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AR Optics: IDTechEx Explores Insights from IDTechEx at CES 2024

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BOSTON, Feb. 13, 2024 /PRNewswire/ — Apple’s Vision Pro has recently grabbed all the headlines in the spatial computing world, following years of hype and rumors of Apple bringing a headset to market. The Vision Pro is thought to be merely the opening salvo of the tech giant’s strategy, with see-through augmented reality (AR) devices expected to be the endgame. Compared to the camera passthrough used in headsets like the Vision Pro and Meta’s Quest 3, this would vastly improve the view of the real world while helping to make devices much more like normal glasses – not to mention aiding social acceptability by making the wearer’s eyes visible to those around them.

As outlined in IDTechEx’s report, “Optics for Virtual, Augmented and Mixed Reality 2024-2034: Technologies, Players and Markets“, the development of optical combiners, specialized optical components which project virtual information on top of the real world, is a key hurdle holding back see-through AR from primetime. However, startling progress is being made to solve this, with CES 2024 giving a great overview of recent developments in AR optics and spatial computing overall.

Contrasting approaches to AR

The two biggest AR headset announcements at this year’s CES took very different approaches. TCL’s upcoming RayNeo X2 Lite headset fell under the banner of “lite AR”. These devices are lightweight with a glasses form factor, focusing on being minimally intrusive while displaying simple contextual information like directions or sports statistics to the wearer. In contrast, XReal’s Air 2 Ultra is more of a spiritual successor to the HoloLens, focusing on adding emphasis on mixed reality features like spatial localization and mapping, and hand tracking to XReal’s device lineup. While no heavyweight at 80g, it is not designed to be worn as an accessory in the same vein as “lite AR” devices.

Polymer waveguides showed impressive performance

Optics for lite AR were a fruitful space for innovation at this year’s CES. Chinese player Mojie, also known as Meta-Bounds, supplies Oppo its AR optics. It showed IDTechEx its newest resin surface relief diffractive waveguides at the event. Compared to the optical glass substrates more commonly used in AR waveguides, polymers can increase durability while reducing weight due to their lower density and potential elimination of the requirement for cover glass. They could also cut the cost of these specialized optical components. A major downside is that their lower refractive index limits the field of view of the waveguide, but this is not an issue for lite AR. Critically, Mojie’s waveguides can be bonded directly to ophthalmic lenses, meaning AR glasses can become viable prescription eyewear without clunky solutions like prescription inserts.

Shenzhen-based Optiark’s pre-production LHASA-5 resin waveguides could make lite AR even lighter: one waveguide, weighing only 4g, uses a single display to project images to both eyes. This could solve the comfort issues some face while wearing glasses with a monocular display without adding significant weight or cost. Optiark said it expects the image quality to surpass others already producing resin waveguides: this could be due to the multi-level diffraction gratings it employs, or it may be able to achieve higher new levels of surface flatness than are typical in polymer AR optics.

A new challenger to birdbath optics

Innovation was not limited to the lite AR space, with Korean player LetinAR’s latest optics looking like strong competitors to the birdbath optics used in lower-cost, wide field-of-view AR devices like those from XReal. This special class of reflective waveguide uses the proprietary PinTILT™ architecture, which allows a relatively affordable and high-resolution micro-OLED display to be used, just like with birdbath optics but unlike with most other waveguides. Although the design makes them thicker than other waveguides, it also allows these injection-molded plastic optics to have a wide FoV, making them suitable for immersive applications. Crucially, the wearer’s view of the real world and the view of the user’s eyes are vastly better than with birdbath optics. LetinAR’s optics are close to mass production readiness and were shown at CES in devices from Jorjin, Sharp, and Nimo.

Optics are taking AR headsets close to primetime readiness

Compared to previous years, AR felt significantly closer to mass-market viability at this year’s CES, with the contribution of optics being hard to understate here. Improved optical designs, in conjunction with the wider availability of emerging display technologies like micro-LED, are shrinking AR glasses down, with more efficient optical systems reducing demands on batteries and thermal management systems. Vuzix’s Z100 lite AR glasses, announced at CES, weigh less than many prescription glasses and quote a battery life of over 48 hours, with a Jade Bird Display micro-LED screen and advancement in waveguide design being key here. More immersive devices might not be quite so unobtrusive, but XReal’s Air 2 Ultra offers true MR features at $2,800 cheaper than the Vision Pro (although you will need to pair them with a high-end smartphone). Overall, the future for AR looks bright.

Further insight

The stories presented here provide only a small portion of IDTechEx’s insights from CES 2024, which are available to their subscribers, amongst much more timely information on emerging technologies on their portal. Events like CES help shape IDTechEx’s coverage of spatial computing with its recent reports, “Optics for Virtual, Augmented and Mixed Reality 2024-2034: Technologies, Players and Markets” and “Displays for Virtual, Augmented and Mixed Reality 2024-2034: Forecasts, Technologies, Markets“, giving comprehensive intelligence including 10 year granular adoption forecasts into these two critical technology markets.

About IDTechEx

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

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press@IDTechEx.com
+44(0)1223 812300

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Technology

LITEON Debuts Integrated AI Cloud Server Rack Solutions Powered by NVIDIA at 2024 OCP Summit

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Pioneering Green Data Centers with Five Key Technologies: Power Supplies, Liquid Cooling, Racks, Software, and Systems

AI. Revolutionized. Green Resilience.

SAN JOSE, Calif., Oct. 17, 2024 /PRNewswire/ — LITEON Technology (2301.tw) is participating in the 2024 OCP Global Summit ( Open Compute Project ) in San Jose, USA, from October 15 to 17. Under the theme “AI. Revolutionized. Green Resilience,” LITEON will debut its new “Integrated AI cloud server rack solution.” This solution combines LITEON’s five key technologies: high-performance power supplies compliant with ORV3 standards, comprehensive liquid cooling systems, integrated mechanical design, intelligent power management software, and hardware-software system integration. Additionally, LITEON will showcase power supplies, racks, and liquid cooling systems compatible with NVIDIA architectures at the event. These include support for the NVIDIA GB200 NVL72 platform with a high-efficiency power system and NVIDIA MGX™ with modular system design racks, as well as liquid-to-liquid and liquid-to-air cooling solutions from LITEON. These innovations aim to enhance high-performance computing capabilities, efficient energy management, and cooling performance in data centers during the AI era, helping customers achieve low-carbon green data center energy management goals and creating comprehensive high-end AI computing system solutions.

Anson Chiu, the president of LITEON, states: “The AI-driven era has already transformed lifestyles and industries. Leveraging our deep technical expertise in high-end cloud server power supplies, LITEON integrates five key core capabilities: power, cooling, racks, software, and systems. This showcases LITEON’s comprehensive autonomous design and development technology. We continue to create sustainable and high-performance integrated server rack solutions, helping our customers achieve sustainable operations in green data centers, and pioneering a revolutionary new landscape in the AI field.”

“LITEON COOLING,” LITEON’s comprehensive liquid cooling solution, brings revolutionary changes to the cooling systems of green data centers, meeting the high-performance AI computing needs of data centers. At this event, LITEON showcases five liquid cooling series products. These include a fanless design 5600W Cold Plate Power Supply Unit with titanium-level efficiency, a liquid-to-liquid multi-intelligent in-row CDU 600kW,, liquid-to-liquid 120kW in-rack CDU compatible with the NVIDIA GB200 NVL72 platform, and liquid-to-air 140kW sidecar with the highest heat exchange efficiency, also compatible with the NVIDIA GB200 NVL72 architecture. These solutions offer flexible combinations for customers to meet various field and application needs, overcoming the limitations of traditional air cooling, significantly improving cooling efficiency, and enabling data centers to maintain high-performance workloads while reducing energy and carbon footprint consumption, creating more environmentally friendly green resilient data centers.

At this OCP exhibition, LITEON also showcases integrated cabinet power systems and solutions. These provide 97.5% high-density power conversion efficiency to meet the high-performance computing applications of AI servers. Additionally, LITEON’s self-developed intelligent power management system (PMC) offers customers digital management and remote real-time monitoring to assist decision-making, along with a robust power backup system featuring high-efficiency lithium battery backup power (BBU). Supported by intelligent power management software, it visualizes energy consumption patterns to ensure data center reliability.

LITEON integrates the advantages of five core energy management technologies, combining mechanical design, power system solutions, thermal management technology, and hardware-software integration capabilities. Paired with revolutionary server liquid cooling solutions, the integrated server rack design provides customers with rapid deployment in data center applications, committing to the advanced development of green resilient data centers.

For more information about LITEON’s power and liquid cooling solutions of green data center, please visit : https://www.liteon.com/en/solutions/green-data-center

LITEON’s Booth of OCP 2024 Information :

Date: October 15 – 17, 2024Location: San Jose McEnery Convention CenterBooth No.: C17-18Contact: Simon.Ong@liteon.com

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SOURCE LITEON Technology

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Taobao Malaysia Kicks Off 11.11 Sale, First Time in Both Chinese and English

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Exciting early-bird perks await new and existing Malaysian users

KUALA LUMPUR, Malaysia, Oct. 18, 2024 /PRNewswire/ — The highly-anticipated Taobao 11.11 Sale (“11.11”) is back, set to be bigger and more inclusive for Malaysian consumers. With the theme “Shop As Far As You Can Think,” this year’s festival promises attractive offers and an unparalleled shopping experience made even more accessible through Taobao’s beta English Interface, introduced in September to complement the Chinese version.

Starting from 21 October, 8pm, Malaysian shoppers can indulge in a month-long celebration of exciting promotions, enticing instant discounts and chances to grab daily free shipping vouchers worth RM21, discovering exceptional bargains on a wide range of products across participating brands and merchants, from home essentials and fashion items to electronics accessories and more.  

Jess Lew, Country Manager for Tmall Taobao World, Malaysia, said, “We are thrilled to bring Taobao’s 11.11 Sale back to Malaysian consumers and enhance it to be bigger and better than ever. Our commitment is to create a shopping experience that is not only enjoyable but also tailored to the unique needs of local shoppers. With the beta English Interface now available, it has never been easier for everyone in Malaysia to immerse themselves in the excitement of this global shopping festival and discover all that Taobao has to offer.”

The festival kicks off with an early first sales window, running from 20:00:00 on 21 October to 23:59:59 on 24 October 2024, allowing shoppers ample time to check out their shopping cart items to enjoy early-bird 11.11 savings and early arrivals. The second phase will then follow, starting from 20:00:00 on 31 October and running until 23:59:59 on 11 November, where consumers enjoy extended promotional offers to secure their ideal products for the upcoming Christmas and Chinese New Year seasons.

Malaysia was one of the only two markets, alongside Singapore, where Taobao has rolled out a beta English Interface. Featuring artificial intelligence (AI)-powered translations, the new interface aims to bridge language barriers and provide non-Chinese-speaking Malaysian users with the opportunity to enjoy the platform’s diverse offerings in a seamless, user-friendly experience.

“We hope more Malaysian users will leverage this opportunity to shop for anything that comes to mind during this 11.11. Coupled with free shipping, shoppers can have their parcels delivered to their doorsteps in as fast as one week with our robust end-to-end logistics infrastructure,” added Lew.

To mark this year’s 11.11, Taobao Malaysia has curated a series of attractive promotions designed to give Malaysian consumers more ways to save:

Everyday Free Shipping: Stand a chance to grab free shipping vouchers daily at 10am worth RMB35 (equivalent to RM21) throughout the 11.11 period with no minimum spend.Buy More, Save More: Get a platform-wide discount of RMB50 for every RMB300 spent (equivalent to RM29 off for every RM170 spent).Surprise Instant Discounts: Check out daily at 8pm from 21 to 24 October to unlock an instant discount of up to RM300.Daily Promo Codes: Stand a chance to snag promo codes worth up to RMB111 (equivalent to RM66), released daily at 9pm on Taobao Malaysia’s Facebook and Instagram.New User Perks: New Taobao app users can claim exclusive benefits worth up to RM90, including:3 x Free shipping vouchers worth RMB105 (equivalent to RM65) in totalRMB30 off with a minimum spend of RMB31 (equivalent to RM18 off with a minimum spend of RM19)Service fee waiver of up to RMB15 (equivalent to RM10)Free return on first order (for West Malaysia only)

Additionally, Taobao Malaysia users making purchases with one of the following credit cards provided by third-party financial institutions can enjoy an instant discount of up to RM80 during the selected promotional periods:

31 October to 3 November; 10 to 11 November, 8PMCIMB: RM25 off with a minimum spend of RM180RHB: RM38 off with a minimum spend of RM250 OR RM50 off with a minimum spend of RM500PBB: RM30 off with a minimum spend of RM300 OR RM80 off with a minimum spend of RM600

Only on 31 October, 10AMRHB: RM25 off with a minimum spend of RM250

Only on 8 November, 10AMPBB: RM20 off with a minimum spend of RM200

The Taobao app is available to download for FREE on both the Apple App Store and Google Play Store. For more details on Taobao Malaysia’s 11.11 promotions, please stay tuned for updates on the Taobao Malaysia Facebook, Instagram and TikTok social media channels or visit the Taobao app.

* The platform rules will prevail over the specific promotion details.

About Taobao Malaysia
Taobao Malaysia aims to facilitate convenient shopping on Taobao and Tmall for consumers in Malaysia. Through the Taobao app, Malaysian shoppers can access billions of products, complete with logistics, payment and other services and offers tailored to their individual market needs. Taobao Malaysia is part of Alibaba International Digital Commerce Group.

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SOURCE Taobao Malaysia

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Sennheiser launches the MD 421 Kompakt – an appropriately named, compact version of legendary all-rounders, the MD 421 and MD 421-II

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“Anything. This is the mic for that.”

SINGAPORE, Oct. 18, 2024 /PRNewswire/ — They say that if you’ve heard music, you are most likely to have heard the MD 421, a Sennheiser microphone featured in countless award-winning performances and productions over the past six decades. Now Sennheiser launches the MD 421 Kompakt, an incredibly versatile microphone that delivers the same legendary performance, but in a truly multipurpose package — including a completely redesigned mounting clip. The MD 421 Kompakt features a cardioid pick-up pattern and remarkable dynamic range, delivering crystal-clear sound reproduction in live sound and recording applications.

“The MD 421 is an incredibly versatile microphone. Since its inception in 1960, it excelled as a studio and a vocal microphone, but was also used a lot in broadcasting, where it appeared with many celebrities of the time. Today, its successor, the MD 421-II, which launched in 1998, is an all-rounder for multipurpose miking and well known to be used on drums, guitar cabs and horns,” says Bertram Zimmermann, Manager Live Sound & Studio. “It works on anything, capturing the sound source with precision, detail, and rich sound.”

“With the MD 421 Kompakt, we’re offering the same legendary sound and ability to handle high sound pressure levels, but with an incredibly compact form factor,” adds Jimmy Landry, Category Marketing Manager MI.

Compact design, same great sound

To give the MD 421 microphone its compact dimensions all while retaining the large-diaphragm capsule and the pristine sound of the much bigger MD 421-II, the bass roll-off switch was eliminated. “While this feature made total sense when the MD 421 was designed, and was carried over to the MD 421-II, this functionality has long since been taken over by mixing desks and DAWs,” says Zimmermann. “Omitting the switch allowed us to create a relatively small microphone body, making the Kompakt an ideal tom mic, but also a versatile tool for any recording or live application.”

Sound-wise, the MD 421 Kompakt delivers the same detailed and authentic reproduction of the sound source that the MD 421 and MD 421-II have become famous for. The microphone’s frequency response of 30 Hz to 17 kHz faithfully reproduces both high and low frequencies, with a bass tube ensuring an accurate and extended low-end response. The sound is rich and full-bodied, and incredibly clear and detailed at the same time.

The MD 421 Kompakt also provides effective feedback rejection, and is able to handle exceptionally high sound pressure levels even in demanding environments.

New clip

The clip of the MD 421 Kompakt has been entirely redesigned, and is now part of the microphone housing for easy, worry-free mounting. “The clip is the one thing that users have always criticised,” remarks Landry. “The new clip is an integral part of the mic, and the optional drum clamp securely screws into this clip, ensuring fail-safe mounting on drums.”

Rugged all around

The MD 421 Kompakt is designed to withstand the rigours of touring and heavy studio use. It features a rugged frame with a stainless-steel basket, and a gold-plated XLR-3 connector. A protective inner chassis enclosure reduces the exposure to dust and humidity.

Availability and pricing

The MD 421 Kompakt is available now for EUR 279 (MSRP), the version for drums comes complete with an MZH drum clamp and retails at EUR 299 (MSRP). The MZH drum clamp included with the drum version is also available separately for EUR 19 (MSRP). The MD 421-II will remain in the portfolio alongside the MD 421 Kompakt.

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SOURCE Sennheiser Electronic Asia Pte Ltd

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