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AI and Brand Strategy: Mastering the Cognitive Revolution for Business Growth

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In the rapidly evolving realm of generative AI, transformative technologies such as ChatGPT are reshaping our interaction with technology, promising a brighter future. JOTO PR DisruptorsTM Karla Jo Helms advises businesses that the best way to handle concerns about AI’s potential dark side, particularly its capacity to manipulate public opinion, is to understand the implications on media and content by proactively implementing bold brand strategies aimed at leading public discourse.

TAMPA BAY, Fla., Feb. 14, 2024 /PRNewswire-PRWeb/ — Concerns among Americans about AI continue to grow. More than half of Americans (52%) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points since December 2022.1 Tools like ChatGPT and its counterparts are revolutionizing how we interact with technology, promising a better future. However, amidst the optimism, concerns linger about the potential dark side of AI, particularly its ability to shape public opinion. Karla Jo Helms, founder of JOTO PR Disruptors, emphasizes the need for businesses and communication teams to adapt to the increasing influence of AI. “Organizations can successfully navigate the AI-driven era by learning the codified body of knowledge that controls public opinion, understanding algorithms, and developing strong communication strategies,” she explains. 

More than half of Americans (52%) say they feel more concerned than excited about the increased use of artificial intelligence.

There is an opportunity for a strategic approach in response to the potential risks posed by AI. Rather than perceiving AI as an enemy, businesses can positively harness its power to shape brand awareness and strategy. “This is the age of really learning the skills of guiding and controlling public opinion so that your company can safely expand,” says Helms. “You have to be consistent and very proactive and understand the media algorithm if you want to stay on top and compete.” She stresses the importance of openness, transparency, and thought leadership in navigating the AI-driven landscape. 

Disruptive Communication Strategies 
The call to action is clear: Businesses must step up their game on thought leadership and communicating via third-party credibility channels. The influencer marketing industry is expected to grow to approximately $24 billion by the end of this year, with 55% of brands planning to use AI for influence identification and 63% using AI to execute their influence campaigns.2  

While the public may be concerned, CEOs are more optimistic. Almost half (49%) believe that “most” or “all” of their job should be completely automated or replaced by AI.3 Despite this, questions remain about the potential for deception AI offers bad actors. What if AI could analyze all your online interactions and, at a precise moment, send a message that reshapes your worldview? This question raises a critical concern about AI’s power over our thoughts and opinions, potentially steering them in unforeseen directions. 

To combat this, brands must not only emphasize that AI should be used as a tool to enhance human capabilities rather than replace them, but they should also communicate their commitment to maintaining a human-centric approach to technology adoption. Fabricated news and misinformation are not new phenomenon but the ease at which social media can be manipulated by AI to steer public opinion is. Combatting this requires not only education but also new ways to detect this kind of abuse.4 

Mastering Knowledge, Algorithms, and Communication 
To address the overuse of AI within the framework of disruptive technologies, businesses can employ effective communication strategies, such as: 

1. Master the Codified Body of Knowledge of Public Opinion: Helms emphasizes the importance of businesses mastering the structured set of principles and facts that govern public opinion. This involves studying case studies, theories, and the history of public relations to understand what resonates with the public and how opinions are formed and swayed. By doing so, organizations can craft messages that are more likely to be received positively and spread widely. 
2. Understand Algorithms: Another key piece of advice is for businesses to invest time in understanding the algorithms behind social media platforms, search engines and the media. This knowledge allows organizations to better predict and influence how their content is distributed and seen by their target audience. It’s about knowing the digital landscape and using that knowledge to ensure that their messages are amplified in the AI-driven era. 
3. Develop Strong Communication Strategies: Finally, Helms advises organizations to develop robust communication strategies that are adaptable to the fast-paced changes in technology and public opinion. This includes being clear about their brand’s message, being consistent across all platforms, and being responsive to feedback from their audience(s). A strong communication strategy also involves crisis management planning to proactively fille the vacuum early on, and swiftly address any negative situations that could arise and mitigate potential damage to the brand’s reputation. 

Implementing these tips can help businesses leverage AI and public opinion to their advantage, ensuring they remain relevant and positively perceived in an increasingly digital world. 

Making AI Work for You to Build Your Brand 
Understanding the principles of guiding and controlling public opinion enables businesses to take control of their brand narrative. AI should be viewed as a cognitive revolution, democratizing technology and empowering individuals to become better creators.  

Helms encourages businesses, leaders, and communication teams to wake up to the power of AI. “There’s way more businesses that can be using AI for good, way more of us than there are nefarious characters that use it for bad,” she shares.  

“Most businesses don’t think they can guide and control public opinion. But if you understand the principles of handling public opinion, you have the ability to manage your brand awareness, your brand strategy and what the public thinks of you,” Helms concludes. 

About JOTO PR Disruptors™:  
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency, established in 2009, combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com

About Karla Jo Helms:  
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.   
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.   

References: 
1. Tyson, Alec and Kikuchi, Emma; “Growing public concern about the role of artificial intelligence in daily life;” Pew Research Center; August 28, 2023; http://www.pewresearch.org/short-reads/2023/08/28/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life/. 
2. Geyser, Werner: “The State of Influencer Marketing 2024: Benchmark Report”; Influencer Marketing Hub; February 1, 2024; influencermarketinghub.com/influencer-marketing-benchmark-report/. 
3. “edX Survey Finds Nearly Half (49%) of CEOs Believe Most or All of Their Role Should be Automated or Replaced by AI;” edX; September 19, 2023; press.edx.org/edx-survey-finds-nearly-half-49-of-ceos-believe-most-or-all-of-their-role-should-be-automated-or-replaced-by-ai 
4. Shao, Chengcheng, Ciampaglia, Giovanni Luca, Varol, Onur, Yang, Kai-Cheng, Flammini, Alessandro, and Menczer, Filippo; “The spread of low-credibility content by social bots”; Nature Communications; 20 November 2018; http://www.nature.com/articles/s41467-018-06930-7#citeas. 

Media Inquiries: 
Karla Jo Helms 
JoTo PR™
727-777-4621 
jotopr.com   

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, http://jotopr.com/

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SOURCE JOTO PR™

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CES 2025: viaim Unveils Smart Office Tools RecDot and NoteKit with Exclusive Limited-Time Early Access

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2 hours ago

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January 1, 2025

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The brand’s early bird event gives professionals the chance to be the first to experience an unprecedented office experience with exclusive discounts and surprises.

SINGAPORE, Jan. 1, 2025 /PRNewswire/ — viaim, an AI technology hardware company deeply rooted in the smart office sector, is ushering in a new smart office era with its mission to create AI that eliminates repetitive office tasks, enabling business professionals to focus on collaboration, innovation, and more meaningful work. The Company’s upcoming debut at CES 2025 will see the launch of its RecDot AI Work companion earbuds and NoteKit desktop AI recorder that can simplify workflows. viaim AI offers advanced features to enhance productivity and convenience. Its AI assistant analyzes meeting minutes, extracts key points, and generates summaries and to-do lists, simplifying post-meeting tasks.

Empowering business professionals around the world to work smarter and more efficiently, RecDot supports real-time transcription and translation for on-site, call, and audio-video recordings. With translation capabilities in 13 languages, it ensures seamless communication and 48dB deep noise reduction isolates background noise effectively, customizable for various scenarios. Additionally, the 36-hour charging box battery life offers up to 9 hours per use and provides one hour of use with just a 5-minute charge. viaim’s products can streamline meeting workflows and the real-time transcription, translation, and summarization features simplify tasks and improve focus, making it ideal for multinational or foreign-language meetings. 

Additionally, the sleek-like-a-pen NoteKit desktop AI recorder plugs directly into a laptop without the need to connect earbuds or additional drivers. It utilizes dual microphones for omnidirectional sound pickup to record audio independently and can clearly capture human voices within five meters and can be independently controlled through physical buttons. It supports transcription of live and audio and video conference recordings, supports recognition and translation of 13 languages, and can provide external subtitles for foreign language videos.

To celebrate the launch, viaim invites users to participate in its exclusive early bird event from January 1 to January 6, 2025. Don’t miss your chance—register now on viaim’s official website (store.viaim.ai) to secure discounts of up to $25 and enter for a chance to win a RecDot valued at $249 ,Time is limited, so act fast and elevate your workplace efficiency with viaim’s latest innovations!

Jane Doe,CMO of viaim said: “Professionals face growing challenges in efficiency and communication, especially with frequent meetings, remote collaboration across time zones, and multilingual needs. Traditional tools fall short, reducing productivity. viaim addresses these pain points, and this launch marks a key step toward smarter workplace solutions.”

Discover viaim at CES 2025 and join the immersive experience at Booth 36709, LVCC South Hall 2, from January 7 to 10. Explore live product demonstrations, engage in expert-led discussions, and enjoy exclusive offers.  Learn how RecDot and NoteKit can transform your workday and unlock new levels of productivity.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ces-2025-viaim-unveils-smart-office-tools-recdot-and-notekit-with-exclusive-limited-time-early-access-302340576.html

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Remote Work Trends: Virtual Vocations’ Q3 2024 Report Spotlights Remote Work Leaders and Top Telework Careers

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3 hours ago

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January 1, 2025

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Based on in-depth analysis of company data, Virtual Vocations’ Q3 2024 jobs report identifies the top 10 remote-friendly employers and the most in-demand fields for fully remote opportunities, including information technology, healthcare, and customer service. The report also celebrates standout members of Virtual Vocations’ Employer Partner Program, which connects jobseekers with reliable remote work options.

TUCSON, Ariz., Dec. 31, 2024 /PRNewswire-PRWeb/ — Virtual Vocations, a leading remote job board and career services provider, has released its Q3 2024 State of Remote Work report, offering valuable insights for professionals seeking flexible, fully remote employment.

“Remote work is more than a convenience—it’s a transformative shift in employment that empowers workers to achieve flexibility, autonomy, and work-life balance.” –Laura Spawn, CEO and co-founder of Virtual Vocations

Each quarter, Virtual Vocations analyzes company data to spotlight the top 10 remote-enabled companies and industries for fully remote positions. This report also highlights new members of Virtual Vocations’ Employer Partner Program, showcasing organizations dedicated to providing legitimate, fully remote job opportunities.

In Q3 2024, the Virtual Vocations Remote Jobs Database featured fully remote job postings from more than 7,600 unique companies, reflecting the growing demand for flexible work options. Across July, August, and September, approximately 68,000 fully remote job postings were available, with an average of 22,645 new jobs added each month by Virtual Vocations’ team and its Employer Partner Program members. Compared to Q3 2023, access to fully remote job postings increased by 25%, demonstrating the steady expansion of remote work across industries.

As remote work continues to thrive, a growing number of companies and careers are embracing work-from-anywhere flexibility. “Remote work is more than a convenience—it’s a transformative shift in employment that empowers workers to achieve flexibility, autonomy, and work-life balance,” said Virtual Vocations CEO Laura Spawn. “Our Q3 2024 report provides jobseekers with the tools and insights they need to succeed in this evolving environment.”

Ranked by the total number of 100% remote job postings added to the Virtual Vocations database during the quarter, the following companies and industries were identified as the best for fully remote work:

TOP 10 COMPANIES FOR FULLY REMOTE JOBS
1. VocoVision, Inc.
2. UnitedHealth Group
3. Centene Management Company, LLC
4. Humana Inc.
5. Microsoft Corporation
6. Coalition Technologies
7. Allstate Insurance Company
8. Leidos, Inc.
9. General Dynamics Information Technology, Inc. (GDIT)
10. Ambry Genetics Corporation

TOP 10 INDUSTRIES FOR FULLY REMOTE JOBS
1. Information Technology
2. Healthcare
3. Sales
4. Marketing
5. Customer Service
6. Management
7. Financial
8. Project Management
9. Human Resources
10. Account Management

Virtual Vocations also recognized its standout Employer Partners for Q3 2024—organizations that have demonstrated a strong commitment to remote work. These partners actively collaborate with Virtual Vocations to maintain a steady flow of fully remote job opportunities, benefiting both employers and jobseekers. The third quarter’s top Employer Partners included:

Omni Interactions, Inc.Working SolutionsNexRep LLCSusan G. KomenTTEC Holdings, Inc.Achieve Test PrepAccent AdvisorSmith (Smith.ai)The Sentry

Additionally, five new Employer Partners joined Virtual Vocations in Q3 2024, expanding the community of over 3,600 vetted members committed to virtual hiring.

NEW Q3 2024 EMPLOYER PARTNERS
1. ClientPoint, a software development company
2. Computer Systems Institute, a career education company
3. PFM, a Christian non-profit organization
4. Revive Health Associates, a holistic healthcare organization
5. Giampolo Law Group, a legal services company

By fostering partnerships with remote-friendly employers and supporting diverse industries, Virtual Vocations continues its mission to empower jobseekers with opportunities for meaningful, flexible work.

To read Virtual Vocations’ complete Q3 2024 report, visit: https://www.virtualvocations.com/blog/annual-statistical-remote-work-reports/q3-2024-state-of-remote-work-10-best-companies-and-careers-for-work-from-home-jobs/.

ABOUT VIRTUAL VOCATIONS
Founded in 2007 by CEO Laura Spawn and her brother, CTO Adam Stevenson, Virtual Vocations is a small company with a big mission: to connect jobseekers with legitimate remote job openings. To date, Virtual Vocations has helped more than four million jobseekers in their quests for flexible, remote work.

In addition to providing a database of current, hand-screened, and 100% remote job openings, Virtual Vocations offers jobseekers a number of tools to aid in their job searches, including exclusive career courses, downloadable jobseeker content, and career coaching and resume writing services. Virtual Vocations also releases several data-driven reports each year on current trends in remote work.

Virtual Vocations, Inc. is a private, family-owned, and 100% virtual company incorporated in Tucson, Arizona.

Media Contact

Kimberly Back, Virtual Vocations, Inc., 1 (800) 379-5092 x. 703, kim@virtualvocations.com, https://www.virtualvocations.com

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SOURCE Virtual Vocations, Inc.

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NJ FAST powered by Plug and Play Graduates 14 Startups in its Inaugural Program

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January 1, 2025

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HOBOKEN, N.J., Dec. 31, 2024 /PRNewswire/ — Plug and Play, the world’s leading global innovation platform, has concluded its inaugural cohort, graduating 14 startups for its newest program, the New Jersey Fintech Accelerator at Stevens Institute of Technology powered by Plug and Play (NJ FAST).

Earlier this year, Plug and Play and its founding partners, New Jersey Economic Development Authority (NJEDA), Prudential Financial, and the Stevens Institute of Technology, announced the establishment of NJ FAST.

“Over the past seven years, we have transformed New Jersey’s innovation economy, firmly positioning our state as a national leader in this space and cementing our reputation as the best place for entrepreneurs to start and grow their businesses. Through NJ FAST and our partnerships with Plug and Play, Stevens Institute of Technology, and Prudential, we are empowering emerging leaders in the fintech industry to advance their cutting-edge ideas right here in New Jersey. I look forward to seeing what the inaugural cohort of this program accomplishes in the coming years,” said Governor Phil Murphy.

Building on this foundation, NJ FAST will leverage New Jersey’s longstanding legacy as a leader in the financial industry. With a dedicated focus on fintech, NJ FAST aims to support the growth of innovative companies and create new career opportunities, further expanding New Jersey’s influence in the national finance and fintech sectors.

“NJ FAST will have a long-term impact on the entrepreneurial ecosystem of New Jersey, creating a legacy of success and innovation within the financial services industry for years to come,” said Saeed Amidi, Founder and CEO of Plug and Play. “This initiative is about embedding a culture of innovation in New Jersey, and beyond, with startups we believe can change the world.”

NJ FAST is designed to offer entrepreneurs a platform to drive innovation across the state of New Jersey. Selected startups will benefit from mentorship, funding resources, and opportunities to collaborate with industry experts. As part of the program, startups will have access to Plug and Play’s extensive network of corporate, government, investor, and university partners, providing them with invaluable insights, support, and potential strategic partnerships.

“Since taking office, Governor Murphy has prioritized growing New Jersey’s innovation economy by ensuring that companies of the future have access to first-rate resources and support,” said NJEDA Chief Executive Officer Tim Sullivan. “Through NJEDA’s Strategic Innovation Centers initiative, centers like NJFAST are working to empower startups to develop cutting-edge technologies that create jobs, support long-term sustainable economic growth, and attract world-class talent. The graduation of NJFAST’s inaugural cohort serves as a testament to the initiative’s success fostering innovation, and solidifying New Jersey’s role as a leader in fintech and insurtech.”

Plug and Play is accepting applications for Batch 2 of NJ FAST until January 6th, 2025.

The inaugural batch of NJ FAST consists of the following startups:

DIRO is the first Original Documents capture platform to offer full global coverage.

Physis Investments leverages AI and its proprietary in-house database of over 176 million data points to generate sustainability insights through a SaaS platform and a generative AI-based chatbot.

SPIN Analytics brings digital transformation in credit risk management by leveraging predictive analytics, AI, and ML techniques on big data.

Balcony Technology Group leverages distributed ledger technology to provide the real estate ecosystem with a blockchain-based solution for improved Security, Automation, Transparency, Integration, And Interoperability.

Intergen DATA Develops proprietary AI/ML algo’s to predict when Life Events may occur, what it could be, & how much of a financial impact it would make.

Muse Tax is an A.I.-based tool that finds every tax deduction and credit for you, showing you ways to save on taxes.

Multimodal automate complex, knowledge-based workflows in banking, insurance, and healthcare using generative AI agents.

bckers is an AI and Fintech information services company that specializes in delivering data and analytical tools to assess and score the performance, integrity, and risk of organizations and teams.

Hydronos Labs transforming access to comprehensive weather and climate risk assessment, planning and mitigation capabilities in a constantly changing climate, delivering the latest science in an easy-to-digest and cost-effective manner.

LexFund is the first US marketplace for the multi-billion dollar litigation finance industry.

Synthera.ai generate realistic yield curves, stock prices, FX rates and more using cutting edge generative AI., allowing investors to  test their portfolios on thousands of unseen market scenarios and unlock novel insights previously beyond reach.

Mobysign is a mobile application that offers strong authentication for payments, logins, document signatures and any transaction.

CurraPay is building the Booking.com of the international money transfer market.

Accern NoCodeNLP Platform empowers citizen data scientists to extract fast and easy insights from unstructured data.

For more information about NJ FAST, visit https://www.plugandplaytechcenter.com/plug-and-play/innovation-services/our-programs/nj-fast.

About Plug and Play

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we’re present in 60+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we’ve invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/ 

Media Contact
press@pnptc.com

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SOURCE Plug and Play

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