not yet fully emerged for this tragedy, donors might check with the following BBB Accredited Charities to help start their selection of organizations offering help: American Red Cross, Direct Relief, GlobalGiving and Salvation Army.

Look for Specific Fire Relief Activities in Appeals: Be wary of relief appeals that have vague program descriptions and do not explain what activities your support will assist.

Watch Out for Click-Bait and Phishing Scams: Online giving scams tend to pop up after a disaster to take advantage of public sympathy. Don’t click on email, text, or social media links promising to connect you to a familiar charity. Instead, go directly to the charity’s website on your own.

Review Crowdfunding Requests: Some crowdfunding sites take precautions in carefully screening, vetting, and managing postings after a disaster or tragedy. Others might not. If unsure, review the procedures described on the site and also find out about transaction fees and other specifics.

Verify Charity Registration: About 40 of the 50 states require charities to annually register. Check with your state’s office of the attorney general or secretary of state’s office.

Understand the Phases of Disaster Relief: Most disasters go through three periods of activity: rescue, relief, and recovery. Each phase involves different activities and support. You can familiarize yourself with each phase on our Supporting Disaster Relief and Preparedness page.

Better Business Bureau Serving the Tri-Counties intends for this advice to help donors to give with confidence while avoiding questionable efforts.

For more information
To report a scam, go to BBB Scam Tracker.
To learn how to protect yourself, go to “10 Steps to Avoid Scams.”

Media Contact

Frank Tortorici, Marketing Maven, (908) 875-8908, frank@marketingmaven.com, https://marketingmaven.com/ 

View original content to download multimedia:https://www.prweb.com/releases/better-business-bureau-serving-the-tri-counties-warns-homeowners-about-donation-scams-following-southern-california-fires-302347662.html

SOURCE Better Business Bureau

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Pollo AI Launches Consistent Character Video to Maintain Consistency of Characters, Objects, or Scenes in Generated Videos

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SINGAPORE, Jan. 9, 2025 /PRNewswire/ — Pollo AI  continues to raise the bar in AI video generation with the addition of its latest feature: Consistent Character Video, which can transform still images into high quality AI videos, while maintaining consistency of characters, objects, or scenes throughout every frame.

Users can upload one or up to three images of a subject to the tool – it could be a person’s face, for example, or image(s) of an inanimate object, like an appliance or piece of clothing, or image(s) of specific scenes. The AI video generator will then use the image(s) as the reference point(s) when generating its video content, ensuring that the original visuals are accurately and consistently portrayed.

This way, users can make multiple videos while keeping the same consistent subjects. They can make themselves the star of numerous clips, for example, or incorporate real-life items into their video creations. While other elements of the videos may change, the core subjects you choose will always remain consistent.

The uses for this are numerous. Brands, for example, could upload images of their latest products and then make various AI-generated videos featuring those products in a range of settings and scenarios. Or creators could make entire feature-length films by generating multiple short-form AI videos with the same consistent subjects in different scenes.

You could even upload an image of a famous landmark or monument, and instruct the tool to use that throughout your video creations. This makes it so much easier to create sequences or series of videos with the same consistent background, environment, or setting – a feat that many AI video generators have historically struggled with.

It’s a huge leap forward for AI video technology. Before the Consistent Character Video Generator, many users had expressed frustration when it came to trying to keep the same characters and subjects in multiple AI-generated videos. But with this new tool, that challenge has been solved.

What’s more, the Consistent Character Video Generator is backed up by Pollo AI’s advanced algorithms and powerful technology. Thanks to that, it’s able to make some of the most visually impressive AI videos, with cinematic levels of quality, fluid motion, realistic physics, and other desirable characteristics.

Plus, just like other AI videos generated with Pollo AI, the user has total control over various aspects, such as the aspect ratio, the length of the video, the resolution, and the camera movement. With this bold new addition, Pollo AI continues to assert itself as one of the leading and most innovative names in the AI video sphere.

View original content:https://www.prnewswire.com/news-releases/pollo-ai-launches-consistent-character-video-to-maintain-consistency-of-characters-objects-or-scenes-in-generated-videos-302347735.html

SOURCE Pollo AI

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